Category Archives: B2B

Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task.

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. “Where’s the fun in this?” you may wonder.

Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that’s kind of fun. These less glamorous aspects of email marketing — though critical to your campaign’s success — don’t paint the entire picture of what amazing email marketing really is.

While plain text or bare-bones emails can still be extremely effective, sometimes you want to amaze your subscribers with creative, captivating, or delightfully understated email designs. Some brands out there have also figured out how to create emails that are pretty darn beautiful. If you’re looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration.

Table of Contents:

• Email Newsletter Design Examples
• Nurturing Email Design Examples
• E-commerce Email Design Examples

Email Newsletter Design Examples

1. Collaborative Fund

In design, red and yellow serve as powerful color choices. While red is known to convey power or passion, yellow is often considered both bright and energizing. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. Pretty powerful, right?

Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures — like that crumpled paper — to create a really compelling experience.

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Pro Tip: When done well, incorporating an array of textures, via high-quality graphics or photography (like the crumbled paper used above), can make the 2D experience of viewing an email more visceral and engaging.

2. Domino

This newsletter from Domino covers a lot of information: design with storage restrictions, giveaways, a profile piece with Chelsea Handler, bathroom and bedroom design tips, and a call-to-action.

To make this more easily scannable, Domino paired these short descriptions with high-quality images. Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic.

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Pro Tip: Incorporating contrasting colors can help with creating division between sections and draw the eye from each section with ease.

3. InVision LABS

This is a much more concise email from InVision, which includes a clean design and an eye-catching color. The blue background causes both the call-to-action and the white box near the bottom of the email to command attention. The fanned-out product images help the recipient understand what the announcement entails before diving into the explainer copy.

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The colorful experience doesn’t stop with the email. The bright blue color is carried through to the corresponding website, making this a strong example of seamless branding.

Are you inspired by InVision’s clean design and ready to create your own campaign? Use a free email marketing software like HubSpot to create and send your message to the world.

4. GrubHub

This email from GrubHub is a great example of product promotion … because it doesn’t sound or feel like product promotion at all. Instead of saying, “Hey, you like food. You should order it using our service!”, the email tells a story with the help of a really cool piece of interactive content: a quiz to see what you should serve at your party (see what they did there?).

We especially love the saturated GIF they used to promote the piece of content, as it really commands the recipient’s attention.

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Pro Tip: Motion catches the eye. We see this throughout social media and other forms of media. Adding this feature to your emails can appeal to viewers enticed by the motion factor in public-facing content. Learn how to create a GIF using Photoshop.

Nurturing Email Design Examples

5. Handy

We love this simple welcome email from Handy. The color scheme is consistent, relying on gray for the base, and bright blue to draw attention to the logo and calls-to-action.

There’s a nice balance between text and visuals here, and the tile design makes it easy to skim through. Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective.

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Pro Tip: Nowadays, most viewers have some level of ability to sense whether an image is a stock photo or originally captured content. If you must use stock photography, take your time when looking through image databases, and filtering for images that represent not only the tone of the email and message but the overall aesthetic and feel of your brand.

6. Litmus

You might expect a beautiful email from a company that’s announcing an email design conference — and Litmus doesn’t disappoint. The email starts out with a bold burst of color, which grabs readers’ attention. Below this, you’ll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space.

At the bottom of the email, you’ll see a live Twitter feed showing tweets that use the conference’s official hashtag. That social media factor is a really cool touch that we’re willing to bet increased engagement, while simultaneously informing folks about how to stay connected at the event.

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Pro Tip: Being imaginative and using icons and illustrations can be a rewarding and simple way of getting messaging across. Consistent look and feel makes the difference, showing intention and design-strategy. You can find free icon packs that include the most commonly used icons, at websites like FlatIcon.com.

7. Uber

As marketers, we know that charts and graphs can serve as an effective way to illustrate information. But what about incorporating graphs into emails?

This email design from Uber skillfully demonstrates the power of data visualization through the use of simple graphs. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. Thanks to the bright blue color choice, it’s easy for recipients to understand how the rates have shifted in just a quick glance.

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Pro Tip: Excitement is more difficult to elicit from audiences than one would think. The above serves as an example of how Uber uses their historical data to galvanize excitement for new offerings from the company. The potential of what’s to come is correlated to what has happened. Show what’s been done before showing what’s to come, letting consumers know their excitement is secure.

8. Cuyana

Here’s a product promotion email Cuyana sent to people who signed up for a new product’s “early access” list. The email is centered entirely around showcasing the new product, but in this case, that’s exactly what the folks who opted in to the “early access” list were looking for.

The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. This approach is very true-to-brand for a women’s apparel and accessories company. We love the use of consistent coloring — especially the signature orange hue they chose for the call-to-action button at the bottom.

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Pro Tip: This is an example of an email made using HubSpot. Click here to check out more email marketing examples from our library.

E-commerce Email Design Examples

9. J.Crew

Sometimes, words can be overrated. Why not let a picture tell the story for you? That’s what J.Crew did in this email, anyway. The email is promoting a sale, but you wouldn’t know it right away: All you see is the copy, “This is worth the scroll,” along with a very long (and very scroll-worthy), high-definition picture of an ice cream cone. We love the subtlety. Yum!

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Pro Tip: If you make it to the bottom, you’ll notice that the tip of the ice cream cone acts like a directional arrow, pointing recipients toward the call-to-action. Photography can serve as more than a static image, it can be an interactive guide, leading the eye throughout the message.

10. Apple

This holiday email from Apple balances white space with product displays to create a really interesting experience.

While the products all share a similar color scheme, what’s really compelling is their positioning. By strategically arranging the products, Apple was able to create visual patterns that alternate throughout the email. This approach is among the best for displaying the confidence of a brand in its products. It allows the products themselves to be the focus of the message, as well as the means through which the messaging is conveyed.

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Pro Tip: Drafting or sketching out the design for an email at the start of the process can make creating eye-catching messaging an easily attainable goal and can save you time.

11. Union Made Goods

Consumers get a lot of emails from e-commerce businesses showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more.

We really enjoy how the simplicity allows for the mind of the reader to be less focused on distracting elements within the message. Instead, they can fill in the negative space with imaginings of how the products displayed — or others sold by the company — could bring about the desired reaction from the mothers in their lives. It makes one wonder, “What does mom have?”, “What does she need?”, or “What would she like?”

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Pro Tip: Offering something like a discount on a purchase, without overselling, inclines readers to take a look at their own time, with the knowledge that they will receive incentives for engaging further.

12. Casper

This welcome email from Casper does a stellar job of providing an overview of what joining their 1+ million member community will get you. From their community numbers, it is clear they have put a lot of time and work into creating a product and reputation so you can rest assured. (Get it? “Rest,” because it’s a mattress company? Ah, nevermind!)

They list a few of the perks you get from a membership, and then immediately jump into establishing educational value, offering tips for sleeping. This alone isn’t compelling enough to make someone a loyally attentive Casper email-subscriber, but it does further connect the brand and product(s) to consumers’ experiences. We love how they use simple graphics and concise messaging to subtly associate themselves with the solution to sleep challenges.

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Pro Tip: Keep it simple, allowing viewers and consumers to conclude for themselves that they need what you have to offer.

13. Shwood x Stanley

In the e-commerce world, the quality of visuals in your emails can have a huge impact on whether recipients stick around to look through the whole email, or quickly hit the “delete” button. This email from Shwood x Stanley places a big emphasis on those high-quality visuals. We especially adore the textured backgrounds, as well as the ways in which they play with light and shadows.

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Pro Tip: When using multiple images in an html email, consider what colors complement and contrast with each other. This consideration can make the experiences of transitioning from section to section seamless for the viewer, compelling engaged attention throughout the message.

14. Harry’s

For seasonal emails like this one from Harry’s, you might consider using color schemes that go with the season. To promote their winter gift set, the folks at Harry’s cooled down their color scheme with traditional winter colors like green, blue, and brown. They also struck a nice balance between text and visuals, and helped to make their email easier to skim by using a simple tile design.

Another thing we love are those bright red calls-to-action; they look pretty clickable … wouldn’t you agree?

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Pro Tip: Simply put, there is no replacement for good product photography. If you’re diving into the ocean of original product photography, check out this Beginner’s Guide to Product Photography.

What other companies out there have you noticed are creating beautiful email marketing? What stands out about their approach? How can you take this and add your own original spin, making something new for your brand’s messaging?

Editor’s Note: This post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness.

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds.

If you’re tired of writing captions from scratch, there’s no need to keep searching. We’ve compiled the best Instagram captions for every type of brand and for every type of post. Whether you want to sound cool, make a funny quip, or come across as cute, you can incorporate many of these captions into an Instagram business strategy. Just make sure your audience would find your caption funny, clever, or the right amount of sassy.

Click one of the following links to jump through some of our best IG captions:

• Short Instagram Captions
• Business Instagram Captions
• Quote Instagram Captions
• Funny Instagram Captions
• Clever Instagram Captions
• Cute Instagram Captions
• Sassy Instagram Captions
• Song Lyrics for Instagram Captions
• Holiday Instagram Captions
• Seasonal Instagram Captions
• Selfie Instagram Captions
• Vacation Instagram Captions

Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed. First, we recommend saving some time by downloading our kit of additional IG caption examples, which you can use to inspire your caption creation process.

Short Instagram Captions

A picture is already worth a thousand words — there’s no need to go on and on in your captions. Let the photo or video speak for itself and keep it brief. Take the captions below and change them to suit your exact post. It may be enough to tag someone who’s in the photo, give credit if you’re reposting, or prompt people to check out your bio.

1. @[account]
2. Credit: @[account]
3. This week’s photo dump.
4. Photo dump sacrifice for the algorithm god.
5. Scroll →
6. More info in bio.
7. Link in bio.
8. Sneak peek →
9. [Product] in production at our factories.
10. @[account] x @[account]. Coming soon.
11. Loading…
12. [The most dominant color in your post, ie “Red,” “Blue,” etc]
13. [Hashtag relevant to your post]
14. [Emoji relevant to your post]
15. [Relevant word 1] + [Relevant word 2]
16. Happy [weekday]! [hashtag]
17. Happy [holiday of the day]! [hashtag]
18. You can find me at [place you most often frequent].
19. In [place where the photo was taken].
20. An ode to [item in the image or video].
21. Thinking about [relevant word].
22. Weekend.
23. [Month].
24. 2:38 pm. [Or time when the photo was taken]
25. Time passing.
26. From the archives.
27. Mentally here.
28. Couldn’t pick one.
29. That’s all for now.
30. I can’t. I simply cannot. [Emoji]
31. Sunset.
32. Spring.
33. Summer.
34. Winter.
35. Fall.
36. Immediately yes.
37. Immediately no.
38. Say more.
39. Say less.
40. Mood.
41. My go-to.
42. My favorite hour.
43. Taking it slow.
44. Grateful.
45. Once upon a time…
46. We/I/You/@[account] know(s) what’s up.
47. The only thing stopping you is you.
48. Good food, good mood.
49. And the boredom award goes to…
50. My life, my rules. At least 62% of the time.
51. We’re all still healing.
52. Be the type of person you want to meet.
53. It starts with you.
54. Call it what you want.
55. I’ve never been a fan of change, but I’d follow you anywhere.

Business Instagram Captions

If you’re running a business account, you should use your captioning to humanize your business more than your average paid ad.

Your business Instagram captions are an opportunity to give your brand some personality while getting the word out about your product or service offering. Here are some of our go-to captions that prospects and customers will love.

1. Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!
2. “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook
3. Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟
4. We got product in the pipeline … check back for an exciting announcement on [date]!
5. Diversity isn’t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.
6. Spot the CEO. 😉
7. At [company name], our best asset is our people.
8. We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.
9. Thrilled to have [customer] at our office today! Come back any time. 😊
10. [Company name] is off for [holiday]! We hope you all have a safe long weekend.
11. Big things have small beginnings. [Company]’s HQ began right here.
12. “It is better to fail in originality than to succeed in imitation.” –Herman Melville
13. How many [company name] employees does it take to spell “TEAM”?
14. Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.
15. Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.
16. Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.
17. [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.
18. Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]
19. Handmade in [location] and delivered to your door. That’s the [Company] promise.
20. When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Quote Instagram Captions

If you can’t find the words yourself, there’s a quote out there to help you convey that idea.

Using quotes for your Instagram caption is a great way to evoke and share your emotions. Quotes can propel people to think more open-mindedly, and optimistically — or even motivate them to do something great. Below is a list of some of our favorites.

1. “The greatest glory in living lies not in never falling, but in rising every time we fall.” –Nelson Mandela
2. “Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead
3. “You change the world by being yourself.” -Yoko Ono
4. “In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln
5. “What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey
6. “The purpose of our lives is to be happy.” -Dalai Lama
7. “You only live once, but if you do it right, once is enough.” -Mae West
8. “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson
9. “I would rather die of passion than of boredom.” -Vincent van Gogh
10. “Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang
11. “It does not matter how slowly you go as long as you do not stop.” -Confucius
12. “Everything you’ve ever wanted is on the other side of fear.” -George Addair
13. “You become what you believe.” -Oprah Winfrey
14. “Believe you can and you’re halfway there.” -Theodore Roosevelt
15. “The way to get started is to quit talking and begin doing.” -Walt Disney
16. “Love the life you live. Live the life you love.” -Bob Marley
17. “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou
18. “Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae
19. “Success is a collection of problems solved.” – I.M. Pei
20. “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh
21. “In a gentle way, you can shake the world.” -Gandhi
22. “I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami
23. “We become what we think about.” -Earl Nightingale
24. “Success is not final, failure is not fatal: it is the courage to continue that counts.” –Winston Churchill
25. “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis
26. “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu
27. “Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein
28. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs
29. “Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller
30. “Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama

Funny Instagram Captions

We don’t always have to take social media so seriously, so explore some funny Instagram captions for your upcoming posts.

Instagram can be a tool to convey aesthetic picture taking or stoic model shoots, it can also be a fun place to share a laugh or lighthearted content, too. Sharing a funny caption can boost your page’s personality, and potentially brighten someone else’s day. We hope the following captions make you crack a smile.

1. My favorite exercise is a cross between a lunge and a crunch … I call it lunch.
2. I need a six-month holiday, twice a year.
3. We tried to be normal once. Worst two minutes of our lives!
4. There are 16-year-olds competing at the Olympics and some of us (me) still push on “pull” doors.
5. That awkward moment when you’re wearing Nike’s and you can’t do it.
6. I’m just a girl, standing in front of a salad, asking it to be a cupcake.
7. What if we told you … you can eat without posting it on Instagram?
8. I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.
9. We don’t know what’s tighter: Our jeans or our company culture.
10. Friday … Our second-favorite F word.
11. We don’t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.
12. All you need is love … and investors. All you need is love and investors.
13. Hi, we’re [company name]. We build amazing apps and eat amazing apps.
14. They say “Do what you love and money will come to you.” Let’s see what happens, I just ordered tamales.
15. My favorite subject in school was recess.
16. No thoughts brain empty just tacos and cats.
17. [Food item] so good it’s got me weak in the knees.
18. The best part about waking up is going to sleep eighteen hours later.
19. The older you get, the better you get, unless you’re a banana.
20. Bring the alcohol! Because no great story started with someone eating a salad.
21. Don’t worry if plan A fails. There are 25 more letters in the alphabet.
22. If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?
23. First rule of Sundays: If you can’t reach it from your couch, you don’t need it.
24. If you fall, I will be there. Signed, Floor.
25. The first thing I do after coming to work is logging off.
26. I used to think I was indecisive, but now I am not so sure.
27. Friends buy you lunch. Best friends eat your lunch.
28. Darn it, just accidentally had another thought again.
29. My goal this weekend is to move… just enough so people don’t think I’m dead.
30. You think nothing is impossible? Try getting me out of bed before 12 PM.
31. Looking at these pictures won’t fix all your problems, but it’s a good start.
32. My sauce is too hot that’s why you’ll never ketchup.
33. Google Maps said it’s MY TURN.
34. I got my haters seasick, they see me and get sick.
35. If there would be an award for being lazy, I would send someone to pick it up for me.

Clever Instagram Captions

Trying to come up with some clever IG captions on your own can be a lot of work, so we’ve done it for you. Below we’ve compiled a list of our favorite clever Instagram captions for all your witty caption needs.

1. Patience — what you have when there are too many witnesses.
2. Maybe she’s born with it, maybe it’s the Clarendon filter.
3. “Life is short.” False — it’s the longest thing you do.
4. Happy Sunday! There may be no excuse for laziness, but I’m still looking.
5. Rejection is just redirection.
6. Better an “oops” than a “what if.”
7. Anyone looking for a heart? Selling mine for $2. (Used, good condition)
8. The world is changed by your example, not your opinion.
9. Seven billion smiles and these are my favorite.
10. Stop working hard and start working smart.
11. I found your nose. It was in my business.
12. Imposter complex is just a byproduct of success.
13. Life is simple. It’s just not easy.
14. The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.
15. When nothing goes right, go left.
16. “Success is making those who believed in you look brilliant.” -Dharmesh Shah
17. “If you can’t convince them, confuse them.” -Harry Truman
18. The world changes by your example, not your opinion. So get acting right.
19. It’s always a good idea to be on the right side of history.
20. When you learn, teach. When you get, give.
21. Don’t quit your daydream.
22. Legend has it that if you look hard enough you’ll see the weekend approaching!
23. It’s time to make new memories. But first, five tequila shots.
24. I’m on a seafood diet. I see food, I eat it.
25. Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.
26. Living on Earth is expensive, but it does include a free trip around the sun.
27. “Arguing with a fool proves there are two.” -Doris M. Smith
28. Well, enough about me. Let’s talk about you. What do you think about me?
29. We’re all one more minute closer to dying. What’s one more shot going to do?
30. There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Cute Instagram Captions

If there’s one thing people on the internet love to see — it’s anything and everything that falls into the category of cute. Whether you’re posting your adorable pet, your significant other, or a picnic by the park, we’ve got all the cute Instagram captions that you need to complement them.

1. Don’t give up on your dreams. Keep sleeping.
2. My fave sound is you snoring next to me.
3. Here’s to a hundred more years with you.
4. Happiness is watching you do what you love 💗 Hopefully that’s me.
5. I like you more than [food]. And I looove [food].
6. Wearing a onesie to bed just in case my SO steals the covers again.
7. Cuddle time with the pup 💞
8. Just showing off my [item] a little. Be jealous.
9. Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.
10. You got me like 🥴️
11. I’d move to [state] for you. And I hate [state].
12. 🥺️👉👈
13. I have no idea what I was doing before you came around. Sleeping, probably.
14. No one can touch my books or my tacos 😤
15. Not me standing there like🧍‍
16. Don’t mind me while I drink my tea 🍵
17. Did someone say [something you like]? 🏃💨
18. They say elephants have a perfect memory. So do I when it comes to you.
19. My pup is the salsa to my whole enchilada.
20. I hate it when I’m singing a song and the artist gets the words wrong.
21. Being an adult is like folding a fitted sheet. No one really knows how.
22. Here’s a🥇for being the cutest human to walk this earth.
23. Me before you:🌱 Me after you: 🌻
24. 🤟
25. Just got that Friday feeling.
26. Are you a timekeeper? ‘Cause time slows down when I’m with you.
27. I can’t see heaven being much better than this.
28. I’m not lazy, I’m on energy-saving mode.
29. My pillow is my best friend (sorry, [best friend’s name])
30. A day doing [activity] is a day well-spent.
31. I don’t know who’s cuter, me or my reflection?
32. Being a full-time angel is so exhausting.
33. With you, everything is twice the fun and half the trouble.
34. Sweeter than a cupcake.
35. Put me on your wishlist.

Sassy Instagram Captions

Your Instagram posts are your way to express yourself, so if you’re bold, sassy, and not afraid to show it — let your caption do the talking.

For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.

1. What’s a queen without her king? Historically speaking, more powerful.
2. Be a little more you, and a lot less them.
3. We’re an acquired taste. If you don’t like us, acquire some taste.
4. Well-behaved people don’t make it into history books.
5. Be sunshine mixed with a little hurricane.
6. We got 99 problems, but an awesome marketing team ain’t one.
7. Sometimes you just need to do a thing called “what you want.”
8. You can’t do epic stuff with bad people. And we got the best in the biz.
9. It’s not called being bossy, it’s called having leadership skills.
10. You did not wake up today to be mediocre.
11. A bad attitude is like a flat tire. You can’t go anywhere until you change it.
12. We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.
13. All of us have the capacity to light up a room. Some when they enter, others when they leave it.
14. Brains are awesome. I wish everybody would have one.
15. Common sense is like deodorant. The people who need it most never use it.
16. You see that? That’s my patience leaving.
17. I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.
18. Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
19. Above: A photo of me pretending to be listening.
20. Oh, you sent me an email? Expect a response in approximately never.
21. Everyone is entitled to be stupid, but some abuse the privilege.
22. If you like me, raise your hand. If not, then raise your standard.
23. If you don’t succeed the first time, then burn all the evidence you tried.
24. Underestimate me. That’ll be fun.
25. I like my coffee how I like myself: Dark, bitter and too hot for you.
26. People say I act like I don’t care. It’s not an act.
27. They say good things take time … that’s why I’m always late.
28. Focused. Intelligent. Motivated. Oh, and cute.
29. “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand
30. It’s okay if you don’t like me. Not everyone has good taste.
31. I’m a work of art, showing you the art or working.
32. I only show up wearing my best and you shouldn’t expect less.
33. You couldn’t even outshine my shadow.
34. Please don’t call me, I’m out of your range.
35. If you’re sleeping on me I hope you’re tossing and turning.

Song Lyrics for Instagram Captions

People of all different backgrounds can relate to music. Beyond the different chords and melodies are lyrics that tell a story, echo a feeling, or inspire others.

To convey the message or emotion you want in your Instagram caption, use one of these iconic song lyrics.

1. “I’m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”
2. “I live for the nights that I can’t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”
3. “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”
4. “You may say I’m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”
5. “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”
6. “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”
7. “Feeling good living better.” — Drake, “Over My Dead Body”
8. “Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”
9. “Time makes you bolder.” — Fleetwood Mac, “Landslide”
10. “If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”
11. “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”
12. “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”
13. “We aren’t ever getting older.” — Chainsmokers, “Closer”
14. “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”
15. “Life is good.” — Future & Drake, “Life is Good”
16. “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”
17. “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”
18. “I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”
19. “I’m way up, I feel blessed.” — Drake, “Blessings”
20. “Eat, sleep, and breathe it. Rehearse and repeat it.” — Dua Lipa, “New Rules”
21. “I’d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”
22. “And I know that I gotta be above it now. And I know that I can’t let them bring me down.” — Tame Impala, “Be Above It”
23. “I’m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I’ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”
24. “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”
25. “They say the loudest in the room is weak, that’s what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”
26. “You don’t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”
27. “Throw me in the fire, baby, I’ll survive.” — BROCKHAMPTON, “RENTAL”
28. “When you being real, you ain’t worried ’bout who fake.” —Megan Thee Stallion, “Money Good”
29. “We’re so young, boy, we ain’t got nothin’ to lose.” -Doja Cat, “Kiss Me More”
30. “If someone talked to you the way you do to you, I’d put their teeth through. Love Yourself!” -IDLES, “Television”

Holiday Instagram Captions

Around the holidays, you want to post and share the memories you’ve made throughout the years. For whichever one you’re celebrating, take some inspiration from our favorite Instagram captions and spread some holiday cheer.

New Year’s Instagram Captions

1. “Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln
2. Didn’t make it to midnight.
3. Resolutions are made to be broken.
4. Ringing in the new year — like a bell.
5. “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley
6. New year, same me.
7. Time to show off my bubbly personality.
8. Any excuse to wear glitter.
9. Starting off the year on the right foot.
10. There are 12 months ahead of us to make a difference.
11. Day 1 of 365
12. Sip, sip, hooray!
13. All you need is a fresh start.
14. Save water, drink champagne.
15. The best has yet to come.

Valentine’s Day Instagram Captions

1. Roses are red. Violets are blue. Consider this post my Valentine to you.
2. Don’t tell me you love me. Tell me you’re outside with pizza.
3. All I need is you. (And maybe wine + chocolate too.)
4. Cupid called, he wants his arrow back.
5. 99% of my socks are single, and you don’t see them crying about it.
6. I will do anything for love. Except that. And that. Or that. Or…
7. I followed my heart and it led me to the fridge.
8. Look at us. Hey. Look at us. Who woulda thought? Not me!
9. In love with my best friend.
10. I’m better when I’m with you.

Halloween Instagram Captions

1. Creepin’ it real.
2. I brake for Reese’s Peanut Butter Cups.
3. Oh my gourd, Becky, look at her bat.
4. You’re just my (blood) type.
5. How to eat candy corn: don’t.
6. #squadghouls
7. Double, double toil and trouble; Fire burn and cauldron bubble.
8. Driving me batty.
9. “Scary hours.” — Drake
10. Resting Witch Face

Thanksgiving

1. I’m wearing my elastic pants.
2. “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz
3. On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.
4. “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey
5. I think, therefore I cran.
6. Bad day to be a turkey.
7. Need fuel for Black Friday.
8. “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica
9. Grateful. Thankful. Blessed.
10. Who made the potato salad?
11. There’s always something to be thankful for.
12. To-do list: eat, drink, nap.
13. I only have pies for you.
14. Gobble ’til you wobble.
15. Love at first bite.

Christmas & Hannukah Instagram Captions

1. You sleigh me.
2. Fa la la la llama.
3. “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat
4. “It’s not what’s under the Christmas tree that matters. It’s who’s around it.” — Charles M. Schulz
5. Dear Santa, let’s not talk about this.
6. Rebel Without a Claus
7. Doesn’t Santa have anything better to do than watch us while we’re sleeping?
8. All I want for Christmas is you (and wine would be nice).
9. Say it ain’t snow.
10. Drop it like a top.
11. Wishing you a latke love this Hanukkah.
12. I want to eat 8 latkes for the calories of one.
13. One little candle can light up an entire room.
14. Keep calm and spin that dreidel.
15. Deck the halls with matzo balls!
16. It’s Christmas time and I’m the gift.
17. The best gift is to be present with the ones you love.
18. Baby, it’s cold outside.
19. Merry everything and happy always.
20. Treat yo elf.

Seasonal Instagram Captions

As the seasons come and go, why not share your joy for the next one on your Instagram? Whether you love the sunshine in the Summer, or snowfall in the winter, you can share that excitement with others.

Ring in the new season with some of these witty, seasonal captions.

Spring Instagram Captions

1. Hello, spring!
2. “And I think to myself, what a wonderful world.” — Louis Armstrong
3. April showers bring May flowers.
4. I think I just experienced all the seasons in a single day.
5. I love allergy season, said no one ever.
6. Currently soaking up the sun and smelling the roses. Please leave a message after the beep.
7. I owe a lot to the inventor of flip-flops.
8. “Here comes the sun, and I say… It’s all right.” — The Beatles
9. “Warm winds in the springtime.” — SZA, “Warm Winds”
10. Springing into the new season.

Summer Instagram Captions

1. “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson
2. Life’s a beach.
3. School’s out, sun’s out, guns out.
4. “A little bit of summer is what the whole year is all about.” — John Mayer
5. 90% happy, 10% burnt.
6. Girls just want to have sun.
7. “Summer lovin’ had me a blast, summer lovin’ happened so fast.” — Grease
8. Happiness is a cold popsicle.
9. Life is better by the pool.
10. “Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”
11. “Here comes the sun, and I say… It’s all right.” — The Beatles, “Here Comes the Sun”
12. Tans, tans, tans across the board.

Fall Instagram Captions

1. My favorite color is October.
2. “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth
3. My favorite kind of weather.
4. It’s never too early for pumpkin spice.
5. Meet me in the corn maze.
6. Crisp air. Apple cider. Flaming foliage.
7. Pumpkin spice and everything nice.
8. “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir
9. Leaves are falling, and autumn is calling.
10. “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”
11. Falling never felt so good.
12. Painted in the colors of fall.
13. Sweater weather.
14. Even the leaves fall for you.
15. Channel the flannel.

Winter Instagram Captions

1. “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus
2. If it’s snowing, I’m not going.
3. Cozy nights. Good books. Hot chocolate.
4. Do you want to build a snowman?
5. Running on caffeine and holiday cheer.
6. “Winter is not a season; it’s a celebration.” — Anamika Mishra
7. Merry and brrrrrrright.
8. Having snow much fun.
9. ‘Tis the season to be freezin’.
10. “Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”

Selfie Instagram Captions

Selfies are a celebration of something unique, beautiful, and full of life — you! So when you share your next selfie, complement it with one of our favorite selfie Instagram captions.

1. Me, myself, and I.
2. Be yourself, there’s no one better.
3. It’s the happiness for me.
4. Smile! The happiness is right under your nose.
5. My favorite filter is reality.
6. Self-care selfie!
   Conquer the world one smile at a time.
7. It’s a great day to have a great day.
8. The greatest gift you can give someone is a smile.
9. Self-love is the best love.
10. “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” –Lilian Li
11. I don’t need a hairstylist. My pillow gives me a new hairstyle every morning.
12. All-natural.
13. No filter.
14. Morning hair, don’t care.
15. Quick #OOTD
16. Anything but basic.
17. Hard to be down to earth when you look out of this world.
18. Looking like I don’t know how to lose.
19. Beautiful from halo to toe.
20. I’m ready for my close-up.

Vacation Instagram Captions

When you want to treat yourself, a vacation is always a great reward.

It’s a chance to experience different cultures, food, music and scenery. When you’re out exploring the world, share some of your favorite travel moments with these awesome Instagram captions.

1. A chance to get away from the everyday.
2. Work. Save. Travel. Repeat.
3. Staycation loading…
4. Collect the moments, not the materials.
5. Another destination off the bucket list.
6. An adventure to fill the soul.
7. The scenic route is always better.
8. I need a six-month vacation, twice a year.
9. Be back never.
10. Catch flights, not feelings.
11. Always take the scenic route.
12. I’ve never met a vacation I didn’t like.
13. An adventure a day keeps the doctor away.
14. Travel is an investment in yourself.
15. Some call it vacation, I call it heaven.
16. “I hate traveling.” said no traveler ever.
17. If you need me, call me on my shell phone.
18. I can sea clearly now.
19. Happiness comes in waves.
20. A change in latitude helps my attitude.

Features of Good Instagram Captions

Want to write a caption from scratch? I totally get it. If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure.

The point is, writing a good caption is hard. Whether you create one from scratch or choose a pre-written one, it should fulfill a few requirements.

1. Your caption is on-brand.

Whether your Instagram page is personal or for your business, your captions should be on-brand, or reflective of your brand identity.

This encapsulates the nature of your Instagram’s branding and tone of voice. For example, if your page is based on self-love, you should use captions that are friendly in tone, and use inclusive language to make people feel good when they scroll through your Instagram profile.

2. Your caption is simple.

Instagram captions can fit up to 2,200 characters, but you don’t have to use all of them for your caption to be considered a good one. You ideally want to keep your captions clear, short, and simple for easy readability. You also want to keep your audience’s attention enough to read it to finish.

The exception to this is if you’re making posts that champion storytelling or other lengthy formats. Ultimately, it comes down to what your audience is looking for.

3. Your caption is memorable.

While your Instagram caption doesn’t have to be a profound piece of literature, you can make it memorable in a number of ways. Depending on the type of post you’re sharing, you can make it hilarious, thought-provoking, inspiring, or anything you want it to be.

Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content. The captions often complement the post itself and prompt engagement from users. Instagram Insights metrics such as comments, likes, and saves show you how well you’re engaging users and whether your captions are effective in prompting likes and comments.

Here’s one example from HubSpot with the caption “You can’t spell ‘CRM’ without ‘R’”:

Don’t underestimate the power of a good caption. They can help you generate more engagement and turn your followers into customers.

How to Make Engaging IG Captions

Instagram captions can actually be used strategically, and in many cases help personal or business pages to increase engagement on the platform — and here’s how.

1. Ask your followers questions.

If you’re looking to entice your followers to interact or like your posts more, you could ask them for their opinion, recommendations, or even personal stories to make your page more interactive.

For example, if you’re running an Instagram page for fashion, ask your followers to comment under your newest post about their favorite designers, collections, or trends buzzing in the industry.

Or if you’re promoting a product or service, ask your followers to chime in on what they’d like to see, a problem they need solved, or even ask for a product review or testimonial on how your business has positively impacted them.

2. Add a CTA.

If you advertise your business, product, or free resource, add a clear and enticing call to action.

It doesn’t have to be the entire IG caption, but including it on the tail end of your post’s description can lead your followers from simply liking your post to visiting your online storefront or website.

3. Incorporate relevant hashtags.

You can use up to a maximum of 30 hashtags on a typical Instagram post, these give you a lot of possibilities to attract viewers based on your topic, location, industry, product, or service. Though, you shouldn’t feel pressured to use that many, just choose the ones you find essential, or even come up with your own personally branded one.

Capture the Feeling with an Instagram Caption

Even though an image is worth 1,000 words, a well-written caption couldn’t hurt. These days, the caption can make just as much of a statement as the image! For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own.

Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.

The digital marketing landscape is always evolving.Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.

However, signing up for a bootcamp or going to university for traditional courses can be quite expensive. This is where self-paced online courses come in — but which do you choose?

Why take marketing classes?

It’s no secret that individuals who hold a bachelor’s degree or higher are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend?

Given the rate at which new digital marketing technologies and software are developed, it can be overwhelming to learn through blog posts and ebooks alone. Online marketing courses and certifications make it easy to sharpen your skill and expand your knowledge.

Jump to:

• Content Marketing
• Social Media Marketing
• SEO Marketing
• Email Marketing
• Web Development and Site Design
• Online Advertising Courses
• Other Digital Marketing Courses

Even if you’ve been in the marketing industry for several years, online marketing courses can still be of use. Whether you’re interested in a refresher course or want to learn something new –– like creating a website from scratch — online courses can help you acquire the skills needed for continued success.

Want to learn more about brands and organizations that offer free courses on the list below? Scroll to the end of this post, or jump to the section.

Free Online Marketing Courses

Online marketing is a broad category. We’ve removed the guesswork out of searching for the best marketing classes and categorized them by topic below. 

Free Content Marketing Courses

Successful marketing efforts begin with excellent content. Whether you’re just starting your content marketing journey or need a quick refresher, the courses below will help you up your marketing game.

1. Internet Marketing for Smart People – Copyblogger

2. Viral Marketing and How to Craft Contagious Content – Coursera

3. The Strategy of Content Marketing – Coursera

4. How to Write Web Copy That Sells – Skillshare

5. Content Marketing for B2B Enterprises – Udemy

6. Copywriting Quick Start: Top FREE Writing Tools & Hacks – Udemy

7. Copywriting Quick Start: Top FREE Writing Tools & Hacks – Udemy

We recommend newbies start with the Copywriting Quick Start Guide from Udemy while more seasoned marketers will benefit from Coursera’s Viral Marketing course.

Free Social Media Marketing Courses

If you’re not using social media for marketing purposes, you’re missing out. Each social platform requires specialized content so you’ll want to keep current on best practices and trends. For example, what may work on Facebook may not be as effective on a platform like TikTok.

The courses below will help you make killer social media campaigns in addition to learning how to analyze campaign metrics.

8. Developing an End-to-End Instagram Marketing Strategy For Your Business – HubSpot Academy

9. How to Use TikTok for Business – Udemy

10. Diploma in Social Media Marketing – Alison

11. Social Media Marketing Professional Certificate – Meta BluePrint

12. Social Media Analytics – Quintly

13. Social Media Quickstarter – Constant Contact

14. Semrush Social Media Fundamentals Course – Semrush

15. Become a Social Media Marketer – LinkedIn Learning (one month free)

We recommend Semrush’s Social Media Fundamentals to get started crafting your own campaigns, followed by Quintly’s course on Social Media Analytics.

 

Free SEO Marketing Courses

Your superb content is only effective if users can find it. That’s why search engine optimization (SEO) is so important. Learn SEO best practices with the courses below.

16. SEO Training Course – HubSpot Academy

17. SEO Training Course by Moz – Udemy

18. SEO – QuickSprout

19. SEO Specialization – Coursera

20. Semrush SEO Toolkit Course – SEMRUSH

21. Online SEO Training – Yoast

We recommend HubSpot’s SEO Training for beginners, but if you’re already familiar with SEO basics, try Udemy’s Moz course. If you’re already using Moz as your preferred SEO tool, this course will help you get the most value from it.

Free Email Marketing Courses

Email campaigns feeling a little lackluster? We’ve got you covered. Increase open rates with snappy subject lines that make your audience want to click. Create engaging copy that has them asking for more.

Learn how to create email campaigns that stand out with the list of courses below.

22. Email Marketing Basics – Google Digital Garage

23. Email Marketing Made Easy for Beginners – Udemy

24. Email Marketing for Beginners – Skillshare

25. Email Marketing Unlocked – Neil Patel

Our top pick is Google’s Email Marketing Course. It gives you a great foundation of basics and best practices to follow to craft a winning email campaign. The quizzes between each module will also help ensure that you’re retaining information along the way.

Free Web Development and Site Design Courses

Web development and design may not be considered part of a marketer’s wheelhouse but knowing the basics could make things easier in your day-to-day – especially if you are uploading content yourself.

Being familiar with HTML and CSS is increasingly valuable as a marketer since they are the foundation of many marketing tools. Check out our top picks below.

26. Make a Website – CodeAcademy

27. Learn Javascript – CodeAcademy

28. Learn Ruby – CodeAcademy

29. Learn Python 3 – CodeAcademy

30. Learn HTML & CSS – CodeAcademy

31. Learn to Code Awesome Websites – General Assembly

If you’re just getting started with web development, CodeAcademy’s Make a Website course is the most accessible for newbies. Got the fundamentals down? Try out their course on Ruby instead.

Free Online Advertising & PPC Courses

While organic traffic is great, paid ads will also be part of an effective marketing strategy. Whether choosing pay-per-click ads on Google or your social media platform of choice, it’s important to use your advertising budget wisely.

The courses below will walk you through creating your first paid campaign to researching the best keywords for PPC ads.

32. What Digital Advertising Is and How to Do It – HubSpot Academy

33. How to Build a Paid Media Strategy – HubSpot Academy

34. PPC University – Wordstream

35. Advertising Your Business Online – Alison

36. Advanced Competitive Research Practices with Semrush

37. Copywriting 101: Crafting Your First Ad Campaign – Skillshare

38. Semrush Advertising Toolkit Course – Semrush

If you’re completely new to digital advertising, HubSpot’s What Digital Advertising Is and How to Do It is the perfect starting point. You’ll learn advertising fundamentals and a step-by-step guide for creating campaigns.

Those wanting to dig deeper into PPC should opt for Wordstream’s PPC University.

Other Free Digital Marketing Courses

Now that we’ve covered some marketing basics, it’s time to have a little fun. Maybe you are already a wiz at creating email and ad campaigns and want to enhance your graphic skills.

The courses below will help you create eye-catching designs, utilize video content, or become an image editing pro.

39. Graphic Design Basics – Canva

40. Graphic Design Specialization – Coursera

41. Photoshop 2020: One-on-One Fundamentals – LinkedIn Learning

42. InDesign 2020: Essential Training – LinkedIn Learning

43. Video Marketing Course- HubSpot Academy

44. Event Marketing Course and Certification – Eventbrite

45. Brand marketing: Planning a Successful Event – Skillshare

46. Affiliate Marketing for Beginners – Udemy

47. YouTube Ads Certification – YouTube

Canva is a widely used tool to quickly create visuals for everything from email campaigns, to infographics to resumes. Their course on Design Basics will help you become a better visual communicator and embrace your inner designer.

Free Marketing Certifications (h2)

Perhaps you’d like to go beyond learning a new skill for fun and are looking for something with more structure that can be used to validate your knowledge or increase your earning prospects. Completing a certified program will do just that. You get the benefits of learning a new skill and also the credibility of completing a course from an industry-recognized institution.

The good news is you don’t have to spend a ton of money to achieve that. Below are our top picks for the best free marketing certifications you can get online.

48. HubSpot Inbound Marketing Certification – HubSpot Academy

49. HubSpot Content Marketing Certification – HubSpot Academy

50. Semrush Content Marketing Toolkit Course – Semrush

51. Email Marketing Course – Sendinblue Academy

52. HubSpot Email Marketing Certification – HubSpot Academy

53. Digital Marketing Course – Google Digital Garage

54. Free Social Media Certification – HubSpot Academy

Benefits of a Digital Marketing Certificate

The most well-known benefit of earning a marketing certificate is the potential for better pay and career advancement, but there are plenty more rewards to reap by honing your skills. Here are a few of the top advantages of earning a digital marketing certificate.

1. Specializing in a Marketing Niche

The “jack of all trades, master of none” mantra is the marketer’s enemy.

Any experienced marketing professional will advise someone looking to enter or grow into the field to narrow their focus.

There are simply too many roles within marketing to specialize in all of them.

Certifications come in handy because they’re narrow enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy but tactical enough to show you exactly how to execute the skill in your day-to-day work.

2. Communicating Advanced Marketing Concepts

Whether you’re interviewing for a marketing role or pitching a client, one thing’s for sure — you’ll need to sound like a skilled marketer.

Sure, you can fake it ‘till you make it, but I don’t advise this route. Shibboleths will only get you so far before someone notices a gap in your experience.

Certification courses are comprehensive education tools that will teach you essential marketing lingo and exactly what it all means.

Best of all, you’ll be able to communicate advanced concepts confidently without over or under-explaining which can undermine your credibility.

3. Building Your Resume

When it comes down to it, your resume will almost always precede your presence.

Before an interview or a client meeting, people will look to your resume and portfolio first to verify your skills.

Adding the certifications you’ve received after completing marketing courses is a smart way to get picked up by resume scanners and it’ll catch the attention of human eyes, too.

Even if you have several years of experience, a certificate can still help get your foot in the door so you can speak in detail about your experience during an interview.

Where to Find Free Marketing Courses

The free courses we mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away.

If you want to become more competitive in the job market or if you have a bit more time and resources to dedicate to furthering your education, check out the following platforms. They’re not all free, but they’re affordable and will provide you with up-to-date course material.

1. HubSpot Academy

HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests.

Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles.

2. Copyblogger

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Copyblogger is a content marketing company that creates content about content (so meta).

Its blog provides a ton of great resources about digital marketing, and this class, “Internet Marketing for Smart People,” is made up of ebooks and emailed lessons, and other course materials.

Copyblogger adopts four pillars of content marketing success, which it delves into over the course of this class.

3. Coursera

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Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system.

These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule.

4. Udemy

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Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals.

One thing to note about Udemy: The classes we’ve highlighted are free, but the site features a myriad of other paid options for as little as $10, in some cases. Additionally, while some of the courses are free, they may require a Pro membership to get an official certificate.

If you have a good experience with a free course, try a paid one to get even more value from the content on this site.

5. WordStream

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Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns.

These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:

6. edX

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edX is another MOOC provider that features free courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University.

Like Coursera, classes are taught online and start at specific times throughout the year.

7. LinkedIn Learning (formerly Lynda.com)

LinkedIn Learning hosts hundreds of courses taught by industry experts from all around the world.

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The best part of LinkedIn Learning is that the course suggestions are customized to your profile.

If you have content marketing as a skill in your LinkedIn profile, the algorithm will suggest relevant courses, such as how to start a podcast or track the ROI of a content marketing strategy.

Similarly, your role will also influence the suggestions you see. As a marketing writer, I get recommended copywriting, SEO, and social media marketing courses. If I were a data scientist, I may be recommended courses on programming languages and machine learning.

To access the platform, the first month is free then up to $39.99/month.

8. Alison

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Alison offers over 4,000 online classes in various professional skills users can take at their own pace.

This content repository includes courses that lead to certificates and diplomas — you choose which is best for your goals.

For an even more rigorous curriculum, you can choose a learning path that combines several lessons and courses into one learning track that gives you a well-rounded learning experience.

9. Meta Blueprint

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At this point, you probably already know what Meta is (formerly Facebook) and what it does.

What you might not know is that the platform offers several training and certification programs.

Meta Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. While the course materials are free, the certification exam is not and can range between $99 to $150.

Blueprint offers classes in different languages on how to use Facebook and Instagram.

10. quintly Academy

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quintly is a social media analytics tool that offers courses through quintly Academy.

The self-paced course provides an overview of social media analytics, benchmarking, and goaling using downloadable written materials and video lessons. These courses are available to take at no cost — simply sign in to enroll for free.

11. Google Digital Garage

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Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise on the search engine.

You can even take a Google AdWords certification at the end of the process that helps you beef up your resume.

Google has expanded its course offerings to include other types of digital marketing, too, so check out the site for up-to-date insights in the marketing world.

12. Codeacademy

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Codeacademy offers free, interactive coding classes that take you from bare-bones to building a fully functioning website.

The courses we’ve highlighted below just scratch the surface, though. Codeacademy offers a variety of course topics so you can truly focus on your niche.

These classes include lectures and a workspace in the same browser window so you can see the effect of your work as you create it — how cool is that?

13. General Assembly

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General Assembly offers live online courses that can be accessed for free or for a fee.

These courses specialize in technical skills and disciplines like the fundamentals of HTML5, CSS3, and Javascript.

Each one is categorized as one of five types that range from full-time immersive learning to on-demand learning. Once you choose your time commitment, simply find a course that works with your schedule.

14. Canva

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Canva helps people easily make beautiful images for web design, and Canva Design School offers design courses that are valuable for any kind of storyteller.

The Creativity course explores the challenges of constant creation and innovation and how to do it well — with visuals, of course.

Become a Marketing Powerhouse with These Free Certifications

I’m sure all marketers (myself included) can agree that furthering our education in this field is a worthwhile way to advance our careers or businesses.

Earning a certificate from a reputable online course is one of the most convenient ways to accomplish this.

Whether you want to take a free online marketing class or you’d like to devote more time and resources to a paid one, you can’t go wrong with one from this list.

Just remember to focus your studying on a specific sector of marketing and develop a niche skillset — you’ll be well on your way to success as a consummate marketer.

Editor’s Note: This blog post was originally published in May 2018, but was updated in July 2020 for comprehensiveness and freshness.

When setting up a paid Facebook ad, there are a lot of boxes to be checked.

Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing.

To help simplify the process for you, we’re breaking down the step-by-step process of running an ad on Facebook. And to make it even better, we put together a checklist to help you keep all of your campaign details straight.

With this resource in hand, let’s dive in to help you build the right ad for the right audience on this expansive platform.

Why advertise on Facebook?

With more than 2.9 billion people using Facebook every month, and nearly 1.9 billion users every day, Facebook offers a unique opportunity for marketers to augment their organic efforts.

• Your business can reach large audiences. Facebook is considered one of the “Big Four” of social media. With a platform regularly attracting so many people, it’s a well-worth shot at giving your brand more exposure and prospects.

• You can filter who sees your ad. When building your advertisement, you can set parameters from demographics such as age, interests, behaviors, and more to increase the likelihood of clicks. This is important because your ad spend can be allocated to prospects who may derive the most value from your offering.

• Facebook has built-in ad analytics. Ad performance tracking is recorded and available in real-time from the moment you begin your advertisement. You can use these metrics to understand better what’s working and how to improve your advertising strategy for future campaigns.

The trouble is, with both an investment of time and money on the line, there’s not much room for oversight. To capitalize on this platform’s audience and effectively create and run Facebook ads, you must first learn Facebook Ads Manager.

Facebook Ads Manager

Facebook’s Ad Manager is a sophisticated dashboard that provides users with an overview of all their campaigns.

Facebook Ads Manager features, otherwise labeled Ads Center features, are divided into four parts:

• Summary: This section summarizes your recent spend amount, ad performance, and key metrics like reach, post engagement, and link clicks are readily available reporting on performance. You can even enable autogenerated recommendations to boost performing well-performing posts in this section.
• All Ads: For businesses running multiple advertisements in a given period, you can select a specific ad to view more detailed metrics or edit things like your ad’s budget. You can also pause or delete the ones of your choosing in this section.
• Audiences: This section has any audience you’ve created for your ads. When you select a specific audience, you’ll see which ads reached those prospects and can make changes based on demographics as you see fit.
• Automated Ads: This section is only available if you’ve created Automated Ads. Best fit for beginners and those looking for a simple way to gain exposure, but without the precision, you may achieve manually. This section will list all your Automated Ads and a summary of recent results.

1. Create an account with Facebook Ads Manager.

To use the Facebook Ads Manager, you’ll need a Facebook Business Page (learn how to set one up here). This is because you can’t run ads through personal profiles.

Then, follow these steps:

1. Navigate to https://www.facebook.com/business/tools/ads-manager.
2. Click the button that says “Go to Ads Manager.”
3. Confirm your information on the ad account setup page.
4. Set up your payment method.
5. Save changes.

Once set up, the Ads Manager becomes the control center for your Facebook ads.

2. Start creating an ad through Facebook’s Ads Manager.

Once you log into the Ads Manager, you’ll see a performance dashboard where all of your campaigns, ad sets, and ads will be listed including the results they’ve driven for your Facebook page. Unless you’ve already created an ad for your Facebook page, this dashboard will be empty.

To create a new campaign, ad set, or ad through the Facebook Ad Manager, tab over to the type of ad you want to create and click the green “Create” button to far left of these ad types, as shown below. You can see from this screenshot that we’re currently set to create a New Campaign.

3. Choose an objective.

Facebook’s Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Before getting started, Ads Manager will prompt you to choose an objective for your campaign:

There are 11 different objectives to choose from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online store.

By choosing one of these objectives, you’re giving Facebook a better idea of what you’d like to do so they can present you with the best-suited ad options. As shown in the screenshot above, Facebook’s ad options include:

• Brand awareness
• Reach
• Website traffic
• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store traffic

Let’s say, for sake of this blog post, you’re looking to drive more traffic to your website. When you select this option, Facebook will prompt you to enter the URL you’re looking to promote. If you’re using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you’ll be able to keep track of traffic and conversions from this ad. For HubSpot customers, this can be done using the Tracking URL Builder.

Once selected, Facebook will then display the ad option that makes the most sense in terms of achieving this objective.

Featured Tool: Facebook Advertising Checklist

Don’t forget to download the Facebook Ads Checklist and save it for Facebook ad campaign best practices.

4. Choose your audience.

Your next step is to configure your target audience — you can do this for each ad set that belongs to the same campaign. If you’re just starting out with paid advertising on Facebook, it’s likely that you’ll have to experiment with several different targeting options until you reach an audience that fits just right.

To help you narrow your focus, Facebook’s targeting criteria are accompanied by an audience definition gauge. This tool — located to the right of the audience targeting fields — takes all of your selected properties into consideration in order to come up with a potential reach number.

If you’re wavering between choosing a specific audience over a broad one, consider your objective. If you’re looking to drive traffic, you’ll probably want to focus on the type of people you know will be interested in your offering. However, if you’re looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience.

Facebook’s built-in targeting is vast, including options such as:

• Location
• Age
• Gender
• Languages
• Relationship
• Education
• Work
• Financial
• Home
• Ethnic Affinity
• Generation
• Parents
• Politics (U.S. only)
• Life Events
• Interests
• Behaviors
• Connections

You also have the option to select a Custom Audience — this allows you to target people on Facebook who are in your company’s contact database, visited a page on your website that has a tracking pixel, or use your app or game. To learn more about how to set up a Custom Audience on Facebook, check out these instructions. (And for more on the specifics of these criteria, visit this Facebook targeting resource.)

Once you find a group that responds well to your ads, Facebook allows you to save these audiences to be used again later — so you may not need to dive into this step once you’ve been running Facebook ads for a while.

5. Set your budget.

Facebook allows you to set either a daily budget or a lifetime budget. Here’s how they differ from each other:

• Daily budget. If you want your ad set to run continuously throughout the day, this is the option you’ll want to go for. Using a daily budget means that Facebook will pace your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be at least 2X your CPC.
• Lifetime budget. If you’re looking to run your ad for a specified length of time, select lifetime budget. This means Facebook will pace your spend over the time period you set for the ad to run.

Facebook Ads Cost

The cost of advertising on Facebook isn’t bound to a set price, but instead differs on the scope and type of bidding model and strategy your business uses. These numbers are based on approximate rates derived from a 2020-2021 AdEspresso study on Facebook Ads Cost.

Bidding Model	Average Facebook Advertising Cost
Cost-per click (CPC)	$1.00
Cost-per-like (CPL)	$1.07
Cost-per-download (CPA)	$5.47
Cost-per-thousand-impressions (CPM)	$7.19

Bidding Types	Bid Strategy
Spend-Based Bidding Based on spending full budget for most value possible	Highest Volume: Reach as many prospects as possible. Highest Value: Using the budget to maximize high-value sales over quantity.
Goal-Based Bidding Based on the value you want to achieve	Cost Per Result: Strive to keep costs amount to the cost per purchase to stay profitable, but not guaranteed to adhere fully. Return On Ad Spend: Aim to keep ad spend average to a ROAS control, but not guaranteed to adhere fully.
Manual Bidding Based on how much you can bid dynamically	Bid Cap: Setting a maximum bid across auctions; good for advertisers who understand predicted conversion rates.

Once your model and strategy are determined, you can further specify your budgeting and turn to the advanced options — this option is linked at the bottom of the screenshot shown above. This section allows you to specify a few things:

Schedule

Choose whether or not your want your campaign to run immediately and continuously or if you want to customize the start and end dates. You can also set parameters so that your ads only run during specific hours and days of the week.

Optimization & Pricing

Choose whether or not you want to bid for your objective, clicks, or impressions. (This will alter how your ad is displayed and paid for.) By doing so, you’ll pay for your ad to be shown to people within your target audience that are more likely to complete your desired action, but Facebook will control what your maximum bid is.

If you don’t want Facebook to set optimal bids for you, you’ll want to opt for manual bidding. This option awards you full control over how much you’re willing to pay per action completed. However, Facebook will provide a suggested bid based on other advertisers’ behavior to give you a sense of what you should shoot for.

Delivery

Delivery type falls under two categories: standard and accelerated. Standard delivery will show your ads throughout the day, while accelerated delivery helps you reach an audience quickly for time-sensitive ads (Note: this option requires manual bid pricing).

6. Create your ad.

What do you want your ad to look like? It all depends on your original objective.

If you’re looking to increase the number of clicks to your website, Facebook’s Ad Manager will suggest the Clicks to Website ad options. Makes sense, right?

This ad option is broken down into two formats: Links and Carousels. Essentially, this means that you can either display a single image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.

A Links ad will be displayed like this:

A Carousel ad will be displayed like this:

Once you decide between the two, you’ll need to upload your creative assets. It’s important to note that for each type of ad, Facebook requires users to adhere to certain design criteria.

For single image ads, Facebook asks that users adhere to the following design recommendations:

• Text: 125 characters
• Ad Headline: 25 characters
• Image ratio: 1.91:1
• Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads — also known as Carousel Ads — Facebook provides the following design recommendations:

• Recommended image size: 1080 x 1080 pixels
• Image ratio: 1:1
• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

Remember that these are the ad options for the “Traffic” objective.

If you selected “boost your posts,” you’d be presented with different ad options like the Page Post Engagement: Photo ad. This ad has a unique set of design recommendations. To explore all of the ad options and their design specifics, refer to this resource.

Once you select an ad type, the Ads Manager will prompt you to identify how you’d like to display your ad. The options they provide are as follows: Desktop News Feed, Mobile News Feed, and Desktop Right Column.

Here’s how each ad would appear:

Desktop News Feed

Mobile News Feed

Desktop Right Column

Be aware if your ad isn’t associated with a Facebook page, you’ll only be able to run Desktop Right Column ads. To leverage all three display locations, you can learn how to create a Facebook Page here.

7. Monitor your ad’s performance metrics.

Once your ads are running, you’ll want to keep an eye on how they’re doing. To see their results, you’ll want to look in two places: the Facebook Ad Manager and your marketing software.

According to Facebook, here are some of the key metrics to look for (and their definitions):

• Performance. Can be customized further to include metrics like results, reach, frequency and impressions
• Engagement. Can be customized further to include metrics like Page likes, Page engagement and post engagement
• Videos. Can be customized further to include metrics like video views and avg. % of video viewed
• Website. Can be customized further to include metrics like website actions (all), checkouts, payment details, purchases and adds to cart
• Apps. Can be further customized to include metrics like app installs, app engagement, credit spends, mobile app actions and cost per app engagement
• Events. Can be further customized to include metrics like event responses and cost per event response
• Clicks. Can be further customized to include metrics like clicks, unique clicks, CTR (click-through rate) and CPC (cost per click)
• Settings. Can be further customized to include metrics like start date, end date, ad set name, ad ID, delivery, bid and objective

Regardless of which of these metrics you use to measure the success of your advertising efforts, you can find the data in the Ads Manager.

8. Reporting on Facebook ad performance.

You can receive custom reports via email as well. Here’s how to set it up:

1. Navigate to Analyze and Report through the upper main menu.
2. Choose Ads Reporting.
3. Select Create Custom Report.
4. Select and open a saved report.
5. Choose Save As next to the save icon. Give your report a name and check Schedule Email.
6. Follow the prompts to edit and confirm your reporting preferences.

While there are certainly a lot of details to keep straight when planning a paid Facebook ad, it’s important that you don’t lose sight of the big picture. Reporting on clicks and conversions from Facebook is important. However, if you’re using URLs with specific UTM codes, you have an opportunity to measure your ads’ full-funnel effectiveness using your marketing software.

Tracking URLs will help your marketing software keep track of how many leads, or better yet, how many customers you’ve gained from your advertising efforts. This information is useful in determining the ROI of this source, and can also be used to inform your overall Facebook marketing strategy.

If you’re a HubSpot customer using our ads tool, this process is already taken care of for you. You can also create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you’ll need to do is plug in the URL, attach a campaign, and choose the source you want the URL to be attributed to in your Sources Report. Once your ad launches and you start getting traffic and conversions on your website, you’ll be able to easily track how many visits, contacts, and customers you’re generating.

Consider Facebook Ads Manager for Your Next Campaign

Now that you know how to set up an ad, it’s time to create one of your own so that you can spread brand awareness on Facebook and generate traffic and leads from your ideal prospects on the platform.

Editor’s note: This post was originally published in September 2019 and has been updated for comprehensiveness.

Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was.

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand. If you’re unsure how to find your target audience, here’s what you need to know.

What is a target audience?

Target Market Vs. Target Audience

Types of Target Audience

How to Find Your Target Audience

Target Audience Examples

They are also used to define the buyer persona of a business, as well. Buyer personas are a representative overview of a business’s ideal customer drawn from data that makes up a target audience. Some of these demographics and behavior areas are:

• Location
• Age
• Gender
• Employment
• Income

This information helps understand the customer and how they make purchase decisions. Targeting a specific audience will help your campaigns reach the correct people who will relate most to your company’s message and products.

Always make sure to understand the difference between target audience and target market. While similar, their difference is critical for marketers.

Essentially, you can describe your target market by finding your target audience. If a target market were “marketers aged 25-35,” the target audience would be “marketers living in Boston, Massachusetts aged 25-35.”

Types of Target Audience

When we talk about types of target audiences, we’re talking about more ways to define who you’re creating a campaign for. You can segment your audience into groups or define them further using categories such as:

Purchase intention

This refers to groups of people looking for a specific product and wanting to collect more information before doing so. Some examples include consumers buying a new laptop, vehicle, clothing, or television. This data is necessary to see how you can better direct your messaging to your audience.

Interests

This is data about what people are into, like hobbies. Knowing this data helps you connect with your audience in a relatable way and unearth buyer motivation and behaviors. For example, when the weather is warmer and road racing season begins, consumers who enjoy road biking as a hobby are likely most interested in new road bikes in the spring.

For example, suppose you find many potential audiences interested in traveling. In that case, you can figure out how to use that message in your marketing campaign to appeal to more potential buyers.

Subculture

These are groups of people who identify with a shared experience. An example of this would be a specific music scene or genre of entertainment. People define themselves by subcultures, and companies can use those cultures to understand who they’re reaching out to.

An example of reaching a subculture is thinking of how they relate to your business, especially if you have a large potential audience. For instance, Netflix markets to their subcultures, people who watch specific types of content, using social media accounts directed to those subcultures.

As you’ve probably guessed, coming up with a target audience involves some research, which goes into fleshing out who you want to reach and how you can get there in a way that stands out from competitors.

If you’re ready to find yours, follow these steps below:

1. Use Google Analytics to learn more about your customers.

Google Analytics is excellent for obtaining demographic details about your audience and their interests. With Google Analytics, you’ll be able to see website insights broken into different sections, like age, gender, and location. These sections are labeled clearly on the dashboard and provide colorful graphs for you to interpret.

Above is an example of the age overview in the Audiences portion of Google Analytics. Notice the breakdown of the numbers and how the graphs give you an excellent visual. This tool can be a great asset in getting insight into who’s visiting your website and how your content fits into their lives.

2. Create a reader persona to target blog content.

With reader personas, you’ll never forget who you’re writing for. Your reader persona should be near identical to your buyer persona because your blog should contain content that’ll be useful for your readers. For example, marketers probably want to read blogs about digital media.

The difference between a reader persona and a buyer persona is that a reader persona generally focuses on the challenges your persona might face. How can you write content that solves those challenges?

For example, if one of the challenges you’ve identified in your buyer persona is “Marketing Mario wants to find a solution to low ROI on ad spending,” you can use a reader persona to think of content surrounding helping that challenge.

3. Look at social media analytics.

When are your followers most engaged with your social media channels?

Is it when you post a funny meme on Instagram or create a poll on Twitter? By looking at these questions, you can get a couple of clues into what content your audience is interested in, thus, filling in one of the parts needed to find a target audience.

Every social channel is different and has a diverse audience, so looking at your analytics across all platforms is essential. For example, Twitter tends to have a younger audience, while Facebook tends to have an older one. On the same note, Twitter is based on short-form content, while on Facebook, you can post long-form content and videos.

Instagram is a visually-based social media platform, so visually appealing content would thrive on the channel. Knowing these things, you can begin to plan your strategy accordingly.

Analytics can tell you who is looking at your profile. Moreover, they can tell you what’s working and not working content-wise.

By posting content your audience is more interested in, you can gain followers in your target market.

4. Use Facebook Insights.

If you have a Facebook page, Facebook Insights is precisely what you need. Facebook gives every page a vast set of insights for free. These insights work similarly to Google Analytics — you’ll receive critical information required to create a target audience.

You can see who and from where your visitors are by accessing the People tab on your Insights dashboard. Below is an example of how Facebook shows location demographics. It seems that a primary location is the East Coast, so it’s safe to say that part of the target audience for this page is located in East Coast cities.

Other areas Facebook focuses on include interests and integrations with other social media platforms, like Twitter. The insights report tells your audience’s lifestyle, such as if they purchase items online.

Insights like these can help you far into your campaign planning, past finding a target audience, so it’s a valuable tool to check on now and then.

5. Check up on website performance.

Monitor your best- and worst-performing content areas on your website. Your website can be the introduction to your company for a lot of your target audience, so sprucing up what interests them is a great way to attract more audience members.

By looking at what blog posts or landing pages are captivating your audience, you can repurpose content that isn’t and promote the content that is. For instance, if your blog post about email marketing was a hit with audiences, share it on your socials to expand your reach.

6. Engage with social media audiences.

Interacting with social media followers is so important because they’re your audience. When you create your buyer persona, they’re the users you should look to. Remember to keep this step in mind if you don’t have social media accounts yet.

Ask your followers what they want to see, and use tools like Instagram Stories and replies to get their response for how/what you’re doing. Whatever engagement you get, positive or negative, can influence how you attract more audience members.

For example, try tweeting something that invites a CTA, like “Send us a picture of your favorite outfit to wear with our new hats!” This evokes a response, responses you can analyze the language of and imitate to grow your audience.

1. Target

Target differentiates its content based on social platforms. For example, check out its Twitter account. The language is relaxed, engages users, and is generally geared toward a younger millennial crowd. This is because most of Twitter’s users are younger.

Alternatively, check out this Facebook post, a partnership with Jessica Alba, an actress focused on her family.

 

This move was probably made because Target’s target audience for Facebook campaigns is families, while its Twitter focuses on younger people. Target, as a global brand, has different target audiences.

For campaigns, they might focus on a specific audience over another or social media channels in general. Target found their target audiences and how they’re represented differently and used that to their marketing advantage.

2. Lightlife Foods

Similarly to the example above, let’s look at plant-based food company, Lightlife Foods. On Instagram, Lightlife posts high-quality images of recipes using their products. Occasionally, they work with Instagram influencers in the same market.

On Lightlife’s Facebook, however, they’ve invested heavily in video content. This is probably because it’s been proven that video content on Facebook performs exceptionally well. Lightlife is most likely targeting an audience that loves to watch videos on Facebook, whereas on Instagram, they’re most likely targeting not only foodies but influencers in their industry.

3. Apple Music

Let’s look at how Apple Music is reaching its target audience.

On Twitter, the streaming service prides itself on being free of ads, most likely to sway potential audience members away from similar streaming services that don’t provide the same benefit. They post playlists and other content only reachable by visiting the website.

Most of its Instagram content, however, leverages videos. Apple Music uses its Instagram to post snippets of interviews and other premium content with a subscription. Apple Music likely sticks to a formula based on where its content types perform best.

4. Vans

Vans has been a popular shoe brand among skateboarders and self-proclaimed “misfits” since the 1960s, but its target audience has expanded over the years. Vans has kept up with its changing target market by segmenting its audience and creating different Instagram accounts that appeal to various target audiences. Each account appeals to multiple people, from skaters to surfers to snowboarders.

Image source

For example, the account @vansgirls appeals to women and features content relevant to that demographic.

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5. Netflix

As mentioned, Netflix has different platforms and content that appeal to the various subcultures of people subscribed to the streaming service. For example, Netflix found that over half of its subscribers watched anime in 2021. As a result, the streaming platform announced it was adding 40 new anime titles in 2022.

Image source

6. Fortnite

Fortnite is one of the most popular online video games to date, and recent statistics have shown an impressive amount of overlap between fans of anime and those of video games. 21% of gamers watch anime in a typical week and are 12% more likely to watch it than the average consumer.

With that in mind, it’s no surprise that Fortnite decided to team up with Dragon Ball Z’s anime franchise to include DBZ-related skins and characters in the game. It’s likely Epic Games, the company behind Fortnite, found that many of the game’s players are anime fans — the game developer decided to collaborate with one of the longest-running and most popular anime franchises to date.

Image source

Target audiences are meant to engage consumers and give a good idea of how to market to them. If your brand has multiple target audiences to appeal to, then Vans’ and Netflix’s methods of segmenting their audience and distributing different kinds of content could fit your business. If you have a singular audience, you can still benefit from knowing everything you can about them.

Happy campaigning!

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.

Best Motivation Podcasts

1. Too Smart for This
2. The Science of Success
3. The Happiness Lab
4. Tiny Leaps, Big Changes
5. How to Fail with Elizabeth Day

Best Motivational Podcasts on Spotify

6. Oprah’s SuperSoul Conversations

7. The One You Feed

8. Black Girl in Om

9. Food Psych

10. Beyond the To-Do List

Best Motivational Podcasts for Women

11. Redefining Ambition
12. Therapy for Black Girls
13. Side Hustle Pro
14. The Self Love Fix
15. Our Body Politic

Best Motivational Podcasts

Here are some of the best motivational podcasts covering topics like career advancement, mental health, wellness, and personal development:

1. Too Smart for This

Hosted by content creator and full-time YouTube Content Strategist Alexis Barber, Too Smart for This is a podcast aimed at helping women entrepreneurs hone their craft and map out their unique career paths. The podcast features candid interviews with women in various industries and gives valuable advice on how young women can enter the world of entrepreneurship.

What We Like: At 23 years old, Barber does an excellent job of providing actionable advice in a way that is relatable to young 20-somethings looking to forge their own path to success. Listening to her podcast often feels like having lunch with a friend who always drops gems on how to break into different industries.

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2. The Science of Success

This weekly podcast hosted by Matt Bodnar features guests ranging from neuropsychologists to mindfulness experts to FBI hostage negotiators. The podcast explores the science and psychology behind success in communication, leadership, and other avenues in life.

What We Like: The Science of Success prioritizes evidence-based practices relating to success from real-life thought leaders, so you won’t find yourself wondering, “Okay, but how do I know this advice really works?”

Image source

3. The Happiness Lab

Dr. Laurie Santos, a professor at Yale, hosts The Happiness Lab and has studied the science of happiness for years. The podcast is based on the psychology course Dr. Santos teaches, which also happens to be one of the most popular classes at the university. The podcast cites the latest scientific research about happiness and shares inspiring stories meant to change how we look at the emotion.

What We Like: Often, when people think of what it takes to be happy, they think of material things like money, possessions, or expensive vacations. While all those things can certainly make almost anyone happy, Dr. Santos shows how mindfulness, looking inward, setting boundaries, and enjoying life’s simplest pleasures can lead to a happier life overall.

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4. Tiny Leaps, Big Changes

Tiny Leaps, Big Changes focuses on personal development and the little things we can do day-to-day to improve our lives. In the podcast, author Gregg Clunis shares simple strategies to implement in our daily lives to help us along toward our goals.

What We Like: Goal setting and working toward the best version of ourselves can be daunting, especially if you’re unsure where to start. However, Clunis explains that goals can be attainable by incorporating the tiniest actions into our routines. In other words, adjusting our habits and behaviors over time can lead to considerable advancements in our personal development.

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5. How to Fail With Elizabeth Day

How to Fail With Elizabeth Day features insightful interviews with influencers, celebrities, and thought leaders as they explain their past failures and what they learned from their experiences. The podcast removes the stigma of failure and instead frames it as an opportunity to learn and improve.

What We Like: Guests for the podcast have included Melanie Chisholm from the Spice Girls, conservationist Jane Goodall, and actor Simu Liu who starred in Marvel’s Shang-Chi and the Legend of the Ten Rings. Almost all of the podcast’s guests have been considered successful in their respective fields, so learning about their past stumbles and how they recovered can be the motivation you need to keep pushing forward.

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Best Motivational Podcasts on Spotify

According to a study by Statista, 25% of podcast listeners ages 18 and up use Spotify to listen to podcasts. If you’re among that 25%, here are some of the best motivational podcasts on the app.

6. Oprah’s SuperSoul Conversations

Oprah’s SuperSoul Conversations is Oprah’s selection of her favorite and most thought-provoking interviews uploaded in podcast form. Episodes include conversations with best-selling authors, artists, wellness experts, and spiritual leaders.

What We Like: Each episode, according to the podcast’s description, is “designed to light you up, guide you through life’s big questions and help bring you one step closer to your best self.”

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7. The One You Feed

The One You Feed is a podcast meant to help listeners navigate life’s complexities. Each week the podcast’s host, Eric Zimmer, speaks with scientists, authors, psychologists, and experts in various fields about what listeners can do to live more fulfilling lives.

What We Like: The podcast provides valuable information about the skills and behaviors listeners can develop to find peace, love, and fulfillment.

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8. Black Girl in Om

Black Girl in Om is a unique motivational podcast with episodes featuring words of affirmation and guided meditation. Many episodes also feature interviews with experts from various industries.

What We Like: The podcast’s guided meditations and morning words of affirmation are a great way to start the day with a positive outlook and clear mind.

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9. Food Psych

Hosted by registered dietitian Christy Harrison, Food Psych is a podcast focusing on mental and physical wellness concerning food. In each episode, Harrison speaks to guests ranging from health and psychology professionals to anti-diet activists to leaders in the body liberation movement. The goal is to help listeners build healthy relationships with their bodies, food, and mind.

What We Like: Food Psych motivates listeners to work toward a healthy and happy lifestyle while promoting body acceptance and calling out the dangers of diet culture.

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10. Beyond the To-Do List

Whether in our personal or professional lives, we all have mounting to-do lists we must tackle, and keeping up with all of our tasks can be daunting. Beyond the To-Do List is a podcast that gives expert advice on implementing productivity strategies into our daily lives.

What We Like: This podcast does an excellent job of motivating listeners to be productive and complete their tasks to live a more stress-free life.

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Best Motivational Podcasts for Women

Here are some great podcasts to check out if you’re a woman looking for motivation and advice.

11. Redefining Ambition

Produced by The Women’s Network, Redefining Ambition highlights the unconventional career paths of successful women in various industries. In each episode, a speaker details the many twists, turns, setbacks, and surprises that led them to where they are today. According to the network’s website, the podcast’s goal is “to demonstrate the power of ambition, passion, and drive to inspire future generations of women to achieve success.”

What We Like: Redefining Ambition shows multiple ways to success and that everyone’s path is challenging and unique.

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12. Therapy for Black Girls

Therapy for Black Girls is a weekly podcast about mental health and personal development as they pertain to the unique experience of Black women.

What We Like: The podcast covers a wide range of topics and situations that can impact the mental health of Black women and provides solid advice from experts and thought leaders.

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13. Side Hustle Pro

Side Hustle Pro highlights Black women who have managed to turn their side hustles into a profitable business. Hosted by Nicaila Matthews Okome, the podcast has been featured on the TODAY show and has earned over three million downloads, according to its website.

What We Like: Content creation is seeing a massive boom in popularity, and many content creators have questions about how they can turn their side gig into a full-time career. This podcast provides valuable information creators can use to turn their work into a business.

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14. The Self Love Fix

The Self Love Fix is hosted by teacher, mentor, and embodiment coach Beatrice Kamau. In the podcast, Kamau advises women on how to shift from codependency and low self-esteem to self-trust and alignment. The podcast often features interviews with experts in various fields such as wellness, nutrition, and parenting.

What We Like: Episodes cover many topics, such as relationships, family, and mental health.

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15. Our Body Politic

Hosted by award-winning journalist Farai Chideya, Our Body Politic is a podcast reporting on how women of color are impacted by today’s major political events and how every woman can make a difference. Weekly episodes cover various topics like the economy, health, education, and the environment.

What We Like: Many of today’s pressing issues seem beyond control, but Our Body Politic shows women from all backgrounds how they can get involved and be the change they want to see.

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Whether you’re relaxing at home, commuting to work, or going for a jog — you’re now able to get some motivation whenever you need thanks to these podcasts. Let them bring you a step closer to becoming your best self.

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered.

Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers.

Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. With monetization, the focus is on the content whereas selling focuses on the products/services.

While YouTube is seen as the OG monetization platform for content creators, Instagram is making its way up there.

When we surveyed marketers for our 2022 Social Media Trends Report, 73% say they work with influencers on Instagram compared to only 61% on YouTube.

But as we’ll cover later on, that’s only one way to make money on the app. Before we get into those, let’s review monetization requirements.

Instagram Monetization Tools

Ever since Instagram transitioned to a creator-focused platform, they have tested numerous monetization tools. Some end up staying on the platform while others are sunsetted.

For instance, in June 2021, Instagram announced that it would test an affiliate program, in which creators could have their own Shop tab and earn commissions based on sales they influenced.

After over a year of testing, the platform announced that it would no longer be available after August 2022.

Another monetization tool was Reels ads, a move designed to encourage creators to post more Reels. It allowed them to earn money via ads displayed before and/or after their Reels. That has seemingly been replaced by the bonus play program (more on that later.)

Here’s a list of the monetization tools available or being tested on the platform:

• Influencer marketing
• Bonuses
• Badges
• Subscriptions
• Gifts

Instagram Monetization Requirements

Each monetization practice will have its own set of requirements, but there are general policies set by Instagram for any creator who wants to earn money on the app.

You cannot earn money on Instagram if you share:

• Sexual, violent, profane, or hateful content.
• Static and looping videos
• Image slideshows
• Misinformation
• Unoriginal and misleading content
• Polarizing or inflammatory content relating to race, gender, age, or other sensitive subjects.

For more details on this, check out Instagram’s full list of content monetization policies.

How to Get Monetized on Instagram

1. Influencer Marketing

Becoming an influencer is the most popular way to make money on Instagram and from the marketers’ perspective, it’s one of the main ways they work with creators.

According to HubSpot research, 64% of marketers said they work with micro-influencers (those with 10K to 99K followers) when asked about their 2022 influencer marketing campaigns, and 57% work with macro-influencers (100K-999K).

The great news is that even if you have a smaller follower count, you can still be an influencer. 27% of marketers we surveyed say they worked with nano influencers (1K-9K) in 2022.

How much can you earn? The limit does not exist.

A Business Insider report found that Instagram influencers can earn anywhere from a couple of thousand dollars to millions. It really depends on their rates, their follower count, engagement rates, niche, and more.

Requirements

To be an influencer, there are no set requirements. Here’s what you should aim for:

• 500+ followers
• Have an engagement rate of 2% or more
• Rich, high-quality content

2. Bonuses

To encourage creators to post Reels, Instagram launched a bonus program, which rewards users based on how often they post Reels and how they perform.

Every creator will have personalized bonus goals, maximum payout amounts, and deadlines. Creators have reported payouts ranging from $600 to $35,000, according to a Verge article but Instagram has not shared how it determines payment and goals.

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However, Meta did promise to invest $1 billion in monetization opportunities for creators in 2022.

The program is currently only invite-only and as such, isn’t available to all users just yet. It’s also not available in all languages. However, if it does become a permanent feature, additional tools will be added.

If you have been invited to participate, you will receive a pop-up notification that will lead to your professional dashboard. From there, you’ll have to activate it before your eligibility expires.

That involves agreeing to Instagram’s terms and conditions and then adding your business information and payout details. Note that you will get your payout once you’re earned at least $100.

From there, all that’s left to do is create your Reels.

Requirements

To qualify for the program, you must:

• Be 18 years of age or older.
• Live in the United States.
• Have less than 1 million followers.
• Share accurate content.
• Have authentic engagement.
• Have an established presence on the platform.
• Follow community guidelines.

Check out the full list of eligibility requirements for Instagram’s bonus program.

3. Badges

Love going live with your audience on Instagram? Now is your chance to earn money while doing it.

When you go live, viewers can buy badges ranging from $0.99 to $4.99 and support the creators they love – up to $250 worth of badges per Live video. The best part is that as of September 2022, creators keep $100 of their revenue from badges received.

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Here are the steps to set your account up:

• Go to “Profile.”
• Tap “Professional Dashboard.”
• Tap “Set Up Badges.”
  • You’ll only see this if you’re eligible.
• Set up your payout details.
  • Note: You will only get paid once you’ve earned at least $25.
• Go Live.

Requirements

• Be 18 years of age or older.
• Be based in the United States.
• Badges are available on an invite-only basis to creators in France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil, Mexico, and the UK.
• Have a Creator or Business account.
• Have at least 10,000 followers.
• Adhere to Instagram’s Partner Monetization policies and content guidelines.

4. Instagram Subscriptions

In January of this year, Instagram announced it was testing creator subscriptions with only 10 users based in the U.S. Months later, this subscription test has expanded to more creators but is still on an invite-only basis.

Here’s how it works: Creators can launch a paid subscription, priced at their discretion, which gives their followers access to exclusive content, such as posts, Lives, Stories, Chats, and Reels.

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It allows creators to build a more intimate community and share content with their most loyal followers.

Here’s how you get started:

1. Go to “Profile.”
2. Click on your “Professional Dashboard.”
3. Tap “Subscriptions.”

From there, you can set your pricing, keep track of your earnings, set up your payout details, and more.

Requirements

• For now, you must receive an invitation to participate in Instagram’s Subscription feature.

5. Gifts

Business Insider recently reported that Instagram is testing a new monetization feature internally called “Gifts.”

According to app researcher and developer Alessandro Paluzzi, the tool would allow followers to send gifts to their favorite followers. This tipping feature is similar to Badges but seems like it would be on Reels and potentially Stories, whereas Badges are limited to Lives.

#Instagram continues to work on the Content Appreciation feature 👀

ℹ️ The feature has been renamed to “Gifts” pic.twitter.com/AJmTPZMLsl

— Alessandro Paluzzi (@alex193a)
August 25, 2022

While this tool isn’t yet tested with creators, it’s good to stay on top of upcoming features that could earn you money on the app.

As you can see, you can do much more than collaborate with brands on Instagram to earn money.

Before you jump on any opportunity, your first step should be producing high-quality content that appeals to your audience – that will set you up to be eligible next time Instagram’s looking for creators to test monetization tools.

An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos.

Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view. Read on to learn more about it.

Table of Contents:

• What is Instagram Reels Play Bonus?
• Who is eligible for the Instagram Reels Play Bonus?
• How does the Reels Play Bonus work?
• How much money can you make from the Reels Bonus?

What is Instagram Reels Play Bonus?

Instagram Reels Play Bonus allows creators to earn money based on the number of plays a Reel gets. The feature is part of Instagram’s commitment to investing 1 billion in creators.

Who is eligible for the Instagram Reels Play Bonus?

According to Instagram, the Play Bonus is currently invite-only and exclusive to the U.S., but it could potentially expand globally throughout 2022.

Eligible creators also must: 

• Have less than 1 million followers,
• Have a professional Instagram account,
• Follow Instagram’s Partner Monetization Policies.

How does the Reels Play Bonus work?

When you’re invited to the program, you need to opt in to begin earning money for plays. The process involves similar requirements to other Creator tools, like proving you’re the account owner and providing legal information.

Once set up, you receive a payout for your reels at the end of 30 days, during which you can choose up to 150 Reels to count towards the bonus. Paid, sponsored, or partnership Reels are not eligible for the bonus.

And, you can go back and make Reels you’ve already published eligible for the bonus if you’re within the 24-hour window post-publishing.

How much money can you make from the Reels Bonus?

Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.

For example, Kitty Parker stated on Twitter that they have a maximum bonus of $1,200 and receive an average payout of $234 for 20-30k views.

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Gabe Wells, on the other hand, has a maximum bonus of $8,500 and received almost two thousand dollars for 31 million views.

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There is a cap on how much you can earn and how many views you can count towards the bonus, but this also varies from creator to creator.

Over To You

The Instagram Reels Play Bonus is a great opportunity for creators to monetize their presence on the app alongside building brand awareness and engagement. If you’re already a Reels expert, keep a lookout for any eligibility updates on the program — you’ll want to get started with earring as soon as it becomes available to everyone.

The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs.

In this post, we’ll discuss new data from HubSpot’s State of Consumer Trends Report that shows exactly how consumers feel about work in 2022 and what they expect from their employers.

How Consumers Feel About Work in 2022

In 2022, consumers want businesses to continue to offer the remote and hybrid work models that increased in popularity in 2020. The State of Consumer Trends survey found that 40% of respondents are in the office full-time or nearly full-time, 32% are in remote roles, and 28% are in hybrid roles.

Even though people are returning to the office, 54% of remote and hybrid workers expect to continue to be able to work their preferred model, and more than half would consider leaving their role if they were required to return to the office full time.

Consumers also want the businesses they work for to understand what’s important to them in how they work, and 65% of those surveyed said they want to feel like they’re making a positive impact with the work they do.

More than half of respondents also said they want to work for companies with a diverse and inclusive work culture. Valuable ways to speak to this desire and help employees feel seen in the workplace are offering employee resource groups for people to find community and encouraging healthy work/life balance habits.

Regarding job satisfaction, 70% of survey respondents said they are satisfied with their current job, and 12% are dissatisfied.

People who stay in their current roles do so because of competitive pay, having a healthy work/life balance, and having a flexible work schedule, and those considering leaving do so because pay isn’t competitive, they experience burnout, and they don’t feel supported by management.

With this in mind, potential economic instability could change how these trends look. Let’s go over what this could mean.

How the Recession Could Impact Today’s Workforce Trends

Although there have been no official declarations of recession, businesses preparing for potential economic instability will likely make decisions that preserve assets. This ensures that there is enough money to keep the company afloat, and many of these decisions initiate changes in investments, budgets, and even in the workforce and hiring practices.

For example, Meta, Twitter, and Uber are a few companies that have updated their hiring processes. Dara Khosrowshai, Uber CEO, said hiring will become a privilege, and the business will “Be deliberate about when and where we add headcount.”

Economic changes could also mean that businesses are more strict about how employees work. However, even if companies are more strict, consumers likely won’t change their desire for flexibility — some might even be more inclined to work remotely or hybrid if it could mean cutting costs for things like childcare or transportation.

Nela Richardson, Chief Economist at ADP and co-head of the ADP Research Institute, says that, in the face of a possible recession, companies will need to invest more in their people to stay competitive in the market.

However, the state of employment could change quickly if we were to enter a recession. So, the best way to keep employees satisfied is to understand their needs and what they want in the workforce. Many trends in the HubSpot Blog survey may become even more critical as economic instability can be stressful.

For example, workers might search for more support in their work environment, whether from managers, connecting with people like them in employee resource groups, or having a healthy work-life balance.

In addition, during the COVID-19 pandemic, people wanted businesses to support causes outside of work that contributed to the betterment of society, such as people laid off as businesses closed — a recession can cause these same issues that employees are passionate about.

Understanding Your Employees Is Critical

Employee satisfaction significantly impacts your business’s bottom line, so it’s essential to know who they are, what they stand for, and what they want from their employers. Having this information also makes it easier to retain them, whether during a period of economic prosperity or uncertainty.

If you want to learn more about consumer trends and their preferences for things like where they prefer to shop or how they feel about crypto and NFTs, check out the State of Consumer Trends Report.

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.

Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.

TikTok Advertising Stats To Know

• TikTok has 1 billion global daily active users. (DataReportal)
• Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog)
• Marketers say that TikTok is the second most effective platform for video content. (HubSpot Blog)
• 36% of consumers want to learn about products through short-form videos like TikToks or Reels. (HubSpot Blog)
• Gen Z is discovering and buying products on social media more than any other generation. (HubSpot Blog)
• Amazon and HBO spent the most money on TikTok ads in the U.S. between January and May of 2022. (Statista)

• A recent Kantar survey found that 67% of respondents agreed that ads on TikTok capture their attention, which is a 10% lead on other social media channels. (Kantar)
• 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. (Statista)
• TikTokers are twice as likely as users of other social channels to recommend something they’ve discovered on TikTok. (Material)
• 43% of users try something or go somewhere new after seeing it at least once on TikTok. (Flamingo)
• 58% of users say they’re more likely to talk about a brand or share an ad if a video features a song they like. (TikTok)
• Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. (TikTok)
• 71% of TikTokers say that TopView ads, which have a longer run time, successfully capture their attention. (TikTok) 
• In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. (Neuro-Insight)
• 55% of users say TikTok helps them discover new things. (TikTok)