Category Archives: B2B

With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel.

After all, it seems we have an obsession with killing things off. In the new millennium, we had the Y2K computer scare. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now that video content is having its time in the sun, some speculate that blogging could soon meet the same fate as the dinosaurs.

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, “Are blogs dead? ” Here’s what they said.

In all fairness, this question surrounding blogs is not without reason. Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide.

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In the U.S. within the same five-year span, video has risen in popularity and surpassed blogs in searches.

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However, blogs are still viable marketing channels with WebTribunal reporting there are more than 600 million blogs out of 1.9 billion websites worldwide. Collectively these blogs generate 6 million posts daily with WordPress and Tumblr being the most popular platforms.

Marketers still consider blogging a top marketing channel. Ross Simmonds, a B2B marketing expert and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates.

“At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients,” says Simmonds. “It’s also armed us with the ability to elevate our brand’s position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.”

With that said, the blogging landscape has changed over the years. Lisa Toner, director of content at HubSpot, says it’s not enough to just have a blog nowadays.

“You need to consistently create content that is more valuable than your competition’s content. You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on,” says Toner.

“It’s a lot more complex to win at blogging now, but if you can master it, it’s worth the investment.”

Transparency is a bigger responsibility, especially as consumers are paying closer attention to a brand’s values and its stance on social issues.

“You need to think about how people see your brand compared to your competition. Everyone has their own unique selling position (USP) and what they want to put forward, but what users do is compare,” says Sandra Mpouma, head of digital marketing at RationalFX.

“So, in terms of business strategy, create loyalty, trust, [and] be transparent and competitive, which is very important nowadays.”

Blogs vs. Other Marketing Channels

Now that other content marketing channels – namely video and podcasting – have surpassed blogs, will blogs soon become redundant?

Well, it all depends on the user personas you’re targeting. But even as other platforms grow, blogs still offer many advantages.

“Podcasting is not without its own set of limitations. There are plenty of discoverability and audience growth challenges. At this point, blogs have a pretty well-dusted playbook for scaling. That’s not true for podcasts,” says Matthew Brown, senior podcast producer at HubSpot.

“A company can use its likely limited resources to invest in a blog that will basically give consistent, easily measurable, and reliable performance. Blogs also have a direct line to the company’s bottom dollar, podcasts do not.”

Nelson Chacon, the principal content strategist for YouTube at HubSpot, highlights that there’s no reason to choose between two platforms if your team has the bandwidth to tackle both.

If it aligns with your user personas, you can engage your audience from several angles.

“Creating a blog constructed of articles around the benefits of your product will be helpful. Having a video showcasing its use or how to install it would be beneficial for your audience,” says Chacon.

He continues, “Home Depot has done a fantastic job of doing this. While they inform and educate their customers on their products, they also add a quick ‘how-to’ for the more knowledgeable person who just needs a short answer explained in a video.”

As for social media, Annabelle Nyst, a senior content strategist who focuses on social media initiatives at HubSpot, says it’s hard to compare it to blogs as each platform serves different purposes.

“Social content doesn’t always have the shelf life or the discoverability of blog posts,” says Nyst. “It’s more about consistently meeting your audience where they are, in the right moments, engaging with them one-on-one, and establishing trust via community building.”

She adds that social media can be a great way to amplify your blog posts. And vice versa, blog posts can serve as inspiration for social content.

If using both, Nyst recommends pulling the most compelling points from your blog posts, creating social-first content, and using it to drive traffic back to your blog.

With all that said, blogs don’t come without their disadvantages. AJ Beltis, a senior content and acquisition manager at HubSpot, mentions the high drop-off rates often seen in blog posts.

“Blogs lack the interactivity that many crave due to its nature as written content,” says Beltis. “This challenges blog writers to hook their readers in a few short sentences without having the benefit of special effects or audio engineers available to their video and podcast creating counterparts.”

What it often comes down to is your brand goals and which channels will help you meet them. Podcasts, for example, are better for branding while blogs serve better for top-of-the-funnel engagement.

“Blog posts are an acquisition juggernaut. There’s a clear path that any seasoned marketer can follow. Podcasts, however, best serve as a brand opportunity,” says Brown.

“You wouldn’t measure a series of blog posts on their brand uplift ability, just like you wouldn’t measure a podcast show’s lead generation. That is unless you like gray hairs and a serious lack of sleep.”

Why Blogs are Still Impactful

From an investment perspective, blogs may be a better long-term investment for lead generation.

“I could spend $200K to hire a full-time writer, SEO expert, and conversion rate optimization (CRO) specialist to work on my blog. By combining those skill sets, I’m going to be able to create a blog that drives organic traffic to my website and converts it into leads for my business all year long,” says Toner.

She continues, “Or, I could put the same $200K into an advertising campaign and maybe get a couple of thousand leads over the course of the ad campaign. But once the campaign ends, so does my lead flow.”

Toner adds that the majority of HubSpot’s blog-generated leads come from older blog posts. This means that blogging can be a great lead source long after posts are published. Aja Frost, who leads the English SEO team at HubSpot, echoes this sentiment.

“Organic traffic is more important than ever. Unlike paid traffic, which stops coming in the second your budget runs out, organic traffic is mostly self-sustaining after you’ve put in the time and effort to create a blog post,” she says.

She adds that most content management systems (CMS) have SEO tools integrated into their platforms, which makes it easier to optimize your posts.

Blogging can also be valuable in shaping a brand’s product positioning.

“Blogs are still one of the best channels we have to create narratives around our product,” says HubSpot Product Marketing Manager Alex Girard. “They offer us the opportunity to address trends we see in the market, how those trends impact the reader, and how our product might be able to help them meet that trend successfully. They’re also great for telling customer success stories.”

He adds that when using your blog to market your product, the content doesn’t have to be promotional. When you establish yourself as a thought leader and gain the trust of your audience, they will organically look into your products and services.

With that said, it’s going to take more than good content to have a successful blog.

“Growth without a goal isn’t going to help your business – if 10,000 people are reading your blog, but none of them fit your persona, that’s not going to do anything for your company,” says HubSpot’s Senior Blog Manager Karla Heseterberg. “Focus on something attainable, like generating new contacts, and make sure every post you’re putting out has that goal in mind.”

She adds that one of the biggest mistakes brands make is creating content only for people at the decision-making stage.

With so many stages between reading a blog and making a purchase, marketers should have posts geared at users in every stage with corresponding offers.

Learn more about that through HubSpot’s business blogging course.

From an SEO perspective, brands may also struggle with generating traffic because they’re thinking blog first, link building second.

“What I often notice is that marketers see ‘blogging’ and ‘link building’ as two different disciplines. First, they write the blog posts, then they think about how to earn backlinks to them,” says Irina Nica, a senior product marketing manager at HubSpot who works on product awareness through outreach initiatives.

“Instead, they should include linkable assets into their regular content calendar, alongside other types of articles that are maybe designed for generating organic or social media traffic.”

Despite the many benefits we’ve gone over, blogging isn’t always the best strategy for every brand. Why? Well, what if your ideal user persona doesn’t read blogs? What if they prefer emails instead?

“Some brands have great email communication and workflows where they provide people with downloadable offers where they don’t have to go somewhere else to get the information, it’s just in their inbox straight away,” says Mpouma.

“You don’t necessarily need a blog as long as you’re offering something in exchange. I think the blog has always been that: Offer something for free in exchange for that user interaction.”

So, in that case, blogs wouldn’t exactly be dead, more so irrelevant.

Why Marketing Isn’t Dead

Looking at things from a broader perspective, blogs are just an extension of marketing. Some have suggested that marketing is dead, which makes marketers like me wonder if there’s something we don’t know.

Based on recent data, marketing is still influential. And that applies to both traditional strategies and digital initiatives. Statista reported that in 2022, content marketing generated over $63 billion in revenue worldwide.

“There’s a reason why Nike and Mcdonald’s continue to invest millions every month in marketing even though they’re already household names. There’s a reason why the top musicians and artists still do promotion prior to their latest album release,” says Simmonds.

“Marketing isn’t to be seen as just an expense. It’s an investment. And if you make an investment that is rooted in a strategic plan — that investment should return dividends for years (maybe decades) to come.”

Blogging Is Far From Dead

The key takeaway is that while not all marketing tactics work for every brand, it’s unlikely that blogs will stop being valuable to brands in the foreseeable future. S

o for now, blogs, you can rest and step off the chopping block.

Editor’s note: This article was originally published in February 2021 and has been updated for comprehensiveness.

Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021.

As the technology’s role in marketing expands, you’ve probably heard the terms “deep learning” and “machine learning,” — but what do these terms mean? Here’s what marketers need to know about deep learning and machine learning.

What is Machine Learning?

3 Common Ways Marketers Use Machine Learning

What is Deep Learning?

3 Common Ways Marketers Use Deep Learning

The Difference Between Machine Learning and Deep Learning

An example of machine learning is speech recognition. Machine learning can translate speech into text; software applications can convert live voice and speech recordings into text files.

Voice search, voice dialing, and appliance control are all examples of machine learning in speech recognition.

So if you’ve ever listened to your favorite song by saying, “Alexa, play ____,” you can thank machine learning for the capability.

3 Common Ways Marketers Use Machine Learning

Here are some ways machine learning is often implemented in marketing strategies.

1. Predictive Recommendations

Predictive recommendation machines rely on data to predict what content or services a user would enjoy. A well-known example is Netflix’s AI system that recommends movies and shows based on what a user has already watched.

The AI reportedly saves Netflix $1 billion annually through decreased churn and higher retention.

2. Churn Prediction

Some companies use machine learning to predict when a customer is about to churn so the company can take action before the customer leaves.

They achieve this by examining demographics, past user actions, and other data to predict future behavior.

For example, if a customer’s behavior indicates they may end their subscription to a music stream. In that case, the service may offer an exclusive deal — such as a temporarily discounted subscription rate — to keep them from churning.

This type of machine learning helps companies keep high retention rates, which leads to increased revenue.

3. Lead Scoring

Leading scoring predicts which leads are likely to convert into customers. This form of machine learning helps sales teams avoid manually sorting and reviewing thousands of leads every month.

Teams can use a lead scoring model to automatically identify and prioritize the most promising, thus boosting productivity while reducing costs.

What is Deep Learning?

Deep learning is a discipline of machine learning that uses algorithms and data to mimic the human brain to train a model. This discipline uses neural networks to learn a specific task. 

The neural networks comprise interconnected neurons that process data in the human brain and computers.

3 Common Ways Marketers Use Deep Learning

Here are some ways marketers use deep learning in their strategies.

1. Segmentation

Deep learning models can find patterns in data to initiate advanced segmentation. This allows marketers to easily and quickly identify the target audience for a campaign and predict potential leads.

2. Hyper-personalization

Deep learning can develop personalization engines that help marketers streamline the process of delivering hyper-personalized content.

Examples of hyper-personalized materials are websites that show content that varies depending on who’s browsing or push notifications for customers who leave without making a purchase.

3. Predicting Customer Behavior

Marketers can use deep learning to predict a customer’s actions by tracking how they move through the brand’s website and how often they purchase.

In doing so, AI can tell companies which products and services are in demand and should be the focus of future campaigns.

The Difference Between Machine Learning and Deep Learning

Machine learning is a subset of artificial intelligence, while deep learning is a subset of machine learning.

Machine learning means computers learn from data using algorithms to learn and act without being programmed — in other words, without human intervention. And deep learning uses algorithms and neural networks to train a model.

The image below illustrates the relationship between artificial intelligence, machine learning, and deep learning.

Machine learning can also train on smaller data sets, while deep learning requires large amounts of data.

Deep learning improves via its environment and by learning from past mistakes, but machine learning requires more human intervention to learn and correct itself.

Here are some other key differences between machine learning and deep learning:

• Machine learning requires shorter training but can result in lower accuracy.
• Deep learning requires higher training and results in higher accuracy.
• Machine learning makes straightforward, linear correlations.
• Deep learning makes complex, non-linear correlations.

As artificial intelligence further integrates into various industries and our daily lives, marketers must understand its basic principles and learn how to leverage it for their brands.

Both deep learning and machine learning will create new possibilities in marketing by streamlining tedious processes and predicting audience behavior.

AI can help marketers improve their strategies and ensure they’re always on trend with consumers.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Chili’s is back with a new commercial, this time served up with a side of nostalgia.

The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight.

The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his customers to the tune of the singer’s 1999 hit “Back At One.” Spoiler alert: the waiter is indeed Brian McKnight.

If the video’s comment section on YouTube is any indication, Chili’s knocked it out of the park connecting with its ideal customer. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was.

In recent years Chili’s has zeroed in on millennials, particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells.

Millennials, or those born between 1981 and 1996, are a generation of people who are on top of most internet trends while still being old enough to remember the “before times” — the days before technology was at the center of our interactions.

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers.

Marketing News

The latest marketing news and strategy insights.

Twitter Blue is now available in 20 more countries.

TikTok statistics: 50+ stats marketers need to know in 2023.

Advertising regulations: congress is considering legislation that will impact how companies advertise to children.

TikTok rolls out a 60-minute daily time limit for users under the age of 18.

Monetizing blogs: the HubSpot Blog is reporting the latest data on blog monetization.

Volkswagon and Mercedes-Benz announce a new class of vehicles that will feature integrations with apps such as TikTok, Spotify, and YouTube.

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds.

If you’re tired of writing captions from scratch, there’s no need to keep searching. We’ve compiled the best Instagram captions for every type of brand and for every type of post.

Whether you want to sound cool, make a funny quip, or come across as cute, you can incorporate many of these captions into an Instagram business strategy. Just make sure your audience would find your caption funny, clever, or the right amount of sassy.

Click one of the following links to jump through some of our best IG captions:

• Short Instagram Captions
• Business Instagram Captions
• Quote Instagram Captions
• Funny Instagram Captions
• Clever Instagram Captions
• Cute Instagram Captions
• Sassy Instagram Captions
• Song Lyrics for Instagram Captions
• Holiday Instagram Captions
• Seasonal Instagram Captions
• Selfie Instagram Captions
• Vacation Instagram Captions

Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed. First, we recommend saving some time by downloading our kit of additional IG caption examples, which you can use to inspire your caption creation process.

Short Instagram Captions

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A picture is already worth a thousand words — there’s no need to go on and on in your captions. Let the photo or video speak for itself and keep it brief. Take the captions below and change them to suit your exact post. It may be enough to tag someone who’s in the photo, give credit if you’re reposting, or prompt people to check out your bio.

1. @[account]

2. Credit: @[account]

3. This week’s photo dump.

4. Photo dump sacrifice for the algorithm god.

5. Scroll →

6. More info in bio.

7. Link in bio.

8. Sneak peek →

9. [Product] in production at our factories.

10. @[account] x @[account]. Coming soon.

11. Loading…

12. [The most dominant color in your post, ie “Red,” “Blue,” etc]

13. [Hashtag relevant to your post]

14. [Emoji relevant to your post]

15. [Relevant word 1] + [Relevant word 2]

16. Happy [weekday]! [hashtag]

17. Happy [holiday of the day]! [hashtag]

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18. You can find me at [place you most often frequent].

19. In [place where the photo was taken].

20. An ode to [item in the image or video].

21. Thinking about [relevant word].

22. Weekend.

23. [Month].

24. 2:38 pm. [Or time when the photo was taken]

25. Time passing.

26. From the archives.

27. Mentally here.

28. Couldn’t pick one.

29. That’s all for now.

30. I can’t. I simply cannot. [Emoji]

31. Sunset.

32. Spring.

33. Summer.

34. Winter.

35. Fall.

36. Midnight.

37. Immediately yes.

38. Immediately no.

39. Say more.

40. Say less.

41. Mood.

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42. My go-to.

43. My favorite hour.

44. Taking it slow.

45. Grateful.

46. Once upon a time…

47. We/I/You/@[account] know(s) what’s up.

48. The only thing stopping you is you.

49. Good food, good mood.

50. And the boredom award goes to…

51. My life, my rules. At least 62% of the time.

52. We’re all still healing.

53. Be the type of person you want to meet.

54. It starts with you.

55. Call it what you want.

56. I’ve never been a fan of change, but I’d follow you anywhere.

Business Instagram Captions

If you’re running a business account, you should use your captioning to humanize your business more than your average paid ad.

Your business Instagram captions are an opportunity to give your brand some personality while getting the word out about your product or service offering. Here are some of our go-to captions that prospects and customers will love.

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1. Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!

2. “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook

3. Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟

4. We got product in the pipeline … check back for an exciting announcement on [date]!

5. Diversity isn’t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.

6. Spot the CEO. 😉

7. Keep going.

8. At [company name], our best asset is our people.

9. We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.

10. Thrilled to have [customer] at our office today! Come back any time. 😊

11. [Company name] is off for [holiday]! We hope you all have a safe long weekend.

12. Big things have small beginnings. [Company]’s HQ began right here.

13. “It is better to fail in originality than to succeed in imitation.” –Herman Melville

14. How many [company name] employees does it take to spell “TEAM”?

15. Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.

16. Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.

17. Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.

18. [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.

19. Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]

20. Handmade in [location] and delivered to your door. That’s the [Company] promise.

21. When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Quote Instagram Captions

If you can’t find the words yourself, there’s a quote out there to help you convey that idea.

Using quotes for your Instagram caption is a great way to evoke and share your emotions. Quotes can propel people to think more open-mindedly, and optimistically — or even motivate them to do something great. Below is a list of some of our favorites.

1. “The greatest glory in living lies not in never falling, but in rising every time we fall.” –Nelson Mandela

2. “Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead

3. “You change the world by being yourself.” -Yoko Ono

4. “In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln

5. “What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey

6. “The purpose of our lives is to be happy.” -Dalai Lama

7. “You only live once, but if you do it right, once is enough.” -Mae West

8. “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson

9. “I would rather die of passion than of boredom.” -Vincent van Gogh

10. “Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang

11. “It does not matter how slowly you go as long as you do not stop.” -Confucius

12. “Everything you’ve ever wanted is on the other side of fear.” -George Addair

13. “You become what you believe.” -Oprah Winfrey

14. “Believe you can and you’re halfway there.” -Theodore Roosevelt

15. “The way to get started is to quit talking and begin doing.” -Walt Disney

16. “Love the life you live. Live the life you love.” -Bob Marley

17. “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou

18. “Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae

19. “Success is a collection of problems solved.” – I.M. Pei

20. “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh

21. “In a gentle way, you can shake the world.” -Gandhi

22. “I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami

23. “We become what we think about.” -Earl Nightingale

24. “Success is not final, failure is not fatal: it is the courage to continue that counts.” –Winston Churchill

25. “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis

26. “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu

27. “Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein

28. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs

29. “Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller

30. “Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama

Funny Instagram Captions

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We don’t always have to take social media so seriously, so explore some funny Instagram captions for your upcoming posts.

Instagram can be a tool to convey aesthetic picture taking or stoic model shoots, it can also be a fun place to share a laugh or lighthearted content, too. Sharing a funny caption can boost your page’s personality, and potentially brighten someone else’s day. We hope the following captions make you crack a smile.

1. Glitch in the matrix.

2. My favorite exercise is a cross between a lunge and a crunch … I call it lunch.

3. I need a six-month holiday, twice a year.

4. We tried to be normal once. Worst two minutes of our lives!

5. There are 16-year-olds competing at the Olympics and some of us (me) still push on “pull” doors.

6. That awkward moment when you’re wearing Nike’s and you can’t do it.

7. I’m just a girl, standing in front of a salad, asking it to be a cupcake.

8. What if we told you … you can eat without posting it on Instagram?

9. I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.

10. We don’t know what’s tighter: Our jeans or our company culture.

11. Friday … Our second-favorite F word.

12. We don’t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.

13. All you need is love … and investors. All you need is love and investors.

14. Hi, we’re [company name]. We build amazing apps and eat amazing apps.

15. They say “Do what you love and money will come to you.” Let’s see what happens, I just ordered tamales.

16. My favorite subject in school was recess.

17. No thoughts brain empty just tacos and cats.

18. [Food item] so good it’s got me weak in the knees.

19. The best part about waking up is going to sleep eighteen hours later.

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20. For legal reasons, this is not a joke.

21. The older you get, the better you get, unless you’re a banana.

22. Bring the alcohol! Because no great story started with someone eating a salad.

23. Don’t worry if plan A fails. There are 25 more letters in the alphabet.

24. If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?

25. First rule of Sundays: If you can’t reach it from your couch, you don’t need it.

26. If you fall, I will be there. Signed, Floor.

27. The first thing I do after coming to work is logging off.

28. I used to think I was indecisive, but now I am not so sure.

29. Friends buy you lunch. Best friends eat your lunch.

30. Darn it, just accidentally had another thought again.

31. My goal this weekend is to move… just enough so people don’t think I’m dead.

32. You think nothing is impossible? Try getting me out of bed before 12 PM.

33. Looking at these pictures won’t fix all your problems, but it’s a good start.

34. My sauce is too hot that’s why you’ll never ketchup.

35. Google Maps said it’s MY TURN.

36. I got my haters seasick, they see me and get sick.

37. If there would be an award for being lazy, I would send someone to pick it up for me.

Clever Instagram Captions

Trying to come up with some clever IG captions on your own can be a lot of work, so we’ve done it for you. Below we’ve compiled a list of our favorite clever Instagram captions for all your witty caption needs.

1. Patience — what you have when there are too many witnesses.

2. Maybe she’s born with it, maybe it’s the Clarendon filter.

3. “Life is short.” False — it’s the longest thing you do.

4. Happy Sunday! There may be no excuse for laziness, but I’m still looking.

5. Rejection is just redirection.

6. Better an “oops” than a “what if.”

7. Anyone looking for a heart? Selling mine for $2. (Used, good condition)

8. The world is changed by your example, not your opinion.

9. Seven billion smiles and these are my favorite.

10. Stop working hard and start working smart.

11. I found your nose. It was in my business.

12. Imposter complex is just a byproduct of success.

13. Life is simple. It’s just not easy.

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14. There’s a big difference between being alive and living.

15. The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.

16. When nothing goes right, go left.

17. “Success is making those who believed in you look brilliant.” -Dharmesh Shah

18. “If you can’t convince them, confuse them.” -Harry Truman

19. The world changes by your example, not your opinion. So get acting right.

20. It’s always a good idea to be on the right side of history.

21. When you learn, teach. When you get, give.

22. Don’t quit your daydream.

23. Legend has it that if you look hard enough you’ll see the weekend approaching!

24. It’s time to make new memories. But first, five tequila shots.

25. I’m on a seafood diet. I see food, I eat it.

26. Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.

27. Living on Earth is expensive, but it does include a free trip around the sun.

28. “Arguing with a fool proves there are two.” -Doris M. Smith

29. Well, enough about me. Let’s talk about you. What do you think about me?

30. We’re all one more minute closer to dying. What’s one more shot going to do?

31. There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Cute Instagram Captions

If there’s one thing people on the internet love to see — it’s anything and everything that falls into the category of cute. Whether you’re posting your adorable pet, your significant other, or a picnic by the park, we’ve got all the cute Instagram captions that you need to complement them.

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1. Through all seasons and through all time.

2. Don’t give up on your dreams. Keep sleeping.

3. My fave sound is you snoring next to me.

4. Here’s to a hundred more years with you.

5. Happiness is watching you do what you love 💗 Hopefully that’s me.

6. I like you more than [food]. And I looove [food].

7. Wearing a onesie to bed just in case my SO steals the covers again.

8. Cuddle time with the pup 💞

9. Just showing off my [item] a little. Be jealous.

10. Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.

11. You got me like 🥴️

12. I’d move to [state] for you. And I hate [state].

13. 🥺️👉👈

14. I have no idea what I was doing before you came around. Sleeping, probably.

15. No one can touch my books or my tacos 😤

16. Not me standing there like🧍‍

17. Don’t mind me while I drink my tea 🍵

18. Did someone say [something you like]? 🏃💨

19. They say elephants have a perfect memory. So do I when it comes to you.

20. My pup is the salsa to my whole enchilada.

21. I hate it when I’m singing a song and the artist gets the words wrong.

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22. MY HEART

23. Being an adult is like folding a fitted sheet. No one really knows how.

24. Here’s a🥇for being the cutest human to walk this earth.

25. Me before you:🌱 Me after you: 🌻

26. 🤟

27. Just got that Friday feeling.

28. Are you a timekeeper? ‘Cause time slows down when I’m with you.

29. I can’t see heaven being much better than this.

30. I’m not lazy, I’m on energy-saving mode.

31. My pillow is my best friend (sorry, [best friend’s name])

32. A day doing [activity] is a day well-spent.

33. I don’t know who’s cuter, me or my reflection?

34. Being a full-time angel is so exhausting.

35. With you, everything is twice the fun and half the trouble.

36. Sweeter than a cupcake.

37. Put me on your wishlist.

Sassy Instagram Captions

Your Instagram posts are your way to express yourself, so if you’re bold, sassy, and not afraid to show it — let your caption do the talking.

For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.

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1. Alexa, let them know I don’t give a —

2. What’s a queen without her king? Historically speaking, more powerful.

3. Be a little more you, and a lot less them.

4. We’re an acquired taste. If you don’t like us, acquire some taste.

5. Well-behaved people don’t make it into history books.

6. Be sunshine mixed with a little hurricane.

7. We got 99 problems, but an awesome marketing team ain’t one.

8. Sometimes you just need to do a thing called “what you want.”

9. You can’t do epic stuff with bad people. And we got the best in the biz.

10. It’s not called being bossy, it’s called having leadership skills.

11. You did not wake up today to be mediocre.

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12. You’re italic, I’m in bold.

13. A bad attitude is like a flat tire. You can’t go anywhere until you change it.

14. We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.

15. All of us have the capacity to light up a room. Some when they enter, others when they leave it.

16. Brains are awesome. I wish everybody would have one.

17. Common sense is like deodorant. The people who need it most never use it.

18. You see that? That’s my patience leaving.

19. I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.

20. Everyone has that one annoying friend. If you don’t have one, then it’s probably you.

21. Above: A photo of me pretending to be listening.

22. Oh, you sent me an email? Expect a response in approximately never.

23. Everyone is entitled to be stupid, but some abuse the privilege.

24. If you like me, raise your hand. If not, then raise your standard.

25. If you don’t succeed the first time, then burn all the evidence you tried.

26. Underestimate me. That’ll be fun.

27. I like my coffee how I like myself: Dark, bitter and too hot for you.

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28. We move regardless.

29. People say I act like I don’t care. It’s not an act.

30. They say good things take time … that’s why I’m always late.

31. Focused. Intelligent. Motivated. Oh, and cute.

32. “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand

33. It’s okay if you don’t like me. Not everyone has good taste.

34. I’m a work of art, showing you the art or working.

35. I only show up wearing my best and you shouldn’t expect less.

36. You couldn’t even outshine my shadow.

37. Please don’t call me, I’m out of your range.

38. If you’re sleeping on me I hope you’re tossing and turning.

Song Lyrics for Instagram Captions

People of all different backgrounds can relate to music. Beyond the different chords and melodies are lyrics that tell a story, echo a feeling, or inspire others.

To convey the message or emotion you want in your Instagram caption, use one of these iconic song lyrics.

1. “I’m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”

2. “I live for the nights that I can’t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”

3. “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”

4. “You may say I’m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”

5. “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”

6. “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”

7. “Feeling good living better.” — Drake, “Over My Dead Body”

8. “Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”

9. “Time makes you bolder.” — Fleetwood Mac, “Landslide”

10. “If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”

11. “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”

12. “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”

13. “We aren’t ever getting older.” — Chainsmokers, “Closer”

14. “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”

15. “Life is good.” — Future & Drake, “Life is Good”

16. “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”

17. “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”

18. “I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”

19. “I’m way up, I feel blessed.” — Drake, “Blessings”

20. “Eat, sleep, and breathe it. Rehearse and repeat it.” — Dua Lipa, “New Rules”

21. “I’d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”

22. “And I know that I gotta be above it now. And I know that I can’t let them bring me down.” — Tame Impala, “Be Above It”

23. “I’m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I’ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”

24. “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”

25. “They say the loudest in the room is weak, that’s what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”

26. “You don’t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”

27. “Throw me in the fire, baby, I’ll survive.” — BROCKHAMPTON, “RENTAL”

28. “When you being real, you ain’t worried ’bout who fake.” —Megan Thee Stallion, “Money Good”

29. “We’re so young, boy, we ain’t got nothin’ to lose.” -Doja Cat, “Kiss Me More”

30. “If someone talked to you the way you do to you, I’d put their teeth through. Love Yourself!” -IDLES, “Television”

Holiday Instagram Captions

Around the holidays, you want to post and share the memories you’ve made throughout the years. For whichever one you’re celebrating, take some inspiration from our favorite Instagram captions and spread some holiday cheer.

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New Year’s Instagram Captions

1. “Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln

2. Didn’t make it to midnight.

3. Resolutions are made to be broken.

4. Ringing in the new year — like a bell.

5. “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley

6. New year, same me.

7. Time to show off my bubbly personality.

8. Any excuse to wear glitter.

9. Starting off the year on the right foot.

10. There are 12 months ahead of us to make a difference.

11. Day 1 of 365

12. Sip, sip, hooray!

13. All you need is a fresh start.

14. Save water, drink champagne.

15. The best has yet to come.

Valentine’s Day Instagram Captions

1. Roses are red. Violets are blue. Consider this post my Valentine to you.

2. Don’t tell me you love me. Tell me you’re outside with pizza.

3. All I need is you. (And maybe wine + chocolate too.)

4. Cupid called, he wants his arrow back.

5. 99% of my socks are single, and you don’t see them crying about it.

6. I will do anything for love. Except that. And that. Or that. Or…

7. I followed my heart and it led me to the fridge.

8. Look at us. Hey. Look at us. Who woulda thought? Not me!

9. In love with my best friend.

10. I’m better when I’m with you.

Halloween Instagram Captions

1. Creepin’ it real.

2. I brake for Reese’s Peanut Butter Cups.

3. Oh my gourd, Becky, look at her bat.

4. You’re just my (blood) type.

5. How to eat candy corn: don’t.

6. #squadghouls

7. Double, double toil and trouble; Fire burn and cauldron bubble.

8. Driving me batty.

9. “Scary hours.” — Drake

10. Resting Witch Face

Thanksgiving

1. I’m wearing my elastic pants.

2. “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz

3. On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.

4. “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey

5. I think, therefore I cran.

6. Bad day to be a turkey.

7. Need fuel for Black Friday.

8. “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica

9. Grateful. Thankful. Blessed.

10. Who made the potato salad?

11. There’s always something to be thankful for.

12. To-do list: eat, drink, nap.

13. I only have pies for you.

14. Gobble ’til you wobble.

15. Love at first bite.

Christmas & Hannukah Instagram Captions

1. You sleigh me.

2. Fa la la la llama.

3. “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat

4. “It’s not what’s under the Christmas tree that matters. It’s who’s around it.” — Charles M. Schulz

5. Dear Santa, let’s not talk about this.

6. Rebel Without a Claus

7. Doesn’t Santa have anything better to do than watch us while we’re sleeping?

8. All I want for Christmas is you (and wine would be nice).

9. Say it ain’t snow.

10. Drop it like a top.

11. Wishing you a latke love this Hanukkah.

12. I want to eat 8 latkes for the calories of one.

13. One little candle can light up an entire room.

14. Keep calm and spin that dreidel.

15. Deck the halls with matzo balls!

16. It’s Christmas time and I’m the gift.

17. The best gift is to be present with the ones you love.

18. Baby, it’s cold outside.

19. Merry everything and happy always.

20. Treat yo elf.

Seasonal Instagram Captions

As the seasons come and go, why not share your joy for the next one on your Instagram? Whether you love the sunshine in the Summer, or snowfall in the winter, you can share that excitement with others.

Ring in the new season with some of these witty, seasonal captions.

Spring Instagram Captions

1. Hello, spring!

2. “And I think to myself, what a wonderful world.” — Louis Armstrong

3. April showers bring May flowers.

4. I think I just experienced all the seasons in a single day.

5. I love allergy season, said no one ever.

6. Currently soaking up the sun and smelling the roses. Please leave a message after the beep.

7. I owe a lot to the inventor of flip-flops.

8. “Here comes the sun, and I say… It’s all right.” — The Beatles

9. “Warm winds in the springtime.” — SZA, “Warm Winds”

10. Springing into the new season.

Summer Instagram Captions

1. “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson

2. Life’s a beach.

3. School’s out, sun’s out, guns out.

4. “A little bit of summer is what the whole year is all about.” — John Mayer

5. 90% happy, 10% burnt.

6. Girls just want to have sun.

7. “Summer lovin’ had me a blast, summer lovin’ happened so fast.” — Grease

8. Happiness is a cold popsicle.

9. Life is better by the pool.

10. “Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”

11. “Here comes the sun, and I say… It’s all right.” — The Beatles, “Here Comes the Sun”

12. Tans, tans, tans across the board.

Fall Instagram Captions

1. My favorite color is October.

2. “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth

3. My favorite kind of weather.

4. It’s never too early for pumpkin spice.

5. Meet me in the corn maze.

6. Crisp air. Apple cider. Flaming foliage.

7. Pumpkin spice and everything nice.

8. “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir

9. Leaves are falling, and autumn is calling.

10. “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”

11. Falling never felt so good.

12. Painted in the colors of fall.

13. Sweater weather.

14. Even the leaves fall for you.

15. Channel the flannel.

Winter Instagram Captions

1. “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus

2. If it’s snowing, I’m not going.

3. Cozy nights. Good books. Hot chocolate.

4. Do you want to build a snowman?

5. Running on caffeine and holiday cheer.

6. “Winter is not a season; it’s a celebration.” — Anamika Mishra

7. Merry and brrrrrrright.

8. Having snow much fun.

9. ‘Tis the season to be freezin’.

10. “Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”

Selfie Instagram Captions

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Selfies are a celebration of something unique, beautiful, and full of life — you! So when you share your next selfie, complement it with one of our favorite selfie Instagram captions.

1. Golden hour.

2. Me, myself, and I.

3. Be yourself, there’s no one better.

4. It’s the happiness for me.

5. Smile! The happiness is right under your nose.

6. My favorite filter is reality.

7. Self-care selfie!

8. Conquer the world one smile at a time.

9. It’s a great day to have a great day.

10. The greatest gift you can give someone is a smile.

11. Self-love is the best love.

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12. The only rose that blooms in winter.

13. “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” –Lilian Li

14. I don’t need a hairstylist. My pillow gives me a new hairstyle every morning.

15. All-natural.

16. No filter.

17. Morning hair, don’t care.

18. Quick #OOTD

19. Anything but basic.

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20. Welcome [age]!

21. Hard to be down to earth when you look out of this world.

22. Looking like I don’t know how to lose.

23. Beautiful from halo to toe.

24. I’m ready for my close-up.

    

Vacation Instagram Captions

When you want to treat yourself, a vacation is always a great reward.

It’s a chance to experience different cultures, food, music and scenery. When you’re out exploring the world, share some of your favorite travel moments with these awesome Instagram captions.

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1. Majestic moments in [place].

2. A chance to get away from the everyday.

3. Work. Save. Travel. Repeat.

4. Staycation loading…

5. Collect the moments, not the materials.

6. Another destination off the bucket list.

7. An adventure to fill the soul.

8. The scenic route is always better.

9. I need a six-month vacation, twice a year.

10. Be back never.

11. Catch flights, not feelings.

12. Always take the scenic route.

13. I’ve never met a vacation I didn’t like.

14. An adventure a day keeps the doctor away.

15. Travel is an investment in yourself.

16. Some call it vacation, I call it heaven.

17. “I hate traveling.” said no traveler ever.

18. If you need me, call me on my shell phone.

19. I can sea clearly now.

20. Happiness comes in waves.

21. A change in latitude helps my attitude.

Features of Good Instagram Captions

Want to write a caption from scratch? I totally get it. If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure.

The point is, writing a good caption is hard. Whether you create one from scratch or choose a pre-written one, it should fulfill a few requirements.

1. Your caption is on-brand.

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Whether your Instagram page is personal or for your business, your captions should be on-brand, or reflective of your brand identity.

This encapsulates the nature of your Instagram’s branding and tone of voice. For example, if your page is based on self-love, you should use captions that are friendly in tone, and use inclusive language to make people feel good when they scroll through your Instagram profile.

2. Your caption is simple.

Instagram captions can fit up to 2,200 characters, but you don’t have to use all of them for your caption to be considered a good one. You ideally want to keep your captions clear, short, and simple for easy readability. You also want to keep your audience’s attention enough to read it to finish.

The exception to this is if you’re making posts that champion storytelling or other lengthy formats. Ultimately, it comes down to what your audience is looking for.

3. Your caption is memorable.

While your Instagram caption doesn’t have to be a profound piece of literature, you can make it memorable in a number of ways. Depending on the type of post you’re sharing, you can make it hilarious, thought-provoking, inspiring, or anything you want it to be.

Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content. The captions often complement the post itself and prompt engagement from users. Instagram Insights metrics such as comments, likes, and saves show you how well you’re engaging users and whether your captions are effective in prompting likes and comments.

Here’s one example from HubSpot with the caption “You can’t spell ‘CRM’ without ‘R’”:

Don’t underestimate the power of a good caption. They can help you generate more engagement and turn your followers into customers.

How to Make Engaging IG Captions

Instagram captions can actually be used strategically, and in many cases help personal or business pages to increase engagement on the platform — and here’s how.

1. Ask your followers questions.

If you’re looking to entice your followers to interact or like your posts more, you could ask them for their opinion, recommendations, or even personal stories to make your page more interactive.

For example, if you’re running an Instagram page for fashion, ask your followers to comment under your newest post about their favorite designers, collections, or trends buzzing in the industry.

Or if you’re promoting a product or service, ask your followers to chime in on what they’d like to see, a problem they need solved, or even ask for a product review or testimonial on how your business has positively impacted them.

2. Add a CTA.

If you advertise your business, product, or free resource, add a clear and enticing call to action.

It doesn’t have to be the entire IG caption, but including it on the tail end of your post’s description can lead your followers from simply liking your post to visiting your online storefront or website.

3. Incorporate relevant hashtags.

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You can use up to a maximum of 30 hashtags on a typical Instagram post, these give you a lot of possibilities to attract viewers based on your topic, location, industry, product, or service. Though, you shouldn’t feel pressured to use that many, just choose the ones you find essential, or even come up with your own personally branded one.

Capture the Feeling with an Instagram Caption

Even though an image is worth 1,000 words, a well-written caption couldn’t hurt. These days, the caption can make just as much of a statement as the image! For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own.

Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.

If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.) 

Because there are so many WordPress themes, finding the right one for your site can be overwhelming. Below, we’ve rounded up the 57 best WordPress themes you may consider when creating your website. 

• Multi-Purpose WordPress Themes

• Ecommerce WordPress Theme

• Creative WordPress Themes

• Niche WordPress Themes

• Best WordPress Themes: Free  

Multi-Purpose WordPress Themes

Multi-purpose WordPress themes are suitable for all industries. They’re versatile and can fit the needs of any business.

1. Revolution Pro

Revolution Pro gives you a simple framework, the Genesis Framework, which you can build on with their themes. StudioPress allows you to use features to completely customize your website, access expert support whenever you need it, and work on multiple websites at once. There are also automatic, free migrations that save you time, as well as included SSL (secure sockets layer) so your site is as fast and secure as possible.

Revolution Pro is a part of StudioPress, which gives you access to more than 35 different themes suitable for any type of business — from a startup, to a blog, to an enterprise. All themes are “Gutenberg ready” (Gutenberg is the WordPress editor) so you can spend less time on your website’s content design and editing processes and more time on your business.

2. StudioPress 

StudioPress is unique because it gives you a very simple framework, the Genesis Framework, on which you can build upon with their themes. StudioPress allows you to utilize features to completely customize your website, access expert support whenever you need it, and work on multiple websites at once. There are also automatic, free migrations that save you time, as well as included SSL (secure sockets layer) so your site is as fast and secure as possible.

With StudioPress, you’ll have access to over 35 different themes suitable for any type of business, from a startup to a blog to an enterprise. All themes are “Gutenberg ready” (Gutenberg is the WordPress editor) so you can spend less time on your website’s content design and editing processes and more time on your business.

3. Theme X

Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. The theme also allows you to use their live previewer to see exactly what your website will look like with your logo, content, and images before publishing it online.

Theme X includes four “stacks” that allow you to choose from a variety of unique designs and layouts. Each theme allows you to customize your layout, move your navigation bar, and create custom pages for any business.

4. Pro Theme 

Pro Theme goes beyond the capability of WordPress to give you the power to design and build your website header, content, and footer without a single line of code. In addition to the dynamic front end page builder experience, Pro also gives you access to dozens of premium plugins and over 100 design layouts ready for you to use.

Pro Theme is completely customizable to your liking and is a great option for professional website builders that want control over each and every part of their site.

5. Theme Fusion 

Source: Theme Fusion

Theme Fusion makes it easy to browse all theme and template options, none of which require coding. It’s customizable down to each element on your site and is a great option if you’re looking for a multi-purpose, easy-to-use WordPress theme. It also has professionally created demos available for download so you can import them into your site and add whatever content you want.

6. Divi

Source: Divi

Divi is one of the most popular themes on the market today due to its versatility and ability to work for so many different types of businesses. It offers responsive design and editing, premade layouts, and minimal website page loading time. The theme has 46 content elements and 20+ premade theme layouts that you can mix and match to achieve any look you want.

7. Avada

Source: Avada

“This theme uses a drag-and-drop builder that makes it possible for nearly anyone to build, design, and customize a web page. I have no web design background, but when our web designers are on a tight schedule, Avada makes it easy for me to lend a hand and help them with their web design and development projects,” says Keri Lindenmuth of KDG.

Over 450,000 websites use Avada, making it one of the most popular themes on the market. It’s easy to use, versatile, and requires no coding knowledge. You can achieve virtually any look or style with Avada — it has dozens of customizable templates fit for any business.

8. Uncode

Uncode is one of the most effective multipurpose websites. For starters, it is Gutenberg optimized, so creating is straightforward. This theme is ideal for those who don’t have coding knowledge, as you don’t have to write one line of code. Plus, the Upcode library has over 550 wireframe sections and more than 70 demo concepts to start your site. 

9. Enfold 

Enfold is another standout multipurpose WordPress theme. Enfold allows you to add parallax features to your site, boost engagement with animations, and build a responsive site that looks visually appealing on mobile. 

10. Porto 

Porto is an excellent choice for those seeking a multipurpose WordPress theme. It was created with SEO best practices in mind, is easy to use, and works excellently with WooCommerce. Plus, over 130 demo sites are included with Porto, so you have a range of options when picking one that suits your needs best. 

11. Vault 

Vault is one of our favorite multipurpose WordPress themes, as it includes over 200 design elements you can mix and match to curate your site. There are also over 400 pages and sections you can select from. The theme also includes a popup builder and a form creator to gather visitors’ contact information. 

12. The Gem 

The Gem has over 400 prebuilt demos and Elementor elements you can utilize to enhance your site. This theme was built with SEO in mind, is fast and lightweight, and looks excellent on mobile as it is responsive. 

13. Hub 

Get ready to be impressed: Hub offers over 900 premade templates, works beautifully with WooCommerce, and offers live Ajax search, which is ideal for ecommerce sites. There’s also a robust menu builder and you can add customized category pages. Plus, the theme features pre-defined grids you can use to make your site visually appealing and functional. 

Ecommerce WordPress Themes

Give your online store a unique look and great user experience with these themes fit for all of your e-commerce site needs.

1. UX Themes

UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress. The Flatsome Theme includes a responsive design and drag-and-drop page functionality, which means no coding knowledge is required.

UX Themes is ideal for e-commerce sites. Their themes have predefined layouts so you can quickly add your content and go live. There are also demos for each theme option so you can easily envision the look of your own website prior to making a purchase.

2. Overlay

Overlay is built to be light and fast so your website is fast and has high performance. You can build a simple site or have a fully customized online store. You’ll have full control of all the elements from your website’s layout to spacing and full-color settings. Overlay offers deep integration with WooCommerce, Elementor, and other top plugins.

3. Indigo 

Indigo is quick to install, can be translated into any language, and is optimized for mobile. Your theme will be updated automatically, and Indigo’s constant support provides you with assistance whenever you need it.

The theme is ideal for e-commerce sites because of its unique features, such as a contact form builder, access to Google Fonts, and the ability to upload custom fonts. There are also unlimited custom sidebar options to achieve any look you want.

4. Salient 

Salient has a unique visual design that includes a mobile video background so your video auto-plays on supported devices. This adds an experience many other WordPress themes don’t provide. The theme also has an interactive design that’s great for online shopping, item browsing, and making purchases.

5. MyDecor 

MyDecor is easily one of our favorite WordPress themes for ecommerce sites. For starters, you can build with Elementor to make this theme your own, and it integrates seamlessly with WooCommerce. Some of the most popular features of MyDecor include a tremendous menu, responsive layout, infinite scroll, and the ability to import a demo site with just one click. 

6. MinimogWP

MinimogWP is another excellent option for businesses building ecommerce sites. This high-converting theme has more than 70 demo sites in its collection, which means there’s something for you no matter what type of site you’re crafting. You can also boost your site with features such as a real-time visitors banner, low stock notification, and a sticky add-to-cart bar.

7. Fana 

Next is Fana. This theme is ideal for fashion ecommerce websites, but of course, you can modify it to suit your business’ needs. Fana is high-resolution, widget-ready, and is compatible with Elementor. There are also five prebuilt demo sites you can launch your site off of. 

8. Cartify

Cartify is another excellent option for ecommerce themes. Creating your site with Cartify is simple as the theme is Gutenberg optimized. Additionally, the theme has more than 40 block patterns you can implement on your site to make it visually appealing. Cartify also provides 10 premade layouts to get inspired as you build your site. 

9. WoodMart 

Another one of the best WordPress themes for ecommerce sites is WoodMart. If you’re building your online store with WooCommerce, don’t miss out on the opportunity to learn more about everything this theme offers — because it’s plenty. WoodMart offers a product gallery video option and sticky navigation on the side of your screen so you can make your site as engaging as possible. Plus, you can import over 70 demo sites rapidly. 

10. July 

With more than 40 demo sites, the options are endless for crafting your ecommerce website with the help of July. The theme is fully optimized for mobile devices. You can add helpful ecommerce features easily, such as a buy now button, notifications for out-of-stock products, and even a ‘guest viewing product’ add-on. 

 

Creative WordPress Themes

Whether you are sharing your portfolio, blog, or freelance work, these creative themes have layout options and visual features that will make your website stand out.

1. Undsgn

Undsgn allows you to “test drive” the theme with all of your content prior to making a purchase. You can customize your navigation bars, fonts, colors, and images on each page of your website with this theme. You can also insert page redirects and change your menu styles within the theme so your site functions how you want it.. Undsgn works best for creative businesses, web-studios, and designers.

2. Pixelgrade

Pixelgrade is the company behind Felt, an eye-catching magazine WordPress theme that allows publishers to properly showcase their content by placing it front and center. The theme allows for large visuals, ads (if you so wish), and collecting subscribers through the WordPress theme’s built-in form tools. On top of this, it has full e-commerce capabilities, thus creating an online store is a breeze.

3. Boldlab

Next up we have Boldlab. This creative WordPress theme has plenty to offer from its various portfolio styles to gorgeous inner pages that help you bring your site’s story to life. You can also import a demo site in one click, which we love. 

4. Jupiter X

Jupiter X is a creative WordPress theme that is ideal for large businesses, freelancers, and marketers. You can choose from over 240 pre-built websites or build your own design from scratch with Elementor. You have unlimited possibilities with your header and footer design, blog styles, menus, pop-ups, forms, and more.

5. Kalium

Kalium is one of the easiest themes to set up due to its “Premium Page Builder” feature that lets you build pages in a matter minutes. But if you do have time to spare, you can use it to create custom post layouts. Kalium allows you to select from multiple styles and formats so you can make the content you’re sharing more exciting to view and read.

Kalium is a great theme option if you’re looking to create a website for fashion, photography, travel, restaurant, freelance, or agency work. The theme has one-click installation and over 30 portfolio item types to choose from to help you customize your site.

6. Hestia 

Hestia is an SEO-focused theme with a Retina-ready design. It has a multi-purpose, one-page design that works best for creative businesses and startups. The theme also contains a blog page and several layout options for portfolio work.

7. Ultra 

Ultra has a straightforward, responsive design, drag-and-drop layouts, and a customizable homepage with a full-width headline. All Ultra themes are SEO-optimized and backed by an expert support team available whenever you may need it.

 This theme has a clean design, which makes it easy to customize pages without having to write your own code. Ultra themes are ideal for creative businesses, portfolios, and blogs.

8. Bridge

We love Bridge because this creative multipurpose theme offers more than 600 demos which you can import with a click. There’s also a professional support help center so if you have any questions as you build your site, you have the resources to get the answers necessary. The theme is compatible with WooCommerce, features a variety of elements, and allows you to build a blog. 

9. Floona

If minimalist websites appeal to you, you’re going to love Floona. Not only is this sleek theme aesthetically pleasing, but it’s also functional. The responsive theme has an undertone of sophistication, and you can choose from over 80 elements to make it your own. 

10. Derwati 

Up next is Derwati, an appealing option for those who want to balance creativity and trendiness. Derwati is fully customizable, plus there’s no coding necessary. You can customize the footer and header to make the site unique to your organization. 

11. Harington 

Up next is Harington. This creative WordPress theme is compatible with Elementor and is an excellent choice for anyone constructing a portfolio site. Of course, you can customize it to suit your business. The theme also comes equipped with more than 30 predefined pages. 

12. Axela 

Axela is a high-resolution creative theme. For starters, there are a variety of trendy homepages you can choose from. Plus, if you want to create a one-page site, you can do that with Axela. This theme was built to be responsive on any screen, fast, and even includes several plugins that enhance your site’s functionality. 

13. Ernest 

Lastly, Ernest is one of the best WordPress themes for creative sites. Ernest is high-resolution, Gutenberg-optimized, and mobile-friendly. This theme is also an ideal option if you seek a search-engine-friendly theme. Plus, you can add Ajax page transitions and sliders to make your site experience more engaging. 

Niche WordPress Themes

If you work in a specific industry or require certain features from your WordPress theme due to your unique website needs, the following options for niche businesses may be right for you.

1. Stylemix Themes

Stylemix allows you to create a tailor-made WordPress theme for your website. The theme works best for business, education, and sports and health websites. No matter which theme you choose, Stylemix ensures you get a professional and polished look with their editor, free updates and consultations, access to a ticket system and forum, and 24/7 customer support.

Stylemix has very specific themes that are helpful for niche businesses. The business category has themes that are tailored to industries like cryptocurrency, consulting, and car dealerships. Their education themes cover all levels of schooling, and the sports and health themes work for sports clubs, health coaches, and dentists, and doctors.

2. tagDiv 

tagDiv is a series of WordPress themes created specifically for news sites. The themes are fully customizable and include drag-and-drop features that allow you to completely rearrange your site’s layout so publishing your news-related content is quick and easy. There are two options to choose from — one for newspapers and one for news magazines.

3. Create

Create’s WordPress theme has a responsive design, reliable support, and a large headline with a full-page background to give your website a unique look. The theme also comes with a built-in German translation.

Create has theme options that work well for large organizations and enterprises that want to create web portals — which are websites that contain and organize information from a wide group of sources in a uniform way. The theme allows you to add widgets to your sidebar and tailor it to your user’s needs.

4. UpSolution 

UpSolution themes allow you to choose unique color combinations and animations to enhance your website’s appearance and user experience. You can test out as many visual options you want and input all of your website’s content prior to making a purchase.

UpSolution’s two themes are tailored to different types of businesses. Impreza is a multi-purpose, creative theme ideal for startups, portfolios, blogs, and agencies. Zephyr is ideal for anyone looking for a material design theme (meaning it integrates with other technologies such as HTML5) so your website visitors have a better user experience tailored to their exact needs.

5. GeneratePress

“GeneratePress is very well optimized … [it is] great for those that want light and speedy sites,” says Marko Saric of HowToMakeMyBlog.com.

Since GeneratePress is “light” (the theme is only 30kb), it takes up minimal space and keeps your site quick and responsive. Hooks, filters, built-in fonts, and compatibility with a number of WordPress plugins make this theme ideal for businesses that want a website they can completely customize.

6. Blossom Coach Pro

Blossom Coach Pro is a premium WordPress theme built for coaches, mentors, speakers, lawyers, consultants, therapists, and other such professionals and influencers. Although it is most suitable for influencers, this multi-purpose theme can be used for building other kinds of blogs and websites as well. 

The theme incorporates features that highlight you and your services which helps in increasing your followers. You can display your services, achievements, client reviews, and put highly convertible newsletters on the more-effective areas to get more email subscribers. We love that this theme is lightweight and SEO friendly, plus it offers highly converting CTAs. 

7. Travel Agency Pro

Travel Agency Pro WordPress theme is an ideal option for travel and tour operators to build travel booking websites. It is powered by the popular travel booking plugin, WP Travel Einge. With this theme, you can add trips, trip types, destinations, and recommend trip packages to your visitors. 

The theme offers features like advanced slider, video banner, unlimited color options, five header layouts, 12 homepage sections with sorting options, multi-language compatibility, unlimited sidebar option, and so on. The theme also boasts premade pages for destinations and a free trip search add on which is usually worth $39.

8. Lawyer Landing Page Pro

Lawyer Landing Page Pro is a premium WordPress theme built for law firms, legal officers, consultants, advisers, and other such kinds of professionals. It comes with a powerful options panel to customize your site as you like. 

The theme has default and one-page website demos, nine predefined header layouts, seven predefined pages, 16 custom widgets, and a floating menu.

Sections like the banner with a contact form, introduction, practice areas, attributes, services, accomplished projects, team introductions, and testimonials are aligned well to help you build a complete landing page for your business. Some key takeaways from this theme include its multiple CTA options, one-click demo import, and how tailor-made it is for lawyers and firms. 

9. Blossom Shop Pro

Blossom Shop Pro is a clean WordPress theme great for building online stores. You can use this WooCommerce compatible theme to build all kinds of online stores like fashion design, clothes, cosmetics, watches, accessories, furniture stores, and so forth.

Its powerful homepage design comes with multiple pre-made layouts of headers and body sections. You can show your products in different categories, display a quick view of products, highlight items in navigation, let your customers add products to wish-list, and do so much more. We also love how this is compatible with WooCommerce, features one-click demo installation, and offers a variety of header, slider, and product layouts. 

With a great WordPress theme or template, your website will easily be transformed into the web home you always knew it could be. With different layouts, content options, and features to choose from, there is an option that will work for every business and industry. Give a few of the themes and templates mentioned above a try, or head to the WordPress theme and template library to review even more options, and get started designing your dream website today.

10. Muzze

Muzze is one of our favorite niche WordPress themes. This theme was especially created for museums and art galleries. (Of course, your organization could adapt the theme to its needs, too.) Muzze works well with Elementor and offers 10 previously created demos, providing an excellent starting point. It also features a robust event management system, showcases art on the site, and integrates with WooCommerce.

11. ChapterOne

ChapterOne is — you guessed it — a WordPress theme created with bookstores and publishers in mind. We love how customizable this theme is, and because of that, it could also be a strong fit for writers. You don’t need coding knowledge, and ChapterOne offers six unique homepage examples. There’s also a robust collection of inner pages to customize your website. 

12. Burbank 

Burbank is another standout niche WordPress theme. This template is ideal for actors who must create a digital landing space for their highlight reels. It’s minimalist, so the more critical information is at the forefront, plus you don’t need to know how to code thanks to drag-and-drop building. 

13. Equestrian 

Up next on our list of favorite niche WordPress themes is Equestrian. This theme is for stables looking to get the word out about their services. The coding is SEO-friendly, boosting your site’s chances of ranking on the SERPs, plus it features a social sharing integration and offers next-level customer support. 

14. Ask Me 

Ask Me is the WordPress theme you’ve been waiting for if you have a questions and answers website. This well-documented and widget-ready theme is also Gutenberg optimized. Plus, it is responsive and features SEO best practices. 

15. Dancing Academy 

For dance schools looking to create a WordPress website, look no further than Dancing Academy. The theme can be customized to match your school’s unique branding, offers an events scheduler plugin, and is SEO-friendly. Dancing Academy is fully responsive and optimized for speedy page load times. 

Best WordPress Themes: Free 

1. Masu

Masu is an elegant, aesthetically pleasing theme that offers an opportunity to showcase previous work or blog posts. You can customize the colors included on your site. This is one of the best free WordPress themes, providing complete site editing and an automatically loading homepage. 

2. Twenty Twenty Three 

Up next is Twenty Twenty Three. What we love about this theme is that you can make it as simple or complicated as you prefer. There’s an opportunity to use block editor styles with this theme, plus you can select custom colors. We love how this theme is accessibility ready, too. Add different pages, feature visually gripping images, and make this theme your own. 

3. Pixl

Pixl scores points because of how nostalgic it is. Unlike Twenty Twenty Three, a highly modern and sophisticated site, Pixl is an excellent option for people or organizations wanting to infuse nostalgia into their digital space. Nevetheless, this 90s-inspired site is surprisingly minimalist. You can also alter the colors and add a site logo. 

4. Marl

Another one of the best free WordPress themes is Marl. If you didn’t think finding a free ecommerce theme that’s visually stunning and functional was possible, think again. With Marl, you can upload products and customize colors. Plus, the theme is accessibility-friendly, so you can add accessibility solutions to ensure all visitors have a seamless experience. 

5. Tú

Next is Tú, one of the best free WordPress themes. This sophisticated, sleek template makes creating a gorgeous digital portfolio for yourself or your organization easy. It’s minimalist yet effective, and we love how this theme offers the opportunity to include social accounts in the footer. This is most effective as a simple page site. 

6. Bradford 

Bradford is a free WordPress theme that features abstract shapes that make a visually compelling experience for the visitor. It’s responsive and looks gorgeous regardless of which size screen you use to access the site. This theme is simple, as it offers a digital landing space for previous projects to live, but it does so well. 

Build your site with the best WordPress themes.

The best WordPress theme for your site will help you better express your company’s story and present your content in an engaging, easy-to-digest, and functional manner. Now that you’ve checked out the best WordPress themes, select yours and you can start to build your site. 

Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

In today’s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.

One way to control the narrative surrounding your brand is through press releases. Whether it’s sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time.

In this post, we’ll discuss:

• What is a press release?
• Types of Press Releases
• Sample Press Release Format
• How to Write a Press Release
• Press Release Template
• Press Release Examples
• Tips for Publishing Press Releases

What is a press release/news release?

A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.

While the heading should contain action verbs, the first paragraph should answer the “who,” “what,” “why,” and “where.” The press release should also contain understandable language and a quote.

Most press releases are succinct at just a page long – two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.

One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them.

So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

While there’s no cut-and-dried formula for what a press release should include, here are a few types of occasions to help you carve out a focus for your press release and determine what content would help you broadcast your news in the best way:

Product Launches

The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers.

It should emphasize the product’s specs, pricing, availability, and any other details that may be valuable to consumers.

Mergers and Acquisitions

Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company.

To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.

Product Updates

Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.

Events

Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.

You’ll want to include:

• What the event is about
• Who should consider attending
• When and where it will be held
• Pricing

Grand Openings

Whether you opened up a new office, relocated, or are opening for the first time, announce the details with a grand opening press release.

Announce the date and location the grand opening will be held, who is involved, how the grand opening is being celebrated, and the reason for the move (if applicable).

New Partnerships

Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic.

To effectively execute this type of release, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional important details for current and future stakeholders.

Rebranding

Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness.

One way to make the transition smoother is by announcing the rebrand with a press release, including details on what is changing, the reason for making the change, dates the changes go into effect, and quotes from the leadership team.

Executive Team Changes

Executives often serve as faces of the company, and a press release functions to kick off this role.

It may include biographical information to establish their credibility along with a photo and other pertinent details.

Awards

When it comes to business excellence, it’s OK to brag. Press releases about awards and accomplishments serve to cement your organization as an authority in your space.

Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony (if applicable).

When formatting a press release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site.

To start, here are the basics every press release should include:

• Your contact information located on the top left corner
• The phrase “For immediate release” located on the top right
• A headline that quickly explains the announcement
• Your business location in the first sentence of the press release
• A quick bio about your company at the end of your press release.

You also might want to include “###” or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today.

Now, onto the body of your press release:

• Your first paragraph should state what the announcement while providing some context around your business and what it does.
• The next two to three paragraphs should include quotes from a company spokesperson or business executive to explain the “why” behind this announcement.
• Your last paragraph should be an “About Us” section that explains what your company is and what it offers.

In this example, Catbrella Inc., a fictitious ad agency that just gained its 10th Twitter follower after two years of paid social media efforts, announces its achievement in a press release.

*Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement.

Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Here’s how to write a press release, like the one above, step-by-step.

1. Write a compelling headline.

You’ve got your announcement in mind, and now it’s time to get it down in words to share with your community, industry, and followers.

Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider your words carefully to make your headline captivating.

Here are some tips to make your headline stand out:

• Use action verbs.
• Be specific.
• Keep it short.

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline.

Consumers, on the other hand, see news stories all over their timelines. As such, your headline needs to be interesting enough to reel them in.

2. Convey the news value to the press.

If you want your press release to be newsworthy, you have to give readers a reason to care.

A good way to ensure this is by using the reverse pyramid formula when writing your press release: Going from the most important information to the least important.

While the first paragraph of your release should explain the who, what, where, the second paragraph should cover the why.

Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority.

There shouldn’t be any new, crucial information covered after these sections because the readers could potentially miss them.

3. Offer a tempting quote.

Once you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.

Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.

Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement.

Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition. Pick one or two critical spokespeople and focus the quotes around their unique perspective.

4. Provide valuable background information on the subject.

In this last paragraph, keep in mind that the reader should already have key details they need regarding your announcement.

Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on the future implications of your announcement.

Another good way to add value to your press release is by using newsjacking. A process of relating your press release to something currently going on to make it more valuable to the journalist and reader.

5. Summarize the “who” and the “what” in a boilerplate.

Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about.

Describe what your company does in clear, plain language and include a link to your company’s website early on.

If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.

To keep yourself honest on this front, ask a colleague to read the release without context and ask them to relay the information back to you. If they can’t recall the who, what, or why get back to the drawing board.

Press Release Templates

Now, it’s finally time to write your press release. How do you even begin? Use the templates below to guide your press release creation process. Each document has placeholders for the critical information you need to include, depending on the announcement you’re making.

1. New Product Press Release Template

Download This Press Release Template for Free

Adding a new product to your existing lineup is always an exciting development, one that you should announce the moment you’re ready to generate interest, jumpstart sales, and get early signups. This press release template from HubSpot allows you to do just that in a succinct manner, while still advertising the benefits and features that you’re offering customers.

You can also share when the product will be available, how much it costs, and where to find more information. This sort of critical intel is essential to drive early qualified leads.

2. Startup Fundraising Press Release Template

Download This Press Release Template for Free

Use this template to announce a new round of fundraising for your business. You can include a quote from your investor and one from your representative, as well as the reasons for why you’re fundraising.

Fundraising is one of the most critical things you need to do for your startup, regardless of which stage your company is in — whether you’re still in the developing stages or at a more mature level. You might already have a few rounds of funding under your belt, but if you’re delving into a new round, the public should know.

Using this press release template will not only help you build buzz around your company, but help you attract the attention of angel investors looking for new, growing startups to invest in.

3. New Partnership Press Release Template

Download This Press Release Template for Free

If you’re partnering with another business to offer an improved product or a new integration, use this press release template. You get space to describe the new benefits and features customers will enjoy, as well as direct quotes from your and your partner’s representatives.

A partnership announcement will generate excitement for your mutual collaboration and allow you to attach your name to another leading company (and vice versa, for your partner). Note: If you’re merging or acquiring another company, we have a different template for that — download it here with the rest of the kit.

4. Momentum or Milestone Press Release Template

Download This Press Release Template for Free

Milestones are absolutely worth announcing — especially if you’re a public company or planning to seek funding from investors. Use this template to share your milestone, why it’s important, and which successes you’ve recently experienced. In addition, you can share direct quotes from your executives and directors about the positive impact of the momentum you’re seeing.

Not sure what a milestone press release can look like? Here’s one example from HubSpot.

5. New Executive Hire Press Release Template

Download This Press Release Template for Free

Whether you’ve recently hired a new Chief Marketing Officer or on-boarded another high-level executive to your Board of Directors, it’s essential to announce these major changes. It not only helps the public get to know your leadership team, but helps your own company experience the excitement of having a new executive on their side. Plus, it can be an excellent morale booster for your new hire.

Use this template to do just that. You have space to share direct quotes and specific examples of why your newest executive is such a great fit for your company.

Looking for more? The kit below includes all of the above press release templates, plus more templates based on the type of announcement your company wants to make.

Download This Press Release Template for Free

This template kit also offers creative replacements for the traditional press release and a guide on how to create a comprehensive promotional plan. You’ll have exactly what you need to drive brand awareness and stand out among your competitors.

Press Release Examples

Many people think press releases have to be chock full of buzzwords and branded terms.

“Big data,” anyone? Five-syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters – and they are not fans.

Instead of stuffing your next release with industry jargon, take a page out of our book (OK fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement.

Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle can help carry your content and increase the likelihood of social sharing.

Now, to get you thinking on the right track, take a look at some creative press release examples below, the type of news each one is reporting on, and what makes the release unique:

1. Microsoft

Type of press release: Acquisition

Image Source

The first thing that stands out in this press release is the headline. It tells a full story without being too long: It covers who’s involved (Microsoft and Activision), what’s happening (an acquisition), and why it matters (to bring the joy and community of gaming to everyone).

Throughout the press release, you get quotes from leaders in both organizations, helping explain the benefit of this acquisition and how it will move the industry forward.

Toward the bottom of the press release, you get additional context surrounding each company’s market share and how this acquisition will impact the industry.

2. Flourish

Type of press release: Team and office expansion

Image Source

Organizational changes can seem relatively boring. One way to generate some interest is to include visual elements to add more dimension to the story.

In this press release announcing a team and office expansion, venture capital firm Flourish shares photos of some new hires right at the top, immediately drawing readers in.

The release dives into the reason behind the expansion and the key areas of focus moving forward. Then, we get a quick bio for each hire featured in the image, which can help build excitement surrounding the brand’s future.

The key takeaway here is: Don’t be afraid to use visual elements in your press release, as they can help draw readers in.

3. SuperCom

Type of press release: Event

Image Source

As the shortest press release in the bunch, SuperCom shows that less is often more.

In this release, security solutions company SuperCom announced its participation in an upcoming conference.

When it comes to events, the most important details are date and location. As long as you have those key pieces, everything else is a bonus.

One thing that would’ve elevated this release is a quote on who can benefit from attending this event and why, as a way to reel in potential attendees.

4. HubSpot

Type of press release: Program launch

Image Source

We’ve also crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.

Tips for Publishing Press Releases

Writing a press release is really only half the battle. Once you’re finished with production, it’ll be time to focus on distribution.

Of course, we’re all familiar with the traditional distribution levers we can pull, which include publishing the press release on our website/blog as well as sharing the press release with our followers/subscribers via social media and email.

To get the maximum amount of distribution possible, here are some tips you can follow.

1. Reach out to specific journalists.

Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages.

Connect the dots. Show why what you wrote connects to what they write.

2. Send the release to top journalists the day before.

Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live.

“Under embargo” just means they aren’t allowed to share the information in the press release until the time you specify.

3. To avoid competition, don’t publish your release on the hour.

If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.).

The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle.

Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).

4. Share your media coverage.

If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished.

To keep the buzz going, you can release a “second wave” of distribution by sharing the specific stories that news outlets write based on your press release.

You can also share the news on your digital channels, like social media and email, to bring awareness to your announcement.

How To Stand Out In The News

The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well.

Instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.

Think about how you’ve used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get the media familiar with (and excited about) your brand.

Editor’s note: This post was originally published in November 2019 and has been updated for comprehensiveness.

 

6. Use Twitter Moments.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

It can feel isolating if you’re the only one in the room who looks like you.

Meeting peers and mentors with a unique understanding of your lived experience and business roadblocks can help you connect the dots needed to grow your business and community. However, finding spaces for this kind of connection can be challenging for Black Americans.

In this post, discover in-person and virtual events nationwide where Black entrepreneurs can strengthen relationships and build expertise.

How to Prepare for Attending a Conference

The United States Census Bureau reported almost 1.4 million self-employed Black people in September 2022, an 11.9% increase from August 2022.

Attending conferences, trade shows, workshops, and webinars puts you in rooms with consumers and entrepreneurs who have advice, real-life examples, and funds that can shift the trajectory of your business or nonprofit organization.

To prepare for attending a conference:

• Review the programming, decide which sessions to attend, and jot down a few questions you want to ask during Q&As or one-on-one meetings.
• Pack your business cards, a notepad, and pens.
• Choose outfits and shoes that make you feel comfortable and confident.
• Ease any nerves by leaning into the excitement of bettering your business.

By strengthening relationships, sharing expertise, and partnering, there are opportunities to create a bigger pool of resources and open or build doors for Black business growth.

Events for Black Entrepreneurs

Florida

1. Black Travel Summit

Dates: October 20 – 22, 2023

Location: Miami, FL & Virtual

In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities.

Georgia

2. Blk Pod Festival

Dates: September 30 – October 1, 2023

Location: Atlanta, GA

For aspiring, new, and seasoned podcasters, Blk Pod Collective hosts an annual festival for audio creatives to swap knowledge, learn new skills, develop collaborations, and access potential brand partnerships. BLK Pod Festival will have four tracks tailored for each level of podcasting: launching a podcast, show growth, monetization, and team expansion.

Tennessee

3. Mogulcon

Dates: November 1 – 4, 2023

Location: Nashville, TN

Mogulcon provides resources for Black women in business to accelerate their growth and build sustainable strategies for long-lasting success. The three-day conference is a chance to learn from Fortune 100/500 decision makers, meet successful entrepreneurs, and generate new business by meeting suppliers and corporate buyers. Masterclasses will focus on leadership, marketing, e-commerce, supply chain, and financial stability.

Indiana

4. Summer Celebration – Indiana Black Expo Business Conference

Dates: July 8 – July 18, 2023

Location: Indianapolis, IN

With a mission to level the playing field of business, the Indiana Black Expo Business Conference allows entrepreneurs to learn from executives and experts. Sessions and workshops will touch on strategic thinking, leadership advice, and how to secure state and federal business contracts worth millions.

Iowa

5. Athene Black & Brown Business Summit

Dates: April 20 – 21, 2023

Location: West Des Moines, IA

The Athene Black & Brown Business Summit aims to uplift and elevate entrepreneurs. Programming includes a pitch competition, breakout sessions, keynote speakers, training, and opportunities for building connections.

Multi-City

6. The Black Women’s Expo

Dates: Multiple dates

Location: Atlanta, GA (Summer 2023), Chicago (August 4 – 6, 2023), Washington D.C. (Autumn 2023)

Originally an annual expo for small businesses and corporations, the Black Women’s Expo, or BWe Next, has evolved into a multi-city lifestyle exposition. In addition to seminars and sessions led by industry experts tackling societal issues and topics involving wellness, finances, and building generational wealth, this expo also provides vendor opportunities and resources on business ownership.

7. Black Enterprise Entrepreneurs Summit

Dates: 2023 (TBA)

Location: TBA (varies each year)

The Black Enterprise Entrepreneurs Summit is one of the largest conferences for Black business owners, founders, and investors in the United States. With a mission to close the racial wealth gap, this summit hosts discussions about building a meaningful brand, economic equality, equity, and marketing.

New York

8. CultureCon

Dates: Multiple dates

Location: New York City (October 7 – 8), Los Angeles (June 17)

CultureCon, hosted by The Creative Collective NYC, brings together creative entrepreneurs and change-makers who want to make a cultural impact with their businesses and art. Attendees can access activations, fireside chats, and panels with tastemakers, celebrities, and industry experts. Black-owned companies can also set up shop at CultureCon’s small business market.

Ohio

9. Black Tech Week

Dates: July 18 – 20, 2023

Location: Cincinnati, OH

Coinciding with the annual Cincinnati Music Festival, Black Tech Week is a conference for tech professionals and funders. Founders, executives, and experts speak on topics ranging from fundraising, customer outreach, the power of community, supply chain logistics, content marketing, and crafting the future of tech and business.

Texas

10. AFROTECH Conference

Dates: November 1 – 4, 2023

Location: Austin, TX

For Black professionals, innovators, engineers, and venture capitalists interested in all things tech and Web3, the AFROTECH Conference is three days of fireside chats, interactive exhibits, panels, mixers, pitch competitions, and live music performances. Topics range from creating viral products, the creator economy, strategic business growth, how to raise funding, cryptocurrency, and more.

11. SXSW

Dates: March 10 – 19, 2023

Location: Austin, TX

SXSW is known for its forward-thinking keynotes, panels, and workshops on technology, business, film, music, and culture. Among its 350+ announced sessions, SXSW 2023 will include programs on Wellness Shouldn’t Imply Whiteness, Black Women Breaking Boardroom Barriers, and Transforming Tech with the Black Tech Ecosystem.

12. Marketing for the Culture Summit

Dates: 2023 (TBA)

Location: Houston, TX (varies each year)

Hosted by the African American Marketing Association, entrepreneurs, marketers, and creatives gather at the Marketing for the Culture Summit to learn best practices and improve their skills. Its theme changes from year to year, but at its core, attendees make collaborative connections and gain insights from panels and presentations on content creation, monetization, workflows, and more.

13. Texas Black Expo

Dates: May 18 – 21, 2023

Location: Houston, TX

Celebrating 20 years, the annual Texas Black Expo is a chance for small businesses, non-profits, and multi-million dollar organizations to gather under one roof to reach consumers and generate more economic growth.

Virginia

14. Virginia Black Business Expo

Dates: August 11 – 13, 2023

Location: Fredericksburg, VA

During National Black Business Month, the 4th annual Virginia Black Business Expo features live demonstrations, business education from local industry experts, networking opportunities, and shopping. Registration for vendor booths is exclusively for Virginia Black Business Directory members. This nonprofit organization increases the visibility of Black-owned businesses from Washington, D.C., Maryland, and Virginia.

Virtual Only

15. Black Entrepreneurs Day

Dates: 2023 (TBA)

Location: Stream live from the Apollo Theater

Daymond John, an investor on Shark Tank and the Founder & CEO of FUBU, curates an annual celebration of entrepreneurs. The live-streamed event features one-on-one conversations between Daymond and Black celebrity business leaders, round table discussions, multiple pitch competitions for grant money, and musical performances.

16. Kidpreneur Business Initiative

Dates: May 6 – June 10, 2023

Location: Virtual

For kids with an entrepreneurial spirit, Zawadi Cultural Collective and Black In The Valley are working together to provide mentorship with a virtual six-week program. During Kidpreneur Business Initiative, key mentors and guest speakers will guide youth participants (ages 10 – 16) through how to build a business from scratch. By the end of the program, the kidpreneurs will have the opportunity to launch their businesses at a Juneteenth Marketplace.

Washington, D.C.

17. ByBlack Conference

Dates: 2023 (TBA)

Location: Washington, D.C.

In partnership between the U.S. Black Chambers Inc. and the National Association of Black Owned Broadcasters, the ByBlack Conference is an annual three-day event to encourage collaboration and foster collective economic power for Black-owned businesses. The conference brings together entrepreneurs, media owners, creatives, and corporate executives to learn how they can scale and get more visibility for their companies.

It’s time to break barriers together.

Check out the above events and consider attending one that appeals to your current goals as a rising entrepreneur. Reminder: you can write it off as a business expense.

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.

Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

11 Instagram Bio Ideas for Travel Businesses

10 Instagram Bio Ideas for SaaS Companies

9 Creative Instagram Bio Ideas for Etsy Shops

10 Simple Instagram Bio Ideas for Apparel

11 Emoji-Heavy Instagram Bio Ideas

3 Hashtag-Heavy Instagram Bio Ideas

10 Offer-Focused Bio Ideas with Calls-to-Action

10 Short Instagram Bio Ideas

11 Bio Ideas for Restaurants and Coffee Shops

5 Mixed Instagram Bio Ideas

What should your Instagram bio include?

Every Instagram profile should have the following:

• A name. This is your business name, which will help your current and prospective customers easily find you.
• A profile picture. Having your logo as your profile picture will help with brand recall and recognition.
  Just be sure to be consistent across all social networks.
• A link. This could be a link to your website or a Linktree leading to various pages.
• A description. This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
• Calls-to-action. Want to direct social media users to your products and/or services? Use the “Shop Now” call to action (CTA). You could also have a “Contact Us” CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

11 Instagram Bio Ideas for Travel Businesses

The travel industry is about new experiences, emotions, and joy. When visitors land on travel Instagram pages, they want to lose themselves in the sweet anticipation of a long-awaited vacation.

Your company’s Instagram bio plays a huge role in that very first moment. Here, you dictate the overall mood, communicate values, and set expectations.

Let’s see how travel companies from around the world handle Instagram bios.

1. Travel Talk

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Travel Talk Tours asserts you will gain an unforgettable trip by playing around with strong adjectives like “epic.”

What we love: The company prompts its customers to engage with its account by posting vacay photos under the brand’s hashtag to be featured on the company’s page. This is an effective way to attract new customers and boost the egos of current ones.

2. G Adventures

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Some people like to travel in small groups of up to 4-8 people. If you deliver such services, make it your unique sales proposition (USP), as G Adventures does.

Pro tip: Frontload the Instagram bio with your unique USP to capture people’s attention straight away.

3. Top Travel Agency

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Top Travel Agency uses multiple emojis in the form of a bulleted list to emphasize its copy. This delivers all the necessary information about the agency’s services in a digestible way.

Pro tip: Put your company’s phone number in the bio to unclog the user journey. Visitors can contact you without having to click through several pages.

4. Good Earth Tours

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As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Inspire the imagination and emotions of prospective customers by painting a picture of their future adventures. Reading the Good Earth Tours bio, I instantly fantasize about wild deserts, ginkgo trees, and giraffes.

Pro tip: Keep the message concise and on point like Good Earth Tours.

5. Santa’s Lapland

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Santa’s Lapland page is another great example of clear messaging inspiring emotional responses. Who doesn’t want to meet Santa on Christmas? 🎅

To level up this bio, I’d embed several thematic emojis to add a touch of magic.

What we love: Santa’s Lapland offers a clear value proposition: You’ll meet Santa in a magical environment.

6. Bagpackrs

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Add relevant hashtags to your company’s Instagram bio so users can access your page easily via search. For instance, Bagpackrs makes use of a popular #weekendtrip hashtag.

Pro tip: Do you provide extra services? Highlight them in the profile description to fill your sales pipeline with new leads.

7. Milk + Honey Travels

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Harvest the power of your personal brand to establish credibility for your company. Consider Milk + Honey Travels, which capitalizes on its owner’s recognizable personal brand.

If you’re the face of your brand, put your photo instead of a brand logo in the profile picture to foster an emotional bond.

Pro tip: When advancing your services through a personal brand, tell your story. Share your interests, hobbies, obsessions, etc.

8. Contiki

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Humor can make you stand out and set a tone for the customer experience. What we like is how Contiki uses neat, witty, and playful language to articulate its values to the young target audience.

Pro tip: Humor won’t work for every brand. If your tone is serious or buttoned-up, consider a different voice. If your looking to seem personable and more fun, humor can be a great tool.

9. Adventures

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Sometimes less is more. If you can explain your mission and values in one short sentence, go for it. For instance, Adventurescom explicitly calls out that it specializes in travels in Northern regions, like Canada, Greenland, and the Baltics.

Pro tip: For travel companies, hashtag the destinations you offer in the bio to be visible in the search.

10. Visit Madeira

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Working on your city’s Instagram presence? Be sure to mention that this is the official page. Add relevant emojis that describe local culture or sightseeing.

What we love: Madeira’s page directs visitors to attractions in the city by including a CTA and a link to their website.

11. visitPA

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Many cities, counties, and countries use Instagram to bolster tourism. This page should share attractions and travel opportunities in the area.

Pro tip: Make up branded hashtags for your official account and prompt people to use them. This helps you reach a wider audience and attract more tourists. Pennsylvania’s official page did just that.

10 Instagram Bio Ideas for SaaS Companies

Looking for ways to spice up your company’s Instagram bio? You’re in luck!

In this section, we’ll share 10 examples of Instagram bios of SaaS businesses. Check them out.

12. HubSpot

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HubSpot utilizes a mission-focused bio with the slogan #GrowBetter to articulate the company’s values. This reinforces both the company’s values and what users get out of the CRM.

Pro Tip: Use a LinkTree to get users to discover your offers.

13. Publer

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Publer’s approach is to highlight key features of the tool right in the bio. Visitors get an instant understanding of the platform.

Pro tip: This approach is best for product-led companies with unique tools customers care about. That said, only Publer manages all popular social networks of different countries under one roof, beating the competition.

14. Hootsuite

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Bold and provocative Instagram marketing messaging is a distinctive trait of Hootsuite, a social media management platform. This tactic is a great hook for the audience, triggering an emotional response.

Pro tip: Once you hook your audience, direct them to explore your tool. For instance, Hootsuite uses an arrow emoji to draw attention to its Linktree.

15. GetResponse

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List the jobs to be done in your company’s bio and describe what the tool is about. This way, you set the right customer expectations. GetResponse is also a proponent of using Linktree to navigate users down the customer journey.

16. Semrush

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Semrush’s bio is distinguished by the number of users. Ten million marketers are users — an impressive number to boast about. This instantly adds to brand trustworthiness.

Pro Tip: Add big numbers in the Instagram bio to impress prospective customers and remind current ones they’re a part of a large community.

17. Statusbrew

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Statusbrew converts visitors into new signups right from the bio by offering a free, 14-day trial.

Pro tip: Savvy businesses include offers in their bios. If you offer a free trial, free samples, or free signups, promote that information upfront.

18. Jasper

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One of the fastest-growing startups, this AI writer assistant incorporates a friendly brand voice and big numbers across all platforms.

Altogether, this acts like a little nudge to sign up and try the tool for those users who have mixed feelings about AI.

Replicate this approach if you’re a startup to make people trust you.

19. Grammarly

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Grammarly’s bio focuses on the company’s mission and highlights social causes they stand for. If you want to show your solidarity on a matter, your Instagram bio is the right place.

20. Mixpanel

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Mixpanel is one more example of a short and succinct bio that describes product features.

Pro tip: Test different types of bios to see what your users like the most. Don’t copy and paste one or another approach just because several big brands opt for it.

21. Miro

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There is something inherently funny, informative, and friendly about Miro’s bio. The company also includes its slogan and motivates people to get work done together. Brilliant!

Pro tip: Want your brand to be memorable? Make up a slogan or tagline.

9 Creative Instagram Bio Ideas for Etsy Shops

One of the best ways to market your Etsy shop on Instagram is by creating a clever and engaging Instagram bio. This will help you to attract new customers and increase traffic to your shop.

Ready to take your marketing efforts up a notch? Keep reading for these 9 creative Instagram bio examples!

22. Katie Olivia

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Embroidery artist Katie Olivia implements the uniform look by using the same emoji throughout her bio and adding a direct link to her Etsy shop.

What we love: This approach works best for highlighting your key offerings, while keeping the design simple.

23. Little Bichons

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Little Bichons’s bio is personal, welcoming, and friendly. Knowing a person behind a brand creates an instant emotional connection, which might be reflected in sales and follower numbers.

Pro tip: Put a CTA before a Linktree to draw the audience’s attention.

24. Karen Pleass

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Karen lists her product categories in her company’s page name and provides more details in the description. She then expertly uses emojis to separate ideas.

Pro tip: Design your brand colors for the logo, emojis, and Etsy listings to activate the visual memory of your brand in customers’ minds.

25. Knotty Boys Co

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Use your Instagram bio to convey an important message to your customers. For instance, Knotty Boys informs its customers about the date of new products’ arrival.

Pro tip: Tag your personal profile, so people can get to know you. As mentioned before, this fosters seller–customer relationships.

26. North Road Knits

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What do you feel when reading the name of this shop — North Road Knits? I picture cold, restrained, and a great deal of Nordic confidence. That’s the same way I feel after reading the bio with periods after each word.

Pro tip: Align your tone of voice with other brand attributes for a cohesive brand image.

27. Ell’s Artsy Workshop

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Alt: Creative Instagram bio ideas for Etsy shops, ells artsy workshop

IMG name: instagram-bio-Ells-artsy-workshop

Annie uses a brief bio to simply state the contents of her shop.

Pro tip: Give your customers a comprehensive view of your shop by describing your products and what makes them unique, then take them directly to the shop by adding the link in the bio.

28. Peonies & Posies Co

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Similarly, the Peonies & Posies shop has a succinct bio that is stripped down to the essentials. But unlike others, it’s not bulleted.

Pro tip: If you keep your bio brief, no bullets are required.

29. Our Forever Utopia

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This shop bio is a wonderful example of best practices. First, it draws attention with emojis. Second, it boasts 300+ 5-star reviews, which increases trust. Furthermore, it has a CTA, a Linktree, and an owner’s profile.

Pro tip: Combine all listed best practices to make your shop recognizable.

30. Sarah Snippets

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A well-organized bio in a bulleted list is a breath of fresh air that sets expectations clearly. Sarah’s bio navigates customers through the customer journey and how they can purchase her products.

Pro tip: Emoji lists help you convey key points clearly and in an engaging manner.

10 Simple Instagram Bio Ideas for Apparel

If you own an apparel or a clothing store, Instagram is the perfect platform to promote your product. Start off by introducing yourself in the bio and letting people know what kind of apparel your store provides.

Give a brief profile of yourself or the business, highlighting why they should trust you as an apparel brand. Use emojis and hashtags to give your bio a creative spin.

One popular approach is to include something catchy that reflects your clothing style, such as “East Coast Prep With a Twist of Attitude.”

Now, let’s look through real-life examples of Instagram bios of apparel companies.

31. Tropicfeel

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Tropicfeel champions sustainability by offsetting carbon emissions when producing and shipping their products. This mission is reflected in the bio under the slogan #BeyondTravel.

For brand-new apparel brands, such an approach is a great way to niche down and become popular among like-minded consumers.

32. Deuter

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Deuter bets on the enhanced quality and durability of their travel gear. On top of that, the brand encourages consumers to share their travel stories when using Deuter equipment.

Pro Tip: Drive word of mouth by featuring your consumers’ great photos with your products.

33. Nike

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Nike uses its Instagram bio to raise awareness for social issues. This demonstrates brand values and reinforces that anyone from any background can be an athlete.

34. United Colors of Benetton

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Say more by saying less, like Benetton. Use your company’s mission statement to unite and motivate your customers.

Pro tip: Your tagline or slogan should cultivate positive attitudes and resonate with your consumers.

35. The North Face

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Similarly, the North Face bio is only a mission statement with a link that leads to product categories. For well-known brands, a simple hashtag can be enough for a whole bio.

36. Converse

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About to launch a new product line? Share this exciting news with your customers by giving a peek at new models. Converse does this above by promoting its collaboration with Rick Owens.

Pro tip: By announcing a new collection, marketers can hype new products once they’re in stock, which leads to increased sales.

37. MAJE

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Like Converse, MAJE also uses the Instagram profile description to inform followers about new arrivals. If your apparel changes with the season, you can use Instagram to announce new collections.

38. Under Armour

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You can use your bio to describe what it’s like to wear your product. Take Under Armour for example.

Apart from using a slogan, Under Armour sets the expectation of how you feel when wearing its clothes and shoes.

39. Wilde Vertigga

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Wilde Vertigga, a local Israeli fashion brand, uses the bio space to share its core values. If your apparel brand offers a unique perspective on fashion, highlight it on your social media page.

In Wilde Vertigga’s case, that’s its gender-neutral and mindful clothing.

40. Tezenis

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Tezenis also makes use of user-generated content (UGC) to drive word of mouth and get more exposure.

Pro tip: Encourage shoppers to use your hashtag so you can easily find UGC.

11 Emoji-Heavy Instagram Bio Ideas

Are you using social media right if you don’t include emojis?

Many brands run away from emojis because they believe it hurts their brand’s credibility. However, when used appropriately, they’re an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

41. Brook Green Hotel

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Don’t be afraid of playing with different emojis, even if their colors don’t match your brand guidelines. Brook Green Hotel, for example, demonstrates its service with relevant but off-brand color emojis.

Pro tip: Emoji-heavy bios are best for family hotels or modern places with a young target audience. Likewise, emoji-heavy bios look strange for premium-class hotels.

42. Jungalow

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Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Pro tip: Make your emojis match your product offerings. This reinforces what users will get from your business.

43. Let It Soap

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Simplicity is key. Let It Soap’s bio opts for an easy-to-read bulleted list. Although it’s not emoji-heavy, it’s a great example of a classy bio with dot icons instead of emojis.

Pro Tip: When choosing a bulleted list with dot icons for the bio, use emojis to highlight the most important part of a message.

44. Sharlene Robertson

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Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

Pro tip: If you like the look of a specific emoji, you can use it multiple times throughout your bio.

45. Leimuco

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Leimuco uses a group of emojis to reinforce the store’s offering. To level up this bio, we’d suggest adding a CTA and a LinkTree.

Remember: The most effective bios use multiple best practices featured in this list.

46. Anna Tsukur

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Anna Tsukur’s fitness account keeps a good balance of emojis and text.

What we love: The owner uses pointing finger emojis to draw attention to the CTA.

47. YOUCANDOIT Dance Camp

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If you’re throwing a dance camp or any other event tied to a date, use emojis to designate the location and share when the event is happening.

What we love: Dance Camp effectively puts together all the best practices for event pages and includes the date, destination, and a CTA that plays on the fear of missing out on a spot.

48. Elhaz Body and Spirit

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This handmade soap shop puts emojis into relevant contexts. This creates a soothing aesthetic that, together with beautifully designed products, creates a great customer experience.

This approach is best for small businesses, coffee shops, and DIY shops.

49. IHEARTRAVES

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IHeartRaves also relies heavily on emojis to appeal to younger music festival goers. Besides emojis, IHeartRaves uses different CTAs to direct visitors to engage with its page.

What we like: The messaging, logo, and emojis all work together to deliver a tailored message.

50. ColourPop

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Your brand can stand out and communicate your company’s values with just three emojis. The ColourPop Cosmetics brand proves it.

What we love: Brief is often better on social media. ColourPop keeps its message short and sweet.

51. Modern Australiana

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This Australian brand of linen bedding creates a uniform look by using the same emoji in a bulleted list, making the bio easy to scan.

Pro tip: A nice look and feel are half the battle, but don’t forget to mention your product/service in the bio.

3 Hashtag-Heavy Instagram Bio Ideas

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

52. Rocky Mountain

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Rocky Mountain soap company uses thematic hashtags to be more discoverable by the relevant audience and show what they care about — plant-based ingredients.

53. DIARRABLU

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Lifestyle brand Diarra Blu includes multiple hashtags in its bio, such as #Conscious, and #SizeInclusive, and sometimes #BlackOwned — telling users a lot in just a few words.

Remember: In addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

54. Nicole Cz

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Nicole Cz makes fantastic home decor in hygge style and includes contextual hashtags in her bio. This drive prospective buyers through the hashtag search.

She also uses a branded hashtag for her shop to increase brand awareness.

10 Offer-Focused Bio Ideas with Calls-to-Action

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

55. Secret Island

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Secret Island, a cosmetics retailer, turns Instagram lurkers into buyers by introducing a 15% discount on the website.

What we love: Discounts pull users in. Even if we were just checking the page, the odds are a 15% off deal will convince us to purchase.

56. Yoga United Festival

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Yoga United Festival uses its bio space for informing followers about upcoming events. It also lists activities, such as workshops and coaching.

Pro tip: A calendar view works for events of all types.

57. The Faceshop US

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This Korean cosmetics retailer describes the places where you can shop its products, including an online store. You can also shop for products on Amazon for ease of access.

58. Artois

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Artois, another Korean cosmetics company, also includes a call to action in the bio, navigating consumers to their official partners.

What we love: The saying “to find my own fragrance” is amplified by the rose emoji. You already have a reason to start searching for your ideal body cream or perfume.

59. Telluride Yoga Festival

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Here’s another example of an offer-focused bio for short events. Our favorite part of the bio is how it brings the key information down to just a date, a place, and an encouraging statement.

60. Simpli Coffee

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Have several coffee shops under one brand? Design the locations guide for your visitors and put it in your bio. Include the menu, deals, and a brand story to forge relationships with consumers.

Pro tip: When opening a new location, promote it in the bio.

61. Luvme Hair

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Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their Linktree.

This works great during the holiday season when promotions and deals are top of mind.

62. Lulu and Georgia

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Lulu and Georgia use hashtags on their Instagram bio to invite users to engage. This not only invites users to explore the brand’s hashtag but it’s also a great way for Lulu and Georgia to collect UGC that they can reshare on their page. A win–win!

63. Westwing Spain

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Westwing’s decoration shopping club is an exemplary offer-focused bio with a CTA. It notifies viewers about discounted prices and new daily offers by emphasizing the information with emojis.

Best for: This approach works best for small and mid-sized e-commerce brands.

64. Arya Concept Spa

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Want your Instagram visitors to convert into customers? Put the “Reservations” CTA and the “Contact” link or button in your bio.

10 Short Instagram Bio Ideas

Your Instagram bio doesn’t need to be long. In fact, in some cases, it’s best to keep it short and sweet. Here are examples of brands that did this well.

65. GitHub

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In the world of developers, it’s safe to say that everyone knows GitHub. With such overwhelming brand awareness within your target audience, it’s okay to use such short bios.

Yet, we don’t recommend replicating this approach for lesser-known brands, since nobody will understand who you are and what you do.

66. Shopify

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Similarly, Shopify is also not that descriptive of what it offers, but do you know someone interested in e-commerce who isn’t familiar with Shopify? Probably not. You can keep vague bios for big names.

67. Desi Dimova

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Desi Dimowa, a driftwood artist, contrives to deliver a cohesive brand image using just five words. The bio includes what the shop is about, how to contact the seller, and where to buy ready artwork.

68. Backroads

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Backroads travel agency simply describes its offerings with no fancy hashtags or emojis. Yet, it still gathers a great deal of following and engagement. Like with GitHub, this approach may work for large brands but is likely to fall flat for small companies.

69. NPR

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Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition.

70. Malenki Shoes

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This brand, which offers stylish shoes for petite women, gets straight to the point. Malenki tells users who its target audience is, what it offers, and where it’s located.

It tells a compelling story while including information that will promote easy discoverability.

71. Crocs

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Crocs constantly experiments with its bio. Now the company has decided to amass a huge fan base by calling real fans to follow the page. Nevertheless, Crocs makes sure to include a link to the newest collection on its website.

Pro Tip: Experiment with the copy but ensure to add a link to your site so that prospects can discover your products/services.

72. Mangishi Doll

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Here’s another great example of a short but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

Remember: At the end of the day, if your bio doesn’t do either of these, that’s when you’re in trouble and should reassess. Otherwise, longer isn’t always better.

73. TTM

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You can hardly find a more informative and succinct description of a recruitment company on Instagram. Its bio paints a complete picture of TTM’s service and its target market. The link tree, in turn, takes visitors to explore TTM’s solutions.

74. Philz Coffee

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Philz Coffee keeps its bio short and sweet. Instead, they promote their app heavily. This puts value, a way to reduce the wait in line, at the forefront for page visitors.

11 Bio Ideas for Restaurants and Coffee Shops

Restaurants and coffee shops each offer unique opportunities for bios. For restaurants, a brief mention of the food or cuisine they specialize in will play a huge role. Highlighting innovative recipes can be effective as well.

For coffee shops, focusing on the various specialty drinks that are available can be engaging. Furthermore, emphasizing any interesting vendors or locally sourced products can also add an additional level of interest for potential visitors.

As such, bios should always cater to the theme and specific atmosphere of each business to make it memorable and easily distinguishable from competitors. They can be short, emoji-loaded, descriptive, and more. Let’s study some examples.

75. Shore Pour

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Shore Pour coffee shop front-loads the bio with a coffee selection paired with the best sweets in stock. You can also see the opening hours and the site to learn the brand history.

76. Honey Bun

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Honey Bun offers visitors a cup of coffee and a bakery experience. It designates the location and operating hours.

What we like: The use of emojis helps visitors scan the text and quickly discern the essential information.

77. Kinjo Sushi

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Launching special deals to boost takeaway orders? Advance the offer by notifying your followers in the bio.

What we like: This sushi bar lists the main menu categories, so you know what to expect.

78. Zwei und Zwanzig

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Not everyone is a fan of this type of bio design, nevertheless, the overload of veggie emojis does the job and represents a vegan restaurant at a glance.

We like this bio for its uniqueness and clear message.

79. Choice Luxe Bistro

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This restaurant page provides a concise explanation of experiences you might find at Choice Luxe Bistro. It also gives you the operating hours and states the possibility of booking a table.

The verdict: A simple bio can help inform visitors about the essentials.

80. 5senses

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5senses is a manifestation of a polished restaurant bio that offers food selection, emphasizes an important meal option like gluten-free, and prompts followers to reserve a table. We like how well-structured the bio is and how emojis amplify the brand story.

81. R.O.R

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R.O.R’s bio only includes the locations of the chain’s three coffee shops and a link to the site. This might work for R.O.R. but doesn’t necessarily mean you will benefit from copy-pasting the approach. Keep testing your bio to find your voice.

82. Smyth

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Smyth is a Michelin-starred restaurant that, to our surprise, says nothing about the prestige award. In its bio, Smyth prefers to invite you on a journey of rich food experiences.

Pro tip: Place the menu under the link tree.

83. Oriole

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In contrast, Oriole brags about two Michelin stars and its chef.

We like both approaches since they communicate different values and marketing positionings. Smyth focuses on the quality and the uniqueness of its meals, while Oriole takes advantage of the chef’s personal brand. Both strategies find their clients.

84. Haven House

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The Haven House, a coffee bar, has a brief yet effective bio listing its beverages and menu items.

However, this bio would benefit from mentioning its location. Either include a whole address or fill in the space with something else useful.

85. Cool Beanz

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Cool Beanz leads with its business hours and a link to a map and menu inside. However, this brand would benefit from mentioning why this shop is unique.

86. Urban Backyard

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Lastly, Urban Backyard falls for a minimalistic bio describing only two hot beverage categories and announcing a new location. Simple, elegant, and yet informative.

5 Mixed Instagram Bio Ideas

While putting together 90 Instagram accounts with different bio ideas, we encountered some examples that we prefer to set apart. This section includes funny and mission-focused bios with a tagline.

87. Funny: Skittles

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles.

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As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

88. Funny: Cards Against Humanity

Cards Against Humanity is another great example.

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Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

89. Mission-Focused: Sabai Design

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design, a sustainable furniture brand, did just that.

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When a user lands on this brand’s profile, they’ll know exactly what the company sells and what it stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content.

90. Tagline or Slogan: Fe Noel

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel.

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Their tagline reads, “Women’s collection designed…for the leading woman.”

Any user who identifies with that will be interested in learning more about the brand. And that’s exactly the effect you want an Instagram bio to have.

91. Tagline or Slogan: Black Like I Never Left

Another example of this comes from the home goods brand, Black Like I Never Left.

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In their bio, they explain what their brand is about and include relevant hashtags.

What the Best Instagram Bio Ideas Have in Common

In this article, we’ve covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you’re set:

• It tells a story.
• It reflects your brand voice.
• It complements other elements on your page.

There isn’t a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don’t be afraid to switch up your strategy during different times of the year, based on your marketing goals.

 

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg.

In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music. A few months later, he announced he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app.

Though the status of his app is unclear, in 2023 Snoop Dogg decided to re-release the Death Row catalog on streaming platforms — after making it available exclusively on TikTok for a week.

 Getting exclusive rights to a popular music catalog (even for a short time) is a major move for TikTok, as the app distinguishes itself from other social media platforms by taking an entertainment-first approach.

Prioritizing TikTok as part of a music rollout strategy can have a big payoff for artists and record labels. Compared to the general population, TikTok users are more likely to pay for music and artist merchandise.

In 2022, TikTok launched its music distribution platform SoundOn, which allows artists to distribute their music globally while maintaining ownership of royalties (a major gripe artists have with other streaming platforms).

While TikTok can be an effective tool for marketing new music, older songs have also seen a surge in popularity after going viral on the app.

Mariah Carey’s 2009 song “It’s a Wrap” has seen a recent surge in streams thanks to a popular TikTok dance featuring a sped-up version of the song.

 Celine Dion’s 1996 hit “It’s All Coming Back to Me Now” was the soundtrack of multiple popular TikTok trends in 2021 and 2022, which resulted in a boost in streams for the song.

Though some musicians have expressed disdain for creating TikTok-focused music, the influence TikTok has over how music is consumed and shared is hard to deny and unwise to ignore.

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