YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike.
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Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history.
YouTube Stats Every Video Marketer Should Know in 2022
General YouTube Stats
- Over 500 hours of video are uploaded to YouTube every minute. (Statista)
- Over one billion hours of videos are watched on YouTube every day.
- “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories is the most watched video on YouTube, with over 11 billion views since 2016.
- YouTube has more than 2 billion users.
- Based on a custom Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI compared to awareness advertising alone. (Think with Google)
- A recent study shows that YouTube advertisers see Awareness formats driving 28% of their conversion assists. (Think with Google)
- 75% of people surveyed say advertising in YouTube videos makes them more aware of new brands or products,1 while 70% of them say they bought a brand as a result of seeing it on YouTube (Think with Google)
- A 2021 Google study found that on average, YouTube full-funnel advertisers see their awareness campaigns drive reach that is 75% more incremental than their action campaigns. (Think with Google)
- 51% of U.S./UK consumers use YouTube to research or find products to buy. (GWI)
YouTube Content Stats
- 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about. (YouTube)
- There were more than 65 billion views of videos related to ASMR in 2021. (YouTube)
- 76% of Gen Z agree that YouTube has the most content that lets them deeply explore topics they are interested in. (YouTube)
- 82% of Gen Z have used YouTube to watch content in order to feel nostalgic. (YouTube)
- 83% of Gen Z have used YouTube to watch soothing content that helps them relax. (YouTube)
- 78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them. (YouTube)
ROI and Usage by Marketers
- YouTube channels with 100K-1M followers have the highest engagement rate. (Influencer Marketing Hub)
- On most social platforms, engagement rates usually trend down as follower count grows. On YouTube, the opposite is true. The average engagement rate on YouTube for content creators with over 1 million followers is 4.06% while the average rate for those with 1K to 5K followers is only 2.04%. (Influencer Marketing Hub)
- 77% of video marketers use YouTube to host videos. (HubSpot Blog Research)
- When asked which social media platform offered the highest engagement rate, 500+ marketers ranked YouTube second highest. (HubSpot Blog Research)
- YouTube is the most widely-used platform among video marketers used by 88%. (Wyzowl)
- 56% of marketers surveyed in 2022 say YouTube offers the biggest ROI, ranking #2 behind Instagram. (HubSpot Blog Research)
- Marketers plan to invest the most in YouTube in 2022. (HubSpot Blog Research)
- 27% of marketers surveyed in a Video Marketing Report say they plan on investing in sharing videos on YouTube more than any other platform. (HubSpot Blog Research)
- YouTube ranks second highest in generating leads when sharing marketing videos behind Instagram. (HubSpot Blog Research)
- 44% of influencers leveraged YouTube for their campaigns in 2021, up 8% from 2021. (Influencer Marketing Hub)
YouTube Mobile Stats
- 21.2% of the global traffic on YouTube in 2021 came from mobile devices. (Statista)
- More than 70% of YouTube watch time is generated from mobile devices.
- In Q2 of 2021, mobile devices accounted for 63% of YouTube viewing time worldwide. (Statista)
- In 2020, YouTube was the fourth most popular IOS app after ZOOM, TikTok, and Disney+.
- in December 2021, 72% of respondents aged 18 to 34 years used their smartphones to watch online video content weekly. (Statista)
YouTube Demographics Stats
- Millennials trust YouTube more than any other generation. (HubSpot Blog Research)
- 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research)
- YouTube attracts the most visitors from India, the United States, and Indonesia. (Statista)
- YouTube is the second most visited website in the world. (Hootsuite)
- 82% of U.S. adults who identify as male report using YouTube. (Pew Research)
- YouTube is available in more than 100 countries.
- YouTube is available in 80 languages.
YouTube Subscriber Growth Stats
- YouTubers collectively earned a record-breaking $300 million in 2021, up 40% from the previous year. (Forbes)
- T-Series, a Hindi music channel, is the most popular YouTube channel with 171 million subscribers, followed by PewDiePie with 109 million subscribers.
- The most popular branded YouTube channel is LEGO, which has over 10.04 billion views. (Statista)
YouTube Usage Stats
- YouTube is the world’s second-largest search engine. (Search Engine Journal)
- Viewers are four times more likely to use YouTube to find information about a brand, product, or service (versus other platforms). (YouTube Ads)
- YouTube is the second most visited website behind Google.
- YouTube users collectively watch over 1 billion hours of content daily.
- The majority of the most popular YouTube videos are music videos.
- 70% of viewers say that YouTube makes them more aware of new brands. (YouTube Ads)
- Viewers say they’re twice as likely to buy something they saw on YouTube. (YouTube Ads)
YouTube History Stats
- “YouTube.com” was activated on February 14, 2005.
- “Me at the zoo” was the first video uploaded to YouTube on April 25, 2005.
- Google purchased YouTube for $1.65 billion on October 9, 2006.
- YouTube launched InVideo ads in December 2007.
- YouTube streamed the United States presidential debates for the first time in 2012.
- One of the youngest successful YouTubers is Ryan ToysReview, who is a 8-year-old boy who makes $22 million a year and has 22 million subscribers.
- The song “Gangnam Style” which surged in popularity in 2014 broke the video’s view counter.
- The first YouTube video to reach 1 million views was a 2005 Nike ad featuring football star, Ronaldinho.
- The YouTube video that received the most views in 24 hours is BTS’s “Dynamite” music video, which attracted 101.1 million views in a single day.
- The most liked video on YouTube is the music video for the song “Despacito” by Luis Fonsi featuring Daddy Yankee, with over 49 million likes.
- YouTube’s own YouTube Rewind 2018 video is the most disliked video on the platform. It has received over 19 million dislikes and owns an 86.60% dislike percentage.
Editor’s note: This post was originally published in February 2019 and has been updated for comprehensiveness.
