i4Lead is a business to business or B2B marketing agency specialising in lead generation and nurture, customer attraction and customer lifecycle management.
Successful marketing, demand generation, and lead management hinge on strategies that align your business more closely to your buyer’s needs and expectations across all phases of their buying process. We develop strategic marketing plans and campaigns to build and execute to help our clients generate more leads and better quality leads.
We take a customer-centric approach to all our strategy and work closely with you to identify and attract new business.
- The value of customers: how do you use your customer data to identify the best customers and the best opportunities?
- Identifying the right targets: which customers or who will bring the most value to your business?
Determining the drivers for action: what do you need to say to spark your target’s interest and how do you get them to act? - Value understanding: how do you demonstrate value in what you offer and make your offer unique?
- Relevant communication: how can your customers communicate with you (and visa versa) in a timely and relevant manner?
- Strategy and creative development: bringing this together to build a compelling campaign with successful communication materials.
Lead Generation is the primary objective of any B2B Marketing strategy. As a result, our marketing services focus on several types of campaigns that work across a range of B2B marketing platforms. We focus on the most relevant types of campaign for your business’s objectives. Some of the services that we offer include:
- Content Marketing
- Direct Mail Marketing
- Events / Trade Show Marketing
- Telemarketing
- Email Marketing
- Online Marketing
- Referral Marketing
- Social Media Marketing
- Brand Building
i4Lead tailors B2B marketing strategies to fit your business’s strengths, opportunities and objectives, considering the characteristics that are unique to you such as your industry, your product or service and your target audience.
We have extensive experience in developing marketing strategies for a range of B2B brands across a number of industries including insurance, recruitment and manufacturing. With proven results, we know how to determine the most effective strategies to meet your company’s objectives and ensure significant ROI.
At i4Lead we combine marketing strategies with Lead Generation techniques to provide innovative B2B marketing solutions that stand a class apart.