Category Archives: B2B

Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant.

An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries.

But how can AI assistants help marketers? Here, we’ll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more.

Where Marketers Can Best Use AI Assistants

Personalizing customer support.

Increasingly, consumers want personalized support at all hours of the day. However, many customer service teams don’t have the bandwidth to provide round-the-clock assistance.

Manav Monga, Co-Founder and Head of Product Management at Heymarket, believes AI can give customer service teams a huge lift. For instance, AI assistants — like chatbots — can quickly retrieve relevant information, guide customers through common issues, and provide accurate answers, all without human intervention.

However, Monga warns that chatbots are only as good as the information you give them. “You should give it detailed scripts with information from help articles, templates, and your knowledge base. That way, it can give relevant and actionable responses to your customers,” he advises.

Managing your calendar and inbox.

Email is a common time sink for marketers. On average, working professionals spend 28% of the day reading and replying to emails. However, depending on the volume of emails you get, this percentage could skyrocket.

Luckily, marketers now have powerful AI tools at their disposal to help manage their inbox and calendar. For instance, these tools can prioritize incoming emails, flag urgent messages, and filter spam.

Another time sink is scheduling meetings. Marketers must manage their calendar, schedule meetings, work around conflicts, and provide reminders — which can become a full-time job in itself.

AI assistants have powerful capabilities in calendar management. They can suggest suitable meeting times, send invitations (and reminders) to participants, and seamlessly handle rescheduling requests.

Creating content.

Many marketers are starting to use AI to streamline the creative process. For instance, if you’re a video marketer, you can generate video scripts, create B-roll footage, add music, and even generate a talking head — all using AI-powered tools like Runway AI and Descript.

Whether you need to create videos, blog posts, email copy, or social media content, AI can help expedite parts of the creation process. That said, AI can lay the groundwork for creating content, but you still need to add your own human touch, perspective, and brand voice to the final product.

Getting a fuller understanding of your customers.

Many AI assistants become more effective over time. For instance, every time you interact with ChatGPT, it learns from your responses.

In Monga’s words: “AI assistants continuously monitor conversations and update their training dataset to give more refined responses. As these bots continue to gather valuable information, they offer a fuller understanding of customers.”

For marketers, these conversations can paint a more detailed picture of their customers, revealing deeper insight into their demographics, buying behavior, and intent.

Automating tedious tasks.

AI assistants can take many tedious and repetitive tasks off the hands of marketers, freeing up more time to focus on higher-level strategy and planning.

For instance, a marketer can create a piece of content — like a blog post — in a fraction of the time using AI-powered writing tools. With that extra time, she can focus on distributing that content across social media or converting it into another piece of content (e.g., a LinkedIn post or a YouTube video script).

12 Best AI Assistants

Best AI Assistants for Managing Calendars and Inboxes

Best AI Assistants for Writing

Best AI Assistants for Meetings

Best AI Assistants for Boosting Productivity

Best AI Assistants for Managing Calendars and Inboxes

Clockwise

Do you struggle to find uninterrupted time to work between meetings? For instance, you may have 15 minutes of “heads down” work in the morning, 30 minutes in the afternoon, and a solid hour in the evening. What you really need is dedicated time to focus, create, and innovate.

Clockwise combines all these moments of uninterrupted time into “blocks” on your calendar (fittingly titled “Focus Time”). In addition, you can mark certain meetings as “Flexible” and Clockwise will find the best time for participants to meet. As a result, each day is designed with your productivity in mind.

Superhuman

As the workplace mantra goes, “A clear mind starts with a clear inbox.” But if your inbox has a life of its own, Superhuman is here to help. It divides your inbox in half (called “Split Inbox”) and organizes your emails based on priority. That way, you can see the most important emails in one place.

If you want to follow up on a specific email in a few days or weeks, you can set a reminder for Superhuman to notify you. Or, you can hit “Snooze,” which temporarily removes the email from your inbox for a set period.

Another great feature is “Read Status,” which signals when someone has read your email and on which device. This enables you to follow up with the right message at the right time.

Motion

Motion puts the traditional to-do list to shame. Simply input all your tasks and Motion will build a schedule to get it all done. It automatically prioritizes tasks, re-schedules them, and guards time for uninterrupted work.

Motion also doubles as a project management tool, helping teams manage deadlines and stay on track. After inputting the project tasks, Motion will create an optimized schedule for each team member. You can also organize any notes, sub-tasks, and comments from your team in one central location.

Best AI Assistants for Writing

Jasper

Jasper is a copywriter’s best friend. It can generate social media posts, blogs, articles, and email copy in a matter of seconds. All you need is a well-written prompt (e.g., “Tell me the benefits of TikTok marketing in the style of a LinkedIn post.”).

Jasper takes it one step further by helping marketers with technical SEO. It can write keyword-optimized content, fix duplicate text, and suggest the best headers, meta tags, and descriptions.

Genei

If you get bogged down in the research phase, Genei can do the heavy lifting for you.

Genei analyzes large amounts of information – like research papers, blogs, e-books, and articles — and summarizes the key takeaways and identifies the most prominent keywords. This speeds up the writing process, helping you move one step closer to putting pen to paper.

Cohesive

AI-powered writing tools are only as good as the prompts you give them. Of course, writing the perfect prompt is challenging, and Cohesive wants to eliminate that struggle. It does this by offering a variety of templates that fit different content needs.

For instance, Cohesive has a template for Instagram captions, Facebook posts, and YouTube videos. Pick a template, input your information, and Cohesive will take care of the rest.

Best AI Assistants for Meetings

Beautiful AI

Do your presentations need a makeover? Or do you feel tired of the same old PowerPoint templates? Beautiful AI could be the solution.

Beautiful AI is a presentation software that enables you to create attractive and impactful presentations and reports. You can hit the ground running by choosing from hundreds of pre-built slides. Once you start adding images and text, Beautiful AI will automatically reformat these elements on the slide in real-time. Plus, you can unlock millions of icons and images when you sign up.

Grain

With Grain, you never have to take notes during a meeting again. This handy tool automatically records and transcribes meetings – and conveniently excludes any “ums,” “ahs,” and other filler words.

What’s more, Grain will automatically highlight, clip, and summarize key moments during the meeting that you (and your team) can revisit later.

Krisp

Picture this: you’re about to give an important presentation during a video call. Suddenly, your neighbor starts mowing their lawn – and now you have to speak over the persistent hum of the lawn mower.

While we can’t anticipate every possible interruption, Krisp can alleviate most of them during audio and video calls.

Krisp is a useful tool that mutes background noise and boosts voice clarity. Whether working from home, the office, or in a busy coffee shop, you can guarantee professional sound quality.

Best AI Assistants for Boosting Productivity

ChatSpot

ChatSpot harnesses the power of Generative AI with your HubSpot CRM. Combined, HubSpot users can save a lot of time.

You can think of ChatSpot as a handy virtual assistant. You can ask it to draft an email, add a contact to your CRM, create a report, and more. Simply put, this tool reduces the steps needed to get your job done.

To learn more about the tool, check out this helpful guide.

Notion AI

Notion is a popular productivity app that recently introduced a suite of AI-powered tools to take your work to the next level. If you already have a Notion account, these tools are baked right into the app.

With Notion AI, you can complete a number of tasks in a fraction of the time. For instance, it can take your messy notes and summarize them, outline key takeaways, and even populate a list of action items from the information. On top of that, it offers powerful writing, researching, and editing tools.

Trevor AI

Between meetings, deadlines, and unexpected interruptions, it can be easy to lose track of time at work. This is where Trevor AI can help.

This tool makes time blocking easy. Simply write out a list of tasks and drag-and-drop them into your calendar. Over time, Trevor AI learns and adapts to your scheduling patterns. For instance, it will start estimating how long certain tasks will take. It can also find available time on your calendar and make overdue tasks visible.

The best part? Trevor AI syncs with Google Calendar, Outlook/Office365, and Todolist.

Back to You

AI assistants have emerged as powerful tools to revolutionize the way marketers work. By incorporating these tools into your workflow, you can boost your productivity, save time, streamline processes, and gain valuable insights into your customers.

When ChatGPT came on the scene last year, it changed the entire artificial intelligence industry. This generative AI tool produces answers to almost any question it’s asked.

And it’s already considered one of the best chatbots ever created.

Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing.

In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack.

What is generative AI?

Benefits of Using Generative AI

Limitations of Using Generative AI

When to Use Generative AI

Generative AI Tools

How does it work? Generative AI starts with a prompt. Write instructions for what you’d like the AI to create. Then, you can customize the results with feedback on style or tone.

Benefits of Using Generative AI

With proper usage, AI can yield amazing results. We’ll discuss the benefits of using AI below.

1. Generative AI can create marketing content.

Generative AI can help create content, including blogs, images, emails for a lead nurturing sequence, and more. This will reduce the amount of time marketers spend creating.

Ultimately, it will simplify their process so they can spend more time strategizing.

These tools can also help marketers summarize complex information and create images for their marketing assets.

If you’re wary about having AI generate all of your work, tools like HubSpot’s content assistant can assist more broadly in the content creation process.

The content assistant can generate outlines for your posts or offer suggestions when you face writer’s block.

Start using content assistant today.

2. Generative AI can assist sales reps.

Generative can reduce the amount of effort a sales rep has to put into responding to client emails by writing the emails for them.

You can even specify the tone of your message. Perhaps you’d like something formal for new prospects and informal for long-held contacts. AI can help you appeal to both audiences.

3. Generative AI can improve responses to queries.

Distilling information is made much easier with generative AI. Many tools write responses to general queries. You can then quickly deliver complex information in an easier-to-understand way.

This can be especially useful for your service team. Let’s say it’s after hours, and your support staff has already clocked out. Generative AI can help answer simple questions that aren’t already pre-loaded in your chatbot.

Limitations of Using Generative AI

While generative AI is an interesting tactic for marketers to consider, you’ll want to keep these factors top of mind:

• Accuracy of results. Results should be reviewed to see whether the information is accurate and what source was used to create the content.
• Cybersecurity. New technology opens the door to new and unknown threats from bad actors. Avoid putting sensitive data or information directly into AI channels.

Beyond that, there are three major AI limitations that your marketing should know.

1. Copyright Infringement

Generative AI uses data (meaning other content) to help inform its output. These tools can promote plagiarism by ignoring the original content’s creators. You won’t find proper backlinking and sourcing in this content.

Plagiarism damages trust in your brand. And, you may also face copyright claims. Without proper attribution, you may infringe upon someone else’s work.

2. Quality.

Generative AI requires a lot of data to produce authentic, quality content. Human editors are still needed to review AI-generated content before publication.

Additionally, even if the content is high-quality, generative AI makes it harder to identify accurate or inaccurate information.

You’ll want fact-checkers to ensure all of the information from AI is true. Plus, it’s easier to create deep fakes (here’s photographic evidence).

3. Content Bias

The content generative AI produces may use biased original sources. That means the output may have a certain lean, even if that’s not your intention.

Without knowing where the information comes from, you’ll have a harder time assessing bias or accuracy in a piece of writing.

When to Use Generative AI

1. Creating Marketing Content

Generative AI can create marketing content, including text, images, videos, and audio. If you ever get stuck finding the right words, AI can become a handy assistant.

For example, AI can create a blog post, a photo caption, an email, social media copy, or product descriptions. Plus, it can help create photorealistic art and graphics to include in your marketing campaigns.

You’ll want to make sure a member of your team reviews the content made by AI. This human editor can make sure the output matches your brand’s voice. They should also check for factual clarity and bias.

2. Customer Service and Technical Support Chatbots

This type of artificial intelligence can be used for customer support chatbots, whether that’s on your website or via SMS text support.

This can speed up response time to customer inquiries and free up reps to address more complex issues.

3. Writing Email Responses

Sales reps can also benefit from using generative AI to write email responses. If your reps are tired of writing messages in bulk, generative AI can create custom messages with specific tones — all in seconds.

Further, AI can help pull data from your CRM to ensure personalized messaging. If you’re looking to get started, dive into ChatSpot.

This AI bot uses chat-based commands to interact with your CRM data, so you know the full history of any client you contact.

4. Product demonstrations.

Generative AI can be particularly useful for product demonstrations as well. For example, if you want to create a demo video, you can use generative AI tools to make it for you.

AI can also make suggestions to help you improve the user experience. You can have AI write you a script or answer any questions you have during the post-production process.

Generative AI Tools

Now we know about generative AI and how to use it in marketing, but what specific tools can you use? Let’s dive in below.

1. Content Assistant From HubSpot

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Content assistant tools from HubSpot can help you craft copy of any length in seconds. You can easily switch between manual and AI content creation to write posts, landing pages, marketing emails, and more.

Content assistant can help you throughout the writing process. The tool can generate ideas for blog posts and create an outline to help guide you.

Price: Free

Best for: Marketers and copywriters

What we love: Content assistant can help you optimize your text for SEO.

2. ChatSpot

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ChatSpot is a conversational CRM bot that you can connect to HubSpot. With chat-based commands, you can interact with your CRM data. You can also send emails or pull insights by entering a text prompt.

ChatSpot also has the ability to write long-form content. You can use this tool to generate drafts for your blog.

Price: Free

Best for: Marketers and sales teams

What we love: ChatSpot can help you research the topics you’ll cover in your blog posts.

3. Writesonic

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Writesonic is one of the best generative AI tools for creating any type of creative copy. This tool can help you create SEO-optimized content for your blogs, ads, emails, and website 10 times faster.

Start by inputting the topic you’d like to cover and the language you’re writing in. From there, Writesonic can generate ideas for your post in the form of suggested titles. Then, you can prompt AI to write you an intro, an outline, or the full article.

Price: Plans start at $12.67 per month annually. Custom plans are available.

Best for: Marketers and agencies

What we like: Writesonic offers integrations with WordPress, Zapier, and SEMrush.

4. Jasper

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If your team is looking for an AI solution, consider Jasper. This generative AI offers a wide range of services that can benefit multiple members of your team.

Jasper can help craft emails, social messaging, and blog posts. You can even prompt the AI to make art.

Let’s say you want to write a blog post. Just open a new document in Jasper’s interface. You can input the topic, a content brief, your desired tone, and relevant keywords. Text appears once you press generate.

If you keep clicking “generate,” AI will base additional text on what’s already been written in the document.

Jasper uses a similar process when generating art. You can describe your ideal image, the style of the piece, and the artistic medium. From there, AI does the rest.

Price: A starter plan costs $40 per month annually. Boss Mode plans cost $82 per month annually. Custom pricing is available for businesses.

Best for: Teams

What we like: Jasper integrates with Chrome and emphasizes collaborating with team members in real time.

5. Synthesia

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Synthesia is one of the best options for AI-driven video content. The platform uses AI to create realistic AI avatars with voiceover capabilities. You can customize your avatars’ appearances, voices, and languages.

Then, all you need to do is upload your script.

Soon, you’ll have a life-like video without hours spent on production. With, Synthesia you can easily create both training and product marketing videos.

Price: Personal plans start at $30 per month annually. Enterprise pricing is available upon request.

Best for: Marketing teams producing video content

What we like: The platform comes with a free media library, and you can upload your media brand guidelines.

6. Bardeen

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If you’re looking to automate away time-intensive tasks, Bardeen is here to help. This AI-powered tool integrates with your email, calendars, messaging, apps, and more so you can work more efficiently.

Users can ask Bardeen to automate email scheduling, manage tasks, or make smart recommendations for text.

Bardeen is also an excellent option for analyzing data from a variety of sites. Its scraper lets you extract website data directly into web apps and sheets.

Price: Free plans are available. Professional plans start at $10 a month.

Best for: Recruiters, sales, and marketing teams

What we like: Bardeen allows AI to automate manual workflows to increase productivity.

7. Copy.ai

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If you have writer’s block or are just tired of rephrasing the same message for different tweets, Copy.ai can help. This platform can help you write long-form content and social media messages optimized for different platforms.

Start by specifying the platform you’re writing for. Then, give the AI context for your post. That could be a topic and keyword or, for social media, a section of a report. Then, Copy.ai can generate text.

If you’re creating social copy, Copy.ai will generate multiple options for you to use. You can choose which works best or schedule them all.

Price: Plans start at $36 per month annually.

Best for: Teams, bloggers

What We Like: Copy.ai is a great option for those that are just getting started with artificial intelligence. It can help you write blog posts, high-converting social media posts, and engaging emails.

8. ChatGPT

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ChatGPT is a conversational artificial intelligence that can help with a variety of tasks. You can use ChatGPT to compose emails and create any type of marketing copy.

Just type a command into the platform’s interface, and you’ll get a response. You can ask ChatGPT to help you research different topics, create new copy, or paraphrase existing work.

Price: ChatGPT is currently free. Plus plans start at $20 per month.

Best for: Individual bloggers

What we like: ChatGPT is the first generative AI that’s seen high levels of success and adoption. This means it has a large dataset to learn from.

9. Rephrase.AI

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Rephrase.AI is another generative AI platform that focuses on providing personalized videos for your marketing needs. This tool can convert plain text, such as your blogs, into professional-quality videos in minutes.

The company emphasizes repurposing old content to improve the customer journey and your marketing campaigns.

Price: Personal plans start at $25 per month. Enterprise pricing is available upon request.

Best for: Teams creating videos

What we like: Not only does Rephrase.ai help make the videos, the tool can help you track and analyze the performance of your campaign.

10. Soundraw

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Soundraw is highly accessible and can quickly create high-quality music for a variety of marketing applications. You can use this tool to create a theme song for your company’s podcast or background music for an explainer video.

Price: Free; Personal, $16.99/month annually

Best for: Content and video creators, podcasters, streamers

What we like: Maybe you don’t know exactly what you want your song to sound like, but you have a general idea of the video’s atmosphere. Soundraw allows you to sort by mood.

11. Designs.ai

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Designs.ai is a generative AI platform that allows users to create, edit, and scale content. You can create logos, videos, voiceovers, visual designs, and marketing copy.

Our favorite element of this software is the ability to collaborate and share projects across teams.

Price: Basic plans cost $19 per month annually. Pro plans cost $49 per month annually. Enterprise pricing is available upon request.

Best for: Brand owners and teams

What we like: Designs.ai can make stunning visuals. However, it also has a text-to-speech feature that allows you to convert scripts to audio.

12. Easy Peasy AI Chat

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Easy Peasy AI Chat has templates for any type of marketing copy you need to create. It can also help you create images, podcast notes, and social media posts.

Price: Free; Basic, $4.99/month annually; Starter, $8/month annually; Pro, $18/month annually

Best for: Teams

What we like: We love the “write like a native speaker” option. This can keep your brand conversational no matter where in the world you operate.

Using Generative AI

Generative AI may be new on the scene, but it’s not going anywhere anytime soon. While it can be particularly useful for marketing teams, it’s important to be aware of the limitations of the technology.

Find the tools to help your marketing team save time and optimize resources to make the most of how AI can improve your productivity.

Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022.

And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play.

I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model.

And then, in 2018, we ditched our weekly “throw spaghetti at the wall and see what sticks” brainstorming process in favor of something a little more, well, efficient: the Search Insights Reports, which we still use today.

But none of these changes seem to compare to what’s coming with AI. Here, I’ll explain how HubSpot’s Blog team plans to leverage AI without sacrificing the “human element” that makes our content successful in the first place.

(P.S. We’re still figuring this out just like you are, so think of this as a working doc that I’ll update periodically as we shift our AI strategies in the future.)

How the HubSpot Blog Team Leverages AI 

1. The HubSpot Blog Team Will Use Generative AI to Learn About Topics Faster — But We Won’t Use AI Alone to Create Content.

One of the strongest benefits of generative AI is its ability to scan the web and provide concise, helpful responses based on vast sources of information.

In other words: As a writer, I don’t turn to Google first anymore for information. Instead, I turn to AI.

For instance, the other day I needed to write a post about — ironically — the differences between ChatGPT, Google’s Bard, and Bing’s new AI-powered search engine.

So I asked ChatGPT: “Can you tell me the differences between ChatGPT, Google’s Bard, and Bing’s AI-powered search engine? Please put the pros and cons in a table format.”

Here’s what I got back:

Notice I didn’t ask ChatGPT to write the post for me.

On our team, we are not using AI to write full posts. Instead, our criteria is as follows:

• We will never use generative AI to write a full blog post, start-to-finish, without any editing for voice, accuracy, or adding a unique, human perspective.
• We will typically use AI more for cut-and-dry, straightforward, tactical posts. Topics like “The 11 Best Ways to Send Large Files” perform particularly well using AI; but more complex, trendy, or thought leadership-type content do not.
• We will use AI to brainstorm topics or research ideas, but we will always do our own follow-up research to ensure the information is accurate, and to limit potential biases.

As Kaitlin Milliken, HubSpot Blog’s Program Manager & Content Editor, shares: “AI is a big part of my research process. Certain product descriptions are vague or don’t offer enough information about what makes the software stand out. In these cases, I’ll ask AI what makes a certain product unique. It will give me a list of features that can then help inform my writing/editing.”

Simply put, human beings read HubSpot blog posts to learn how other human beings are selling, marketing, or servicing their customers. We want to respect that trust by continuing to create content that is meant to educate, engage, and delight.

When we can use AI to speed up the time it takes us to research topics or create outlines, that’s great — that means more time to spend on voice, tone, and perspective.

But we will never use AI to replace what humans have always done best: Storytelling.

2. The HubSpot Blog Team Will Leverage Generative AI to Create Outlines … But Not Full Posts.

As previously mentioned, our Blog team will not be using generative AI to create full blog posts.

That doesn’t mean we won’t leverage the power of AI to greatly cut down the time we spend writing. It simply means we’ll treat AI outputs similar to how we might treat outlines or freelance drafts.

Namely: AI outputs can act as the first draft of an article, but not the final copy.

Consider, for instance, a post that provides 34 definitions of SQL keywords, operators, and statements, which HubSpot Blog Manager, Marketing Clint Fontanella recently wrote for the Website Blog. A post of that length would typically require weeks of research and writing.

With AI, Fontanella told me it took roughly 40% of the time to create it.

As he puts it, “AI is going to remove the manual process of content creation so writers can become marketers again and focus more on the creative process. AI copywriting will eliminate tedious tasks like writing definitions and creating outlines, so writers can spend more time on optimizing the post (likely using AI tools) with things like custom multimedia, interactive modules, high-intent internal linking, and more.”

Click here to set a Google Calendar Reminder for The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights], coming May 17, 2023.

Particularly for more cut-and-dry topics like lengthy listicles, it’s imperative our writers lean into AI to save their time for more complex pieces, or to up-level the multimedia elements included in their posts.

Additionally, many of our writers use AI to write sections of blog posts.

For instance, Tristen Taylor, HubSpot Blog team’s Associate Marketing Manager, told me, “Before using AI, I often found myself rewriting introductions and conclusion paragraphs in blog posts. Now that I have access to these tools, my time needed for completing blog posts or articles has been cut down tremendously because it can capture the tone, intent, and targeted keywords I need through refined AI prompts.”

She adds, “It also allows me to refocus my work more on the content or information of value that readers are looking for, instead of ruminating over small details at the beginning or end.”

3. The HubSpot Blog Team Will Take Advantage of Generative AI as Our New, Trusty Brainstorming Sidekick.

I’ve been reading a lot about how live shopping is going to become the new “norm” in retail, and I knew there could be an interesting angle to write. But I couldn’t fully flesh one out.

So I turned to ChatSpot, HubSpot’s new AI-powered chatbot, and asked, “Please provide me with seven blog post ideas based on the concept of live shopping becoming the status quo for the retail industry.”

Here’s its response:

Not too shabby, huh? From there, I can workshop by myself or with a colleague to formulate the final topic. But in this case, ChatSpot didn’t just save me time — it also introduced a new perspective and more creative, interesting ideas that I hadn’t previously considered.

In other words, one of the biggest benefits of generative AI is its ability to act as your new, always-available, infinitely-creative colleague.

And this makes all of HubSpot Blog team’s in-person brainstorming sessions much more effective and compelling.

4. The HubSpot Blog Team Will Experiment with AI-Generated Videos for Our Blog Posts.

Video is more important than ever. In fact, our 2023 State of Marketing report found that video is the most popular and effective media format for the fourth year in a row.

But creating videos takes time and resources. And there are some topics, like CSS Grid Layouts, that were previously not worth the effort it took in terms of potential video MSV.

This left some major gaps in our content strategy. While CSS Grid Layouts might not be the snazziest YouTube video (I get it … it’s probably not going to go viral), it is a topic that is complex and potentially confusing — making it an ideal candidate for a quick, easy how-to video for our readers who are interested in learning more about CSS layouts.

Enter: Veed.io, a video editing software with AI tools built-in, such as their AI image generator and AI text reader. 

The Website Blog leveraged Veed to create their own CSS grid video with an AI-generated voice-over in less than an hour.

Plus, as our team leans into AI for brainstorming, outlining, and researching, we will be able to find more time to experiment with projects like this one.

For our team, this is just the beginning. We will continue to test and iterate on our AI-generated video strategy to expand videos across Blogs for greater impact in the months to come.

5. The HubSpot Blog Team Will Use Generative AI for Meta descriptions, Social Summaries, and Email Descriptions.

For some reason, I often hit the greatest writer’s block after I’ve finished a post and I’m asked by a social media manager or email manager to summarize it.

In some ways, perhaps it’s most difficult because I know the topic too well. Everything in my post seems important. How can I possibly pick what is most relevant to include?

Quickly figuring out the right messaging to promote your content is one of the most powerful opportunities with AI. In fact, I worked with ChatSpot to come up with the meta description for this post:

Jamie Juviler, Managing Editor of the Website Blog, also leverages AI for meta descriptions. He suggests feeding your introduction paragraph into an AI chatbot, and then asking it to produce a 100-150 character meta description.

Finding small ways to elevate your promotional copy by leveraging AI is key to harnessing its full potential.

HubSpot’s Blog Team Will Continue to Write Human-to-Human, First

One more thing — we want to lead with transparency for our audiences, so we do promise this: On any post we write that has been AI-supported (or AI-generated, even if it has been human-edited), we will be sure to leave a disclaimer that lets you know that we leveraged AI to complete the post.

It’s also important to note that our team is learning as we go. Similar to the advent of any new, exciting technology, AI comes with plenty of benefits … and plenty of drawbacks.

Learning how to mold AI into the type of tool that fits our existing priorities and quality metrics will be key to retaining the audiences we’ve worked so hard to build. At its core, we know AI can’t replace the humanity behind marketing. So we won’t try to.

“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months.

It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once can lead to AI fatigue.

You may feel overwhelmed by the daily AI news cycle — which makes sense. In this post, we’ll discuss six ways to prevent personal AI fatigue.

What is AI fatigue?

AI fatigue can be described as feeling overwhelmed by the current landscape and conversations about AI over the past few months.

The field of artificial intelligence has been around for almost 70 years. We’re currently only using reactive and limited memory AI, and scientists haven’t even begun creating AGI or super AI.

Although not a new concept, AI is currently experiencing what’s been described as a gold rush. And whether you’re looking to leverage AI or launch an AI product, you might not even know where to start.

If that’s you, and you’re feeling a bit of AI fatigue, what can you do about it? Let’s discuss.

Preventing Personal AI Fatigue

1. Understand the basics of AI.

Some AI fatigue might come from not understanding how AI does what it does. Here are some basic definitions of AI and other concepts discussed lately.

Artificial intelligence is computer systems or machines that mimic human capabilities to complete tasks without human input or guidance. AI can interpret and produce speech, solve problems, sort through data, etc. It’s a broad umbrella term.

You might also hear about machine learning, a type of AI where machines analyze large amounts of data points, learn from the data, and develop the ability to make decisions and predictions from that learning. Humans provide the data it learn from, which can be on a specific topic for a single use case or broader applications.

Generative AI is any tool that can answer questions or create images, text, and even video. These tools are powered by machine learning algorithms and use natural language processing (NLP) and natural language generation (NLG) to understand and respond to human input.

With this baseline understanding, processing and engaging with current conversations might be more manageable. If you want more in-depth learning, check out this educational resource for all you need to know about AI.

2. Be selective in what you consume.

There are so many conversations about AI that it might feel like a full-time job to keep up with them. The important thing to note is that not all discussions apply to your specific needs, so you can be selective in what you consume.

The best content to focus on is facts about how AI works, proven results from using AI, and experiences people or other businesses have already had with adopting AI. Everything should be related to your industry because, for example, as a marketer, you’d be better served learning about generative AI writing tools than how healthcare providers use AI to diagnose patients.

Check out this Marketing Against The Grain episode to learn about more marketing opportunities AI unlocks for business.

Click here to listen to the full episode

3. Learn from others’ experiences with AI.

One of the best things about life is learning from the experiences of others.

If you’re overwhelmed by the possibilities, consider taking a step back to observe. How are similar businesses using AI, reacting to it, or adopting it?

Many businesses are jumping in head first and sharing their results. You can learn from their experience, how it relates to your needs, and how to apply it to your strategy and approach to using AI.

4. Understand its impact on the workforce.

41% of professionals who responded to our State of AI Survey reported they were concerned about AI taking over their jobs in the next few years.

This fear can be a significant factor in AI fatigue, whether it’s left you worried about your employment status or inspired you to start doing everything you can to learn how to use AI in your role.

It’s true that AI will change how we do business, but the general consensus is that AI won’t take our jobs. Instead, it will require some fields and positions to change how jobs are done, which can require people to reskill and learn how to leverage AI in day-to-day processes. Most jobs already expect employees to engage in professional development on the job, so this is nothing new.

Samyutha Reddy, Jasper’s Head of Enterprise Marketing, said that AI will simply focus on elevating marketers – “I think there’s a certain power here that marketers can reclaim, and instead of being the victims in this story of ‘generative AI is coming for marketing,’ I think we can really reposition it as saying, generative AI has landed in the most innovative portion of the enterprise: marketing.”

5. Think about how AI will benefit you, specifically.

Similarly to being selective with what you consume, focus on the benefits AI will bring you, specifically. Focusing on its direct impacts can also build excitement in your research into AI.

For marketers, AI can speed up content creation, help you optimize your email marketing to increase conversion rates and reduce the time it takes to analyze campaign analytics. Generative AI can improve your storytelling and help you with brand marketing initiatives that reach the right audiences.

The most significant impact on your day-to-day is that AI will save you time. The average employee saves almost 2.5 hours a day using AI/automation, and marketers using generative AI save an average of 3+ hours on each piece of content they make.

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6. You have the right to take breaks.

Many of the suggestions on this list can help you stay focused, like understanding how AI works and how it applies to you. But, if the noise seems too loud, you can step away and take a break.

The conversations don’t seem to be slowing down, so you can pick back up when you’re ready. As mentioned above, learning from the experiences of others is always a valuable strategy, so you’ll likely have a lot to learn from.

Over to You

Staying on top of business trends is essential, yet AI is a huge field with many applications that aren’t relevant to everyone’s needs. Narrowing in on how it affects you can help control the information overload.

If you’re looking for a low-stakes way to learn more, HubSpot’s State of AI pillar features insights into how marketing professionals currently use AI and topics like AI ethics, types of AI, and even cool jobs that could be created around AI.

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed.

As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry.

Will the recession shake things up as much as COVID-19 did?

While we can’t truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemic, while another 33% say it will be about the same.

While you should still take the data above with a grain of salt as it is just one of many studies and the economy is always quickly evolving, here are three things you need to know to prepare for whatever the coming months bring:

1. Most Marketer Say the Recession Is Here

While the world debates whether the recession is looming or arrived months ago, 78% of marketers say we’re already living in it.

Marketers are already seeing budget cuts, hiring freezes, and other unpleasant effects. At the same time, their plans and goals for 2023 are constantly being adjusted as the economic situation progresses.

For a deeper dive into the macroeconomic reasons marketers are being hit so hard, check out our blog post on how the recession is already impacting marketers.

2. 67% of marketers expect an economic slowdown for more than six months:

Not only is it already here, but our survey shows that marketers aren’t expecting the recession to end anytime soon. As one marketer put it:

“Between COVID-19 uncertainty, high prices due to inflation, supply chain and venue availability issues, people are hesitant to plan large events for the next 12 months. I expect that will continue at least for another year or until there is some sense of stability in the market.”

3. Some marketing channels are losing effectiveness, requiring more spend.

Being expected to make a huge impact with a small budget is nothing new for marketers. But what happens when your usual marketing channels aren’t as effective as they used to be?

According to a marketer in our survey, “we’re needing to spend more to get similar results from 6 months ago.” Meanwhile, 37% of marketers have already seen budget cuts.

We asked industry leaders for the most effective marketing strategies to cut costs in their marketing budgets. These made the top of the list:

At #1, tapping into earned media is a great (and free) opportunity to expand your reach and cut your budget. Also tied for first is leveraging automation and AI.

Thirdly, finding new or emerging marketing opportunities can also be huge. For example, embracing BeReal, a new social media platform popular among Gen Z, is completely free. Being among the first brands to hop on the trend presents a massive opportunity.

For more insights on how marketing leaders are planning to navigate these times, see our full report here.

What’s Next?

We plan on surveying marketers throughout 2023 to keep tabs on how the recession is impacting them as responsive as possible.

Whether the recession ends up milder than expected or continues to cause challenges, we’ll keep you posted and give you the tips you need to succeed in difficult times.

To learn more about the overarching opportunities, challenges, and trends in marketing today, check out our free State of Marketing Report below.

 

 

 

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey.

Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000.

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. Below, we’ll discuss the benefits and cover 15 tools you can use today.

Table of Contents

• The Benefits of Using AI in Marketing
• 15 AI Tools for Marketers

The Benefits of Using AI in Marketing

Whenever AI or automation comes up, many fear AI causing mass unemployment. This is nothing new. People had the same fear back in the 1800s during the industrial revolution, and the Luddites were literally going around with sledgehammers breaking machines.

After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted.”

The key word in that statement, though, is impacted.

Marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skillset.

Today’s AI tools still have a huge amount of growth potential. Still, those already available can significantly reduce the time it takes to complete tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.

15 AI Tools for Marketers

AI in marketing has been sweeping the news, mostly in the content generation space.

OpenAI’s ChatGPT took the world by storm in November 2022 and had millions of users within weeks. Marketing teams were experimenting with the tool’s limits, testing everything from writing blog posts to campaign ideation to composing emails.

While content-related tasks are the current lightning rod around AI, plenty of other use cases stretch across various marketing disciplines. We will talk about 15 tools you can use today to make your team more efficient.

1. HubSpot

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• Price: Free.
• Best for: Creating written content.
• What it does: Hubspot’s content assistant is a suite of free, AI-powered features that help you plan, create, and share remarkable content quickly.

Creating content isn’t easy. And creating content that supports an entire organization can be extremely time-consuming. Our AI content assistant makes content creation simpler. It integrates with all of your HubSpot tools to generate and share quality content.

You can use content assistant tools to write blog posts, landing pages, and more, along with conversation intelligence — all without needing to switch between different tools.

What we love: Content Assistant can help you generate SEO-optimized outlines if you still want to do the writing yourself.

2. Jasper.ai

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• Price: Plans start at $40 per month.
• Best for: Content creation and ideation.
• What it does: Jasper.ai’s platform is capable of just about everything you’d hope a good writing assistant should do, short of going on a coffee run.

Jasper.ai’s easy-to-use interface can help you generate ideas, craft first drafts, and edit final posts. Their available templates cover social, PPC, blogging, and more.

It does take practice to insert prompts that get the result you’re looking for, but Jasper.ai is an excellent tool for conquering the blank page.

Remember: As with so many of the other AI content tools on the market, Jasper is based on GPT-3. Its ability to write naturally will only improve with time.

3. Howler AI

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• Price: $8,000 per month.
• Best for: Targeted campaigns for press releases.
• What it does: Sifts through a database of 600 thousand journalists to find those that fit your industry and niche based on what they’ve written or published about before.

Journalists’ inboxes are inundated with pitches. With Howler.AI, your team can increase the chances that your email won’t end up in the trash. Likewise, a hyper-targeted approach can ensure you align with the journalists’ existing audience.

What we love: Howler AI can help you write and perfect your pitch to help you generate interest.

4. 6Sense Revenue AI for Marketing

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• Price: Free versions are available. Pricing is available upon inquiry.
• Best for: Account targeting and prioritization.
• What it does: Leverages AI to analyze audience data to glean visibility into anonymous buying team research to prioritize accounts and to help focus resources.

When only a small fraction of your total addressable market is buying at any given time, having insight into who is actually looking for a change can turn marketing from guesswork into a predictable pipeline.

Long a contender in the intent data space, 6Sense now has AI sifting through the massive amount of intent data to surface actionable insights. That way, your team is focusing on the highest-value activities at any given time.

What we love: 6Sense can help you match buying signals to accounts across devices and channels.

5. Adverity

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• Price: Plans start at $500 per month.
• Best for: Data analytics
• What it does: Centralizes all marketing data from various sources, including campaigns across all channels, where it can be easily analyzed.

No marketer will ever say that they have too little data. Adverity helps give a single-pane view into your marketing analytics. This can help your team surface trends and insights that empower you to make better, more informed decisions.

Data governance is also built into the platform. This can help you ensure that your information is complete and high-quality. You can also maintain complete control of your data all from one place.

What we love: Adverity has pre-built connectors and no-code templates that allow you to use the platform without coding expertise.

6. Drift

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• Price: Plans start at $2,500 per month.
• Best for: Conversational marketing
• What it does: Turns the choose-your-own-adventure chatbot experience into an interactive support and lead generation tool.

Drift has trained its AI to answer human questions and integrated it into its chatbot experience. This way, if a person has a question that is not featured in the chosen path, users will still get an answer or otherwise be routed directly to a person.

What we love: Drift’s AI features can help give a VIP experience to key accounts or relieve overburdened support teams from answering simple questions that the bot can handle.

7. Zapier

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• Pricing: Free plans are available. Paid plans start at $19 a month.
• Best for: Text parsing.
• What it does: Connect your apps to automated workflows, saving your team time so you can focus on growth.

Zapier is designed to help you scale your business by automating time-intensive tasks. For marketers, that could include sending contacts to email lists and kicking off important workflows.

Zapier can also turn text-based input — whether that’s emails, Slack messages, Tweets, or a form — into data and answer simple questions. Whether routing hand raisers from a “Contact Us” form or lead routing, Zapier can drastically cut down on manual work.

What we love: With automated text analysis, marketing teams can also parse huge amounts of text and acquire valuable insights from customer feedback that people might miss.

8. Brand24

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• Price: Plans start at $69 per month.
• Best for: Social listening and sentiment analysis.
• What it does: Sifts through massive amounts of information generated on public platforms, whether that’s social media or forums. Provides organizations with a dashboard that analyzes everything from mentions, the volume of discussion, and overall brand sentiment.

Customers today expect brands to respond quickly on social media. The trouble is, if an organization is present across every major social media platform, there’s simply too much data to keep track of every comment, mention, and trending topic — and spot the signal through the noise.

Brand24 helps surface the conversations that your community management, evangelists, or social media teams should be paying attention to.

What we love: Brand24 insights can help you identify ways to improve your marketing campaign and even the product itself.

9. MarketMuse

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• Price: Free. Paid plans start at $149 per month.
• Best for: Content strategy and planning.
• What it does: Analyzes your website and uncovers top opportunities in search, helping surface gaps in your content.

Depending on how long your content engine has been running, the volume of content existing on your website could make auditing everything a time suck. MarketMuse can help you focus on what matters: creating better content your audience wants.

What we love: MarketMuse can help you find keywords that match your content. You’ll also see ways to optimize your content for search engine result pages.

10. Semrush

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• Price: Plans start at $119.95 per month.
• Best for: Search Engine Optimization
• What it does: Helps generate content and ensure your writing is optimized for SEO.

Semrush has long been a top contender for managing keyword targeting for SEO and paid campaigns. Now they’ve integrated AI in the form of The SEO Writing Assistant (SWA), making an already powerful platform even more robust.

What we love: SWA is exactly what it says on the tin. It’s like a personal writing assistant who can ensure your writing is targeted toward achieving the best results in search.

11. Crayon

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• Price: Pricing is available upon request.
• Best for: Competitive Intelligence
• What it does: Automatically gathers and organizes data from millions of sources to help you track industry trends.

Similar to Semrush, Crayon has been a leader in their field for years. They’ve recently integrated AI to help sort through millions of data points from sources across the web to help you gain a better competitive advantage.

Crayon’s AI and machine learning integrations help make sense of what information is important about your competitors and what’s just noise. It helps keep track of SEC filings, pricing updates, messaging pivots, and more while summarizing the important information in an easy-to-share format.

What we love: You can take a deep dive into competitors. Crayon assesses your competitors’ digital footprints to provide a view of the competitive landscape.

12. Lavender

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• Price: Pricing starts at $29 per month.
• Best for: Email training.
• What it does: Plugs directly into your email platform of choice and suggests how to improve email content to drive more replies.

If you’re looking to optimize your emails, Lavender can help. Whether you’re writing an internal memo or a pitch for journalists, Lavender can compose the text for you — or just help you optimize your message.

Lavender can also help your sales teams. Account executives and sales development representatives can craft personalized emails to hook prospects.

What we love: Lavender gathers prospect news, data, and insights so you can craft a personalized, timely message to close deals.

13. Braze

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• Price: Pricing is available upon request.
• Best for: Customer intelligence.
• What it does: Integrates with all your data sources (CRM, MAP, etc.) and looks for signals that a customer might be at risk for churn or shows interest in potential upsell opportunities. Suggests potential messaging strategies to use based on that same data.

Many organizations have been laser-focused on customer retention. Braze helps even the smallest teams save thousands of hours sifting through data to understand what their customers need, whether that’s an additional feature or more engagement from their account managers.

Sometimes the signals related to churn are difficult to see. Braze can help your sales team re-engage prospects with marketing content, customer support, and more.

What we love: Braze can also help marketing create personalized offers using data. You can also A/B test your campaigns to see how they impact sales.

14. Axiom.ai

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• Pricing: Plans start at $15 a month.
• Best for: Automation of repetitive tasks.
• What it does: Automates scraping and interacts with websites in simple ways that previously required a person.

Unlike the process flow automation offered by tools like Zapier, Axiom.ai falls into a category known as Robotic Process Automation.

Axiom.ai can scrape data and automate simple tasks. Your team can gather data from Google Trends, automate website actions, and build bots.

What we love: Axiom can scrape websites for data, extract information, or perform other simple user interface actions.

15. Hemingway

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Pricing: $19.99

Best for: Content editing.

What it does: Analyzes your content and suggests where you could make it clearer, more concise, or improve your diction.

As Strunk and White suggest, you should omit needless words when writing. The only question that we sometimes have is, which ones? Hemingway uses AI and machine learning to identify opportunities at a sentence level that can make your writing that much stronger.

What we love: Hemingway gives you a readability score so you can assess your overall performance.

Getting Started

Used properly, ethically, and with the right guidelines in place, AI is no different than any other tool. Marketing teams can and should be using all the tools at their disposal to maximize their impact on revenue generation.

So while the whole HAL 9000 thing may not be on the horizon anytime soon, well…it doesn’t mean we shouldn’t still be nice to the robots.

There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner.

That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base.

Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy.

Table of Contents

• What is a brand champion?
• The Benefits of Brand Champions
• Common Types of Brand Champions
• What You Need Before Creating Brand Champions

Brand champions can be business owners, brand ambassadors, chief brand officers, employees, and customers. Any one who advocates for your company can be a brand champion.

The Benefits of Brand Champions

Brand champions do wonders for your public image. They sing the praises of your brand in a way that doesn’t feel like an advertisement. Below are some of the top benefits of working with a brand champion.

1. Brand champions boost word-of-mouth marketing.

Few marketing channels are more impactful than word-of-mouth marketing (WOMM), when people organically spread the word about a brand or product. This type of marketing is a great way to gain the trust of people who aren’t already customers.

In fact, 88% of people trust recommendations from people they know more than any other channel, according to a survey by Nielsen.

Brand champions are the ones behind this traction and promotion, so take an opportunity to hone in on these individuals if you want to take advantage of WOMM.

2. Brand champions save time and resources.

Brand champions generate organic buzz around your business. That’s one less part of your marketing budget that you have to worry about. Sure, you may offer them a discount code or referral link, but that’s pennies in comparison to advertising spending.

3. Anyone can be a brand champion.

Depending on the size of your business, you may have one or several champions. Sometimes, that role is embedded in your staff’s responsibilities.

For instance, an employer brand specialist is responsible for promoting a company’s culture and benefits to outside candidates. That, in itself, is a type of brand champion, as their role is centered around campaigning for your brand.

In a small company, the business owner can be the brand champion, motivating employees internally and networking externally to gain more customers.

You can say the same for brand ambassadors who partner with businesses to promote them and generate leads. However, here there is a contractual obligation for ambassadors to promote your brand. Champions may be incentivized to do so, but they’re not required to celebrate your brand.

The key takeaway is that anyone can be a brand champion, and the more champions your brand has, the stronger it will be.

Common Types of Brand Champions

A brand champion isn’t someone you have to search for or recruit. Many times, your best brand champions already play another role in your business. Below, let’s go over the most common types of brand champions so you know who to look for.

Employees

Start looking for brand champions internally. Employees can be your brand’s biggest fans, but only if they’re happy and engaged.

Studies show that how businesses treat their employees plays a big role in how trustworthy they seem. Especially in times of crisis, consumers look at how brands treat their own.

To create brand champions out of your employees, start by focusing on employer branding. Employer branding is a form of marketing in which the target audience is candidates interested in joining your company.

While the primary focus is on talent recruitment, employer branding can create a very positive perception of your brand to consumers as a secondary result.

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We’ve mentioned how important employees are when building brand trust. If consumers think you mistreat your employees or place profit over people, this can tarnish your brand image.

Internally, your employer branding specialist develops the strategies to showcase your internal brand champions. They can highlight exceptional employees and pass them the mic so they can share their experience with potential candidates.

At HubSpot, we have @HubSpotLife on Instagram, where we post employee takeovers, our Culture Code, and more.

This channel is an opportunity for our employees to tell the world about why they love working at HubSpot and share their personal experiences.

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Customers

Your customers can be your brand’s greatest advocates. Think about it: Your customers already know what your brand stands for, what it offers, and how it treats its customers.

If they’ve had a positive experience with all of the above, then they’re more likely to champion your brand.

When customers organically advocate for your brand, this is a powerful form of word-of-mouth marketing. In fact, 55% of consumers learn about a product through word of mouth, which goes to show how a seemingly simple recommendation or testimonial can make an impact.

To help boost your brand’s WOMM, nurture your customer relationships to ensure they continue having a positive experience with your brand and will be more likely to spread the word.

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If you’re running a campaign and want to include testimonials, reach out to your top supporters and ask them to participate.

You could repurpose those same testimonials for your website, landing pages, and more.

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Another way to amplify your champions’ voices is by offering them custom referral codes.

When your champion refers someone to your brand, they and the recipient get a discount on their next purchase. And you gain a new customer — it’s a win-win-win.

Social Media Followers

Think of your social media followers as brand champions in training. They already like your brand — that’s why they’re following you.

The more you nurture your relationship with them and build a community, the more loyal they’ll become. Eventually, they’ll turn into brand champions.

Positive social media content around your brand provides act as helpful case studies. Social proof is a way to gain trust from consumers who are uncertain about your brand, whether they are considering a purchase or following you on Instagram.

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Pay attention to people who are advocating for your brand on social media and find ways to engage with them even further.

There are countless ways to engage your community on social media, including:

• Responding to comments.
• Creating private groups.
• Creating polls and surveys.
• Conducting Q&As.
• Going live with your followers.
• Reposting user-generated content.

What You Need Before Creating Brand Champions

There are a few prerequisites you need before you can start leveraging brand champions for your business. With these prerequisites in place, you’ll have an even greater chance of seeing success with your brand champion marketing.

Clear Vision, Mission, and Values

As with any marketing initiative, a deep understanding of your brand’s vision, mission, and values is critical.

These branding essentials will help guide everything you do, from selecting the right brand champions to relaying the messaging you want to be shared about your business.

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If you’re unclear about what your mission is or what values your brand stands for, then your customers or employees will be, too.

Sentiment Understanding

Whether you want your brand champions to be current employees or customers, you have to first understand how these individuals feel about your brand.

If you want to create brand champions internally, start by conducting regular employee net promoter score (eNPS) surveys. This will tell you how satisfied your employees are and let you know how you can better support them.

Once you identify opportunities for improvement, be sure to follow through with action to let your employees know their voices are heard and taken seriously.

You can do the same thing with customers. Choose a handful of customers who would make good brand champions and have them take a survey or participate in a focus group to collect feedback.

Having these insights into brand sentiment gives you a starting point when choosing the right brand champions and understanding how they can best advocate your brand.

Structure

Before you can have brand champions working toward success with you, you need to have the right systems in place. This can require a little more effort and structural implementations if you want your employees to become brand champions.

For example, you want to create an environment that creates happy employees, because happy employees make great champions who will boost your brand without you even asking.

It’s like when you love a product you’ve just bought. You’ll find any opportunity to tell people how much you love it — even if you don’t have a 10% referral discount code.

If your company is publicly traded, consider offering your employees restricted stock units (RSUs). RSUs are stocks given to employees as a form of compensation with a vesting schedule that can span anywhere from one to a few years after the employee’s start date.

Giving your employees an equity stake in your company can build their loyalty to your company and have them invested in its growth.

Other ways to turn your employees into brand champions include:

• Providing professional development opportunities.
• Investing in diversity and inclusion initiatives, such as employee resource groups (ERGs).
• Creating psychological safety.

The same ideas can be applied to customers that you want to be brand champions for your business. Have a structure or system in place before bringing on these brand champions. The system should make it easy for brand champions to advocate or share promos about your business.

For example, you could create a referral discount code for customers to share on social media.

Or, create a channel that helps communicate to brand champions when you have product launches or major announcements coming up that you want them to help you share.

Tap Into Your Brand Champions

When leveraged in the right ways, brand champions can be powerful advocates for your business.

These individuals — whether they’re employees or customers — create an organic channel that helps spread awareness about your brand and paints your business in a positive light.

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.

Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand.

Here’s what we’ll cover:

• What is a social media dashboard
• What to include in your social media dashboard
• Best social media dashboards
• Free social media dashboards

What is a Social Media Dashboard

Keeping track of social media activity can be challenging if you don’t have the right tools. A social media dashboard is a tool that consolidates your social media accounts and activity in one place. With a social media dashboard, you will be able to create and schedule posts, execute advertising campaigns, and track performance.

What to Include in Your Social Media Dashboard

There are some key features to look for in a social media dashboard. They include:

• Scheduling: Plan and queue future posts for multiple social platforms.
• Trends analysis: Stay on top of the latest trends by monitoring keywords and hashtags.
• Competitive analysis: Monitor brand and competitor mentions.
• Messaging: Audience engagement is key for any business. A social media dashboard enables you to quickly reply to messages from one place.
• Reporting: Reporting features like customizable dashboards let you share insights with your team and stakeholders.

These social media dashboards are optimized for every type of SMB; whether you’re a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way.

1. HubSpot

Price: Included in Professional version ($800/mo) or Enterprise version ($3,200/mo)

Why it’s great: All-in-one social media software

With HubSpot’s social media management tool, you get an all-inclusive package. Connect up to 300 accounts and schedule up to 10,000 posts a month. Plus, for super in-depth planners, you can schedule posts up to 3 years in advance.

Get started with the HubSpot Social Media Dashboard.

HubSpot’s social media management features include monitoring mentions and engagement, and provides full analytic reports. You’re able to schedule posts all in one place without leaving the system.

Features:

• Schedule posts
• Monitor mentions and engagement
• Report on metrics

2. Later

Price: $9, $19, $29, $49 per month, and enterprise pricing

Why it’s great: Instagram scheduling

While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling. This is because of its image-based content calendar scheduling, so you can see a bird’s eye view of your brand in a monthly, visual format.

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Later is also an Instagram partner, which means it integrates with Instagram’s API. This partnership means your account information will stay completely safe, which is important for Instagram Business accounts that have Shopping set up.

Features:

• Feed preview before posting
• Discover optimal posting times
• Hashtag recommendations

3. Sendible

Price: $29 up to $299 per month

Why it’s great: Agency-based management

Are you a social media or marketing agency? Sendible may be the answer to unkempt management: it’s a tool fit for an agency with clients. It helps you streamline how you manage brands and offers a couple unique features that help you succeed.

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Sendible has a royalty-free image search tool and a Canva integration. Sendible also has social listening tools, a Reports function, scheduling, and post previews. To put it simply: this is a full dashboard and suite of tools to put your client accounts all in one place.

Features:

• Respond to messages, comments, and mentions from one place
• Automated reports
• Content suggestions

4. Tailwind

Price: $9.99 up to $799.99 per month, or enterprise pricing

Why it’s great: Pinterest and Instagram management

Tailwind is a very unique program, providing services for two apps normally not paired with each other: Pinterest and Instagram. It makes sense, however, considering both apps focus on visual multimedia. Offering a full media dashboard with scheduling, social listening, and analytics tools, Tailwind also has a few interesting program-specific services.

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First, it gives suggestions about how to improve Instagram and Pinterest performance. It also comes with a way to promote Pinterest content and manage Instagram user-generated content. If your brand is heavily focused on visuals, Tailwind may be right for you.

Features:

• Create social posts, including images
• Hashtag finder

5. Sprout Social

Price: $99 up to $249 per user per month

Why it’s great: Team-based management

Sprout Social is a dashboard platform that’s focused entirely on social media teams. What you get for your money is a full suite of tools, including options that allow you to create and schedule posts, social listening tools, and most of all: analytic data.

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The analytic tools are the shining star of Sprout Social. Expansive, in-depth reporting is available. If that’s a focus for your brand, consider Sprout. They make the reports so professional and easy to read, there’s no editing required.

Features:

• Identify industry trends and influencers
• Discover best send times

6. MeetEdgar

Price: $49/month

Why it’s great: 100% automated scheduling

MeetEdgar is an app with a different approach to social media management, is. All users do is upload categorically-based content into their account and create time slots for when they want their account to post said content.

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Then, according to the time slots and categories, the app will schedule and upload content. If you want your Twitter account to post a meme at 11 AM on a Thursday, MeetEdgar would search through the “Meme” category of content you’ve already uploaded, schedule, and post it.

Managers might like this option, if they don’t have enough time to constantly schedule and upload content. They can plug in their entire content calendar at the start of the month and remove the heavy lifting for the next few weeks.

Features:

• A/B test posts
• Content library to save and store posts

Post-enhancing dashboards such as these can take care of your social strategy without losing any of quality.

1. TweetDeck

Price: Free
Why it’s great: Twitter dash management

TweetDeck is amazing if you’re tired of flipping back and forth through the different tabs on Twitter. It’s a free extension of twitter (no download required) that automatically gives you your account’s Home, Notifications, Trending, and Messages in a dashboard view.

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This app is especially handy for posting quickly. You can engage with your Twitter in-app, and it feels like a much faster method of running your account than the in-browser functionality . Plus, TweetDeck automatically updates with any new notifications.

Features:

• Single dashboard view
• Instantly view updates

2. TubeBuddy

Price: Free plan, or $9 up to $49 per month
Why it’s great: YouTube management

If you have a large YouTube presence, consider TubeBuddy. TubeBuddy offers a hefty suite of perks to present a full dashboard. Categories include video dashboard, video SEO, bulk processing, promotion, data & research, and productivity.

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The screenshot above features one of TubeBuddy’s card template features. Card templates streamline the process of uploading and finalizing YouTube videos, making it easier to sort videos into a playlist on your channel.

You can install the program for free on Chrome, working sort of like an extension. The free plan gives you access to analytics, productivity, and SEO tools to get started. TubeBuddy is also a YouTube Partner and integrates with Alexa.

Features:

• Brand alerts
• A/B testing
• AI Title Generator

3. MavSocial

Price: Free plan, or $19 up to $499 per month
Why it’s great: Visual-based streamlined management

This is a great post-enhancing tool. MavSocial has a focus on visual-based management, and as such, offers unique perks, like editing multimedia content and a stock photo digital library. With the editing tools, you can add filters to your photos, crop, and search for royalty-free images.

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On top of all of this, MavSocial has a full dashboard suite, meaning you can schedule content and engage with followers. MavSocial supports YouTube, Facebook, Twitter, and Instagram. The app is also an Instagram Partner.

Features:

• Create campaigns
• Automate evergreen content

4. Hootsuite

Price: Free plan, or $29 up to $599 per month
Why it’s great: All-in-one social media management

Hootsuite is a popular social media tool and boasts over 15 million users. The free plan lets you add three social accounts from different platforms on one screen and has a limit on how many posts are available to make.

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While user-friendly, Hootsuite is an expansive app. You can create ads, running an ROI report on those ads, and also has options to schedule and create posts. Note that you can only post on your Instagram using the scheduler, if you have an Instagram Business account.

Features:

• Publish and schedule posts
• Canva templates
• Hashtag suggestions

Every business is unique, and so is every social media dashboard. Because of that, finding the best fit can be daunting. Covering all your bases can be simplified with a social media dashboard, as well as building a community and social presence.

If you want to take a crack at building your own content calendar that’ll help you plan your social media posts, check out our article here.

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.

While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various features and use cases.

In this article, we’ll cover:

• What are marketing automation tools?
• How to Choose the Best Marketing Automation Software
• Marketing Automation Software Options to Consider

What are marketing automation tools?

Marketing automation tools use software to automate repetitive marketing tasks. Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more.

Automating your marketing tasks can benefit your business by increasing overall efficiency and allowing you more time to work on high-level projects. For example, you can use marketing automation tools to collect valuable data that can be used to create more personalized marketing campaigns and increase conversion rates.

How to Choose the Best Marketing Automation Software

A more niche marketing automation product may be better for SMB and B2C environments, but B2B and enterprise companies may need a platform with wider capability. Here are some key areas to consider as you evaluate marketing automation software products to choose the one that’s right for you:

1. Determine Your Budget and Business Needs

If automation’s benefit can be summed up with one statement, it’s this: It will make you more efficient so you can focus on the tasks you enjoy and that have the highest return. With that in mind, you’ll want to evaluate price as you consider capability.

For SMBs and B2C organizations focusing primarily on email, a scaled-down system might be sufficient. However, with more advanced needs, enterprise (and thus higher ticket) software is more cost-efficient in the long run.

Be sure to choose a provider that’s reasonably priced but can also grow with you as your needs change. After all, reducing bloated operations is critical to scaling effectively.

2. Evaluate the Software’s Ease of Use

Automation isn’t a simple thing to implement, so make sure the interface of the software will work with you, not against you. See if you can find screenshots of the UX so you can determine if it looks simple and easy to navigate.

Automation can be technical, so look for providers that have robust knowledge bases, tutorials, and other customer support options.

3. Explore Analytics and Reporting Options

You’ll want to be able to measure the success of any drip campaigns you have running, so make sure your automation software will keep track of the metrics that matter most to you.

In B2B and enterprise environments with many stakeholders, you may also need advanced reporting abilities such as personalized dashboards or automatic reporting via email.

4. Research Integrations

How well does the marketing automation software play with your existing stack? Integrations allow you to manage data and get more from your tools.

Pro-tip: You can find our essential apps for marketers in HubSpot’s App Marketplace.

5. Consider Potential Limitations

Some automation software platforms may limit the number of actions in a month or the database size you’re allowed.

Going into any evaluation, know how many contacts you have, how many emails you send on average, and what you want the software to accomplish. This will prevent you from underestimating the cost of your automation software.

6. Request a Demo

Before making a final decision, consider reaching out to each provider’s sales team to request a demo or sign up for free trial offers. Trying out a marketing automation tool before you buy it can help you determine which features best serve your needs.

Here, we’ve cultivated a list of marketing automation tools examples to help you sort through your options and feel confident choosing the best solution for you and your team.

1. HubSpot Marketing Automation

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HubSpot’s marketing automation functionality is one of the most powerful tools on this list in terms of features. It’s also one of the most popular in terms of customer sentiment, according to the G2 Grid for Marketing Automation.

Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot’s CRM.

The combined effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.

As a standalone, HubSpot’s marketing automation functionality includes an easy-to-use visual board where you can craft simple or highly sophisticated conditional workflows.

It can take time to master the tool (you’ll scale up more quickly with the help of HubSpot Academy), but once you get a grasp on it, the creative possibilities are endless.

You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more.

Basically, HubSpot’s automation tools go far beyond email, so you can scale your growth and spend less time on repetitive tasks.

Price: HubSpot’s email and form marketing automation tools are free. Increased access and features are available in paid versions of Marketing Hub, which start at $45 per month.

2. ManyChat

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Marketing automation isn’t just about email. Imagine automating some of the most repetitive conversations you have with customers on other platforms. ManyChat functions as a chatbot that can do just that on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS.

A bot can be built in minutes with ManyChat’s templates and easy-to-use interface. In addition, the information you learn about your users can be synced to your CRM and other tools.

Price: ManyChat offers a free monthly plan that allows engagement with up to 1,000 contacts via Instagram Direct Messages, Facebook Messenger, and WhatsApp. Additional access and features are available through ManyChat’s paid plans, which start at $15 per month.

3. SendPulse

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Having started out as an email marketing service, SendPulse gradually evolved into a full-scale marketing automation platform with a variety of channels to reach existing and potential customers. 

Established brands and small businesses alike can build highly personalized message flows that combine emails, chatbots, and SMS notifications. The visual chatbot builder itself is very versatile as it allows users to create chatbots for Facebook, Instagram, WhatsApp, Telegram, and Viber. It also supports ChatGPT integration, which will make the chatbot even more human-like.

Price: SendPulse provides a monthly free plan. Paid plans start at around $10 per month.

4. Moosend

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Moosend is an email marketing automation platform that caters to various industries, including ecommerce and SaaS.

The automation feature uses advanced website tracking and triggers that allow you to send the right email campaign to those in your contacts who are interested in a specific product or service. For example, you can set up a cart abandonment series to target potential customers who left their shopping carts without making a purchase.

Collecting and managing customer data can also come in handy as you can use them to craft product recommendation campaigns based on product views. This data also allows you to create detailed reports of the campaign’s progress and the users’ activity so you can optimize the effectiveness of your promotional messages

Price: Moosend offers a 30-day free trial so you can try before you buy. After that, Pro plans start at $9 per month.

5. Snov.io

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Snov.io is a must-have for businesses and sales teams looking to streamline their lead generation and cold outreach efforts. It’s an all-in-one toolset designed for small businesses and solopreneurs to find, verify, and reach out to leads, with a range of features, including Email Finder, Email Verifier, Email Warm-Up, free CRM, and more.

One of the standout features of Snov.io is its email automation tool, Email Drip Campaigns. You can create highly personalized email campaigns to engage your audience. It also comes with a robust reporting and analytics suite, enabling you to track the performance of your campaigns and optimize your outreach efforts for maximum impact.

Price: Snov.io offers both forever-free and premium plans. The premium plans start at $39 per month.

6. Omnisend

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Omnisend is an omnichannel marketing automation platform built for ecommerce. Offering powerful automation workflows, you can get started quickly with pre-built templates that keep online merchants in mind.

With Omnisend, you can add several channels within the same automation workflow: email, SMS, Facebook Messenger, push notifications, and more. Omnisend also uses a user-friendly visual builder and templates which make creating workflows, forms, landing pages, pop ups, and emails quick and easy.

Price: Omnisend offers a free plan with basic email marketing automation that is best suited for small businesses just starting out. Medium to larger-sized businesses will most likely benefit from Omnisend’s paid plans, which start at $16 per month.

7. EngageBay

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EngageBay is another marketing automation platform designed specifically for small to medium-sized businesses.

This software comes with a wide range of features including email marketing, social media management, and website chat.

Other commendable features include drag-and-drop builders for landing pages and emails, A/B testing, SMS marketing, push notifications, abandoned cart retrieval and reminders, autoresponders, canned responses, and more.

Price: EngageBay offers a free plan for small businesses, as well as three advanced paid plans that scale with your business needs, starting at $10.39 per user per month.

8. Ontraport

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Unlike other marketing automation tools, Ontraport is a business automation software specifically designed for entrepreneurs, solopreneurs, and small businesses.

While it has a CRM and marketing automation functionality, it also has several other features to run and grow a small business, including but not limited to email marketing, landing pages, reporting, and ecommerce.

One of the most valuable things Ontraport offers is its focus on reporting and insights. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns.

Price: Though Ontraport does not have a free plan, it does offer a free 14-day trial with each of its four paid plans. Pricing for Ontraport’s basic plan starts at $29 per month, which includes unlimited email sending and drag-and-drop marketing automation.

9. SendinBlue

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SendinBlue is a digital marketing platform that features well-liked automation software suited for both beginner and advanced marketers.

With SendinBlue, you can design mobile-friendly email campaigns either from scratch or through customizable templates. You can also run SMS campaigns from SendInBlue. Advanced features include reporting and lead scoring.

Price: SendinBlue offers a pretty impressive free plan, which includes basic marketing automation functionality, unlimited contacts, and up to 300 emails per day. Paid plans start at $25 per month.

10. ActiveCampaign

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ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM.

The strongest point of ActiveCampaign is its powerful and flexible marketing automation functionality. It’s one of the most comprehensive solutions on the market. Its deliverability is rated as one of the best in the market, as well.

This probably isn’t a good tool for beginners or those with low technical capabilities. It takes a bit more time and effort to learn — but when you do learn the platform, it’s pretty powerful.

Price: Though ActiveCampaign does not have a free plan or trial, it does offer a variety of paid plans that can be suited for B2B, B2C, or ecommerce businesses starting at $29 per month.

11. Salesforce Marketing Cloud Account Engagement

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Formerly known as Pardot, Salesforce Marketing Cloud Account Engagement is a cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform.

It has a ton of features that automate communication to existing contacts, from CRM integration to email marketing, lead nurturing, and an ROI reporting functionality to make sure your campaigns are working.

You can track all interactions on your website and build predictive lead scoring based on the parameters you set. All of this helps improve marketing efficiency and remove wasted time and effort from your sales team.

It’s important to note that while it is incredibly powerful, this software may not be as accessible or affordable for smaller businesses or entrepreneurs as there is not a free plan or trial.

Price: Plans for Marketing Cloud Account Engagement start at $1,250 per month.

12. Keap

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Keap (formerly known as Infusionsoft) has been around since 2001 and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets.

Keap really flourishes in the small business and solopreneur crowd, and in my experience, I’ve noticed it has a pretty sophisticated user base.

You can set up relatively complex decision trees depending on which lead magnet someone signs up for, how many (and which) emails they open and click, or other contact property data.

As Keap’s features continue to evolve, long-time customers may prefer Keap’s Max Classic plan since it is most similar to Infusionsoft’s original platform.

Price: Keap offers a free 14-day trial and three different paid plans based on customer needs, starting as low as $129 per month.

13. Ortto

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Originally known as Autopilot, Ortto is one of the most visually appealing marketing automation solutions on the market.

Ortto’s automation software allows you to create emails with its easy-to-use, visual campaign builder. Other features include audience segmentation, comprehensive data analytics, and activity tracking.

Of course, this platform is typically used for more sophisticated messaging and targeting, but you can also create a simple autoresponder based on a time sequence.

Price: Ortto offers a free plan for those who are new to marketing automation. It also offers free 14-day trials for all of its paid plans, which start at $29 per month.

14. Marketo

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Marketo was founded in 2006 as a marketing automation software company. It was later acquired by Adobe and incorporated into its enterprise marketing cloud.

The Adobe integration means that, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you’ll have a powerful enterprise marketing automation and optimization suite.

The tool is typically geared toward enterprise customers — it’s a bit out of range for most small business owners.

Price: Adobe does not offer a free trial or plan for Marketo. Since Marketo’s plan prices are determined by your database size, you will need to reach out to the sales department for a quote.

15. GetResponse

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GetResponse is a marketing automation software that has many different layers and features. Its affordable Email Marketing plan includes basic autoresponders, templates, and a list size of 1,000 contacts.

GetReponse’s more premium plans include powerful features like drip campaigns, contact scoring, event-based automation, ecommerce tracking, and more.

In general, this software is easy-to-use. You’ll typically find good results from the tool, although it works best with the simpler features, like email newsletters. It can become trickier to work with the platform if you plan on implementing complicated conditional logic and marketing automation.

Price: GetResponse offers a free plan that’s great for sending out newsletters. However, GetResponse’s marketing automation features are only included in its paid plans, which start at $13.30 per month.

16. Drip

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Drip is one of the few marketing automation tools in this list that is primarily focused on ecommerce marketing automation. It provides one of the more “open” platforms, claiming that it plays well with “pretty much any marketing strategy you want to put in motion.”

Additionally, email is one of its strengths. Some email marketing and automation features include unlimited email sends, pre-built workflows, and multi-channel marketing.

It also excels in personalization and analytics. Overall, Drip is a powerful tool for ecommerce marketing automation.

Price: Though Drip does not have a free plan, it does offer a free 14-day trial. Paid plans are based on your number of email contacts and start at $39 per month.

17. Mautic

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Mautic is the only open-source marketing automation platform on this list. It’s also a relatively new player, only founded in 2014. Mautic has grown quickly, though, and is seemingly picking up steam with high-tech companies.

Currently, over 200,000 organizations use Mautic and it is available in over 35 languages.

Price: Free.

Getting Started with Marketing Automation

There are tons of options for marketing automation software. It’s all about choosing the right one for your business purposes, budget, and technical expertise.

Want something incredibly powerful and limitless? It may end up costing more and taking time and effort to learn. The cheaper options, by comparison, might have too limited a scale. Ultimately, it’s a trade-off.

Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds.

If you’re tired of writing captions from scratch, there’s no need to keep searching. We’ve compiled the best Instagram captions for every type of brand and for every type of post.

Whether you want to sound cool, make a funny quip, or come across as cute, you can incorporate many of these captions into an Instagram business strategy. Just make sure your audience would find your caption funny, clever, or the right amount of sassy.

Click one of the following links to jump through some of our best IG captions:

• Instagram Captions for Business
• Personal Instagram Captions

Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed. First, we recommend saving some time by downloading our kit of additional IG caption examples, which you can use to inspire your caption creation process.

Instagram Captions for Business

Your Instagram business account is one of the best places to showcase your brand personality while still delivering business updates in an engaging way. You can use the captions below for most social media content ideas, but feel free to customize them depending on your specific post.

Skip to the list of Instagram captions you’re most interested in:

• Business Instagram Captions
• Small Business Captions
• Coming Soon Captions for Instagram
• Catchy Instagram Captions for Business
• Business Meeting Captions for Instagram
• Quote Instagram Captions

Business Instagram Captions

If you’re running a business account, you should use your captioning to humanize your business more than your average paid ad.

Your business Instagram captions are an opportunity to give your brand some personality while getting the word out about your product or service offering. Here are some of our go-to captions that prospects and customers will love.

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1. Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!

2. “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook

3. Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟

4. We got product in the pipeline … check back for an exciting announcement on [date]!

5. Diversity isn’t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.

6. Spot the CEO. 😉

7. Keep going.

8. At [company name], our best asset is our people.

9. We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.

10. Thrilled to have [customer] at our office today! Come back any time. 😊

11. [Company name] is off for [holiday]! We hope you all have a safe long weekend.

12. Big things have small beginnings. [Company]’s HQ began right here.

13. “It is better to fail in originality than to succeed in imitation.” –Herman Melville

14. How many [company name] employees does it take to spell “TEAM”?

15. Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.

16. Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.

17. Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.

18. [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.

19. Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]

20. Handmade in [location] and delivered to your door. That’s the [Company] promise.

21. When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Small Business Captions

Running a small business? You can use a friendlier, more personable tone in your Instagram posts, emphasizing your products’ better quality and advertising the benefits of purchasing from local or small businesses. We love the captions below for businesses that focus on handmade or locally sourced products.

1. “Made with love and care in [city]. Order yours online.”

2. “Every order and customer means the world to us — thank you for your support!”

3. “The best things start small and simple. Learn about our process at the link in bio.”

4. “We put our heart and soul into every product we create, and we hope you can taste the difference.”

5. “Join our revolution — we promise it’s worth the buzz.”

6. “Shop small, save big.”

7. “Passion fuels our business, creativity drives our journey.”

8. “Small business, big heart.”

9. “From our small business to your doorstep, delivered with ♥.”

10. “Handcrafted perfection.”

11. “Shop small, support your local economy.”

12. “Shop local, feel good.”

13. “Quality > quantity.”

14. “Treat yourself with a [product/service] made just for you.”

15. “Create connections and spread joy. Come in today to experience the [business name] difference.”

Coming Soon Captions for Instagram

If you have something new coming down the line, why not generate some buzz with a series of Instagram posts? Here are some captions to get the conversation going and increase anticipation for new products, releases, or business expansions.

1. “Mark your calendars. Something amazing is coming your way on [date].”

2. “The countdown is on.”

3. “Stay tuned for something special.”

4. “Join us on our mission to make a difference starting from [date].”

5. “You won’t want to miss this. We partnered with [company] to bring you the latest in [industry].”

6. “Get ready to meet our latest creation.”

7. “The wait is almost over. Launching on [date].”

8. “We’ve got something incredible in the works, and we can’t wait to share more with you.”

9. “No need for binoculars. Something big is on the horizon.”

10.”We’re brewing up something exciting, and we can’t wait for you to be a part of it.”

11. “Something special is in the works — can you guess what it is?”

12. “We’ve been keeping a little secret from you… Stay tuned.”

13. “A new adventure is about to begin. New [city] location opening on [date].”

14. “Keep your eyes peeled for our big announcement on [date].”

15. “Can’t wait to share our latest project with you. Sign up on our website for updates.”

Catchy Instagram Captions for Business

Showcase your brand personality a little more with a catchy caption or saying. A catchy caption can convey your brand ethos, your entrepreneurial spirit, or your company values. The below options can effectively be used for business updates or news.

1. “We’re here to make a difference, not just a profit.”

2. “No matter how small, every success counts.”

3. “Good things come to those who hustle.”

4. “Expect the unexpected.”

5. “Small business, big heart.”

6. “Keeping it simple with our latest launch.”

7. “Service is not just a transaction, it’s an experience.”

8. “It’s never too late to start — just do it.”

9. “Believe in your dreams, and the rest will fall into place.”

10. “Make waves in your business, or get lost in the sea of competition.”

11. “Whatever you do, do it with all your heart.”

12. “Success is not final, failure is not fatal: it’s the courage to continue that counts.”

13. “Creating experiences, one [product] at a time.”

14. “Small things can make a big difference in a business.”

15. “Find your happy place here.”

Business Meeting Captions for Instagram

Feel like a business meeting isn’t Instagram-worthy? Think again. Not only can posting about your meeting show your company culture, but it can also show your followers that you’re hard at work trying to make better products and services for them. Here are a few of our favorite business meeting captions that you can customize.

1. “Generating our next big idea with the brightest minds we know. P.S. We’re hiring!”

2. “When we come together, we achieve great things.”

3. “Collaboration is the key to success.”

4. “The only way to do great work is to love what you do.”

5. “Meetings that matter, for a purpose that counts.”

6. “In the right company, your ideas will flourish.”

7. “Everything is possible when you have the right people in the room.”

8. “There’s no substitute for hard work and determination.”

9. “When passion meets purpose, great things happen.”

10. “We believe there are no bad ideas. We love facing challenges head-on.”

11. “The best ideas come to life in a room full of great minds.”

12. “Surround yourself with positive people who lift you higher.”

13. “We may have different perspectives, but we’re working towards a common goal.”

14. “Even a ten-minute business meeting can be the key to unlocking limitless possibilities.”

15. “We work hard, we play hard, and we achieve great things together.”

Quote Instagram Captions

If you can’t find the words yourself, there’s a quote out there to help you convey that idea.

Using quotes for your Instagram caption is a great way to evoke and share your emotions. Quotes can propel people to think more open-mindedly, and optimistically — or even motivate them to do something great. Below is a list of some of our favorites.

1. “The greatest glory in living lies not in never falling, but in rising every time we fall.” –Nelson Mandela

2. “Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead

3. “You change the world by being yourself.” -Yoko Ono

4. “In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln

5. “What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey

6. “The purpose of our lives is to be happy.” -Dalai Lama

7. “You only live once, but if you do it right, once is enough.” -Mae West

8. “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson

9. “I would rather die of passion than of boredom.” -Vincent van Gogh

10. “Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang

11. “It does not matter how slowly you go as long as you do not stop.” -Confucius

12. “Everything you’ve ever wanted is on the other side of fear.” -George Addair

13. “You become what you believe.” -Oprah Winfrey

14. “Believe you can and you’re halfway there.” -Theodore Roosevelt

15. “The way to get started is to quit talking and begin doing.” -Walt Disney

16. “Love the life you live. Live the life you love.” -Bob Marley

17. “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou

18. “Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae

19. “Success is a collection of problems solved.” – I.M. Pei

20. “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh

21. “In a gentle way, you can shake the world.” -Gandhi

22. “I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami

23. “We become what we think about.” -Earl Nightingale

24. “Success is not final, failure is not fatal: it is the courage to continue that counts.” –Winston Churchill

25. “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis

26. “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu

27. “Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein

28. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs

29. “Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller

30. “Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama

Personal Captions for Instagram

If you’re looking for Instagram captions for your personal Instagram profile, we’ve got you covered. The good news? The captions below are also a great option for businesses with a more casual or personable brand voice.

Skip to the Instagram captions you’re most interested in:

• Short Instagram Captions
• Funny Instagram Captions
• Clever Instagram Captions
• Cute Instagram Captions
• Wedding Instagram Captions
• Couple Instagram Captions
• Friends Instagram Captions
• Sassy Instagram Captions
• Song Lyrics for Instagram Captions
• Holiday Instagram Captions
• Seasonal Instagram Captions
• Selfie Instagram Captions
• Baddie Instagram Captions
• Travel & Vacation Instagram Captions
• Beach Instagram Captions
• Birthday Instagram Captions
• Prom Instagram Captions
• Graduation Instagram Captions
• Food Instagram Captions
• Pet & Dog Instagram Captions

Short Instagram Captions

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A picture is already worth a thousand words — there’s no need to go on and on in your captions. Let the photo or video speak for itself and keep it brief. Take the captions below and change them to suit your exact post. It may be enough to tag someone who’s in the photo, give credit if you’re reposting, or prompt people to check out your bio.

1. @[account]

2. Credit: @[account]

3. This week’s photo dump.

4. Photo dump sacrifice for the algorithm god.

5. Scroll →

6. More info in bio.

7. Link in bio.

8. Sneak peek →

9. [Product] in production at our factories.

10. @[account] x @[account]. Coming soon.

11. Loading…

12. [The most dominant color in your post, ie “Red,” “Blue,” etc]

13. [Hashtag relevant to your post]

14. [Emoji relevant to your post]

15. [Relevant word 1] + [Relevant word 2]

16. Happy [weekday]! [hashtag]

17. Happy [holiday of the day]! [hashtag]

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18. You can find me at [place you most often frequent].

19. In [place where the photo was taken].

20. An ode to [item in the image or video].

21. Thinking about [relevant word].

22. Weekend.

23. [Month].

24. 2:38 pm. [Or time when the photo was taken]

25. Time passing.

26. From the archives.

27. Mentally here.

28. Couldn’t pick one.

29. That’s all for now.

30. I can’t. I simply cannot. [Emoji]

31. Sunset.

32. Spring.

33. Summer.

34. Winter.

35. Fall.

36. Midnight.

37. Immediately yes.

38. Immediately no.

39. Say more.

40. Say less.

41. Mood.

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42. My go-to.

43. My favorite hour.

44. Taking it slow.

45. Grateful.

46. Once upon a time…

47. We/I/You/@[account] know(s) what’s up.

48. The only thing stopping you is you.

49. Good food, good mood.

50. And the boredom award goes to…

51. My life, my rules. At least 62% of the time.

52. We’re all still healing.

53. Be the type of person you want to meet.

54. It starts with you.

55. Call it what you want.

56. I’ve never been a fan of change, but I’d follow you anywhere.

Funny Instagram Captions

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We don’t always have to take social media so seriously, so explore some funny Instagram captions for your upcoming posts.

Instagram can be a tool to convey aesthetic picture taking or stoic model shoots, it can also be a fun place to share a laugh or lighthearted content, too. Sharing a funny caption can boost your page’s personality, and potentially brighten someone else’s day. We hope the following captions make you crack a smile.

1. Glitch in the matrix.

2. My favorite exercise is a cross between a lunge and a crunch … I call it lunch.

3. I need a six-month holiday, twice a year.

4. We tried to be normal once. Worst two minutes of our lives!

5. There are 16-year-olds competing at the Olympics and some of us (me) still push on “pull” doors.

6. That awkward moment when you’re wearing Nike’s and you can’t do it.

7. I’m just a girl, standing in front of a salad, asking it to be a cupcake.

8. What if we told you … you can eat without posting it on Instagram?

9. I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.

10. We don’t know what’s tighter: Our jeans or our company culture.

11. Friday … Our second-favorite F word.

12. We don’t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.

13. All you need is love … and investors. All you need is love and investors.

14. Hi, we’re [company name]. We build amazing apps and eat amazing apps.

15. They say “Do what you love and money will come to you.” Let’s see what happens, I just ordered tamales.

16. My favorite subject in school was recess.

17. No thoughts brain empty just tacos and cats.

18. [Food item] so good it’s got me weak in the knees.

19. The best part about waking up is going to sleep eighteen hours later.

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20. For legal reasons, this is not a joke.

21. The older you get, the better you get, unless you’re a banana.

22. Bring the alcohol! Because no great story started with someone eating a salad.

23. Don’t worry if plan A fails. There are 25 more letters in the alphabet.

24. If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?

25. First rule of Sundays: If you can’t reach it from your couch, you don’t need it.

26. If you fall, I will be there. Signed, Floor.

27. The first thing I do after coming to work is logging off.

28. I used to think I was indecisive, but now I am not so sure.

29. Friends buy you lunch. Best friends eat your lunch.

30. Darn it, just accidentally had another thought again.

31. My goal this weekend is to move… just enough so people don’t think I’m dead.

32. You think nothing is impossible? Try getting me out of bed before 12 PM.

33. Looking at these pictures won’t fix all your problems, but it’s a good start.

34. My sauce is too hot that’s why you’ll never ketchup.

35. Google Maps said it’s MY TURN.

36. I got my haters seasick, they see me and get sick.

37. If there would be an award for being lazy, I would send someone to pick it up for me.

Clever Instagram Captions

Trying to come up with some clever IG captions on your own can be a lot of work, so we’ve done it for you. Below we’ve compiled a list of our favorite clever Instagram captions for all your witty caption needs.

1. Patience — what you have when there are too many witnesses.

2. Maybe she’s born with it, maybe it’s the Clarendon filter.

3. “Life is short.” False — it’s the longest thing you do.

4. Happy Sunday! There may be no excuse for laziness, but I’m still looking.

5. Rejection is just redirection.

6. Better an “oops” than a “what if.”

7. Anyone looking for a heart? Selling mine for $2. (Used, good condition)

8. The world is changed by your example, not your opinion.

9. Seven billion smiles and these are my favorite.

10. Stop working hard and start working smart.

11. I found your nose. It was in my business.

12. Imposter complex is just a byproduct of success.

13. Life is simple. It’s just not easy.

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14. There’s a big difference between being alive and living.

15. The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.

16. When nothing goes right, go left.

17. “Success is making those who believed in you look brilliant.” -Dharmesh Shah

18. “If you can’t convince them, confuse them.” -Harry Truman

19. The world changes by your example, not your opinion. So get acting right.

20. It’s always a good idea to be on the right side of history.

21. When you learn, teach. When you get, give.

22. Don’t quit your daydream.

23. Legend has it that if you look hard enough you’ll see the weekend approaching!

24. It’s time to make new memories. But first, five tequila shots.

25. I’m on a seafood diet. I see food, I eat it.

26. Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.

27. Living on Earth is expensive, but it does include a free trip around the sun.

28. “Arguing with a fool proves there are two.” -Doris M. Smith

29. Well, enough about me. Let’s talk about you. What do you think about me?

30. We’re all one more minute closer to dying. What’s one more shot going to do?

31. There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Cute Instagram Captions

If there’s one thing people on the internet love to see — it’s anything and everything that falls into the category of cute. Whether you’re posting your adorable pet, your significant other, or a picnic by the park, we’ve got all the cute Instagram captions that you need to complement them.

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1. Through all seasons and through all time.

2. Don’t give up on your dreams. Keep sleeping.

3. My fave sound is you snoring next to me.

4. Here’s to a hundred more years with you.

5. Happiness is watching you do what you love 💗 Hopefully that’s me.

6. I like you more than [food]. And I looove [food].

7. Wearing a onesie to bed just in case my SO steals the covers again.

8. Cuddle time with the pup 💞

9. Just showing off my [item] a little. Be jealous.

10. Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.

11. You got me like 🥴️

12. I’d move to [state] for you. And I hate [state].

13. 🥺️👉👈

14. I have no idea what I was doing before you came around. Sleeping, probably.

15. No one can touch my books or my tacos 😤

16. Not me standing there like🧍‍

17. Don’t mind me while I drink my tea 🍵

18. Did someone say [something you like]? 🏃💨

19. They say elephants have a perfect memory. So do I when it comes to you.

20. My pup is the salsa to my whole enchilada.

21. I hate it when I’m singing a song and the artist gets the words wrong.

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22. MY HEART

23. Being an adult is like folding a fitted sheet. No one really knows how.

24. Here’s a🥇for being the cutest human to walk this earth.

25. Me before you:🌱 Me after you: 🌻

26. 🤟

27. Just got that Friday feeling.

28. Are you a timekeeper? ‘Cause time slows down when I’m with you.

29. I can’t see heaven being much better than this.

30. I’m not lazy, I’m on energy-saving mode.

31. My pillow is my best friend (sorry, [best friend’s name])

32. A day doing [activity] is a day well-spent.

33. I don’t know who’s cuter, me or my reflection?

34. Being a full-time angel is so exhausting.

35. With you, everything is twice the fun and half the trouble.

36. Sweeter than a cupcake.

37. Put me on your wishlist.

Wedding Instagram Captions

If you’re getting married, congratulations! Now, it’s time to post your gorgeous wedding photos, but what do you put in the caption? Here are a few ideas to help you get started.

1. “The start of forever.”

2. “Worth the wait.”

3. “Finally found my happily ever after.”

4. “You’re my best friend — here’s to many, many more years.”

5. “I never want to stop making memories with you.”

6. “I promise to love, honor, and cherish you forever.”

7. “I never knew true happiness until I met you.”

8. “Forever and always, I choose you.”

9. “Our beginning.”

10. “Life is an adventure, and I can’t wait to embark on this one with you.”

11. “And so the adventure begins…”

12. “Together is a wonderful place to be.”

13. “Today I marry my soulmate, my partner in life, and my best friend.”

14. “From this moment on, everything changes.”

15. “All I need is you (and some cake). Here’s to forever.”

Couple Instagram Captions

If you’ve yet to tie the knot with your partner, you should still share all the love. Here are some of our favorite couple Instagram captions to pair with the perfect picture.

1. “Forever and always.”

2. 💞💞💞

3. “Together we make the perfect team.”

4. “Two hearts. One tray of tacos.”

5. “I never want to stop making memories with you.”

6. “You stole my heart, but I’ll let you keep it.”

7. “You’re my favorite notification.”

8. “The good things in life are even better with you.”

9. “Billions of humans and you’re my favorite.”

10. “Some things just get better with age. Like us.”

11. “It’s not about finding the person you can live with, it’s about finding the person you can’t live without.”

12. “The exception to every rule.”

13. “After all these years, it’s still you.”

14. “I don’t need a filter when I’m with you.”

15. “Tried and true.”

Friends Instagram Captions

Posting a photo or reel with friends? Pair it with the perfect caption to express your love for your closest confidantes.

1. “Good friends, great memories.”

2. “Besties.”

3. “Friends who laugh together, stay together.”

4. “Friendship isn’t a big thing, it’s a million little things.”

5. “In the cookie of life, friends are the chocolate chips.”

6. “My sunshine on a rainy day.”

7. “Friends are the family we choose for ourselves.”

8. “Laughter is the sound of friendship.”

9. “Together we can conquer anything.”

10. “The three musketeers.”

11. “Sun? What sun? You guys make every day a little brighter.”

12. “You bring out the best in me. 💞”

13. “Making life a little sweeter with my girls.”

14. “Like we were never apart.”

15. “Inseparable.”

Sassy Instagram Captions

Your Instagram posts are your way to express yourself, so if you’re bold, sassy, and not afraid to show it — let your caption do the talking.

For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.

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1. Alexa, let them know I don’t give a —

2. What’s a queen without her king? Historically speaking, more powerful.

3. Be a little more you, and a lot less them.

4. We’re an acquired taste. If you don’t like us, acquire some taste.

5. Well-behaved people don’t make it into history books.

6. Be sunshine mixed with a little hurricane.

7. We got 99 problems, but an awesome marketing team ain’t one.

8. Sometimes you just need to do a thing called “what you want.”

9. You can’t do epic stuff with bad people. And we got the best in the biz.

10. It’s not called being bossy, it’s called having leadership skills.

11. You did not wake up today to be mediocre.

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12. You’re italic, I’m in bold.

13. A bad attitude is like a flat tire. You can’t go anywhere until you change it.

14. We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.

15. All of us have the capacity to light up a room. Some when they enter, others when they leave it.

16. Brains are awesome. I wish everybody would have one.

17. Common sense is like deodorant. The people who need it most never use it.

18. You see that? That’s my patience leaving.

19. I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.

20. Everyone has that one annoying friend. If you don’t have one, then it’s probably you.

21. Above: A photo of me pretending to be listening.

22. Oh, you sent me an email? Expect a response in approximately never.

23. Everyone is entitled to be stupid, but some abuse the privilege.

24. If you like me, raise your hand. If not, then raise your standard.

25. If you don’t succeed the first time, then burn all the evidence you tried.

26. Underestimate me. That’ll be fun.

27. I like my coffee how I like myself: Dark, bitter and too hot for you.

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28. We move regardless.

29. People say I act like I don’t care. It’s not an act.

30. They say good things take time … that’s why I’m always late.

31. Focused. Intelligent. Motivated. Oh, and cute.

32. “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand

33. It’s okay if you don’t like me. Not everyone has good taste.

34. I’m a work of art, showing you the art or working.

35. I only show up wearing my best and you shouldn’t expect less.

36. You couldn’t even outshine my shadow.

37. Please don’t call me, I’m out of your range.

38. If you’re sleeping on me I hope you’re tossing and turning.

Song Lyrics for Instagram Captions

People of all different backgrounds can relate to music. Beyond the different chords and melodies are lyrics that tell a story, echo a feeling, or inspire others.

To convey the message or emotion you want in your Instagram caption, use one of these iconic song lyrics.

1. “I’m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”

2. “I live for the nights that I can’t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”

3. “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”

4. “You may say I’m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”

5. “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”

6. “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”

7. “Feeling good living better.” — Drake, “Over My Dead Body”

8. “Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”

9. “Time makes you bolder.” — Fleetwood Mac, “Landslide”

10. “If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”

11. “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”

12. “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”

13. “We aren’t ever getting older.” — Chainsmokers, “Closer”

14. “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”

15. “Life is good.” — Future & Drake, “Life is Good”

16. “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”

17. “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”

18. “I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”

19. “I’m way up, I feel blessed.” — Drake, “Blessings”

20. “Eat, sleep, and breathe it. Rehearse and repeat it.” — Dua Lipa, “New Rules”

21. “I’d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”

22. “And I know that I gotta be above it now. And I know that I can’t let them bring me down.” — Tame Impala, “Be Above It”

23. “I’m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I’ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”

24. “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”

25. “They say the loudest in the room is weak, that’s what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”

26. “You don’t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”

27. “Throw me in the fire, baby, I’ll survive.” — BROCKHAMPTON, “RENTAL”

28. “When you being real, you ain’t worried ’bout who fake.” —Megan Thee Stallion, “Money Good”

29. “We’re so young, boy, we ain’t got nothin’ to lose.” -Doja Cat, “Kiss Me More”

30. “If someone talked to you the way you do to you, I’d put their teeth through. Love Yourself!” -IDLES, “Television”

Holiday Instagram Captions

Around the holidays, you want to post and share the memories you’ve made throughout the years. For whichever one you’re celebrating, take some inspiration from our favorite Instagram captions and spread some holiday cheer.

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New Year’s Instagram Captions

1. “Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln

2. Didn’t make it to midnight.

3. Resolutions are made to be broken.

4. Ringing in the new year — like a bell.

5. “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley

6. New year, same me.

7. Time to show off my bubbly personality.

8. Any excuse to wear glitter.

9. Starting off the year on the right foot.

10. There are 12 months ahead of us to make a difference.

11. Day 1 of 365

12. Sip, sip, hooray!

13. All you need is a fresh start.

14. Save water, drink champagne.

15. The best has yet to come.

Valentine’s Day Instagram Captions

1. Roses are red. Violets are blue. Consider this post my Valentine to you.

2. Don’t tell me you love me. Tell me you’re outside with pizza.

3. All I need is you. (And maybe wine + chocolate too.)

4. Cupid called, he wants his arrow back.

5. 99% of my socks are single, and you don’t see them crying about it.

6. I will do anything for love. Except that. And that. Or that. Or…

7. I followed my heart and it led me to the fridge.

8. Look at us. Hey. Look at us. Who woulda thought? Not me!

9. In love with my best friend.

10. I’m better when I’m with you.

Halloween Instagram Captions

1. Creepin’ it real.

2. I brake for Reese’s Peanut Butter Cups.

3. Oh my gourd, Becky, look at her bat.

4. You’re just my (blood) type.

5. How to eat candy corn: don’t.

6. #squadghouls

7. Double, double toil and trouble; Fire burn and cauldron bubble.

8. Driving me batty.

9. “Scary hours.” — Drake

10. Resting Witch Face

Thanksgiving

1. I’m wearing my elastic pants.

2. “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz

3. On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.

4. “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey

5. I think, therefore I cran.

6. Bad day to be a turkey.

7. Need fuel for Black Friday.

8. “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica

9. Grateful. Thankful. Blessed.

10. Who made the potato salad?

11. There’s always something to be thankful for.

12. To-do list: eat, drink, nap.

13. I only have pies for you.

14. Gobble ’til you wobble.

15. Love at first bite.

Christmas & Hannukah Instagram Captions

1. You sleigh me.

2. Fa la la la llama.

3. “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat

4. “It’s not what’s under the Christmas tree that matters. It’s who’s around it.” — Charles M. Schulz

5. Dear Santa, let’s not talk about this.

6. Rebel Without a Claus

7. Doesn’t Santa have anything better to do than watch us while we’re sleeping?

8. All I want for Christmas is you (and wine would be nice).

9. Say it ain’t snow.

10. Drop it like a top.

11. Wishing you a latke love this Hanukkah.

12. I want to eat 8 latkes for the calories of one.

13. One little candle can light up an entire room.

14. Keep calm and spin that dreidel.

15. Deck the halls with matzo balls!

16. It’s Christmas time and I’m the gift.

17. The best gift is to be present with the ones you love.

18. Baby, it’s cold outside.

19. Merry everything and happy always.

20. Treat yo elf.

Seasonal Instagram Captions

As the seasons come and go, why not share your joy for the next one on your Instagram? Whether you love the sunshine in the Summer, or snowfall in the winter, you can share that excitement with others.

Ring in the new season with some of these witty, seasonal captions.

Spring Instagram Captions

1. Hello, spring!

2. “And I think to myself, what a wonderful world.” — Louis Armstrong

3. April showers bring May flowers.

4. I think I just experienced all the seasons in a single day.

5. I love allergy season, said no one ever.

6. Currently soaking up the sun and smelling the roses. Please leave a message after the beep.

7. I owe a lot to the inventor of flip-flops.

8. “Here comes the sun, and I say… It’s all right.” — The Beatles

9. “Warm winds in the springtime.” — SZA, “Warm Winds”

10. Springing into the new season.

Summer Instagram Captions

1. “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson

2. Life’s a beach.

3. School’s out, sun’s out, guns out.

4. “A little bit of summer is what the whole year is all about.” — John Mayer

5. 90% happy, 10% burnt.

6. Girls just want to have sun.

7. “Summer lovin’ had me a blast, summer lovin’ happened so fast.” — Grease

8. Happiness is a cold popsicle.

9. Life is better by the pool.

10. “Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”

11. “Here comes the sun, and I say… It’s all right.” — The Beatles, “Here Comes the Sun”

12. Tans, tans, tans across the board.

Fall Instagram Captions

1. My favorite color is October.

2. “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth

3. My favorite kind of weather.

4. It’s never too early for pumpkin spice.

5. Meet me in the corn maze.

6. Crisp air. Apple cider. Flaming foliage.

7. Pumpkin spice and everything nice.

8. “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir

9. Leaves are falling, and autumn is calling.

10. “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”

11. Falling never felt so good.

12. Painted in the colors of fall.

13. Sweater weather.

14. Even the leaves fall for you.

15. Channel the flannel.

Winter Instagram Captions

1. “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus

2. If it’s snowing, I’m not going.

3. Cozy nights. Good books. Hot chocolate.

4. Do you want to build a snowman?

5. Running on caffeine and holiday cheer.

6. “Winter is not a season; it’s a celebration.” — Anamika Mishra

7. Merry and brrrrrrright.

8. Having snow much fun.

9. ‘Tis the season to be freezin’.

10. “Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”

Selfie Instagram Captions

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Selfies are a celebration of something unique, beautiful, and full of life — you! So when you share your next selfie, complement it with one of our favorite selfie Instagram captions.

1. Golden hour.

2. Me, myself, and I.

3. Be yourself, there’s no one better.

4. It’s the happiness for me.

5. Smile! The happiness is right under your nose.

6. My favorite filter is reality.

7. Self-care selfie!

8. Conquer the world one smile at a time.

9. It’s a great day to have a great day.

10. The greatest gift you can give someone is a smile.

11. Self-love is the best love.

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12. The only rose that blooms in winter.

13. “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” –Lilian Li

14. I don’t need a hairstylist. My pillow gives me a new hairstyle every morning.

15. All-natural.

16. No filter.

17. Morning hair, don’t care.

18. Quick #OOTD

19. Anything but basic.

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20. Welcome [age]!

21. Hard to be down to earth when you look out of this world.

22. Looking like I don’t know how to lose.

23. Beautiful from halo to toe.

24. I’m ready for my close-up.

    

Baddie Instagram Captions

That OOTD or travel photo with the beautiful lighting, impeccable attire, and je ne se quois makes a great addition to your Instagram feed. Here are some captions to convey “baddie” energy.

1. “She who dares, wins.”

2. “Don’t let anyone dim your shine.”

3. “Stay focused, stay fierce.”

4. “I’m not bossy, I’m the boss.”

5. “I’m not always right, but I’m never wrong.”

6. “Chasing my dreams in Chanel.”

7. “Not afraid to break the rules.”

8. “Be the girl that decided to go for it.”

9. “I refuse to be anything less.”

10. “Confidence isn’t walking into a room thinking you’re better than anyone, it’s just walking in and not having to compare yourself to anyone at all.”

11. “A perfect work-in-progress.”

12. “Improvement is a journey.”

13. “My standards are high because I know my worth.”

14. “Some girls are just born with glitter in their veins.”

15. “I am not a one in a million kind of girl. I am a once in a lifetime kind of woman.”

Travel & Vacation Instagram Captions

When you want to treat yourself, a vacation is always a great reward.

It’s a chance to experience different cultures, food, music and scenery. When you’re out exploring the world, share some of your favorite travel moments with these awesome Instagram captions.

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1. Majestic moments in [place].

2. A chance to get away from the everyday.

3. Work. Save. Travel. Repeat.

4. Staycation loading…

5. Collect the moments, not the materials.

6. Another destination off the bucket list.

7. An adventure to fill the soul.

8. The scenic route is always better.

9. I need a six-month vacation, twice a year.

10. Be back never.

11. Catch flights, not feelings.

12. Always take the scenic route.

13. I’ve never met a vacation I didn’t like.

14. An adventure a day keeps the doctor away.

15. Travel is an investment in yourself.

16. Some call it vacation, I call it heaven.

17. “I hate traveling.” said no traveler ever.

18. If you need me, call me on my shell phone.

19. I can sea clearly now.

20. Happiness comes in waves.

21. A change in latitude helps my attitude.

Beach Instagram Captions

1. “Enjoying the waves.”

2. “Sandy toes, sun-kissed nose.”

3. “Pure, sunburned happiness.”

4. “Life’s a 🏖️.”

5. “No worries. No thoughts.”

6. “There’s nothing more healing than the sound of the ocean.”

7. “My happy place.”

8. “Time at the beach is never wasted.”

9. “Live in the sunshine, swim in the sea, drink in the wild air.”

10. “See ya when I’m back on earth. ✌️”

11. “The beach is always a good idea.”

12. “Paradise found.”

13. “Agenda today: Do nothing. Get sunburnt.”

14. “The beach: where doing absolutely nothing, is doing everything.”

15. “Life is too short, go on that beach vacation.”

Birthday Instagram Captions

1. “Another year wiser.”

2. “A whole year older and still young at heart.”

3. “[Age].”

4. “Celebrating another spin around the sun.”

5. “A new year of life, a new chapter to write.”

6. “Growing old is mandatory, but growing up is optional.”

7. “Here’s to one more year of blessings and adventures.”

8. “Happy day of emergence to me.”

9. “Here’s to another year of making memories together.”

10. “Age is just a number, it’s the memories that count.”

11. “Another year to shine bright.”

12. “Celebrating a day filled with love, laughter, and of course, cake!”

13. “[Previous age], you were good to me. Now it’s time for another year of shenanigans.”

14. “Cheers to one more year on this planet called Earth.”

15. “Another year more grateful.”

Prom Instagram Captions

1. “A night to remember.”

2. “Dancing the night away with my favorite people.”

3. “Memories to last a lifetime.”

4. “Tonight, we’re young.”

5. “Ready to have the time of our lives.”

6. “Prom photo dump.”

7. “Prom [current year].”

8. “Let prom night begin!”

9. “The night is young and so are we.”

10. “Feeling like a prince/princess tonight.”

11. “Started from the bottom, now we’re all fancy and stuff.”

12. “Prom ✨”

13. “Here’s to a night of memories we’ll cherish forever.”

14. “Who needs a limo?”

15. “Let the party begin!”

Graduation Instagram Captions

1. “The tassel was worth the hassle.”

2. “The beginning of a new adventure.”

3. “Today is the first day of the rest of our lives.”

4. “I feel like I was in ninth grade JUST yesterday?”

5. “Keeping it on 💯”

6. “Onward and upward.”

7. “Class of [year], can’t believe we did it!”

8. “It’s not the end, it’s just the beginning.”

9. “[Class year] is the best class, no 🧢”

10. “Cheers to new beginnings, and to ending what we started.”

11. “The future belongs to those who believe.”

12. “The best is yet to come.”

13. “Ready to seize the world.”

14. “Look back on your accomplishments with pride, and look forward to the future with excitement.”

15. “We did it — it’s time to celebrate!”

Food Instagram Captions

1. “Good food, good life.”

2. “Eating may be a necessity, but cooking is an art.”

3. “Life is short, eat dessert first.”

4. “Food is not just fuel, it’s information. It talks to your DNA and tells it what to do. So… you’d better bet I’m gonna eat.”

5. “Food is love made visible.”

6. “Good food with even better people.”

7. “Eating my favorite with my favorites.”

8. “The only thing better than talking about food is eating it.”

9. “@[restaurant]”

10. “A night of [food item]: the ultimate stress reliever.”

11. “Nothing more romantic than eating [food item] and [food item] in sweatpants with crumbs on our chests.”

12. “My favorite hole-in-the wall place.”

13. “Good food equals good mood.”

14. “A party without cake is just a meeting.”

15. “Let food be thy medicine and medicine be thy food. Anyway, who wants fries?”

Pet & Dog Instagram Captions

1. “My heart is full of paw prints.”

2. “Who needs a therapist when you have a dog?”

3. “Dogs are not our whole life, but they make our lives whole.”

4. “Life is too short to not have a dog.”

5. “#1 family member (sorry, mom).”

6. “I woof you more than words can express.”

7. “Every day is an adventure with my four-legged buddy.”

8. “The best kind of love.”

9. “Adopt, don’t shop.”

10. “Everything’s better with your little paws by my side.”

11. “My [pet] is the king/queen of my heart.”

12. “The only thing better than coming home after a long day is being greeted by you.”

13. “My dog is smarter than most politicians.”

14. “The best things in life are furry and have four legs.”

15. “I didn’t choose the dog life, the dog life chose me.”

Features of Good Instagram Captions

Want to write a caption from scratch? I totally get it. If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure.

The point is, writing a good caption is hard. Whether you create one from scratch or choose a pre-written one, it should fulfill a few requirements.

1. Your caption is on-brand.

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Whether your Instagram page is personal or for your business, your captions should be on-brand, or reflective of your brand identity.

This encapsulates the nature of your Instagram’s branding and tone of voice. For example, if your page is based on self-love, you should use captions that are friendly in tone, and use inclusive language to make people feel good when they scroll through your Instagram profile.

2. Your caption is simple.

Instagram captions can fit up to 2,200 characters, but you don’t have to use all of them for your caption to be considered a good one. You ideally want to keep your captions clear, short, and simple for easy readability. You also want to keep your audience’s attention enough to read it to finish.

The exception to this is if you’re making posts that champion storytelling or other lengthy formats. Ultimately, it comes down to what your audience is looking for.

3. Your caption is memorable.

While your Instagram caption doesn’t have to be a profound piece of literature, you can make it memorable in a number of ways. Depending on the type of post you’re sharing, you can make it hilarious, thought-provoking, inspiring, or anything you want it to be.

Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content. The captions often complement the post itself and prompt engagement from users. Instagram Insights metrics such as comments, likes, and saves show you how well you’re engaging users and whether your captions are effective in prompting likes and comments.

Here’s one example from HubSpot with the caption “You can’t spell ‘CRM’ without ‘R’”:

Don’t underestimate the power of a good caption. They can help you generate more engagement and turn your followers into customers.

How to Make Engaging IG Captions

Instagram captions can actually be used strategically, and in many cases help personal or business pages to increase engagement on the platform — and here’s how.

1. Ask your followers questions.

If you’re looking to entice your followers to interact or like your posts more, you could ask them for their opinion, recommendations, or even personal stories to make your page more interactive.

For example, if you’re running an Instagram page for fashion, ask your followers to comment under your newest post about their favorite designers, collections, or trends buzzing in the industry.

Or if you’re promoting a product or service, ask your followers to chime in on what they’d like to see, a problem they need solved, or even ask for a product review or testimonial on how your business has positively impacted them.

2. Add a CTA.

If you advertise your business, product, or free resource, add a clear and enticing call to action.

It doesn’t have to be the entire IG caption, but including it on the tail end of your post’s description can lead your followers from simply liking your post to visiting your online storefront or website.

3. Incorporate relevant hashtags.

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You can use up to a maximum of 30 hashtags on a typical Instagram post, these give you a lot of possibilities to attract viewers based on your topic, location, industry, product, or service. Though, you shouldn’t feel pressured to use that many, just choose the ones you find essential, or even come up with your own personally branded one.

Capture the Feeling with an Instagram Caption

Even though an image is worth 1,000 words, a well-written caption couldn’t hurt. These days, the caption can make just as much of a statement as the image! For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own.

Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.