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Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points.

This type of content is much easier to create when it’s informed and driven by empathy. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions.

Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Table of Contents

• The Benefits of Empathetic Marketing
• Tips for Empathetic Marketing
• Empathetic Marketing Examples

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The Benefits of Empathetic Marketing

As Dr. Brené Brown notes, “Empathy is feeling with people.”

Showing empathy in your marketing helps build trust between your brand and your customers. And during a time when more consumers are losing confidence in brands, brand trust is a major win if you can achieve it.

A 2022 PwC survey found that only 30% of consumers have a high level of trust in companies.

If you can get on the other side, however, you may be on your way to becoming one of the most trusted brands by consumers.

All it takes is a more insightful perspective on where your customer is coming from, their needs, and how your brand can help them meet their goals.

Tips for Empathetic Marketing

You know you want to infuse more empathy into your marketing, but how exactly can you do that? Here are the best tips to remember if you want to be an empathetic marketer.

Put the customer at the forefront.

Empathetic marketing starts and ends with your customer, so it only makes sense to put their wants and needs at the forefront.

Empathy is about understanding something from another’s perspective by seeing something through their eyes. To empathize with customers, imagine their experience with your brand. Look at your product or service from their viewpoint, and think about each step they may take.

Better yet, you can follow real-life customer journeys to see their actions when shopping on your site or digesting your content.

To truly understand your customers’ experiences with your brand, take time to dive into each step of their journey so you can better understand what they may want or need during each stage.

Be open to feedback.

Operating in a vacuum is easy because that’s how they’ve always been done. But to truly practice empathy in your marketing, you have to bring your customers into the planning aspect so you can hear directly from them.

They can share what they want to see from your brand or what should be changed.

To collect feedback from your audience, go directly to the source. Run a survey or host a focus group to learn exactly what your customers’ challenges are, what they need, and how they view your brand.

These insights can help you better understand how your product or service plays a role in helping your customers navigate their challenges or achieve their goals.

Your customers will tell you if the messaging doesn’t land. Be open to shifting your approach if that’s what it takes for your message to resonate.

Always be listening.

While you should always collect direct feedback from your customers and audience, gathering insights that they don’t personally share with you is essential. People tend to be more honest when they aren’t talking directly to a brand or think the brand won’t see their comments.

Pay attention to the overall sentiment when your brand is mentioned online to see the general feelings towards your company, whether positive or negative.

Tune into your customers’ conversations, the feedback they’re sharing about their experience, and their general sentiment about your brand. You can do this by monitoring social media comments, checking out reviews on your site, or tracking reviews on third-party sites.

Be genuine.

Understanding your audience and their various needs is essential to empathetic marketing. The last thing you want is to break their trust. Being fake or putting on a persona is the quickest way to do that.

Whenever you share content or conduct outreach, be genuine in your approach. Transparency goes a long way in being authentic, so always lead with empathy if you want your content or messaging to resonate.

Provide your customer with the right content.

After all of the listening and empathizing you’ve done, it would be a shame not to put that learning into practice. And yet, some brands continue to share content their audience isn’t interested in. This is the last thing you want to do.

If you want your marketing approach to resonate with your customers, delivering the content you promised them is essential.

After running surveys or focus groups, explore how you can adjust your product, messaging, or communication channels to better meet the needs of your most loyal customers.

Empathetic Marketing Examples

Now that you know what empathetic marketing is and how to incorporate it into your strategy, let’s walk through eight brands that nail empathetic content marketing across various media.

LUSH

With the tagline, “Fresh, handmade cosmetics,” LUSH is a beauty brand that is all about natural products.

As such, we see its radical transparency in the “How It’s Made“ video series, where LUSH goes behind the scenes of some of its most popular products.

Each episode features actual LUSH employees in the “kitchen,” narrating how the products are made. Lush visuals (pun intended) showcase just how natural the ingredients are.

You see mounds of fresh fruits, tea infusions, and salt swirled together to become the product you know and love. It’s equal parts interesting and educational.

Why This Works

LUSH customers want to buy beauty products that are truly natural. They care about using fresh, organic, and ethically sourced ingredients — hence why the videos feature colorful, close-up shots of freshly-squeezed pineapple and jackfruit juices to drive that point home.

Taking customers inside the factory and showing them every part of the process — with a human face — assures them that they can consume these products with peace of mind.

LinkedIn

LinkedIn Talent Solutions provides HR professionals the tools they need to improve recruitment, employee engagement, and career development practices within their organization.

LinkedIn Talent creates helpful content on a dedicated blog to supplement these tools. The blog offers tips that address the challenges of the talent industry. LinkedIn also develops reports offering deeper insight into different industry sectors, such as this Workplace Learning Report.

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Why This Works

One effective empathy marketing tactic is education. LinkedIn wants to empower its audience to do work and hire better (and use its product to do so).

This report is just one tool that offers its audience deeper insight into the industry while positioning the brand as a powerful resource.

Through offerings like this, customers learn that they can rely on LinkedIn as a trusted source to guide them in the right direction, and LinkedIn can continue to provide solutions through its product offerings. It’s a win-win all around.

The Home Depot

The Home Depot is a home and garden supply store that caters to all types of builders and DIY-ers — whether you’re a construction worker building a gazebo or a homemaker experimenting with gardening.

In other words, their content must cater to various demographics.

Home Depot is all about DIY, so its marketing focuses on what its supplies can help you do.

This “How to Plant a Wildflower Garden with Seeds” guide teaches consumers to grow their own wildflower garden using seeds, common flower types to plant, and what supplies they need. It even outlines the difficulty level and estimated time to complete the project.

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Why This Works

As one of the most trusted brands by consumers, Home Depot knows its customers rely on the store to supply them with DIY tools and navigate these hands-on projects — with a little encouragement along the way.

This quick guide delivers on these needs and inspires customers to take action.

Extra

We’ve seen just about every twist on gum marketing: sexy encounters, romantic trysts, and more. Extra is pushing past that narrative.

The brand realizes that gum is a seemingly mundane product, but its omnipresence means it’s there for many of life’s little moments.

Hence, the #ChewItBeforeYouDoIt campaign is all about taking a moment to chew a piece of gum before doing, saying, or acting during your daily life. Extra suggests that doing so can be the difference between a good moment and an awkward experience.

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Why This Works

In many ways, gum is a product meant to enhance intimacy, making your breath fresh for more closeness. In our techno-connected world, those everyday moments of intimacy are often overlooked.

This campaign relates to regular moments we’ve all experienced and points out how something as simple as chewing gum can make a difference in your day.

Microsoft

Microsoft offers a range of products from Azure to Microsoft 365. Many of these products are generally used by developers to build their own platforms or tools. To make sure these developers are supported, Microsoft created communities.

These communities help developers connect and learn from one another and are organized into different product categories, such as Microsoft 365 or gaming. People can tailor their experience based on what topics they’re interested in.

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Why This Works

Developers are always seeking tips and tricks for using their go-to tools, and while there are many digital channels from which to learn, going straight to the source is always a great option.

Through interactive communities, Microsoft ensures developers can get the support and training they need to use its tools and even connect with others.

Michael’s

In a world where Pinterest dominates, Michael’s chain of craft stores is making a play to capture its own audience on its own properties. The brand provides craft tutorials and product features on a projects page on its website.

These projects offer step-by-step instructions on creating various crafts for beginners and advanced crafters alike.

Each project on the site also includes links to materials you may need that can be found in Michael’s online store. If you want more help with your craft, Michael’s even offers virtual and in-store classes for select projects.

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Why This Works

Crafting is an exciting hobby, but not without its own frustrations. Providing useful tips and hacks on how to do things better via a free publication helps readers do more of what they love with fewer headaches.

Additionally, fans get to share their enthusiasm through social by using the hashtag #MakeItWithMichaels, helping Michael’s extend its reach to a bigger crafting audience.

JetBlue

JetBlue is a brand known for superb customer service and humor. At this point, we know where it flies and we know its hook, so its marketing needs to extend beyond the services provided.

As such, JetBlue’s content focuses more on the world of flying and the experiences we all have.

JetBlue is a brand known for superb customer service and humor. At this point, we know where it flies and its hook, so its marketing needs to extend beyond the services provided.

As such, JetBlue’s content focuses more on the world of flying and the experiences we all have.

JetBlue addresses every type of customer who may fly on its planes, from families to pets to children. That’s one reason the airline launched JetBlue Jr., an educational video series for kids ages 7–10.

The videos go over all types of aviation topics, from vocabulary to physics, in an entertaining and digestible way for kids to learn.

Why This Works

If you’re a parent, you know how much of an undertaking it can be to fly with children.

Brand marketing isn’t often tailored to children, so it’s refreshing to see JetBlue consider all passengers and empathize with a parent’s desire to keep their kids entertained while traveling.

Girlfriend Collective

Girlfriend Collective is a sustainable clothing brand. While it has a devoted following, it’s always searching for ways to more deeply connect with its audience. The company’s email marketing channel is a fantastic outlet for that.

Girlfriend Collective uses email to share new products or upcoming launches. The brand also generally uses a targeted approach to help customers make purchasing decisions, sending more personalized emails.

One email from the brand was more personal than most and showed deep empathy and understanding for its audience.

Before Mother’s Day, Girlfriend Collective sent this email to customers, allowing them to opt out of receiving Mother’s Day promos.

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Why This Works

Holidays like Mother’s Day or Father’s Day can be emotional for many people for various reasons. Girlfriend Collective gave its audience a choice to opt out of seeing these potentially triggering emails, which not many brands take the opportunity to do.

This move demonstrates that Girlfriend Collective cares about its customers and sees them as humans.

Ready to Try It?

Approach the content you seek to create from a perspective that puts others’ wants, needs, and dreams before your own. That’s the smartest way to grow an audience.

In doing so, you’re showing people that you care about them as humans, first and foremost. People want to work with (B2B) or support (B2C) people that they like and companies that they believe “get” them.

You can always talk about your brand and what you’re peddling once a connection and a relationship are established. But if you do things right, people will be drawn to you, and you won’t ever have to toot your own horn.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying.

The popular fast-food chain set its sights on the term “Taco Tuesday” which it wants to use freely to promote sales happiness among taco lovers. There’s just one problem.

Though the phrase is frequently used in conversation, it’s actually a registered trademark owned by the Wyoming-based chain Taco John’s and has been since 1989.

On May 16, Taco Bell filed a petition with the USPTO requesting the reversal of the trademark, claiming the term is too common and widely used for Taco John’s to maintain the rights to it. Taco Bell claims the goal in this filing is to “liberate” the term for any and all restaurants to use freely.

It’s not the first time “Taco Tuesday” has been involved in trademark controversy.

In 2019 Lebron James attempted to trademark the term but was turned down by the PTO because it was too widely used. Naturally, James released a statement supporting Taco Bell’s efforts to overturn the trademark and is now starring in the company’s latest ad.

Through the company’s statement, the public petition on change.org, and the partnership with James, the liberation of “Taco Tuesday” feels more like a marketing campaign than a legal pursuit.

However, Taco John’s isn’t taking the challenge lying down. The company released a (hilariously petty) statement in response to Taco Bell announcing a new Tuesday special offering two tacos for $2.

In the statement, Taco John’s CEO Jim Creel says, “I’d like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday® is best celebrated at Taco John’s®.”

We’re anxiously awaiting the USPTO’s response to this taco saga…

Elsewhere in Marketing

The latest marketing news and strategy insights.

Twitter fingers: pew research released new insights into how Twitter user behavior has changed since Elon Musk’s acquisition of the platform.

Meta just rolled out a performance-based ad revenue share model to replace its Reels Play bonus program that sunset earlier this year.

…Also in Meta news: the company was just hit with a record $1.3 billion fine for violating E.U. data privacy rules.

Google announced plans to remove inactive Gmail accounts beginning in December 2023.

Telly introduces free TVs that feature a constant stream of ads and track user data.

The latest on AI: the HubSpot Marketing Blog just released the State of Generative AI, featuring new data from over 1300 marketers.

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation.

In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021.

So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here’s a breakdown of AI’s role in marketing automation and how marketers can leverage it.

How is AI driving marketing automation?

Why Marketers Should Use AI in Marketing Automation

Ways Use AI in Marketing Automation

Successfully implementing AI Marketing Automation

How is AI driving marketing automation?

At its core, AI uses machine learning to mimic how humans learn and improve accuracy by analyzing large stacks of data. When applied to marketing automation, AI analyzes vast data sets to pinpoint patterns, predict customer behavior, and make immediate decisions.

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it’s no surprise that AI marketing automation is here to stay.

In 2020, the global market for marketing automation was $4,438.7 million, and it’s expected to grow to $14,180.6 million by 2030. Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process.

Why Marketers Should Use AI in Marketing Automation

AI-powered marketing automation can streamline marketing processes. This gives marketers the time and space to focus on other aspects of their job — such as brainstorming and strategizing.

AI marketing automation also makes sending personalized content to customers easier, thanks to data and algorithms. Other benefits include cost efficiency and optimization of ROI.

Automating repetitive tasks can save money. For example, using AI chatbots to communicate with customers would eliminate the need for human customer service agents, which can save costs over time.

And companies that implement AI in marketing see an average increase in ROI of up to 30%, according to a study by Accenture.

Ways Use AI in Marketing Automation

Below are some ways marketers can leverage AI to automate their processes.

Personalization

McKinsey’s Next in Personalization Report shows 71% of consumers expect companies to provide personalized interactions. Furthermore, 76% of consumers experience frustration when they don’t receive personalized interactions.

Creating personalized experiences for all of your customers can be tedious, time-consuming, and unrealistic without automation.

AI can automate the process by analyzing customer data and behaviors and using that information to tailor each customer’s experience.

For example, Whole Foods leverages AI to provide customers with personalized messaging.

In 2021, Whole Foods opened several Just Walk Out stores across the U.S. The stores allow customers to pick up their items and leave without stopping at a register.

Instead, the items are charged via AI. The purchase information gathered by the AI is then used to identify patterns and predict future behaviors. This allows the AI to send personalized messages to customers.

So, if a customer purchases frozen vegan dinners, Whole Foods could send promo codes and discounts for other vegan products.

Email Automation

Marketers can send tons of emails to potential leads, but it can take significant time away from more big-picture duties. Your company can quickly send thousands of personalized emails using AI for marketing email automation.

This is especially helpful as your email list grows because who has time to send 200,000 emails multiple times a week?

Furthermore, AI can analyze the performance of your emails in real time, and you can use the data to improve your next set of emails.

Lead Scoring and Nurturing

AI can quickly and efficiently analyze data to determine which leads will likely become customers. With AI, marketers can save time and money on lead scoring while improving their leads’ quality.

AI can also automate the lead nurturing process by effectively guiding leads through the sales funnel until they are ready to purchase, boosting conversion rates.

Predictive Analytics

Part of being a successful marketer is being proactive and anticipating trends. Fortunately, AI is an excellent tool for analyzing and predicting customer behavior and trends thanks to algorithms.

This will allow marketers to adjust their marketing strategies according to predictive data. For example, the data can help a business predict the best time to launch a new product.

Channel Optimization

There are many channels to consider when marketing your brand, product, or service. With Al algorithms, marketers can easily identify which channels are the most effective in reaching their target audience.

This allows marketing to properly allocate time and funds to channels with the best return on investment.

Customer Service and Communication

62% of consumers would prefer to use a customer service bot rather than wait 15 minutes for human agents to speak with them.

Using AI to respond to customers instantly will improve your customer’s experience and satisfaction while saving time and resources.

AI-powered chatbots can answer frequently asked questions, recommend products, and process orders faster than a team could manually.

Successfully implementing AI Marketing Automation

To leverage AI marketing automation, you must identify the best tools and platforms to help you reach your marketing goals. From chatbots to software to AI-powered platforms, there are many applications to choose from.

For example, HubSpot’s content assistant is a suite of free, AI-powered features that uses generative AI to help create and share materials such as written content, outlines, and emails.

We also offer ChatSpot, a conversational CRM bot that marketing professionals can connect to HubSpot to maximize productivity.

The feature uses chat-based commands to interact with your CRM data, so you can accomplish everything you already do in HubSpot faster.

You don’t have to be super tech-savvy to implement AI marketing automation into your business.

All you need is to identify repetitive tasks within your process that could be improved by automation, then find the right tools or software to suit your needs.

Now that you know what AI marketing automation is, you’re ready to find ways to use it.

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.

Table of Contents

• What is AI email marketing?
• Why should you use AI email marketing?
• How Marketers Are Using AI in Email Marketing [New Research]
• 15 AI Email Marketing Tools

What is AI email marketing?

AI email marketing is a machine-learning powered process that helps marketers create email campaigns that reach the right audiences at the right time with the right messages. 

AI email marketing tools tools use data to help you optimize your email strategy (like your historical performance data), automation to help you save time on repetitive tasks (like triggering an email workflow), and generative AI to help you create email content.

You can do things like:

• Analyze past email performance to identify how to optimize your email strategies, like the best time to send your emails or the subject lines that get the most clicks.
• Compile email analytics so you understand the health of your campaigns.
• Trigger email workflows after people take a specific action.
• Clean up your email lists to improve deliverability.
• Write compelling copy that speaks to your audience
• Personalize email content to specific audience segments

Some tools have one specific function, like a generative AI email tool, while others offer multiple features.

Why should you use AI in email marketing?

The most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster.

Most AI email marketing tools are also powered by machine learning, meaning that they use data points (from your business and sometimes your industry) to help you optimize your email strategy. You won’t be left to guess what works best because the AI can look at your past emails, and you can benchmark your performance against competitors to see where you can improve.

If you’re interested in learning more about the impact of AI on marketing, check out this Marketing Against The Grain episode about marketing opportunities that AI unlocks for business.

Click here to listen to the full episode

How Marketers Are Using AI in Email Marketing [New Research]

Our State of Generative AI report surveyed 1,350 U.S. business professionals about how they’re currently using AI.

Right now, 1 in 5 business professionals use AI/automation in their role.

82% of marketers who responded to the survey said that generative AI has impacted how they plan to create content in 2023 and that the top benefits are that it saves time, improves the quality of content, and makes content more personalized.

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In addition, 28% of marketers use generative AI to create emails.

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43% of marketers who already use generative AI in their roles say it’s helpful when creating emails, and 54% say it’s very effective.

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Finally, marketers using generative AI save an average of 3+ hours on each piece of content they make, which helps them spend less time on manual tasks and more time on the most important parts of their role and the aspects of their job they enjoy most.

15 AI Email Marketing Tools

1. HubSpot AI Tools

Price: Free tools; $20/mo (Starter), $890/mo (Professional), $3,600/mo (Enterprise)

Click here to learn more about HubSpot AI tools

HubSpot has multiple email marketing tools and features to leverage to drive clicks and conversions.

AI Features

• Email Marketing Software that helps you easily create email workflows and triggers to reach your target audiences with the right messages at all stages of their journey.
• Inbox automation tool that scans your emails and recommends tasks based on email content and can auto-populate contact properties (like name and phone number) from every first-time email to create a customer profile.
• Content assistant uses generative AI to help you write high-quality email content, and you can ask ChatSpot to quickly write things like professional follow-up emails or thank you notes to a prospect.

2. Mailchimp

Price: Free forever plan; $13/mo (Essentials), $20/month (Standard), $350/mo (Premium)

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Mailchimp’s email automation software helps ecommerce businesses create automated email workflows that reach audiences at the best possible time.

AI Features

• Its Content Optimizer compares your email data to industry benchmarks to give you recommendations for optimizing your campaigns and email content.
• You can choose from different versions of AI-generated content that match your intent and brand tone.
• Its Creative Assistant leverages your brand assets to create unique email designs you can personalize to different contacts.

3. Sendgrid

Price: Free trial; $15/mo (Basic), $60/mo (Advanced)

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Sendgrid helps you create an automated email marketing process with custom workflows and triggers.

AI Features

• Its real-time API scans your email lists and removes junk or undeliverable email addresses to lower your bounce rate and ensure you reach more people.
• Get data-driven insights and recommendations for improvement based on your historical metrics and email performance.
• AI paces your email send and monitors your reputation with ISPs.

4. Phrasee

Price: Contact for pricing

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Phrasee uses AI to help you create effective email campaigns and content to share with your audience.

AI Features

• Its deep learning model and language insights leverage your historical data to tell you what works best with your audience and what inspires clicks for an optimized campaign.
• The Magic Button helps you generate email content (like subject lines or in-email CTAs) that will resonate with your audience.
• It always uses your custom guidelines and messaging to ensure everything you create is on-brand.

5. Drift

Price: $2,500/mo

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Drift offers an AI-powered inbox management tool that helps you clean up your email lists and improve deliverability.

AI Features

• Its Email Bots leverage machine learning to interpret emails and help you reply with engaging, conversational emails that inspire responses.
• AI can qualify a lead as ready for sales and automatically introduce the prospect to the right salesperson for seamless marketing to sales handoff.
• Use different Email Bots for your unique business need, like the follow-up email bot, abandoned chat email bot, and webinar email bot.

6. Get Response

Price: Free forever plan; $19/mo (Email Marketing)

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Use Get Response to design behavior-based email workflows to engage with audiences at key moments with content personalized to their needs.

AI Features

• Share keywords or phrases, email goals, and tone with the GPT-powered email generator that leverages industry data to produce emails most likely to increase your conversions.
• Display different images, text, or AI-driven product recommendations in each email.
• The AI subject line generator helps you test subject lines and learn what stands out in your subscriber’s inboxes.

7. Levity

Price: 30-day free trial; $49/mo (Startup), $139/mo (Business)

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Levity’s software helps you manage your inbox, understand your email health, and save time.

AI Features:

• Build an AI tool unique to your business by uploading your data that it will learn from and use to make human-level decisions.
• Create different AI blocks for every email workflow you want to run (like a workflow for responding to emails).
• Share unique categorization criteria with your AI to automatically sort emails as soon as you receive them.

8. Superhuman

Price: $30/mo (Starter), $45/mo (Growth), enterprise pricing available

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Superhuman is an AI-powered inbox management tool that helps you streamline your processes. Best for teams that use Gmail or Outlook.

AI Features

• Immediately sort incoming emails into a split inbox based on your custom rules so you can sort spam from genuine humans and focus on what needs attention.
• Use its Snippets tool to create pre-built templates for phrases, paragraphs or entire emails that you can quickly add to emails to automate responses.
• Set reminders for email tasks, like following up on unanswered emails or a reminder to respond to a message you snoozed for later.

Most of the tools listed above have multiple AI features, like email writing help to automated inbox sorting. Below we’ll go over AI email marketing tools that only offer generative features.

9. HiveMind

Price: Free forever plan; $18/mo per user (Teams), enterprise pricing available

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HiveMind offers an easy-to-use and time-saving tool for your email marketing. Simply share a brief prompt of what you’re looking for with its Notes AI, and it’ll help you generate a perfect response.

10. ChatGPT

Price: Free research preview; ChatGPT Plus $20/month

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ChatGPT is a generative AI tool that you can use to write your marketing emails, and all you have to do is enter a descriptive prompt into the chat. It’s a conversational tool, so you can ask it to rewrite the email until you’re satisfied.

11. Zapier

Price: Free forever plan; $29.99/mo (Starter), $73.50/mo (Professional), $598.50/mo (Team)

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Zapier runs on Zaps, automated workflows you can customize to your needs. You can create an email-based Zap to generate email copy with an API key from OpenAI. Whenever you receive an email matching your Zaps rules, it’ll prompt GPT-3 to write an appropriate response.

12. Copy.ai

Price: Free forever plan; $49/mo (Pro), enterprise pricing available

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Copy.ai is an email copywriting tool you can use to create high-converting emails. It can write email content for you, suggest subject lines, and help you stay on track with suggestions to improve email quality.

13. Compose.ai

Price: Free

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Compose.ai is powered by GPT-3 and helps you write personalized and on-brand emails. Its autocomplete feature suggests how you can finish what you’re writing, and its suggestions and generations are always tone and brand-relevant because it learns your unique brand voice. It’s an always free Chrome extension, so you can easily use it on your favorite sites.

14. Grammarly

Price: Free forever plan; $12/mo (Premium), $15/mo (Business)

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Grammarly’s machine-learning copy-editing tool recognizes in-text errors and suggests how to fix them. GrammarlyGo extracts the context from short prompts and helps you instantly generate appropriate email replies. Leverage the tools on its website, as a Chrome extension, or within your favorite email client.

15. Jasper

Price: Free trial; $49/mo (Creator), $125/mo (Teams), custom business pricing available

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Jasper Commands helps you create effective marketing emails quickly with machine learning algorithms. Use it to write entire emails or email subject lines, and its outputs always match your business’ unique writing style and tone for brand consistency.

It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video.

Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far exceeding any other social platform today.

In this post, we’ll discuss why you should leverage TikTok marketing in 2023 and how smaller companies can build a scalable, fun, and creative strategy on the platform. We’ll also cover eleven brands that have gone viral on TikTok.

Table of Contents

What is TikTok Marketing?

Why Brands Should Leverage TikTok Marketing in 2023

27 TikTok Brands That are Winning at Marketing

TikTok Brands With The Most Followers

TikTok Brands With The Highest Engagement

Most Creative Brands on TikTok

TikTok Marketing Tips

What is TikTok Marketing?

Although TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique marketing opportunities.

Marketers can leverage TikTok in three main areas:

1. Influencer Marketing

A great way to leverage TikTok is by engaging with the influencer community. Because influencers have a solid understanding of the platform, they can transform stiff brand messages into fun and creative videos.

This type of marketing is particularly effective at opening your content to a new audience and boosting brand awareness.

2. Original Content

Although fans of TikTok love original content, you don’t need to spend hours coming up with the next viral trend. Often, the best performing TikToks are ones that replicate or recreate a current trend.

Start by exploring the app, its trends, and where your brand can join the fun.

3. Paid Ads

TikTok ads are a relatively new addition to the platform. Powered by their own advertising platform, TikTok For Business, brands can run in-feed ads or create branded hashtags and video effects.

Although many of the first brands to join TikTok were large, well-known companies, it can still be helpful for small businesses to look at why brands of all sizes are joining the platform.

Why Brands Should Leverage TikTok Marketing in 2023

Short-form video is dominating the social media landscape — and TikTok is the leading platform for it.

It’s no surprise that more than half of marketers (53%) who use TikTok plan to increase their investment in 2023, which is one of the highest jumps of any platform.

While TikTok is relatively new compared to other social giants like YouTube and Instagram, it’s seeing stellar growth year-over-year. 

TikTok reached 1.6 billion users worldwide by the end of 2022, and it is expected to grow to 1.8 billion by the end of 2023.  

Its viral nature also deserves a shout out. Unlike other social platforms, even accounts with a handful of followers can spark millions of views on a great video.

However, some accounts may experience a decline in views and engagement for their TikTok videos, which could be due to a shadow ban on their account.

If you think TikTok is only for the Gen-Z crowd, think again. While over half of Gen-Z consumers are on TikTok, it’s picking up steam with other age groups.

In 2021, 36% of TikTok users were between 35 and 54 years old, a 10% increase from the year before.

That said, since TikTok is quirky by nature, brands need to get creative to gain their audience’s attention. In other words, a simple ad or sponsored influencer endorsement might not cut it on this fast-paced app.

Let’s look at eleven brands who nail TikTok marketing with creative content that draws attention.

To help you understand why these brands are so successful on TikTok, we categorized them by most followers, most engaging, and most creative. 

TikTok Brands with The Most Followers

The following brands are among those with the most followers and when you learn more about their content, you’ll see why.

1. WWE

With more than 23 million followers, World Wrestling Entertainment, Inc. (WWE) is one of the most followed brands on TikTok. As expected, WWE’s TikTok features mostly highlights from fights.

However, it also shakes things up by posting funny moments between wrestlers and fans. For example, the video below shows Rhea Ripley playfully “scaring” a young fan who couldn’t contain his excitement. 

Followers are also treated to fun, wholesom content of their favorite wrestlers taking part in TikTok trends or sharing their experiences behind the scenes. The video below shows wrestlers reacting to unexpectedly receiving candy. 

What We Like:

WWE’s TiKTok showcases variety. Fans are treated to highlights from matches, behind-the-scenes exclusives, and wrestlers letting the guard down to partake in trends.

Furthermore, the company also has its own unique brand sprinkled in many of its videos. Almost every TikTok featuring highlights includes a voiceover that says “She ___” or “He ___” See the example below. 

2. Overtime

Overtime is a software company providing sports streaming services. The brand has about 24.5 million followers on TikTok and creates original sports content for the platform. 

Its content includes sports commentary, highlights, viral reposts. The viral reposts are part of what makes the account interesting.

While Overtime mainly focuses on sports, the brand doesn’t miss out on opportunities to generate more engagement by featuring content that is entertaining, regardless of the topic. 

For example, the video below features a man showing off a “jumpy” tattoo he named Jerry. 

What We Like: While it may seem odd to include third-party content that isn’t focused on your brand or industry, it can actually generate engagement and boost follower counts if done correctly.

If you decide to boost content from other creators or parties, make sure to get permission and give credit.  

3. ESPN

ESPN has 36 million followers on TikTok and shares a variety of sports related content. 

What We Like: ESPN posts TikTok videos multiple times a day, making it easy for popular videos to get buried in its grid. To combat this, ESPN uses TikTok’s playlist feature and created a playlist of their highest-performing videos. 

Brands should consider using the playlist feature to make its page easier to navigate and to keep popular videos at the top of the grid.

4. The NBA

Unlike its Instagram channel, which focuses purely on basketball games and highlights, the NBA’s TikTok posts show a lighter side of the organization.

For example, they’ll often post videos of players working out to music, dancing on the court, or answering fan questions.

In this video, Steph Curry of the Golden State Warriors busts a move from the sidelines after his teammate scores:

And check out this funny montage of Chris Bosh photo-bombing his teammates (including LeBron James) throughout his career:

Making your brand feel more personal can have a great effect on TikTok. For example, if your restaurant’s TikTok account posts funny videos of waiters dancing, viewers might think the restaurant has pleasant and happy staff.

This might make them want to eat there because they can picture themselves having a fun dining experience.

What we like:

While you might expect the NBA to focus more seriously on stats and games, it uses the app to lighten up the branding and make its athletes look more relatable.

While the videos still promote basketball, they also fit with other funny posts on TikTok feeds.

5. Netflix

Netflix’s TikTok has 34 million followers, and it’s easy to see why. The account posts trailers for upcoming projects and the most compelling and hilarious clips from its current series.

What We Like:

Sharing clips of upcoming projects or montages of fans’ favorite moments from a series is a great way for Netflix to generate buzz for its shows and films. However, what really makes the brand stand out on TikTok are its more creative videos.

Take the video below as an example. To promote one its latest rom-coms, A Tourist Guide to Love, Netflix posted a video called “5 Things I Got My Co-Star to do in Vietnam.”

The film was shot in Vietnam, and the video uploaded to TikTok shows its leading man, Scotty Ly, hanging out with co-star Rachel Leigh Cook as the duo tries different activities around the country. 

A takeaway for brands should be to find creative and innovative ways to promote a product or service. Ask yourself, what makes your product special and how can you capitalize on that? 

TikTok Brands with the Highest Engagement

The following brands are excellent at creating TikTok posts that generate engagement. Many of the videos posted by these brands get thousands, even millions, of likes and views. 

6. Fenty Beauty

One of the most popular types of content on TikTok is tutorials. Some brands lend themselves to this more than others, but a great example is Fenty Beauty, which uses TikTok to show makeup tutorials, wear-tests, and product launches.

What we like:

Tutorial-based videos can fit a variety of brands. For example, a clothing store can show how to style certain pieces of clothing. A hardware store can show how to build, restore, or paint something using its tools.

Even a gym can offer a demonstration on how to use different equipment.

Start by brainstorming all the ways someone could use your products or services. If you can break a task into steps that last no more than 60 seconds, it may make for a great TikTok video tutorial.

7. Dunkin’

Dunkin’ was one of the first brands to employ influencer marketing on the platform by partnering with TikTok megastar Charli D’Amelio.

Together, they launched new menu items at Dunkin and collaborated on several videos.

After posting content about the partnership, Dunkin saw a 57% spike in app downloads and a 20% sales boost for all cold brew coffees.

However, if you believe you need to partner with a famous TikToker for it to work, think again.

When it comes to influencer marketing, relevance is more important than reach.

Rather than partnering with an influencer based solely on vanity metrics (such as follower count), look for micro-influencers who have a niche audience that aligns with your own.

Research shows that influencers with less than 1,000 followers receive more engagement than their more popular counterparts.

What we like:

This example highlights the power of influencer marketing on TikTok. By partnering with influencers, Dunkin’ benefits from word-of-mouth marketing while building social proof.

8. Chipotle

Since joining TikTok in 2018, Chipotle has set the standard for how brands can grow their brand presence while engaging the TikTok community in a fun and authentic way.

Chipotle opts for a more casual vibe, often posting dance challenges and fan-made content, such as videos of people sharing their favorite Chipotle recipes and hacks.

Chipotle also showcases behind-the-scenes footage from real crew members in real Chipotle kitchens. Check out this “vlog style” video of a former Chipotle employee revisiting her job and interviewing her coworkers:

What we like:

If you need a creative way to spread brand awareness quickly, taking a note from Chipotle and sharing personable behind-the-scenes footage might be a great experiment.

Also, lean into your brand advocates who may be willing to share their experiences on social media.

9. Gymshark

Gymshark is one of the leading fitness brands on TikTok, reaching 2 million followers in only six months.

Gymshark caters to fitness fanatics by posting workout challenges, inspirational health journeys, and relatable fitness humor that makes the gym feel less intimidating.

Here’s one of those relatable fitness videos:

One of the brand’s most notable TikTok campaigns was the 66 Days: Change Your Life challenge, which highlights the fact that it takes 66 days to form a habit.

TikTokers submitted videos of their own workout journey in hopes of winning a Gymshark membership.

The campaign was an overwhelming success, with the hashtag #gymshark66 generating 193 million views.

What we like:

Gymshark leverages the power of challenges. Challenges are one of the biggest trends on TikTok, and innovative brands are using them to fast-track their growth and connect with millions of users on the app.

Consider creating your own challenge or putting a unique spin on an already existing one.

10. The Washington Post

The Washington Post was one of TikTok’s earliest brand adopters. Those who haven’t seen their videos might be anticipating investigative or serious content.

Surprisingly, the newspaper actually uses its account to post comedic skits about the latest breaking news.

These videos fit in perfectly with the platform because they’re funny, timely, and embrace some of TikTok’s weirdest special effects.

Check out this skit about Delta Airlines’ PR department struggling to write a press release about the COVID-19 delta variant:

The Washington Post displays how brands can succeed on TikTok by talking directly to its specific audience — young viewers who want to laugh.

The Post’s comedic approach can also attract young readers who want to follow the news but used to worry that content from a newspaper would be too advanced or out of touch for them.

What we like:

Despite its reputation for “serious journalism,” the Washington Post did not shy away from TikTok.

If your brand is in publishing, academia, or similar industries, testing out a video strategy that shows off your lighter side could be an interesting experiment.

It might make your content and brand feel less intimidating and help you gain attention from newer audiences.

11. San Diego Zoo

Everyone loves a cute animal video. The San Diego Zoo’s TikTok account pleasantly takes advantage of this well-known fact.

The zoo’s strategy is simple: Post videos of cute animals with fun music. And with over 2 million fans, it seems to be working. How could anyone not want to follow them after seeing this video of an adorable red panda?

If that cuteness wasn’t enough, the zoo has also dueted with other animal-friendly accounts, like the Monterey Aquarium:

What we like:

This is a great example of how two similar brands can cross-promote using TikTok features. Because of the zoo’s tagging strategy, this video might be seen by fans of the aquarium and the zoo.

This way, zoo followers might gain more interest in the aquarium and vice versa.

12. Duolingo

TikTok is known for its quirky “unhinged” content, and Duolingo has effectively carved out a space in this landscape.

The brand continues to go viral for its funny, trendy, and often chaotic videos featuring its mascot, Duo the owl. Duo can be seen dancing to popular audio, adding sassy commentary to pop culture news, and jumping on the latest trends.

Duo’s antics have successfully humanized the brand and epitomizes their witty brand voice — which also comes in handy when responding to TikTok comments.

What we like:

Your brand voice shapes every interaction you have online — from the videos you create to how you respond to comments. Duolingo has molded a strong brand voice which it uses to tell memorable and entertaining stories.

13. Crocs

While the love-hate relationship with crocs is very real, it’s all love for the brand on TikTok. Its winning strategy includes original music, brand-specific hashtags (like #CrocTok), and colorful, entertaining content.

That said, Crocs really shines at poking fun of itself and the perceived “ugliness” of their shoes. They lean into this by posting outfit of the day (OOTD) videos and tutorials on how to style their shoes with accessories and a great sense of humor.

What we like:

No one likes a brand that takes itself too seriously. At the end of the day, your buyers are people — not robots with credit cards.

Humility and humor are two ingredients that can humanize your brand, cut through the noise, and build a connection with your audience.

14. Scrub Daddy

Scrub Daddy is a cleaning product company who somehow makes videos about a sponge entertaining. The company has over 3 million followers on TikTok and its videos frequently garner around 10,000 to 150,000 likes on the platform. 

The key to the brand’s success on TikTok is humor and its knack for incorporating its products into different viral TikTok trends.

For example, there is a popular trends on TikTok where users incorporate a dancing John Cena into a background with a caption explaining why he’s dancing.

Scrub Daddy used the trend to share how happy the brand is when someone switches to their product.  

What We Like:

Scrub Daddy keeps a consistent pulse on the latest TikTok trends and challenges, keeping their content relevant and fresh. 

15. Heider Real Estate

Heider Real Estate showcases homes for sale in the DC, Maryland, and Virginia region. The company’s videos get thousands of views and include gorgeous edits the homes interiors and exteriors. 

What We Like:

Heider Real Estate has a distinct style when it comes to its videos. While each home is unique, every video includes catchy, atmospheric music and a variety of wide shots, close ups, and speedy walkthroughs.

The biggest takeaway from this account is that brands should craft a unique style of video editing that is consistent in every post. 

16. Squishmallows

Squishmallows ar brand of plush toys that have become very popular in the last few years. While its TikTok platform only has a little over 300,000 followers, many of its videos have gotten as many as 500,000 likes.

What We Like:

Like Scrub Daddy, Squishmallow finds success by using popular sounds, music, and trends that have traction on the app.  

17. Teen Vogue

Teen Vogue’s TikTok content mostly consists of exclusive interviews and funny moments with stars from popular shows and films. Below is a quirky Teen Vogue interivew featuring the cast of Netflix’s Bridgerton.

What We Like:

While you may not be able to feature celebrities in your content, there is something else Teen Vogue does that you may be able to take inspiration from. 

Teen Vogue often posts content that dives into social issues that are important to its viewers. This is important because TikTok is popular among the younger generation like Gen Z, which is known as the socially conscious generation. 

If possible, you may want to find ways to create content that shows your brand deeply cares about the same issues as its target audience. This will help establish trust and retain interest. 

18. GoPro

GoPro keeps it’s 2.6 million TikTok followers engaged by showing amazing action videos shot with the company’s signature cameras. The videos are short, show shots from creative angles, and are filmed by consumers doing incredible stunts.

What We Like:

GoPro shows their products in use during eye-catching moments such as skydiving, deep sea adventures, and more. If your product or service has a cool or unique feature, create TikToks that showcase that feature.

19. e.l.f.

e.l.f. Cosmetics’ TikTok, called elfyeah, features a mix of tutorials, comedic videos, and celebrity interviews all tied to its products. 

What We Like:

Similar to ESPN, e.l.f. posts a lot of content daily. So, to make its TikTok easier to navigate, the brand sorts their videos into playlists. So if your brand posts a variety of content daily, make things easier for your followers by using TikTok’s playlist feature. 

20. Levi’s

Some of the most popular content on Levi’s TikTok is its educational content. For example, the video below briefly shows how Levi’s jeans are “ripped” for aesthetic purposes. 

What We Like:

Levi’s provides its 1.1. million TiKTok followers insight into its brand via education videos like the one below. Viewers love to learn, and your brand could also benefit from posting education content that relevant to your consumers.

21. Marvel

Marvel’s most popular content on its TikTok is typically behind-the-scenes video of the Marvel office or productions.

What We Like:

Marvel’s TikTok humanizes the brand by showing behind-scenes-footage of Marvel stars, directors, studio, and productions. 

Most Creative Brands on TikTok

22. Planet Money

Planet Money is a podcast by the National Public Radio (NPR) with the tagline — “The economy explained.”

It’s hard to imagine a brand covering such a serious (and complex) topic on a platform that’s synonymous with silly, snackable content. But Planet Money manages to infuse educational videos with an entertaining spin.

From inflation to rent control, no topic is too challenging for Planet Money to chip away at in an innovative and humorous way. Don’t believe me?

Just take a look at this skit explaining how banks make billions from overdraft fees, which starts with a man trying to buy a burrito:

What we like:

If you feel your brand is too “serious” for TikTok, take a note from Planet Money and approach your brand — or your content — from a different angle.

You may find that adding a dash of humor is just what you need to skyrocket on the platform.

23. Taco Bell

Taco Bell finds creative ways to apply trending TikTok sounds and challenges to its brand. It also has a spokesperson who humanizes the brand by making funny skits.

What We Like: Absurd humor does well on TikTok because it appeals ot a younger generation of consumers. If you’re looking to attract younger consumers, take a page from Taco Bell and create content that is absurdly funny.

24. We’re Not Really Strangers 

We’re Not Really Strangers is a TikTok promoting a card game that taps into players’ emotions. It’s TikTok gets creative by posting heartfelt messages and telling TikTok users to tag or sent the content to the purpose it reminds them of. 

What We Like: We’re Not Really Strangers found a creative way to get viewers to share it’s content by posting relatable videos and urging viewers to share or tag someone. 

25. Ryanair

Ryanair is an airline that really leans into comedy on TikTok, starting with its bio — “Catch flights, not feelings.”

Like many TikTok brands on this list, Ryanair’s humor stems from finding hilarious ways to incorporate trending sounds and memes into its content. 

What We Like: 

Ryanair keeps track of TikTok trends and creatively uses them to connect with its audience. If you’re running out of fresh ideas, surf through TikTok and see what sounds or hashtags are trending.  

26. Crunchyroll

Crunchyroll is an anime streaming and distribution company, and its TikTok includes clips of popular anime and interviews with famous director and writers.

However, Crunchyroll’s most interesting content takes viewers behind-the-scenes of how popular series are animated. Take a look at the video below showing the animating process of Dr. Stone. 

What We Like:

Crunchyroll gives an inside look into how its followers favorite shows are made. If you have a product or service that is popular among your consumers, create a video showing how it’s done.

27. NASCAR

NASCAR posts highlights from races but viewers seem to really enjoy when the racing franchise makes nods to its followers. For example, the below shows the company knows how the majority of its followers feel about a specific racer. 

What We Like:

NASCAR acknowledges its followers, creating fun inside jokes and content that fosters community. 

TikTok Marketing Tips

While it might be challenging to get your content to go viral like the bigger brands, TikTok could be a great tool for getting in sync with younger audiences.

If you think TikTok might be part of your marketing strategy soon or in the future, now would be a great time to get ahead of your competitors by downloading the app and investigating what similar brands or potential audiences are doing there.

If you’re raring to go on a TikTok strategy, here are a few tips and takeaways that we’ve gained from looking at the brands that have already done well on the app.

• Show a different side of your company. The app is a hub for creativity and humor. Embracing a more personal tone or a behind-the-scenes approach could make your company appear more relatable or trustworthy to potential customers.
• Don’t be afraid to experiment. Unlike platforms like Facebook and LinkedIn, there aren’t as many norms, best practices, or rules about what works and what doesn’t. If you think something might be interesting or funny, try it and see if it gets any likes, comments, or shares.
• Engage with your audience. Between challenges, duets, likes, comments, and shares, there are plenty of ways to engage with other TikTok users — even if you don’t know them. Try to come up with videos, challenges, or duets that aim to interact with others. As with other platforms, the more you engage with people, the more your fan base could grow.
• Don’t shy away from marketing your products, but make sure you do it in a creative way. Try your hand at tutorials, demonstrations, and how-to content that showcase the best parts of your products or services.
• Tap into the power of word-of-mouth marketing with influencers. But remember that relevance is more important than reach, so partner with niche micro-influencers who share a similar audience.

For brands, joining TikTok offers an opportunity to reach younger audiences and increase brand awareness in a highly playful environment.

But succeeding on the platform relies on creating exciting content — so prepare to put your creative hat on and experiment with new formats.

Editor’s note: This post was originally published in September 2019 and has been updated for comprehensiveness.

 

The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer.

In this article, we’re going to dive into what it takes to become an influencer and the steps you need to take to find success. First, let’s define an influencer.

What is an influencer?

How to Become an Influencer for a Brand

1. Find your niche.

2. Choose your platform.

3. Create a content strategy.

4. Distribute your content.

5. Start a website.

6. Stay updated.

7. Be yourself.

8. Engage with your audience.

9. Network with other influencers.

10. Create a media kit and pitch yourself to brands.

11. Be consistent.

12. Track your progress.

How to Become an Influencer on Social Media

1. Build an online community around your content.

2. Repurpose content as necessary.

3. Always be willing to learn and be open to new platforms.

 

What is an influencer?

An influencer is a person with the ability to influence consumers to purchase a service or product by promoting, recommending, or using them on social media.

For example, Jackie Aina is a beauty and makeup influencer who has collaborated with and promoted brands such as e.l.f. Cosmetics, Too Faced, Milk Makeup, and more.

Image Source

How to Become an Influencer for a Brand

If you want to become an influencer who works with brands, here’s what you need to do to reach your goal.

1. Find your niche.

First, figure out what you’re passionate about. Is it fashion, tech, entertainment, health, or something else? From there, carve out a niche within your passion to set yourself apart from other influencers.

For example, if you want to be a fashion influencer, you might decide your niche is thrift store fashion, DIY fashion, or stylish outfits on a budget. If you need help finding your niche, determine who your target audience is first.

To determine your target audience, consider your ideal consumer’s wants, needs, challenges, and goals. Then use that information to create a buyer persona to find the right niche to tap into your target audience or use HubSpot’s Buyer Persona Generation Tool.

2. Choose your platform.

Once you know your target audience, you must choose a platform (or platforms) to reach them. Instagram is one of the most popular platforms for influencers and brands, and it’s easy to see why.

According to our social media trends survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators.

Furthermore, most marketers surveyed (30%) said Instagram is the platform they get the most significant ROI when working with influencers and creators. However, that doesn’t mean Instagram is the right choice for everyone — mainly if your ideal audience doesn’t spend much time on that platform.

For example, if you’re an influencer whose niche has to do with video games, Twitch might be the better platform. Video game fans often tune into Twitch to watch content creators play their favorite games or to stream their playthroughs.

If your audience is mostly Gen Z, you’ll likely want to consider TikTok as your platform of choice.

You should also research other influencers in your niche to see what platforms they leverage the most. For example, style influencers are primarily on Instagram or Pinterest. Entertainment influencers may mostly be on TikTok or YouTube.

Once you know which platform your audience and fellow influencers frequent the most, you can select the right social media platform to post your content.

3. Create a content strategy.

The format and quality of your content will make or break your chances of successfully building yourself as an influencer. Decide on the format you’ll use when creating your content.

The format should be feasible on the platform you choose to leverage, and it should be a format that allows you to deliver valuable information while showcasing your unique personality.

An effective content strategy will give your audience a proper balance of informative content and personal content. Remember, relatability and authenticity are the reasons people trust influencers.

In fact, 72% of TikTok users find “normal creators” more interesting than celebrities, according to the platform.

To find the perfect balance of content for your strategy, use the 5-3-2 principle. With the 5-3-2 principle, five out of every ten posts would be curated content from a source relevant to your audience.

Three posts should be content you’ve created pertinent to your audience, and two posts would be personal posts about yourself to humanize your online presence.

You’re probably wondering, “How will this help me become an influencer if half of the content I publish is curated?”

For starters, influencers are known for being able to provide valuable content to their audience. That includes sharing content written by others that they believe their followers will find helpful.

Sharing content published by other influencers in your niche will help you slowly get their attention. As a result, it will be much easier to reach out to them and ask them to do the same for you later on.

When it comes to the quality of your content, you should invest in equipment such as mics, cameras, and lighting to give your audience gorgeous content that will keep them coming back for more.

Pro Tip: Smartphones have excellent cameras these days, so you can use your phone to record your content if you’re not ready to invest in an expensive camera. Just make sure to use the front-facing camera for the best image.

4. Distribute your content.

No matter how great your content is, if you’re not getting people to see it and engage with it, it’s not exactly practical.

That said, it’s essential that you carefully plan out when you’ll be publishing and distributing your content on social media.

The best time to post content on social media hugely depends on which social media channel you choose. This infographic provides a detailed breakdown of the best days and times to distribute content for each popular social media network.

It’s just as critical to know how to post your content on social media. While each social media channel has its own rules and guidelines, here are some general best practices that are applicable regardless of which social media channel you use.

5. Start a website.

Whether you leverage YouTube, TikTok, Pinterest, or some other social media platform — you should always have your website as an influencer.

Websites are great for SEO because they allow you a space to create evergreen content with keywords that are optimized to get you at the top of SERPs.

You can create content around themes and keywords your audience is searching for, allowing them to flock to your website.

Furthermore, a website is an excellent avenue for consumers to engage directly with and buy products from you. It also allows brands and advertisers to learn more about you and your content and reach out to you for opportunities.

Finally, securing a long-term home base is the most important reason to have a website. Social media platforms change constantly. An app that’s popular today can lose users to tomorrow.

Even worse, a platform can completely shut down, taking all your content with it.

A website that houses your business information, content, links, and points of contact will help you stay relevant and grow as an influencer for years to come.

6. Stay updated.

As an influencer, staying tuned into the latest trends and buzzy topics is essential.

So, follow other creators in your niche on social media, keep an eye out for trending hashtags and challenges, and know what keywords your audience is searching online.

You also need to remember that social media platforms will often change their policies, algorithms, and posting terms — so stay updated to avoid your account becoming irrelevant or, worse, deleted.

Most importantly, you’ll need to familiarize yourself with Federal Trade Commission’s (FTC) guidelines and policies, especially if you’re going to be collaborating with brands to promote their products and services on your social media accounts.

7. Be yourself.

Remember, authenticity is key to being a successful influencer. Almost 70% of marketers say “authenticity and transparency” are crucial to successful influencer marketing, according to Econsultancy.

Moreover, 61% of consumers prefer influencers who create authentic, engaging content.

The best way to be authentic is to be yourself. While your content should be quality, you yourself don’t have to be flawless to be an influencer.

If your house cat walks into your shot, or you laugh as a car blasting music drives by as you’re recording — it’s okay!

Don’t be afraid to be silly on camera or show off your sense of humor — consumers love influencers because they’re more relatable and “real” than celebrities or companies.

8. Engage with your audience.

When your followers leave a question or comment on your posts, take the time to acknowledge and respond to them. That can make them feel valued and that you sincerely want to help them. It will also help you develop a relationship with them.

Of course, not all of the comments and questions will be positive. As an influencer, expect that you’ll have your fair share of negative comments and criticisms. Make it a point to keep your cool and address them professionally.

9. Network with other influencers.

Collaborate with other influencers in your niche to expand your audience and grow your network. You can find potential collaborators through social media, online communities, or by attending conventions and vents.

Having business cards to pass to potential collaborators also doesn’t hurt.

10. Create a media kit and pitch yourself to brands.

A media kit is an influencer version of a resume or portfolio. An influencer media kit contains information about your work, successes, audience size, and why brands should work with you.

Every influencer should have a media kit to email to marketing professionals, brand representatives, and agencies to find work.

The kit’s design is just as important as its content because you’ll want a design showcasing your personality because personality is key.

Media kits also make you look more professional. Many people step into influencing and content creation as a hobby. Having a media kit shows companies you are not a hobbyist and are serious about your work.

Your kit should include the following:

• Your photo
• A short bio
• Your social media channels, along with your follower count on each platform
• Engagement rate
• Audience demographics
• Website link
• Information about past work and collaborations

You can design a media kit using Canva or purchase media kit templates from Etsy. You can also download media kit templates from HubSpot by clicking here.

11. Be consistent.

Your followers need to be able to consistently count on you to deliver quality content. If you don’t, they’ll eventually stop following you or at least paying attention to you.

Scheduling your posts using a social automation tool like eClincher or HubSpot’s social publishing tools can help ensure you stay consistent with your posts.

Instead of manually publishing on each of your social media profiles, these tools allow you to create, upload, and schedule posts in batches.

12. Track your progress.

This step is crucial, especially if you’re looking to collaborate with brands for their influencer marketing campaigns, since this is one of the things brands look for in an influencer to partner with.

Most social media channels give you insights and analytics to monitor your progress — things like demographics, reach, and engagement rate that will show how quickly (or slowly) you’re building your audience.

It will also shed light on which content formats get the highest engagement rates so that you can create more.

How to Become an Influencer on Social Media

The steps above are all applicable to becoming a social media influencer. Some additional tips to keep in mind are:

1. Build an online community around your content.

Building trust with your audience is critical to your success as an influencer. One way to build trust is to build a community around your content.

Create a space where your audience can ask questions, engage with your content, and find others who enjoy your work or niche.

Some influencers start communities on Discord, Reddit, or other platforms to speak candidly with their followers. You can also host live Q&As or start your own hashtag for your followers to use to connect.

2. Repurpose content as necessary.

Fresh and interesting content should always be the priority when influencing, but sometimes it helps to repurpose content.

Repurposing content is especially helpful when you’re pressed for time, lacking fresh ideas, or just need to post something to keep on schedule.

You can also repurpose content to give your posts a second life on other platforms. If you have an Instagram Reel that performed well but could use more eyes on it — repost it to TikTok or YouTube Shorts.

For more ways to repurpose content, click here.

3. Always be willing to learn and be open to new platforms.

As I mentioned earlier, social media platforms often fall in and out of favor with audiences, so always be ready to pivot when a platform is losing steam.

Keep an eye out for up-and-coming social channels, and always keep a pulse on where your audience is tuning in.

Ultimately, to be a successful influencers you need to be authentic, organized, flexible, and willing to adjust to evolving trends.

And of course, you need to create quality content that shows brands and your followers that you are serious about your work. Now that you know the steps you need to take, you’re ready to dive into the influencer market.

We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression.

Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression.

It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters but in email interactions as well. The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customer

When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of standout welcome emails from brands big and small.

Pro Tip: Use HubSpot’s free email marketing software to easily create a high-quality welcome email sequence like the ones featured below.

Each example below showcases different tactics and strategies for engaging new email subscribers. Let’s dive in.

The Components of an Impressive Welcome Email

One factor that really impacts the customer onboarding process is the welcome email. While there’s no one-size-fits-all format, there are several key components that can help your email stand out from the crowd and connect with your intended audience. These include:

1. Compelling Subject Lines

Making sure recipients actually open your emails is the first step in making a good impression. Subject lines are critical, so opt for short and straight to the point subjects that state clearly what you’re sending, who it’s from, and why it matters to potential customers.

2. Content Recommendations

While the main purpose of welcome emails is to introduce your brand, it’s also critical to add value by providing the next steps for interested customers. A good place to start is by offering links to the great content on your website that will give your customers more context if they’re curious about what you do and how you do it.

3. Custom Offers

Personalization can help your welcome emails stand out from the pack. Customized introductory offers on products are something consumers often want. If you base these offers on the information they’ve provided or data available to the public through social platforms, welcome emails can help drive ongoing interest.

4. Clear Opt-Out Options

It’s also important to offer a clear way out if users aren’t interested. Make sure all your welcome emails contain “unsubscribe” options that allow customers to select how much (or how little) contact they want from you going forward. If there’s one thing that sours a budding business relationship, it’s the incessant emails that aren’t easy to stop. Always give customers a way to opt out.

Examples of Standout Welcome Emails

So what does a great welcome email look like? We’ve collected some standout welcome message series examples that include confirmation messages, thank you emails, and offer templates to help you with your customer onboarding process from start to finish — and make a great impression along the way.

1. Food52

Type of Welcome: Confirmation

Sometimes the tiniest of elements in a welcome email can speak volumes about a brand. And when it comes to Food52’s welcome email, the preview text at the top of the email, “We brought snacks,” definitely accomplishes this.

Also known as a pre-header or snippet text, the preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone’s inbox. So when you see Food52’s welcome email in your inbox, you get a taste of their brand’s personality before you even open it.

Food52’s welcome email also does a good job of building trust by putting a face (make that two faces) to their name. As soon as you open the email, you see a photograph and message from the company’s founders.

2. Monday.com

Type of Welcome: Video

From the subject line, down to the conversational tone in the email body, the image of a welcome email above keeps it friendly and simple, so the focus stays on the introductory video inside.

Monday.com is a task management tool for teams and businesses, and the welcome email you get when you sign up makes you feel like a CEO, because Roy Man is speaking directly to you. The email even personalizes the opening greeting by using the recipient’s first name, and this is well known for increasing email click-through rates (especially if the name is in the subject line).

The more you can make your email sound like a one-on-one conversation between you and your subscriber, the better. If you have just so many details that you need to inform your new customer about, follow Monday.com’s lead and embed them on a video, rather than spelling them all out on the email itself.

3. Kate Spade

Type of Welcome: Thank You

Let’s face it, the internet-using public is constantly bombarded with prompts to sign up for and subscribe to all sorts of email communications. So as a brand, when someone takes the time to sift through all the chaos to intentionally sign up for your email communications, it’s a big deal.

To acknowledge how grateful they are to the folks who actually take their time to subscribe, Kate Spade uses a simple but effective tactic with their welcome emails. They say “Thank You” in big, bold lettering. By placing that “Thank You” note on an envelope, Kate Spade recreates the feeling of receiving an actual thank you letter via mail. (The 15% off discount code doesn’t hurt either.)

4. Lyft

Type of Welcome: New Customers

If there’s an ideal “attitude” that welcome emails should give off, Lyft has it. The company’s simple but vibrant welcome email focuses entirely on the look and feel of the app, delivering a design that’s as warm and smooth as the lifts that Lyft wants to give you.

At the same time, the email’s branded pink call-to-action draws your eyes toward the center of the page to “Take a Ride”, an inviting language that doesn’t make you feel pressured as a new user.

5. Munk Pank

Type of Welcome: About Us

The Munk Pank’s welcome email is the story of why the company was founded. This is a healthy snack store founded by a husband and wife. In their welcome email, they mention that they started the company because they never seemed to find nutritious snacks to keep them energized and on the go.

This is an excellent version of a welcome email because they let their customers know they can relate to the problems they’re facing and they’ve been there. This helps in building trust and relatability; it also gives customers a peek into what they should expect from their products.

The email ends by sharing the company’s mission to help them live a healthy lifestyle. This welcome email lets subscribers know that they’re joining a tribe that is concerned about their healthy eating and lifestyle; a mission that goes beyond snacks.

6. Who Gives a Crap

Type of Welcome: Product Story

Who Gives a Crap is an organization that sells organic toilet paper, and they’re passionate about it. Their welcome email is equally fun and informative. They state all the reasons why you should opt for organic and eco-friendly products. Then, they sweeten the pot (pun intended) by noting that they donate 50% of their profits to global sanitation projects.

The email reminds the buyer that they still get the toilet paper at the same price they do in the supermarket. They also have a compelling call to action in their welcome email that offers 10% off of their products for people who subscribe to their email list. The company added its “Shop Now” button for convenience, so if readers are convinced to buy, they can do so in one click.

7. SAXX Underwear

Type of Welcome: Free Gift or Offer

SAXX Underwear specializes in men’s underwear, and their welcome email is very catchy and creative. Their subject line “Welcome to you and your balls” is just a taste of how they use a humorous and relatable tone to connect with their audience.

Their welcome email is visual, too. They demonstrate their comfort guarantee with images of models wearing their boxers.

The welcome email also gives a 10% off code for first-time buyers and directs them to their store. Besides the offer, they present their refund policy boldly to offer reassurance for prospects who may be unsure. These gestures help to build trust with their new subscribers and encourage them to buy from them.

What really stands out in the SAXX Underwear welcome email is the tone of the copy and the careful yet bold and catchy choice of words.

8. InVision

Type of Welcome: Free Trial

When you sign up for InVision’s free prototyping app, the welcome email makes it very clear what your next step should be.

To guide people on how to use InVision’s app, the company’s welcome email doesn’t simply list out what you need to do to get started. Instead, it shows you what you need to do with a series of quick videos. Given the visual, interactive nature of the product, this makes a lot of sense.

9. Drift

Type of Welcome: Confirmation

No fancy design work. No videos. No photos. The welcome email Drift sends out after signing up for their newsletter is a lesson in minimalism.

The email opens with a bit of candid commentary on the email itself. “Most people have really long welcome email sequences after you get on their email list,” Dave from Drift writes, before continuing: “Good news: we aren’t most people.” What follows is simply a bulleted list of the company’s most popular blog posts. And the only mention of the product comes in a brief postscript at the very end.

If you’re trying to craft a welcome email that’s non-interruptive, and laser-focused on adding value instead of fluff, this is a great example to follow.

10. Inbound

Type of Welcome: Event Signup

Inbound attracts business professionals from all over the world. So, it’s fitting that its event confirmation email is simple and easy to follow, with useful links for event information, help, and accessibility.

Keep scrolling and you’ll see even more useful additions, like:

• Links to add the event to your calendar
• Social media sharing buttons
• Directions through Google Maps

This all-in-one approach to event welcomes makes sure that even if people who wish to attend only see one email, that email will include everything they need.

11. Creative Capital

Type of Welcome: New Donor

Nonprofit marketing can be a challenge, but this email sheds light on endless possibilities. In this welcome email, donors to Creative Capital get a healthy dose of inspiration.

The email begins with a striking GIF that combines the work of supported artists with bright thank you messages. It continues with a poetic message about the types of artists the org supports. This is a chance to inspire every donor. It reminds them who their donation is supporting and why that action has massive value.

12. Baltic Born

Type of Welcome: Customer Loyalty

Frequent shoppers can end up in more loyalty programs than they can count, so it’s important for these welcome emails to stand out and show off a big offer.

From the start, this email focuses on concrete rewards. Then, it gives a clear explanation of Baltic Born’s reward system. It continues with a button that compels the recipient to get more points.

And the monochromatic design is attractive, but not distracting or overwhelming, making it easy to read on mobile devices.

13. PepTalkHer

Type of Welcome: Confirmation

While many subscribers click submit to solve a problem, positivity is key in a welcome email. This org supports women on their path to wage equality. It could be tempting for this email to start with emotionally-charged language or statistics that show how big a problem the gender pay gap is.

Instead, PepTalkHer shows its understanding of its target audience. This email centers on the support, value, and overall awesomeness of this community. It also adds useful links to social media and website channels. This helps jump start each signup’s journey.

14. Third Love

Type of Welcome: Discount Code

As generative AI runs to the forefront of email marketing strategy, personalization is more important than ever before.

This email grabs subscribers with a personalized offer. The customer experience begins with a well-designed online quiz. Then, the results of that quiz are woven into a useful and personal email that includes size and product recommendations, along with a discount offer.

The writing style of this email is personal too, with a signoff that sounds both supportive and genuine.

15. Swipe Files

Type of Welcome: New Customers

There’s nothing quite like a personal welcome email to make an impression on new subscribers. It’s said that good writing is good thinking, and this welcome email is a great example of that idea. This message reads authentic, kind, and curious. It uses direct language, easy-to-read paragraphs, and simple calls-to-action. This shows every subscriber what they’re getting into with their subscription and leaves them excited for more.

16. Oui the People

Type of Welcome: Discount Code

Powerful graphics are another way to make a strong first impression. After signing up for skincare brand Oui the People’s mailing list, the welcome email that hits your inbox makes a gorgeous visual statement that shows the brand’s vision and personality. Then, it uses bold type to make a compelling offer.

The copy that follows not only matches but amplifies the vibe of the opening image. “Together, we’re going against the grain of traditional beauty to create (damned good) products that feel like they were designed just for you and all of your glorious complexity. Life-changing, not you-changing.” The one-two punch of graphics, CTA, and copy makes it tough not to engage with this welcome.

Welcome Email Templates

Need a little help in getting your welcome email efforts off the ground? We’ve got you covered with free welcome message templates to streamline the connection process.

Each template shows a different way you can welcome your customers. These examples make it simple to send a welcome email to meet your customer’s needs at their current spot in the customer journey.

About Us

An About Us welcome email introduces new subscribers to your company with a firsthand story. It gives you a chance to share who you are, what you do, and what you stand for. This helps you develop a relationship with your subscriber, which can help them feel more invested in your brand.

It’s also a chance to set expectations about the content or benefits you offer to your subscribers.

Product Story

Product story emails showcase your product or service and give you a chance to educate and inspire with your welcome. A product story welcome email doesn’t just have to be about how you created your product. It can tell stories about:

• The problem your product or service solves
• Product benefits
• The materials you use to make your product
• Key product features

This welcome email can help you expand brand awareness as well as improve customer engagement and conversions.

Video

Video welcomes are a quick and powerful way to connect with new customers, subscribers, or employees. You can feature the people, culture, or messaging that represent your brand in your video. Videos are also a great way to share:

• Product features and benefits
• Tutorials
• Promotions

Video welcome emails can help your business stand out from companies sending text-only email communication. They’re also a quick way to grab attention as you begin your relationship with a new contact.

Free Gift or Offer

Free gifts and welcome offers give new subscribers and customers a tempting reason to re-engage with your brand. They’re useful for creating urgency. These welcome emails are also a great way to highlight personalized offers for the latest addition to your email list.

A free offer or exclusive gift can improve customer retention and loyalty, as well as build anticipation for future offers.

Event Signup

An event signup welcome email is key to the event registration process. This one piece of communication:

• Confirms successful event registration
• Offers important event logistics
• Highlights speakers and other event details
• Prepares attendees for the event

This type of welcome email is also a first step to connecting with a customer. It builds trust and shows how they can benefit from further engagement.

Confirmation

Confirmation emails can sometimes feel cold or impersonal, so this is another email where it’s vital to add some welcome. A confirmation email assures your subscriber or buyer that they’ve successfully completed signup. It’s also a chance to share useful information to make them feel more comfortable about what comes next.

For example, you might want to add order details, shipping, or the day of the week your newsletter comes out. Personalizing this welcome email can go a long way to building trust with your subscribers.

Free Trial

Your welcome email for a free trial is important because it sets the tone for your relationship with each customer. It’s a chance to say thank you, offer extra help, and set expectations for your product.

This first email is also a chance to show users how to make the most of your product and point out features and benefits they might miss on their own.

This welcome email has a specific goal — to turn that free trial into a paying customer. With that in mind, it’s important to strike a balance. This email should point out tips, features, and details, but not overwhelm with too much information.

Thank You

Thank You welcome emails lead with gratitude to your subscribers and customers. Whether they’re signing up for your newsletter, RSVPing for an event, or making a purchase, this welcome email leads with the positive.

Welcome Email Template for New Customers

Your new customer welcome email often marks the beginning of the customer relationship. This email usually contains a lot of information. It might include order confirmation, product information, helpful tips, or a review request.

At the same time, it needs to set a tone that emphasizes the character and value of your brand and products. So, it needs to be welcoming, engaging, and encouraging.

Discount Code

Discount codes make great welcome emails. This is because they lead with something your subscriber wants. It encourages a purchase, but this email is also a chance to show appreciation, develop brand awareness, or boost new products.

To make the most of this type of welcome email, think about limited-time or occasion-specific offers. This adds urgency and gives you a chance to quickly boost your customer relationship.

Customer Loyalty

Some customers will get more than one welcome email from you, so it’s important to make your welcome email specific. One example — your customer loyalty program. When someone signs up to be an affiliate or joins an incentive program for your brand, they need a different kind of welcome.

As you draft this email, focus on personalized connection. Whether you’re offering thanks for their support, sharing sneak peeks, or giving exclusive offers, each customer needs to feel special.

Use surveys, interactive features, and integrations to collect feedback from current customers. Then, once your subscribers become loyal customers, you can use these tools to make your loyalty welcome email super personal.

New Donor

Each new donor has a major impact on your business’s future. So, the way that you welcome each donor is a key part of their experience.

This welcome email is a chance to offer thanks, review your company’s mission and vision, or ask for continued or deeper engagement. The donor welcome email is also a time to:

• Share inspirational stories
• Highlight the problems your organization is working to solve
• Offer recent data on the status of your work

Now that you’ve seen some great examples of welcome emails and templates, let’s dig into the process of writing a great email and catching customer attention.

1. Write a catchy subject line.

Research shows that while more than 90% of welcome emails are opened, just 23% of them are actually read. That means if your welcome email doesn’t catch the eye of your new customer, they may not know you sent it at all.

The best tool you can leverage to increase email open rates is the subject line. A catchy and actionable subject line can draw customers in and make them curious about your content.

When writing subject lines, be sure to include what your email is promoting and how it will benefit your customer. Remember to be concise, because the reader can only see a sentence or two in the preview. A good rule of thumb is that your subject line should give enough information to pique the reader’s interest, but not enough so that they need to open your email for the full details.

2. Restate your value proposition.

Although this may seem like an unnecessary step to take, it can actually offer some significant benefits.

The most obvious benefit is that it gives the customer some reassurance that they made the right decision signing up. It’s never a bad thing to remind customers why they created an account with you, and it clarifies exactly what they can expect to achieve with your product or service.

This also gives you the opportunity to clearly explain any ancillary services or features that you offer that could create more stickiness with your business. This is especially true if you have a complex solution with unique features that customers might not know about.

3. Show the next onboarding steps.

Now that you’ve reminded them why they signed up, get them fully set up with your product or service. Usually, there are steps that users must take after signing up to get the most out of the platform. Examples include:

• Completing their profile information
• Setting preferences
• Uploading necessary information (such as contacts into a CRM, profile picture for a social media profile, etc.)
• Upgrading their account or completing an order

4. Generate the “A-ha” moment.

This is one of the most important steps to take in a welcome email, and there’s a substantial and data-driven reason behind that. Former Facebook head of growth, Chamath Palihapitiya, discovered that if you can get a user to acquire seven friends within 10 days, they were much more likely to see Facebook’s “core value” and become a returning active user. This is known as an “a-ha moment,” in which the customer understands how they benefit from using your product or service.

The goal is to get the user to this aha moment as quickly as possible so your product sticks and the customer achieves success as soon as possible. This will produce a better overall customer experience and ultimately help your business grow.

To get this done, first identify your business’s “core value” and the obstacles or prerequisites customers must complete to receive this value. Then you can use your welcome email to guide new customers through these tasks.

5. Add helpful resources.

As mentioned in the previous step, you want the user to see the value immediately. But, customer success doesn’t stop there. Depending on the nature and complexity of your product, customers may need more help. For example, customers might need guidance on troubleshooting, utilizing advanced features, or getting the most value out of your core features.

It’s likely that you’ve already created help content addressing common questions from customers. Whether it’s tutorial videos, an FAQ page, or helpful blog posts containing best practices, this help content is essential to customer success. Why not include it in your welcome email? This gives them the tools they need upfront without forcing them to search for the information after a problem arises.

6. Provide customer service contact information.

The final step to setting your customers up for success is making sure that they know how to contact you. You can spend all the time in the world creating excellent help content, but you can’t foresee every possible problem that will arise for your customers.

Even if you could, customers are only human, and not all of them will be willing to pore through your help resources to find the answer to their questions. So it’s best to be forthright with customers on how they can get in touch with you for help.

Adding this contact information to your welcome email is a great way to lay the foundation of trust needed for building a relationship. It drives customer loyalty and reassures readers that you are available if they need you. Avoid sending customers on a treasure hunt just to find a way to ask you a simple question. This will lead to frustration and send them into the arms of your competitors.

7. Conclude with a call-to-action.

You should wrap up your welcome email with a call-to-action that entices customers to begin the onboarding process. After you’ve demonstrated your company’s values and explained how you’re going to help them achieve their goals, customers will be eager to get started. So, make things easier for them by providing a button at the end of the email that triggers the first step in the onboarding process.

Here’s one example of what this could look like.

Pro tip: To scale the process, you can use the steps above to create an AI prompt that will generate a first-draft welcome email in seconds.

Just plug your value props, next steps, and CTA into a tool like HubSpot’s Campaign Assistant to get started. You can even use the same prompts to create matching ad copy or landing page content.

Get Started with HubSpot’s Campaign Assistant

How to Write an Employee Onboarding Welcome Email

Welcome emails aren’t just for customers. The onboarding process has a huge impact on how the new employees feel about your company, so it’s important to give it the time and energy it deserves.

One of the important parts of this process is the onboarding welcome email. It has to match the company’s tone and outline all the expectations you have for the new employee. If this is your first time writing an onboarding email, you’ll find the following steps helpful.

Here are the steps to follow when writing an onboarding email.

1. Decide on the content of your onboarding email.

Before you start, it’s important that you are aware of the content of an onboarding welcome email.

The contents are going to vary based on the conditions. For example, an email onboarding remote employees is completely different from an onboarding email for an employee who will work onsite.

For an onsite employee, the onboarding email should include:

• Welcome events
• First-day schedule
• Arrival instructions
• How to access their workstation
• Break room details (where to warm lunch, get coffee, etc.)
• Dress code
• What they’re required to bring (passport, ID, social security work, or any other paperwork)
• Parking information
• Contact information

For a remote employee, the content may include:

• First-day schedule
• Contact information
• Signup details for collaboration tools
• Welcome video conference meeting (time to be held)

Again, you can change the content based on your company’s needs.

2. Decide on the tone you want to use in your email.

The next thing you need to decide on is the tone you want to use in your onboarding email. Do you consider your company friendly, casual, or super formal? Whatever your answer is, it should reflect on the tone of the onboarding email. This gives the employee an idea of the kind of workplace environment they should expect. It also sets the tone for how your new employee is expected to use when representing your brand.

3. Draft your onboarding email.

The next step is to draft your onboarding email. While the tone of your email might change to fit your needs, here is an example of a template you can use.

4. Edit your email.

After writing your email, make sure you edit it to make sure you include all the necessary details. You can also use tools like Grammarly for any grammatical errors. You can also have a colleague double-check the email. Remember to attach any necessary documents, links, or images as supplemental information.

5. Send or schedule the email.

Lastly, send the email or schedule it so it’s received in a timely manner. For example, you want to avoid sending an onboarding welcome email on Sunday evening, which may give the wrong impression.

This will allow the new Employee to be psychologically prepared and find the necessary documents.

Make a Great First Impression

Bottom line? Whether it’s in person, over the phone, or by email, first impressions matter. Your welcome email is often the first chance a prospective customer or contact has to see what your brand is all about and if you don’t stick the landing, they’ll likely go somewhere else.

Luckily, writing a great welcome email is simple. It’s not necessarily easy, but if you focus on what matters such as compelling subject lines, great content, personalized offers, and always, always a way to opt out, your first impression can help lay the groundwork for long-term relationships.

Editor’s note: This post was originally published in April 2016 and has been updated for comprehensiveness.

If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think.

But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go. However, understanding AI singularity, including its implications and potential outcomes, can help you stay ahead of the curve in an ever-changing profession.

So before we discuss AI singularity in modern-day terms, let’s talk about the original or blanket term — technological singularity.

Technological Singularity

Technological singularity is the idea that, at some point in the future, technology will become so advanced that it surpasses human intelligence and control, and was first coined in 1983 by the author Vernor Vinge.

So how can we visualize this concept with today’s AI technology? Let’s dive into it.

AI singularity involves the creation of an artificial intelligence that’s so advanced, it can continuously improve upon itself at a rate that’s faster than humans performing the same task. This rapid self-improvement leads to an intelligence explosion, with AI algorithms becoming more complex and powerful at an exponential rate, exceeding the cognitive capabilities of individuals.

While it sounds useful for technology to conduct tasks and operations that humans haven’t achieved, it could have far-reaching implications for how we approach AI and its applications.

AI Singularity Implications

Assuming AI singularity occurs, the implications for businesses and, generally, any technology company might be significant. AI entities that are more intelligent than humans could self-replicate and self-improve, resulting in a chain of increasingly more advanced AI machines.

That improvement and development of AI would cause a dramatic shift in the labor market. Machines could increasingly displace human workers, particularly those who have engaged in routine and manual labor, while the demand for more sophisticated high-tech skills would continue.

How Close Are We to AI Singularity?

There have been significant advances in technology, including machine learning algorithms that have shown promising results in problem-solving applications. However, given the complex and multifaceted nature of human intelligence, creating a fully autonomous AI entity that exceeds human intelligence still seems like a long-term goal.

However, futurist and computer scientist Ray Kurzweil has made predictions that singularity will approximately occur in 2045, while others speculate the tipping point is earlier than that.

Life After Singularity

It’s difficult to predict precisely what life will look like beyond the point of singularity. The risk is that implementing increasingly advanced AI machine learning could affect its actions and decisions, including those that could be unpredictable, poorly made, or even harmful to the world.

The benefits of singularity, however, cannot be overstated. AI singularity could play a significant role in helping to solve many of society’s most vital problems, and even alleviate some of the day-to-day pressures that come with a busy, productive working population.

But once again, we’ll only speculate as we continue to ingrain our lives and work with AI technology.

If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building.

If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help.

In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business. You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. Let’s dive in.

What are internal link-building tools?

The Benefits of Internal Link-Building Tools

11 Best Link Building Tools

So, why should you use internal link-building tools?

Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website.

Plus, your visitors can easily learn more and find related pages.

Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages.

Let’s say one of your pages is internally linked three times. And one is linked 100 times. That shows the type of content you post and points Google to the page you want to get the most views on because it’s the most important.

However, the process is usually very slow. Internal linking requires going back to old posts and linking to newer ones.

Many people just link old posts to newer posts, but it’s beneficial to point readers who land on an older post (because it has more SEO juice) to pages that aren’t as established.

With an internal link-building tool, you can automate this process. But there are more benefits than just saving time in your day. Let’s dive into some below.

The Benefits of Internal Link-Building Tools

Link-building can improve your website’s performance in search. Let’s start with the stats.

• Links are one of the top two criteria considered in Google’s page ranking algorithm.
• In five years, 92% of marketers believe that links will still be ranking criteria in Google algorithms.
• 13% of search experts say link building is the most valuable SEO tactic.
• 42% of SEO strategists spend equal time building internal and external links.

It’s clear that link-building impacts your site’s ranking. Here are five additional benefits of internal link building.

1. You can establish a relationship between related content on your website.

When Google crawls your site, it follows all the links on the page to figure out the relationship between various pages, posts, and other content. That way, Google will learn which pages on your site cover a similar subject matter.

Internal links will establish a relationship between related blog posts, alerting Google to the type of content you offer and building authority in your industry.

2. Linking helps orphaned content get discovered by Google.

Orphaned content includes web pages that have no internal links pointing to them. Without an internal link, Google can’t find and index the orphaned pages.

Although you might have a sitemap that lists the URL of your pages, search engines may take a long time to reach those pages without internal links.

This is especially true for large websites that take a lot of resources to crawl or newly created sites that don’t get visited by Google often.

3. You can increase link value for your newer content.

Link value is important with SEO. When you publish a page, it builds up “SEO juice” — meaning it gains credibility through page views, external links, etc.

Newer pages don’t have any of that, of course. By linking your posts internally on older pages, you’ll be able to increase the value of your new links.

You can increase the link value to your newer content using the SEO juice you’ve already built up with Google on older pages.

4. You can improve engagement metrics and the user experience.

You always want people to stay on your site, right? How do you do that? Pointing them to other related pages will help them learn more about you and why they should use your product or service.

It’s the “binging” content experience people have on TikTok and YouTube.

You want to create the same idea on your website. Not only does it help your site, but it’s also a better user experience — visitors use your resources, learn from an expert in the industry, and hopefully become a fan of your work.

They’ll then follow you, and you can build a relationship with them. That’s the best user experience you can have with a company.

5. Internal linking tells Google what keywords you want to rank for.

Internal links send a clear message to Google about what keywords you want to rank for. Anchor text is the text that links to a page ( this is anchor text). It’s highlighted, so when you click on it, it takes you to a new page.

The anchor text of an internal link should be a relevant keyword. The keyword should be a keyword you want the linked page to rank for. It sends a message about keywords and page associations to search engines.

Anchor text tells Google this page should rank for this keyword — giving your page more SEO juice, relevance, and a better chance at ranking for that keyword.

Phew, okay, we’ve learned a lot. Now, let’s help you get it done as quickly and efficiently as possible. Here’s our list of the best internal link-building tools you can use.

1. Link Whisper

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• Pricing: $77 annually for a single-site license; $117 annually for a 3-site license; $167 annually for a 10-site license
• Features: Google Search Console (GSC) integration, WordPress integration, finding orphan posts, intuitive internal link-building process, and reporting
• Support: Email support is available for all bundles
• Best for: Managing site-wide internal linking

This plugin crawls your entire site, indexes existing internal links, and creates a report to show you the link gaps you can fill.

The reporting feature shows how many posts were crawled, links found, internal links, orphaned posts, broken links, and 404 errors.

The tool will point you to posts that are related and not being linked to currently. It suggests anchor text and links. If you agree, all you have to do is click on a box to add the link.

It also finds orphaned posts (posts that have no incoming or outgoing internal links).

What we love: The combination of link automation and link customization is unmatched in the industry so far. Additionally, if you own several websites, Link Whisper can help you suggest internal linking strategies between those websites.

2. All in One SEO (AIOSEO)

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• Pricing: $49.60 annually for basic; $99.60 annually for plus; $199.60 annually for pro; $299.60 annually for elite
• Features: Link assistance, finding orphaned content, making internal link suggestions
• Support: Standard and priority support available
• Best for: WordPress sites

AIOSEO is a beginner-friendly WordPress plugin that helps you improve your SEO without any technical knowledge.

One of the features is a Link Assistant, which helps you build better internal links. This tool will provide a detailed link report to show you the number of internal links, outbound links, and affiliate links you have for each post and page.

Then, it shows you opportunities to improve your internal links. You can see the exact phrase and anchor text. All you have to do is click a button, and then it will add that internal link to your content.

What we love: AIOSEO will also help you find orphaned pages so you can add links to them to get them indexed faster and rank higher.

3. Internal Link Juicer

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• Pricing: Free for basic; $69.99 annually for pro; $249.99 for a lifetime license
• Features: Automatic link building, customize all links, varying anchor text, automatically opening links in a new tab
• Support: Email support
• Best for: WordPress, beginners, role-based editing, varying anchor text (very helpful so Google doesn’t ding you)

You don’t get the same level of control you might have with Link Whisper or AIOSEO, but Internal Link Juicer is a great option for beginners and advanced users. Plus, there is a free and paid version.

You select your keywords, and the software automatically builds links based on your content. You can also select pages that don’t need internal links.

The tool then gives you a report that allows you to track links, check best-performing ones, and replace broken links.

The Pro version takes automation to a whole new level. You have to choose the anchor keyword and the internal link associated with it.

However, one downside of this tool is that you can’t check your existing internal links. You can only build new automated ones. It also doesn’t integrate with GSC or handle broken internal links.

What we love: With the premium version, you can enable internal links between categories, customize internal links, and import focus keywords.

Plus, manual customization allows you to exclude some links and allow and restrict certain links within a category.

4. Yoast SEO

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• Pricing: $99 yearly
• Features: Internal linking is only available in the premium version, finding orphaned content, finding related posts
• Support: Yoast Academy, basic and premium support available
• Best for: Orphaned content

Yoast SEO focuses on increasing your chances to rank by supporting you in building a solid internal linking structure.

It identifies the best internal linking structure required to maximize on-page SEO — which helps improve your website crawling and navigation.

The best features include finding orphaned content, giving related post suggestions, and suggesting child/sibling post relationship links.

What we love: You can add a related links block below your posts and show related posts, pages, categories, and tags.

5. Yet Another Related Posts Plugin (YARPP)

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• Pricing: Free
• Features: Custom templates, customized algorithm
• Support: Professionally maintained and actively supported with regular updates
• Best for: Related posts links on WordPress

YARPP is the most popular and highest-rated related posts plugin for WordPress. This tool creates related post sections on your pages to introduce visitors to other relevant content.

It can help boost visitor engagement and time on site, helping your SEO.

You can show related pages, blog posts, media files, and even call-to-action (CTA) buttons. This way, your top pages don’t get buried underneath new ones.

The tool creates internal links to your most popular pages and/or posts so search engines can easily find your best pages.

What we love: YARPP comes with custom templates that you can match with your website design. Plus, it uses a customizable algorithm to determine which pages to show, considering your post titles, tags, categories, and more.

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6. Internal Link Finder

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• Pricing: Free and premium versions available
• Features: Internal link scoring, duplicating internal links, anchor text editing
• Support: Forum support
• Best for: Large sites

Internal Link Finder is an easy-to-use plugin to manage your internal link structure. This works on WordPress sites and helps you find internal link opportunities and manage your existing internal links page-by-page.

One of the best features is that it gives you a full breakdown of your internal linking score and lists areas for improvement.

What we love: Internal Link Finder can check if there are too many pages linking back to a target page with the same anchor, identify orphan pages, and find pages with no internal links. Plus, you can export the data to a spreadsheet.

7. Interlinks Manager

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• Pricing: $39 for a lifetime license; optional $12.75 to cover 12 months of customer support
• Features: Robust analytics, tracking clicks from visitors, link equity calculator
• Support: Paid support options
• Best for: Sites on a budget

Interlinks Manager works differently than almost every other tool we list in this article.

In addition to link suggestions based on keywords an algorithm picks up, you can define specific keywords inside each post. The tool will automatically add internal links to your post from other posts that contain the same keywords.

What we like: Interlinks Manager has a robust analytics feature that tracks clicks from visitors to internal links, so you know which are effective.

The tool lets you know statistics on how much “link juice” a given URL has, and you can also download the analytics into a spreadsheet.

When an internal link isn’t effective, you can adjust the anchor text or the positioning of your internal links.

The drawbacks are that the tool isn’t as intuitive and can’t identify orphan posts.

8. Rankmath

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• Pricing: $59 annually for pro; $199 annually for business; $499 annually for agency
• Features: Link suggestions, other SEO tools
• Support: 24/7 support
• Best for: Sites with a pillar/cluster structure

Blogs with a pillar/cluster post model have one pillar post (which broadly covers a topic) and several more detailed cluster posts (which address a specific keyword related to that topic in-depth).

Internal links power this site structure. Each cluster post links to the pillar page, building brand authority and link juice for your most important pages.

Rankmath is one of the best internal linking tools for sites using the Pillar/cluster model because you can define your pillar posts for each category on your blog.

Then, the tool will automatically make link suggestions to other posts in the same category.

What we like: You can build links by entering the keywords you want to use as anchor text.

9. SEO Press

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• Pricing: Free; $49 annually for pro; $99 annually for insights, $128 annually for bundle
• Features: Statistical weighting method link building, identifying rich anchor text
• Support: Support center, email support
• Best for: Statistical-based linking

SEO Press is a plugin for WordPress that uses statistical weighting to decide which keywords to link to for your internal link structure. The method calculates the importance of a keyword within a page compared to other articles and then suggests up to five internal links per post.

What we like: The SEO meta box can work with all page builders and identify rich anchor text.

10. Google Search Console (GSC)

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• Pricing: Free
• Features: Link reports, link errors, filtered search, downloadable CSV
• Support: Google support
• Best for: Finding orphan content

Google Search Console provides a link analysis report showing you your top linked pages (both internally and externally). The internal links will give you the number of internal links going to specific URLs.

However, it does not show anchor text and is only meant as a jumping-off point for building your internal links. You can download the report but will still need to add links to URLS manually.

What we love: This is great for finding orphan content. GSC shows you which URLs have zero internal links, so you can prioritize those and make it easier for search engines to find your posts.

11. Ahrefs

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• Pricing: $99 monthly for lite; $199 monthly for standard; $399 monthly for advanced; $999 monthly for Enterprise
• Features: Link analysis, link opportunities
• Support: Help center; Ahrefs Academy
• Best for: Link opportunities and analysis

Ahrefs is an all-in-one SEO tool with several features, including an internal link site audit with the Link Opportunities tool.

You can find out what top pages you’re internally linking to, plus get opportunity suggestions. The feature looks at the top 10 keywords that each page on your site is ranking for and then looks for mentions of those keywords on your website to give you internal link suggestions.

Note: You’ll still need to manually update the links, but you can export link opportunities quickly.

Getting Started

Internal linking is an important part of SEO, and until recently, it has been a manual process. With internal linking tools, you can boost your SEO in minutes by finding internal link suggestions and adding to your posts with one click.

There’s an obscure album by an equally obscure guitarist named Duck Baker called There’s Something for Everyone in America. That idea that “there’s something for everyone” doesn’t just apply to America — the concept is also relevant to niche blog topics.

 

Everyone has something that’s meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property.

Here, we’ll go over what you need to consider when choosing a blog topic and round up the most profitable blog niche ideas you can choose from.

Skip to:

• Choosing a Blog Niche
• Types of Blog Niches
• Blog Niche Ideas

What is a blog niche?

A blog niche is a specialized topic you’ll be focusing on when creating content. While it may feel like covering a broad topic may net more readers, your audience will get more out of the content you create if it’s narrowed down. Staying within your topic niche will enable you to create content that is most relevant to your audience’s needs and interests, which will help create a loyal following.

How to Choose Your Niche Blog Topic

So what should you blog about? How do you land on the topic that will resonate most with readers and keep you fulfilled in the long run? Well, first and foremost, you need to consider your areas of expertise.

Where are you an authority? What can you talk about comfortably and compellingly? If you write a blog in some niche you only halfway understand, readers won’t be receptive to it. They want to hear from an expert — someone who can demonstrate that they’re qualified to offer tips or trustworthy opinions. But it doesn’t end there.

Writing a blog is a personal pursuit, so you need to write about something that bears personal significance. What do you like to write about? There has to be some degree of joy and enthusiasm behind your blog.

It takes a lot of work to maintain a blog. It’s tough to keep that effort up if you don’t actually enjoy what you’re writing about. You have to start your blog under the assumption that it will take a while to get off the ground. Here are a few directions you can take when determining the type of blog you’d like to create:

• Subject: These blogs are based on subjects like pop culture or entertainment.
• Industry: These blogs focus on an industry like real estate or marketing.
• Audience: These blogs focus on a target audience like students or entrepreneurs.

You’re probably not going to be able to monetize your site or sell ad space immediately, so you need to be in it — in large part — for the love of the sport.

Your niche has to reflect your passion because you’ll probably be writing for the sake of writing for a while. Attracting an audience is neither easy nor a given. If you don’t care about your preferred topic, you’ll be less inclined to stick it out.

We’ve grouped over 100 blog niche ideas below by category to help you quickly find the right fit for your interests. 

Career

1. Career Advice

There’s always a market for professional guidance — particularly in uncertain times.

2. Learning Employable Skills

Job seekers can always use an edge on their competition. If you can offer the insight or resources to give them that leg up, you can find a solid audience.

3. Networking

Networking can be intimidating for the shy and introverted. There’s an art to doing it properly and building meaningful relationships. If you can demystify this process, your efforts will be rewarded.

4. Finding Your Dream Career

Career paths aren’t always linear. It may take several years and switching industries before individuals hone in on what they truly enjoy. Create content that helps others bring their career goals into focus.

5. Professional Social Media Tips

Business owners often look for advice on how to bolster and enhance their presence on social media. If you have some experience in this arena, you can likely find a solid readership.

Business

6. Entrepreneurship

It seems these days everyone has a side hustle or is thinking about starting one. Guide newbies through the process of creating their own businesses with entrepreneur content.

7. Running a Startup

Similarly to entrepreneurship, running a startup isn’t for the faint of heart. Help startups perform at their best with content that steers them clear of common pitfalls.

8. Securing Funding & Business Finance

One of the most challenging aspects of starting a business is securing funding. Your blog could create content on how to crowdfund or seek capital from established investors.

9. Hiring

The success of any business is tied to the people who work for it. Create content that helps companies recruit the best and brightest.

Marketing 

10. Copywriting

Good copy can make or break getting sales and attracting new customers. Whether email, website design copy, or advertising, marketers are always on the hunt for ways to improve.

11. Content Marketing

Help marketers create successful content marketing campaigns that will keep them coming back to you for more.

12. Social Media Marketing

Social media trends are always changing. Help your audience get the most out of their efforts and stay on top of trends.

Sales

13. Sales Hacks and Resources

Sales reps are always looking for more ways to convert new customers and maximize their efficiency. Offer your expertise and quality templates that help them make the sale.

14. Sales Strategy

It’s nearly impossible to increase sales for a company without a solid plan. That’s where you come in, providing guidance and best practices to help teams reach their goals.

15. Software Recommendations

Automation can help make sales teams more productive. Cover the latest software releases disclose which sales tools are worth investing in.

16. B2B and B2C

Both B2C and B2B sales require a different approach. Help your audience master one or both these avenues.

17. E-Commerce

Just about every business is online. Help businesses grow by providing best practices, tools, and tips for selling online.

Web Development and Design

18. UX Design

If design is your expertise, offer your audience some industry best practices, how to skill up, and keep them updated on industry news.

Education

19. Study Hacks

There will always be a base of students looking to improve their study game. If you’re particularly savvy when it comes to tips and tricks to boost your grades, consider this niche.

20. Parent Teaching Tools

Teaching is a group effort. Help parents provide more learning support for their kids by giving them materials to build upon the lessons taught in class.

21. Language Instruction

Nesvarbu, ar tai būtų praktiniai, ar asmeniniai tikslai, yra daugybė žmonių, kurie norės išmokti naujų kalbų. That’s Lithuanian for, “Whether it be for practical or personal purposes, there are plenty of people who will want to learn new languages.”

22. SAT and ACT Prep

College preparation can be stressful for students. Help them perform their best on the SAT and ACT entrance exams by providing sample tests and other relevant materials.

Real Estate

23. Home Ownership

Buying a home is one of the most important decisions people make in life and is a huge undertaking. Help your audience navigate the funding, contracts, inspections to prepare them for homeownership.

24. Investment Property

From house-hacking, buying multi-family properties, buying vacation homes, and investing in REITs, real estate investment is a hot topic.

25. Market Updates

Covering shifts in the real estate market can help your audience make better property buying choices.

26. Interior Design

Once a home is purchased, the fun part starts: decorating. If you have an eye for design and organization, creating an interior design blog may be for you.

27. Renovations

If you’ve ever watched HGTV, you know that home improvement and renovation content is quite popular, if not addicting. Help your audience create their dream home with your renovation expertise.

Pop Culture and Entertainment

28. Acting Tips

If you’re an experienced actor who can share stories and insight that’ll help newbies refine their craft and prepare for auditions, consider giving this niche a shot.

29. Celebrity Content

Who doesn’t love some good celeb gossip? Tap into a ready-made audience by covering celebs, their new projects, outfits, and whatever else interests you.

30. Concert Reviews

This niche is particularly fun and active. If you can reliably make it to shows and offer meaningful criticism, look into it.

31. Film or TV Reviews

There’s a sizable audience for an aficionado who can dish out some compelling opinions about new movies or TV shows. If you’re an outspoken film connoisseur, try this niche.

32. Music Reviews

This point is similar to the one above. An articulate music buff can rein in a sizable audience by offering their takes on new albums.

33. Stand-Up Comedy Instruction

Newer stand-up comics can always use a little (or a lot) of guidance as they’re starting out. There’s definitely an audience for a comedy veteran to offer some tips, tricks, and anecdotes.

Gaming

34. Video Game Tutorials

There’s a solid population of gamers looking for walkthroughs and assistance through the trickier parts of certain games. If you’re an experienced gamer who can provide that help, look into this niche.

35. Industry News

Video game releases can be just as highly anticipated as movies. Cover the latest drops, games in the works, and related news.

36. Gaming as a Side Hustle

Gaming is no longer just a hobby. Players have been able to turn their love for games into a lucrative business venture.

37. Card and Board Games

There’s a lot of material to draw from card and board games. It’s a fun niche with an active base.

Finance

38. Budget Shopping

Everyone loves a bargain. If you’re a particularly deal-savvy shopper, check this niche out.

39. Frugal Living

People are always after ways to live a little smarter financially. This niche lets you demonstrate exactly how cost-conscious you are day-to-day.

40. Investment

Do you have a knack for calling all things Wall Street? If so, consider creating a blog up this alley.

41. Personal Finance

People will always need to know how to balance a checkbook and do taxes, so there’s a good chance you can generate readership by covering those kinds of financial fundamentals.

42. FIRE

A growing movement in personal finance is financial independence retire early or FIRE. This strategy enables participants to save and invest as much of their income as possible now, so that they can retire early and live comfortably off their investments. If you’ve retired early, are work optional, or simply interested in documenting your own FIRE journey, this niche is for you.

43. Crypto Currency

The crypto currency industry has seen a lot of ups and downs but the topic remains popular. If you find alternative currencies interesting, crypto could be the topic for you.

Food and Beverage

44. Coffee

Coffee enthusiasts are always looking for information on new blends. There’s a market for someone who can offer some astute coffee reviews and bean referrals.

45. Craft Beers

Similar to coffee, there’s an audience that loves craft beer and wants to be pointed towards hot new breweries.

46. Exotic Cuisine

Big-time foodies are active online. A lot of traffic can come with some interesting culinary exploits and tales of exotic cuisines.

47. Kitchen Equipment

Consumer electronics and accessories — specifically, those related to cooking — are always a big draw.

48. Meal Planning

Writing about regimented meal prep can bring in all kinds of readers — from cost-conscious consumers to health nuts.

49. Recipes and Cooking Tutorials

People are always looking for fresh new ways to prepare meals and snacks. If you have a knack for cooking, you might want to look into this idea.

50. Canning and Preservation

During the pandemic folks were cooking much more and learning how to make ingredients stretch. As such, home steading and food preservation practices experienced a resurgence.

51. Vegan Recipes

Alternative meats have come a long way from the early days. Plus, with a new found emphasis on eating healthy, veganism and vegan recipes are seeing a surge in popularity. If vegan eats are your vibe, this niche could be lucrative one.

Fashion and Beauty

52. Affordable Fashion

High fashion is great, but not everyone can afford it. If you’ve got an eye for style on a budget, this niche is a great fit.

53. Sustainable Fashion

With more consumers being mindful of fast fashion and waste, thrifting and more sustainable practices have been getting the spotlight. You could cover emerging sustainability trends, trendsetters, and brands that are leading the way.

54. Haircare Tips

With tons of products on the market, styling practices and hair textures, the possibilities for this topic are endless.

55. Makeup Tutorials

Makeup tutorials have become a big hit across most social media platforms — a blog that capitalizes on that trend can be lucrative if done right.

56. Brand and Product Reviews

The beauty industry is constantly churning out new products and services. You can review them so your audience doesn’t have to learn the hard way through trial and error.

57. Industry News

Everyone wants the scoop on the latest trends in fashion, the newest “it” model, or the most anticipated collections.

58. Emerging Designers

You don’t need to cover big names to gain traction for your fashion blog. Instead, focus on up and coming designers. Not only will it be easier to get access to them for interviews, but you’ll be able to cover their career trajectory.

Pets

59. Pet Health and Care Tips

There is a huge learning curve for new pet owners. What’s the best food? The best pet insurance? How often should they go to the vet? Help your audience navigate life as a pet parent by consolidating all the information the could need into one, easy-to-read place.

60. Dog Training

Got a gift for training pups? You could turn that experience into a dog training blog. Offer best practices, techniques, and an overview of dog behavior. Are certain breeds more challenging than others? If so, state those quirks. The more more actionable advice you can give, the better.

61. Product Reviews

Yes, even dogs can be critics. But seriously, not all products were created equally. Help your audience sift through the products worth buying for their beloved pups and which ones aren’t worth the hype.

62. Adoption Success Stories

Who doesn’t love a happy ending? This is a great option for someone that works in an animal shelter or fosters pets. You can document their journey and help them find their forever home.

63. Farming

Living off-grid and homesteading gained traction during the pandemic as people moved away from dense urban centers. Some bought land and decided to try farming and growing their own food. If you’ve got tips on raising chickens, livestock, or just how to manage land, you may consider this as your niche. If you’re new, you could also opt to document your experience.

Hobbies

64. Gardening

Green thumb readers can always use some tips, tricks, and new plants to incorporate into their gardening repertoire.

65. Photography

Whether it’s a forum to offer tips to aspiring photographers or a place to post your own art, a photography blog can draw a solid crowd.

66. Writing

It might be slightly meta, but writing about writing can be a big hit. Many aspiring authors and columnists love a source for new prompts and pointers.

67. Music-Tutorials

Do you play an instrument? If so, that hobby could net you a captive audience of fellow musicians.

68. Knitting

Knitting isn’t just for grandmas. People of all ages are getting involved using it as a way to decompress and do something creative with their time. If you’re a skilled knitter, you can create a blog paired with a personal storefront to sell your wares and materials.

69. Books

If you’re a member of the literati, a book based blog may be for you. Create a book club with your audience, profile authors, and review your favorite books.

Technology

70. AI

Compellingly writing about new and emerging tech can attract a forward-thinking base looking for the next big thing. Right now, the biggest trend is artificial intelligence, or AI

71. Software and App Reviews

Are you always on top of the latest software developments and popular apps? Then creating a niche around software may be just the thing for you.

72. Electronics Reviews

Is that new phone worth the hype? Are you a gadget guru your friends come to for advice when they want to buy a new product. Create your own tech-savvy version of wirecutter for consumer electronics.

Personal Relationships

73. Blending Families

It’s a touchy, tricky subject to handle, but it’s a tough challenge a lot of people face. They stand to gain a lot from some sound advice on the topic.

74. Dating

Dating can be a minefield, and if you know how to help people navigate it, you can build a sizable, dedicated following.

75. Parenting

It’s arguably the hardest part of life — if you can make it that much easier for people, you’ll attract a solid audience.

76. Relationship Advice

Love ain’t always easy. That’s why plenty of potential readers are looking for someone who can help them figure it out as they go.

77. Weddings

Almost everyone looks forward to their big day, but planning a wedding means having a lot of balls in the air. Anyone who can help soon-to-be newlyweds successfully juggle them can find an audience.

News and Politics

78. Current Events

In the modern age, people need to stay on top of the news. If you can keep them posted with some eloquence and integrity, you can find readers.

79. Ethics

We could all use a refresher on basic human decency and morality every now and then. A well-crafted ethics blog can rein in a crowd that wants to do that consistently.

80. Political Opinions

Do you have some incisive, compelling political takes to offer? There might just be an audience that wants to hear what you have to say.

81. Political Satire

Sometimes, we need to see the humor in the modern political landscape. If you can tastefully (or not-so-tastefully) find it, there could be a solid readership for it.

Self-Care and Wellness

82. Meditation

There are plenty of readers looking to be a bit more mindful and a lot more centered. A meditation blog can tap into that population.

83. Mental Health

It’s an important topic that is (deservedly) getting a lot more attention nowadays than it has in recent years. If you can offer some meaningful insight on how to improve readers’ mental wellbeing, you’ll find an audience.

84. Self-Care

A more general, catch-all self-care blog can register with plenty of potential readers looking to improve every facet of their wellbeing.

85. Skincare

Skincare is a hot topic. There’s a massive crowd looking for the best products and techniques to keep their pores small and skin smooth.

Sports and Exercise

86. Extreme Sports

Out-there, wilder sports can be extremely entertaining in their own right, and there’s always a market for “extremely entertaining.”

87. Personal Training

Hardly anyone can afford a real personal trainer. Posting workouts — no matter how rigorous — can attract an audience composed of everyone from dedicated fitness nuts to newbies just starting their fitness journey.

88. Running

Running is one of the most fundamental, popular fitness pursuits. There are plenty of readers who would want to hear about your running exploits and anecdotes.

89. Specific Sports

Football, baseball, basketball, soccer — sports are a staple of modern life. If you can consistently break news or offer interesting takes on a given sport, you can find a base.

90. Weight Loss

A lot of people are looking to shed some weight. If you can publish workouts or provide inspiration for weight loss, you can find a fairly dedicated audience.

91. Workout Trends

People want to stay hip to emerging workout trends, so providing news about and guidance for bold new ways to get can help you wrangle in some readers.

Travel

92. Hotel Reviews

Whether they’re looking to book rooms or just want to live vicariously through your incredible hotel stays, there will always be a base interested in hotel reviews.

93. Travel Stories

Travel stories are some of the best ones you can tell. If you have some wild, outlandish exploits to share from your time in Bangkok, Paris, or wherever else, consider maintaining a travel blog.

94. Traveling for Work

Sometimes, travel is for business — not pleasure. There are plenty of readers interested in learning how to do that right.

95. Trip Reviews

A lot of people want to know which destinations are worth their time, and they might find a nicely maintained trip review blog entertaining and appealing.

96. City Itinerary Guides

Provide your audience with a curated city itinerary to help them hit all the worthy attractions in a given timeframe.

97. Budget Travel

While travel does require funds, it often more affordable than people think. From budget-friendly destinations to travel hacking with credit card points, you can help your audience see the world without going broke.

98. Luxury Travel

For some, money is no option. Enter the world of luxury travel. Scope out the most luxurious accommodations in glamorous locales, giving your readers all the details they need for their dream vacation.

99. Living Abroad

Whether moving a broad for work, family, or fun, navigating the process of such a large move is tricky. Help your audience navigate immigration requirements and what to expect in their new home country.

100. Van Life

Who needs a house when you can travel the country in a decked out van. From finding the right van for DIY builds, how-to tutorials, to accessing internet and RV parking, expertise from van lifers is highly sought after.

101. Digital Nomad

With remote work becoming normalized, many workers have taken the opportunity to hopscotch from country to country or city to city. If you’ve mastered the art of being a digital nomad, there’s an eager audience looking for advice to do the same.

There’s a Niche for Everyone

As you can assume, this list of blog niches isn’t exhaustive. There are more than 100 potential topics listed to choose from. If you’re looking to start a blog but don’t know what to write about, consider your passion and areas of expertise before anything else.

It comes down to a matter of want. You need to consider both what people will want to hear and what you will want to talk about.

Editor’s note: This article was originally published in October 2020 and has been updated for comprehensiveness.