The Ultimate Collection of Free Content Marketing Templates

Does any aspect of your job intimidate you?

For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.

Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge — especially if you’ve never done it before.

Here at HubSpot, we want to help you do all the challenging, fun parts of the work with less stress. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and get inspired by our collection of nearly 400 free, customizable content creation templates.

We’ve broken this list down by each type of content marketing template represented. Jump ahead if you specifically want:

• Content Management & Calendar Templates
• Written & Editorial Content Templates
• Design Content Templates
• Social Media Content Templates
• Email Content Templates
• Video Content Templates

Content Management & Calendar Templates

A Content Planning/Goal-Setting Template

(Download the content planning template here.)

HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans.

A Content Mapping Template

(Download the content mapping template here)

You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. But how do you get started? We’ve created a content mapping template so you can experience your target audience’s buyer’s journey. This template helps you identify buyer personas, their challenges and needs, and brainstorm content that provides solutions. You’ll have plenty of targeted blog post ideas to attract your audience to your site and convert them into leads.

A Buyer Persona Template

(Download the buyer persona content template here.)

Marketing with buyer personas means marketing smarter. This buyer persona template will help you easily organize your research to create your very own buyer personas. Use it to create beautiful, well-formatted buyer personas that you can share with your entire company while learning best practices for persona research along the way.

Blog Editorial Calendar Templates

(Download the blog editorial calendar templates here.)

Having an editorial calendar for your marketing content will save you a whole lot of time — not to mention sanity — as you plan your content release timeline. We realize there isn’t a one-size-fits-all solution, so we’ve created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. (Read this blog post for a step-by-step guide for using the Google Calendar template.)

Social Media Content Calendar Template

(Download the social media content calendar templates here.)

With so many different social networks to manage, a social media manager’s life becomes a lot easier when they can plan which content to share on each account — and when. This easy-to-use social media content calendar for Microsoft Excel lets you organize your social media activities far in advance. Use it to plan your updates and learn how to properly format your content for the six most popular social networks: Facebook, LinkedIn, Twitter, and Instagram.

On-Page SEO Template

(Download the on-page SEO template here.)

The more content you publish to your website, the more traffic sources you’ll want to prioritize. One of those sources is organic traffic. To make on-page SEO easier, we’ve rolled out a handy planning template to help you create a website structure that organizes each webpage, what its purpose is, how long it should be, and how to optimize the metadata associated with each new page you publish.

Written & Editorial Content Templates

6 Blog Post Templates

(Download the blog post templates here.)

Here’s the thing with blogging: There isn’t one, easy template you can fill in to produce a quality content offering. You need to spend some time researching, brainstorming a title, outlining core content, and so on. Our templates will walk you through the critical steps for creating the following six blog post types:

• How-To Post
• List-Based Post
• Pillar Post
• Infographic Post
• Newsjacking Post
• What is? Post

We’ve seen these formats crush it on our blogs, and we know you can use them to hit your own goals.

18 Ebook Templates

(Download the ebook templates here.)

Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers — like ebooks — to help you get there. Our internal creative design team went to work building 18 beautiful ebook templates — for use in either InDesign, PowerPoint, or Google Slides — for you to download, customize, and publish.

4 Free Memo Templates

(Download the memo templates here.)

Memos are essential content for effective internal communication. While they might not be customer-facing, they can align your team to ensure better, more aligned content is created by everybody on your team.

28 Call-to-Action Templates

(Download the call-to-action templates here.)

To help you design clickable calls-to-action, we’ve built 28 pre-designed CTAs for you. These CTAs are super easy to customize, so you don’t need to know any fancy design programs — just PowerPoint or Google Slides.

Bonus: There’s also a handy free tool in there that lets you track your CTA clicks in real-time so you can see the exact number of clicks that your designs are reeling in.

A Press Release Template

(Download the press release template here.)

While public relations has adapted to be more lovable and less spammy, press releases can be effective when used correctly. Our press release template takes this into consideration and provides an inbound-optimized version. This means the template can help you script press releases and do so in a format optimized for sharing on your company blog. You can easily adapt and customize as needed for your PR needs.

Design Content Templates

12 Pinterest Templates for Business

(Download the Pinterest templates here.)

With more than 478 million monthly active users, Pinterest continues to bring businesses tremendous value. Whether you’re bringing leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to leverage for content marketing. Download these 12 Pinterest business templates that you can tailor to your product or service offering.

150+ Content Creation Templates

(Download the visual marketing templates here.)

Not a designer? Not a problem. We created over 150 visual marketing templates that are easy-to-use, work for any industry (finance, dentistry, agriculture, law — we’ve got ’em all), and are completely free. The templates include…

• Infographics templates
• Facebook ad templates
• Facebook post templates
• Twitter post templates
• Email header templates
• Blog title templates
• Facebook cover photo templates
• Twitter header templates
• LinkedIn cover photos templates

15 Infographic Templates

(Download the infographic templates here.)

Skip the frustrations and start creating the graphics right away. We’ve created several pre-designed infographic templates that you can customize in PowerPoint or Adobe Illustrator. Within each template, you’ll get guides to teach you how to use the templates effectively.

 

Social Media Content Templates

50 Social Media Graphics Templates

(Download the social media graphics templates here.)

People remember visual information 6x more than written or audio. But we know well that creating visual content takes more time and resources — which is why we’ve created these 50 customizable templates for you. These templates are in Google Slides, so they’re very easy to edit — no Photoshop skills required. Simply customize the text on an image, save it, and post it to social media.

11 Facebook Cover Photo Templates for Businesses

(Download the Facebook cover photo templates here.)

With how frequently businesses change and improve on their Facebook pages today, it’s crucial that you have new material in the pipeline. Double down on your Facebook designs with these 11 templates dedicated to your Facebook cover photo. Get these designs by clicking the link above or the graphic below.

Email Content Templates

15 Email Templates for Marketing and Sales

(Download the email templates for marketing and sales here.)

If you’re like most marketers, you probably spend way more time than you’d like to admit reading and responding to emails. There are many ways you can streamline your inbox to save time, but you ultimately will still have to create and send emails. That’s where these content templates come in. We’ve written the copy for 15 emails marketers and sales reps are likely to send over and over again to save you time and get you results.

Email Marketing Planning Template

(Download the email marketing planning template here.)

Set goals for your email marketing planning with this free template. Available via Excel and Google Sheets, this template can help your marketing team plan an effective email marketing campaign.

Video Content Templates

10 YouTube Business Templates for Banners and Thumbnails

(Download the YouTube Business Templates here.)

Depending on your role as a content creator, you may be responsible for video content, too. A striking thumbnail and banner are a couple of the factors viewers rely on to determine what videos to watch. However, you don’t need to spend hours creating the perfect channel art for each video. These 10 YouTube video content templates make this task simple so you can focus on more important things, like filming, editing, and promoting your videos.

Content Marketing Made Simple

Content marketers are expert storytellers, but designing visual guides and tinkering with excel spreadsheets may not be your favorite part of the job. With hundreds of templates included in this blog post, you can spend more of your precious time doing the work you love.

So, there you have it, content marketers: nearly 400 templates to help you start creating content easily and quickly and further your inbound success.

Editor’s note: This post was originally published in December 2020 and has been updated for comprehensiveness.