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Brand strategy / discovery

Brand strategy involves a discussion and audit of current brand issues, existing marketing tactics and channels. It’s an insightful and results-driven process that gives insights to your brand purpose and how to bring your new brand to life or how to take your existing brand to the next level.

Brand identity design

A successful brand has to be consistent in communication and experience, across every touch point the target market experiences. i4Leads builds, repositions and refreshes brands to ensure they are current and translate consistently across all consumer touch-points.

Marketing strategy

Today’s consumers crave content and experiences by aligning themselves with brands that excite, engage and enrich their world. i4Lead creates engaging marketing and advertising campaigns that deliver the best customer experiences for your brand.

Welcome to i4Lead

Isn’t just something we do... It’s the only thing we do.

i4Lead offers businesses more than just ‘lead generation’ services. We have extensive experience from ‘the client side’ of marketing. Meaning we have sat in your seat and dealt with agencies before. We understand your hesitations, we understand you desire for ROI and we know how to add value in ways that others overlook.

We conduct the research to ensure you are not only generating the right leads for your business, but assist you in contacting them as effectively as possible and nurturing them for optimal conversion.

We understand that there is no one ‘cookie cutter’ solution for all. Every industry and business within that industry is unique and therefore we apply to each campaign:

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CONTENT

Email Campaigns, White Papers, Blogs and More. Content That Talks the B2b Language.

MARKETING

Distribution of Content, Monitoring, Go-to-market, Lead Generation or Proposals. Connecting the Dots Effectively.

DEMAND GEN & LEAD GEN STRATEGY

We help our clients power a strong inbound engine that cuts across content, organic & paid advertising channels. An engine so strong you never have to worry about not having a strong lead pipeline

ACCOUNT BASED MARKETING

We help all the way from working with you to design an ideal customer profile to measuring account level engagement in your target criteria. We’ll help narrow your focus & provide deep-intelligence of your target accounts in order to have a laser-sharp targeting strategy

CONTENT MARKETING

Obtaining links from relevant and trustworthy sites in your industry can drive your pages to the top in search engines. Our methodology of building links and expanding the backlink profile enhances your website’s reputation with a profile that search engines are fond of, to ensure long-term rankings.

Making your B2B Marketing Work For You

i4Lead has vast experience in B2B marketing strategies and lead generation campaigns.

We know that best results are based on building GREAT MARKETING CONVERSATIONS: the more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you deliver.

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Effective B2B Marketing

Whether you employ sales specialists or your production/technical team also engage in sales, they both have a long and complex sales cycle to navigate to a very targeted audience.

You need to find these select buyers and make sure they regularly engage with your company and staff: to remember you, to understand you, and to choose your service because they know your business.

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Growth Specialists

Not all marketing companies are the same. We know there are only 4 ways to grow a business:

  • Attract new customers;
  • Sell more to your existing customers;
  • Cross-sell other services to your existing customers; or
  • Find new customers in complementary markets.

We know that any marketing effort has to align with one of these business strategies. Our digital marketing expertise focuses on getting the best results from targeted and consistent marketing conversations by regularly communicating with the right audience for your business.

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