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Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities!

How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what’s office-appropriate.

We want you to have fun this year, so we’re taking the work out if it for you. We’ve compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional.

If your family and friends don’t get your costume, your colleagues definitely will.

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

Computer or App-Related Costumes

1. Incognito Mode Costume

If you’re looking for a dash of mystery and clever internet humor, dressing up as the Incognito Mode logo is your best bet. The costume is simple and there’s a good chance you already have most of the materials you need around your home.

Here’s what you’ll need:

• A black fedora or cowboy hat
• Weak or fake reading glasses with a thin frame
• A black suit coat and dress pants
• A black mask
• Dress shoes
• A white or black dress shirt
  Image source: Instructables Craft

2. Web Browers

This costume is great because you can either dress up as your favorite web browser on your own, or you can have your friends join in on the fun and make it a group costume.

Either way, it’s a simple and cost-effective costume for your next office party. Just print the browser logos, cut them out, and wear them around your neck with a string or ribbon. For the rest of the outfit, you can color coordinate using the clothes you have at home.

Image source: Pinterest

3. Alt Text

Alt text isn’t just the metadata of an image published on the web — you could also say it’s an “alternative” fashion statement with the text to describe the era. It’s great because you don’t even look dressed up if you have a casual office dress code, so you can just blend in.

To dress as alt text this Halloween, break out your best 90s alternative garb — like black jeans, combat boots, and a flannel. Then, tape hyphenated text that best describes what you’re wearing, much like an image of your outfit would do online to help search engines read the file.

We edited a sash of alt text onto the alternatively dressed girl below, just to help you picture your awesome costume.

Source: That’s Life

4. Mobile App

Wander around holding an appetizer — candy, cheese and crackers, chips and dip, or whatever you have on hand — and you can call yourself a mobile “app.”

This costume also doubles as a great way to introduce yourself and make friends at a party.

5. Ghostwriter

Have you ever written something for somebody else’s byline? Such is the life of a “ghostwriter.” Turn your author-less accomplishment into this year’s office Halloween costume.

To dress up as a ghostwriter, grab a white sheet and cut a hole for your head and arms. Dab some black ink spots on the sheet, get a book and one of those feather quills (or just get a feather, I suppose), and boo — you’re a ghostwriter.

6. Whitespace

Whitespace on the internet might just denote all the blank space you use to help your design stand out, but on Halloween, “whitespace” isn’t just the absence of space.

Dress in all white — add a white wig if you’re ultra-committed. Then add a hint of color somewhere on the outfit, like a colored tie or scarf — or even a paint splotch. That color splotch will make the white space more prominent, transforming you into “whitespace.”

7. Error 404 Code

You’ve most likely encountered a funny error 404 page before, and you can make it a funny costume, too. Grab a sheet of paper, write “Error 404: Costume Not Found,” and tape it to your outfit.

 

A photo posted by RachAel Klopfenstein (@theklopf) on Sep 5, 2015 at 12:33pm PDT

8. (Monty) Python

If you’re into programming code, British comedy, and low-effort costumes, being (Monty) Python is perfect. Dress up in anything remotely snakelike in your closet: olive green clothing, snakeskin accessories, and fake vampire teeth that can serve as your fangs.

Then, to amp up the dork factor on this costume, add two coconuts or a gold chalice to embody Monty Python on his quest for the Holy Grail.

9. Facebook

Grab face paint or eyeliner and write “book” across your cheeks. Just like that, you’re the world’s biggest social network for Halloween.

And for your sake, we hope your colleagues actually get it:

Image Source: Sweety High

10. Unicorn

Here’s another tech-friendly, double-entendre costume: Be your own version of a tech unicorn. Here at HubSpot, we love this tech icon, and you can easily make your own version of a unicorn horn with help from this article.

Image Source: WikiHow

11. Phishing Emails

Phishing emails are nothing to joke about — they can seriously threaten your technology and data security. But on Halloween, you can dress up as a play on phishing emails for an easy DIY costume. All you need are a stick, a piece of string, and an envelope. Bonus points if you own a bucket hat and vest to complete the ensemble. Check out an amusing version of this costume below.

Image Source: Car and Driver

12. Copycat

“CNTRL + C” is the popular keyboard macro allowing you to copy items from one place to another on your computer. Well, here’s a technology spin on a classic Halloween costume. All you’ll need are cat ears, eyeliner-drawn whiskers, and a sheet of paper. Write “CNTRL + C” on the paper, tape it to your outfit, and you’re a “copycat.”

Image Source: BuzzFeed

13. The Blue Screen of Death

You know the screen, even if you don’t know the morbid nickname the tech world has given it. This classic error screen is known for signaling the end of a computer’s useful life, and you know it when you see it. It causes so much stress on site, in fact, that the color alone is scary enough for Halloween.

Believe it or not, there are T-shirts of this ominous screen you can find online. Want to make your own? All you need is a royal blue t-shirt and a printed version of this horrifying error message to pin to it.

Image Source: Spreadshirt

14. GPS Costume

This will work best with two people. You can cut a Point A and Point B pin shape out of cardboard, paint them red, and write A and B on both pieces. From there, you can personalize the costume however you’d like. You can even get more intricate by finding a T-Shirt with a map on it.

Image Source: Pinterest

15. Dead Battery and Low Wi-Fi

Nothing is more terrifying than a dead battery or no Wi-Fi. This costume brings every techy’s fears to life. It’s also pretty simple to create. Just tape or glue images of dead Wi-Fi and low battery signals onto a black shirt. To emphasize the low-connectivity fears, put on some zombie or skeleton makeup.

Although this can work as a couple’s costume, this could also be a fun option for office colleagues. Since both costumes within the set don’t rely on each other to be understandable, an individual could also wear either the Dead Battery outfit or the No-Wi-Fi suit and still be easily recognized.

Image Source: Pinterest

Emoji Costumes

16. Information Desk Girl

This genius professional found a golden (or, rather, purple) opportunity to be the information desk emoji — the many gestures that we’ve all come to know, love, and use at some point in a text conversation.

The best part about this awesome tech reference is that you don’t need to alter your regular attire to make it work. As Naomi shows us below, it’s all in the hand gestures.

 

 

 

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No one recognized my Halloween costume for work until I started texting and striking poses #emojicostume #lazycostume

A post shared by Naomi (@naomi_yyz) on Oct 30, 2015 at 3:26pm PDT

17. Dancing Girls Emoji

If you’re the owner of one of the 2.2 billion Apple iPhones sold worldwide, you’re probably familiar with the dancing girls emoji, shown below.

The easiest version of this costume is to find a buddy and dress all in black together. If you’re committed to emoji authenticity, buy black bunny ears to complete the look.

Image Source: Brit + Co

18. Heart Eyes

Are you just in love with Halloween? Prove it with this passionate emoji face. You don’t have to paint your entire face to get the Heart Eyes Emoji just right, but it certainly helps. It’ll also disguise your stress when you’re at your most focused during the day.

“This employee just seems to love her job, I can’t put my finger on why,” your manager will think. See how to paint this emoji onto your face below — you’ll need some help with this one.

 

 

Topical Office Costumes

19. 1920s Flapper

The best part about dressing up as a flapper for Halloween is that this fun outfit can be found easily online at affordable prices, or you can assemble it using whatever you have at home or find at the craft store.

The latter is what interior designer and DIY enthusiast Mandi Johnson did last year. She found a simple black dress and managed to make all the jewelry, accessories, and fringe items from materials she bought at a crafts shop.

Image source: A Beautiful Mess

20. Minnie Mouse Costume

You can never go wrong with the classics. Minnie Mouse is a timeless, simple, and inexpensive costume that never goes out of style. And if your Halloween office party allows for a plus one, you can invite your spouse or significant other to dress up as Mickey. Who doesn’t love a cute couple’s costume?

Image source: Pinterest

21. Top Gun

Top Gun-inspired costumes will likely see a boost in popularity this Halloween thanks to the 2022 sequel “Top Gun: Maverick.” While you can find the signature green jumpsuits online for a decent price, you can also put the outfit together at home if you have jeans, a white shirt, a jacket, and sunglasses lying around.

Image source: IMP Awards

22. Formal Apology

Ever bought formal attire for a special occasion and never worn it again? Well, now you have an excuse to bring your formal pieces out of retirement. Dress up as a “formal apology,” because nothing says “quirky office party” like a good play on words. Simply dress up in your formal dress or suit, and have a sign or sash that reads “apology” or “sorry.”

Image source: Good Housekeeping

23. Men in Black

This is a great costume to pull off with your best friend at the office, especially if you already have a suit lying around.

Image source: Pinterest

24. Fully Vested

At work, “fully vested” usually refers to one’s ability to earn all matching funds of a 401(k) retirement plan. But for some, you just can’t help but picture someone wearing lots of sleeveless jackets at the same time. Now’s the time to personify that image.

If you work in a company where people would get the joke, put on a bunch of vests (at least three, but even more is encouraged), and that’s about it. You’re fully vested.

25. Nerd

What I love about the nerd costume is that it’s effortless and always unique — there are many ways to be a nerd in this day and age. Are you a tech nerd, a video game nerd, or a book nerd? The sky is the limit with this costume. Show up wearing glasses with your favorite accessories — such as a magic wand, book, or lightsaber — to complete the effect.

Source: Pinterest

26. Sanderson Sisters from Hocus Pocus

The Sanderson Sisters made a comeback in Hocus Pocus 2, which streamed on Disney+ this year — so they’ll likely be a popular costume this Halloween season that will be easy to find at any costume store.

Image source: NBC News

27. Eddie Munson from Stranger Things

Eddie Munson was a fan favorite in the latest season of Stranger Things, and his outfit is pretty easy to put together. If you have a jean vest or jacket at home, you’re already halfway to the look. You can also find Eddie’s Hellfire Club shirt at Target or Walmart for less than $20.

28. Fifty Shades of Grey: PG Paint Swatch Costume

Want to do something cheeky, but still office friendly? This is PG pun costume shares the name of a popular romantic novel and film, “50 Shades of Grey.”

Go to your local paint or hardware store and buy 50 grey paint swatches. Then, tape them to a black shirt and tell your colleagues you’re, “50 Shades of Grey.”

29. Early 2000s Disney Red Carpet Fashion

If you’ve been on social media at all, you’ve likely noticed old red-carpet photos of Disney Channel stars like Ashley Tisdale re-circulating online. Early 2000s Disney fashion was interesting, to say the least, and would make a fun nostalgic costume.

The best part about this idea is that there is a lot of room to improvise. The wilder the accessories the better — and you can likely use almost anything from your closet. Want to wear a skirt over jeans? Or add a chunky belt to the ensemble? The possibilities are endless.

Image source: Twitter

30. Eleven from Stranger Things

Eleven from Stranger Things is universally beloved, and it’s a bonus that her signature look is a comfortable and easy-to-assemble costume. Rock your best Eleven with a dress, a denim jacket, and a box of Eggo Waffles.

Source: Business Insider

31. Scoops Ahoy Employee from Stranger Things

While Eleven is an absolute classic Stranger Things character, season two inspired another great costume opportunity. In that season, Steve, played by Joe Keery, worked at an ice cream shop called Scoops Ahoy. As a server, he had to wear a goofy sailor uniform alongside his coworker Robin.

Since it’s a pretty generic sailor uniform, you might be able to easily find one that’s similar in a variety of Halloween shops. This costume could work for both individuals or two colleagues.

 

 

 

 

 

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Ahoy Ladies! 😏⚓️ I LOVED Robin in Stranger Things Season 3 ♥️ what about you? Did you like the new season? #strangerthings #strangerthings2 #strangerthings3 #scoopsahoy #scoopsahoycosplay #scoopstroop #robincosplay #robinbuckley #robinbuckleycosplay #robinbuckleyedit #steveharrington #strangerthingscosplayer #strangerthingscosplay #strangerthingsnetflix

A post shared by Inken (@quialastaris) on Oct 15, 2019 at 9:13am PDT

32. Dress Up as Your Favorite Anime Character

Anime is seeing a huge surge in popularity, and if you’re an anime fan — why not dress up as your favorite character? Just make sure it’s office appropriate. Some great work-appropriate characters include Aizawa from My Hero Academia, Nanami from Jujutsu Kaisen, and Kiki from Kiki’s Delivery Service.

Group Office Costumes

33. The Sales Lifecycle

At HubSpot, we love embracing team costumes. A few years ago, a handful of HubSpot employees grabbed some T-Shirts and wrote the stages of the sales lifecycle on them. Then they lined up accordingly and passed a fake prospect listing around to symbolize the process of making a sale. This was such an easy costume to coordinate that the team could even include an out-of-office employee over a video call.

Source: Maggie Bomze, Principal Customer Success Manager of Strategic Accounts at HubSpot

34. Social Media Channels

While this Pinterest image shows classmates posing as major social media networks, this could easily be modified to fit the office setting.

Simply pick out a solid list of the hottest social networks, then buy blank T-Shirts that match the colors of each platform. From there, you can either draw, tape, or glue the logos onto each shirt. If you’re not interested in the tutus worn below, you could also find matching pants, or just wear jeans and keep things simple.

Source: Pinterest

35. Google Algorithm Update

Find a couple of office buddies for this one — one panda, one penguin, and one pigeon. You might be thinking, “what the heck is the pigeon algorithm update?” Trust me when I say it’s a thing. Also, we checked Amazon for hummingbird costumes, and there aren’t any cheap ones available.

Source: Opportunity Max

36. Black Hat and White Hat SEO

This is another SEO-related costume, and I think you can figure this one out on your own. I recommend wearing a black hat for one, and a white hat for the other, and having “SEO” embroidered on each one — which you can easily custom order.

Source: SEO-Hacker

37. Snapchat Filters

Here’s another group costume idea that pays tribute to Snapchat’s filters feature.

There are numerous options that you and your team can choose from to embody this costume. You could dress up as vomiting rainbows, cat and dog ears, a flower crown, or a face swap, and this could be as DIY or store-bought as you’re interested in pursuing. For example, here’s some inspiration for a couple of the dog filters:

Source: PopSugar

38. Snapchat Ghosts

Put a marketing spin on a classic Halloween costume by arriving as a Snapchat ghost. All you’ll need is a white sheet and to pick which ghost you like the most.

Source: YouTube

39. PAC-MAN and Company

Here’s yet another awesome ghostly costume idea your whole team at work can get in on. Have your team lead wear the yellow pie-shaped garb of PAC-MAN, with each team member dressed as the multi-colored ghosts that roam the screen in this vintage arcade game.

Just make sure the team lead doesn’t actually try to eat the ghosts — you’re in an office, and you’re all technically on the same team.

Source: Meningrey

40. Instagram Filters

For this group costume, you’ll need white t-shirts and fabric markers. Draw an Instagram photo frame on the front of your shirts, and each team member can write a different Instagram filter‘s name inside the photo frame. Or, create frame props with different filters on them as the group did below:

Source: Nails Magazine

The clothes don’t make the marketer, but the costume can certainly make the culture at your company. Now that you have plenty of ideas for fun, work-appropriate Halloween attire, you’re ready to wow your coworkers at your next spooky office party.

Editor’s Note: This post was originally published October 21, 2018 but was updated in October of 2022 for comprehensiveness.

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies

TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.

Table of Contents (8-minute read)

1. Introduction
2. Search Engines are Forcing Websites to Adapt
3. Do Topic Clusters Actually Impact SERPs?
4. What Does This Mean for my Website?
5. How Do I Create a Topic Cluster?
6. Tactical Tips to Get Started With Topic Clusters
7. Help is On The Way

While you cheerfully (or apathetically) browse the web, many companies are quietly reconfiguring their web pages in the background. Why?

Because the competition to rank in search engine results is intense. As a result, content-focused websites have adopted new best practices. SEO is now shifting to a topic cluster model.

In this model, a single “pillar” page acts as the main hub of content for an overarching topic. Multiple content pages that are related to that topic link back to the pillar page. This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher for the topic it covers.

The topic cluster model, at its core, is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

 

 

Source: Matt Barby

Watch the video below to learn more about the topic cluster methodology:

 

Search Engines Are Forcing Websites to Adapt

Marketers and SEO experts are not going through the tedious process of overhauling their site structure just to get ahead of consumer behavior. They’re being forced to because search engines have changed their algorithms in response to consumers’ behavioral changes.

Years ago, people posed fragmented keyword queries to search engines to find answers to their questions. Nowadays, people are asking search engines more complex questions, and they expect an accurate and timely answer.

Searchers who want a specific answer also use many different phrases in their queries. Search engines are now smart enough to recognize the connections across these queries. Algorithms have evolved to the point where they can understand the topical context behind the search intent, tie it back to similar searches they have encountered in the past, and deliver web pages that best answer the query.

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. The search algorithm began parsing out phrases rather than focusing solely on keywords. Many SEO professionals see Hummingbird as Google’s official switch from a keyword to a topic focus.

The next major step toward reliance on topics was Google’s RankBrain update. Launched in 2015, RankBrain is Google’s machine learning algorithm designed to understand the context of people’s search queries. It associates past searches with similar themes and pulls multiple keywords and phrases that are associated with the search query to find the best results.

Do Topic Clusters Actually Impact SERPs?

In light of these algorithm changes, former HubSpotters Anum Hussain and Cambria Davies launched topic cluster experiments in 2016. The extensive findings from their initial topic cluster experiments showed that the more interlinking they did, the better the placement in search engine results pages (SERPs). Impressions (or views) also increased with the number of links they created.
Source: Anum Hussain and Cambria Davies

What Does This Mean for my Website?

Before the shift to topic clusters, HubSpot’s website structure looked like the image below.

Source: Matt Barby

The master URL hosts the homepage and links to subdomains or subdirectories.

You can see the spread of web pages within HubSpot’s subdomains. As HubSpot produces more content, the blog pages increase and the structure becomes more complex because there’s no uniform linking in place. This setup makes it harder for search engines to crawl through all the pages quickly.

HubSpot, and many similar businesses that invest in content, find themselves with dozens of web pages that cover similar topic areas. All these pages end up competing with each other to get found by search engines, and ultimately, the searcher.

To prevent this, a more orderly, thoughtful arrangement is needed — one that tells search engines what page should be prioritized and displayed for the main topic. All the pages related to that topic can then be organized as one interlinked cluster.

Topic clusters rearrange a website’s structure to look more like the image below. Clusters of content that cover a topic area link to a central pillar page that definitively — yet broadly — outlines the topic.

Source: Matt Barby

How Do I Create a Topic Cluster?

Let’s use the topic of “content marketing” as an example. Audit your existing content pages and group them by topic focus. If needed, create a pillar page on content marketing that captures all the key aspects of the topic in a single page (see the example below).

Example Topic Feature: Content Marketing

• Content Marketing Strategy
• Brainstorming Techniques
• Blogging
• Blogging Mistakes
• Buyer Personas
• Writing Skills
• Writing Productivity
• Buyer’s Journey
• Gated Content
• Growing Readership
• Content Planning
• Content Creation Tools
• Blog Post Topics
• Grammar Fails
• Post Types
• Scaling Content Output

Note that pillar pages need to broadly cover the topic you’re focusing on so that you can link all related content pages to it in a sensible way.

The cluster content you create or optimize should go into depth on just one area mentioned on the pillar page. For example, if you have a pillar page on search engine optimization, a cluster content page would detail how to optimize your site architecture for search engines.

Think of your content assets in terms of topics you want your business to compete in, rather than discrete keywords. The keywords can still play into your overall strategy, but topics are now the umbrella under which your keyword strategy operates.

Leslie Ye, who overhauled a large number of HubSpot’s content pages into clusters, sums up the art of choosing topics for clusters:

“When considering whether something should be called a pillar page or not, ask yourself this: Would this page answer every question the reader who searched X keyword had, AND is it broad enough to be an umbrella for 20-30 posts?
A good sniff test here is — if you’re trying to get the page you’re working on to rank for a long-tail keyword, it’s not a pillar page. If the page you’re working on explores a very narrow topic in great depth, it’s not a pillar page. If the page you’re working on touches on many aspects of a broad topic, it’s probably a pillar page.”

In the example below, if you wanted to own the term “inbound marketing,” you would research related topics or long-tail keywords, create content on those subtopics, and then link back to an inbound marketing pillar page to create your cluster.

Once you have a designated pillar page, update the links in the related content pages you’ve identified to form a “cluster” around the pillar page. Every post in the cluster set needs to be linked to at least once with the same anchor text (the part that is hyperlinked) so that a search engine knows it’s part of a topic cluster.

Over time, monitor the pillar page’s ranking within search engines. When your ranking stabilizes and you’ve grown your authority on the topic, you can take the chain of clusters further by linking out to a related topic.

A natural follow-up cluster to the “content marketing” topic could be the next step in the content marketing process, such as how to create content that converts.

Tactical Tips to Get Started With Topic Clusters

Choosing a topic to create cluster content around and auditing existing content can be downright painful, especially if your company has an extensive archive. Here are a few suggestions to help you organize and create topic clusters.

• Map out five to ten core problems that your buyer persona has. Use surveys, run interviews, and do some secondary research within online communities as needed to gather the data.
• Group each of the problems into broad topic areas.
• Build out each of the core topics with subtopics using keyword research.
• Map out content ideas that align with each of the core topics and corresponding subtopics.
• Validate each idea with industry and competitive research.
• Create content, measure the impact, and refine.

To keep track of content and links within a topic cluster, your team can set up a sheet like the one below. Depending on the complexity of the topic and the number of pages you’re linking to, some of the categories may not be necessary.

The categories to track include the following.

• Page URL
• Cluster topic
• Subcluster (if applicable)
• Keyword to rank for
• Is it linked to the pillar page? (Y/N)
• Is it relinked (if applicable)? (Y/N)
• Any other actions needed
• Has the other action been taken yet? (Y/N)
• Links out to pages 1, 2, 3, and/or 4
• Is it also a sub-pillar page (if applicable)? (Y/N)

Help is On The Way

Many companies are also developing tools to help marketing teams organize content around topics. Point solutions on the market, such as MarketMuse, identify content gaps and can help you organize and optimize content by topic cluster.

Image Source

HubSpot also has a content strategy tool that helps you create, execute, and measure content in topics.

Machine learning helps marketers identify the cluster topics (or long-tail keywords) that their target personas typically search for and offers subtopic suggestions. Soon, there will be more tools to help SEO specialists and marketers create topic clusters to maximize their content strategies.

Image Source

This report contains links for HubSpot Content, Products, and Services.

Editor’s Note: This post was originally published in 2017 but was updated in 2022 for comprehensiveness.

Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle.

Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore.

Let’s go over some strategies to use when naming a blog, that will give your blogs longstanding relevance.

How to Choose a Blog Name

1. Identify your niche.

What are you doing? What will your blog be about? Will it be an extension of your business or its own project? Identifying what your blog will be about is key to defining a name that’ll expand with you.

The blog name will represent your unique point of view in your industry or niche. It should match the aesthetic of your blog and define the mood you want to give your readers when they visit your blog’s homepage. It should also be descriptive of the type of content you’ll publish.

Image Source

For example, I love the blog name “Hot for Food.” The blog is a companion to creator Lauren Toyota’s YouTube channel of the same name. It’s a great example of a name that goes well with its cooking niche.

The name is also broad enough that Toyota can grow her brand outward. If she wanted to release a cookware line down the road, “Hot for Food” would still make sense, and have about a million available puns at the ready. How fun would a saucepan labeled “Hot with Sauce” be?

2. Do your research.

Look at what prominent blogs in your industry are doing. Take note of what you like and don’t like, and use their blogs as a springboard for what readers in your industry like to see. Look for how these blogs are branding, the names of their blogs, and the responses their content receives.

For example, if you’re starting a blog about technology, look at TechCrunch, a massive blog about startups and technology. Their name is short, memorable, and professes their content strategy all in one: to dissect and disseminate the latest tech news for their readers.

It’s also a good idea to think about how your blog will stand out from others. This is also a good time to find out if any of the blog names you were thinking of are already being used.

Start with a simple Google search and then get a bit more technical by checking LLCs in your state. Once you’ve found a name that’s free, make sure that the domain is also available, and consider registering your chosen name to protect it. That way, you can refine how you want your brand to be perceived, and how you want it to grow within the market you choose.

3. Think about your message.

What do you want to communicate? Consider your message now and in the future. When looking over your five-year plan, does your message expand as your company does, and will your blog name still reflect that?

For example, to say media giant Buzzfeed has grown exponentially over the past decade would be an understatement. Buzzfeed’s YouTube channels alone each have billions of views and millions of subscribers. As the company has grown, it diversified and expanded its YouTube content.

Buzzfeed YouTube channels were originally named after colors, for example, Buzzfeed Blue, Buzzfeed Ultraviolet, and Buzzfeed Yellow. Recently, those names have been stripped.

Buzzfeed rebranded their content to grow with their company. Yellow rebranded into Boldly, and later, when Boldly outgrew their name, rebranded into As/Is.

According to founder Jonah Peretti, the rebrand of channel names was to reflect “design and product features that reinforce their unique identities and better serve their many fans.”

4. Use a blog name generator.

When you’re brainstorming name ideas by thinking of your niche and message, write down key words and phrases. Then, you can input those in a blog name generator to help you get started with a few ideas.

For example, you can use Themeisle’s Blog Name Generator, Domain Wheel, Zyro, or Panabee.

These can be used as a starting off point to help you brainstorm even more ideas and get the creative juices flowing.

5. Consider your target audience.

One of the first things you need to think about is “Who is reading my blog?” Will your target audience change over time or do you want people to grow with your brand?

For example, The Children’s Place store is always going to be targeting parents of young kids. While those kids will grow up one day, their target audience will always be parents of young children. On the other hand, with a personal brand like Kaitlyn Bristowe’s, while she started off targeting young women who watched The Bachelor, as she gets older, her demographic could grow with her and change to young moms (if she ever decides to have kids and be a blogger).

Those are just two examples, but it’s important to keep in mind that your target audience might change with you, so you want your name to have a timelessness to it.

6. Keep your brand in mind.

In a similar vein, your blog name should be linked to your brand. Whether you use the same font, colors, or use a play on words, you want people to know that it’s your blog.

Additionally, the overall brand messaging should be consistent across your blog, main homepage, social media, etc.

7. Make sure it’s easy to say and spell.

Don’t let wordiness or design get the best of you when you’re choosing a blog name. Ultimately, you want your name to be catchy, easy to remember, and easy to say and spell. You might be thinking, “Why does that matter?”

Well, let’s imagine that a user comes across your blog on Google. They want to come back to your site, but forget the name because it was too long. Or maybe they try to type in the name but misspell it because your blog name used a pun or play on words. This can lead to confusion and lost readers.

Keep it simple and easy to remember so users can come back again and again.

Blog Name Examples

1. LADbible

LADbible, an entertainment company, originally had a blog of the same name. Over time, their messages expanded and required different funnels for them. LADbible now has multiple blogs in tandem with the original: SPORTbible and Tyla (formerly Pretty52).

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Pro Tip: Flexibility is key, when establishing a brand presence and coming to better understand your audience. Make known, as transparently as is practical, the cause of pivots and overall intention for the changes. Opportunity opens for collective interests and a sensation of shared stakes, when you take your audience on the journey with you.

2. Contently

Similarly, Contently’s blog has a name that’s separate from the company: The Content Strategist. This name suggests that the blog is named after their target audience, a clever way reach the readers they serve.

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Pro Tip: If your company name allows for it, consider derivatives of the name itself – thereby keeping some connection to the company, while maintaining a stand-alone presence.

3. Whole Foods

Rather than name their blog “Whole Foods Blog,” the organic food company went with Whole Story. The name connects to its company but also has its own option for diverse content, telling stories of where their products come from and the customers it satisfies. Whole Foods also kept the keyword in the title, so SEO would be a breeze.

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Pro Tip: When naming your blog, think about what makes it’s brand different from the overarching themes and impact of your company.

4. Target

‘A Bullseye View’ is Target’s all-encompassing blog name. Twisting in the logo was Target’s route, which reflects their branding. With a name like that, the opportunities are endless as to what Target can put on their blog as it grows, something the company keeps in mind with categories such as “Lifestyle,” “Team,” and “Company.”

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Pro Tip: We love this approach. Target does a great job of moving away from their main brand presence while maintaining the theme of their name. Try extending your message, in even humorous ways, by making your blog’s name an enjoyable pun.

5. Pottery Barn

Pottery Barn wants you to know their company, ‘Inside and Out’ with this fun, immersive blog name. The name gives interior decorating buffs a nod, hinting that content will provide deeper information about the people behind the design, as well as the homes Pottery Barn caters to.

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Pro Tip: Making the blog name related to, but not derived from the company/brand name itself allows for the blog to extend the narrative/idea of what the company/brand’s presence and impact are.

6. Plan A Day Out

Plan a Day Out is a local Orange County parenting blog. The reason I love the name of this blog is that it’s super catchy, easy to remember, and communicates its mission. Talk about a blog name that does it all.

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Pro Tip: Acronyms do not work in every scenario. Sometimes they make complicated, non-syllabic phrases that are hard to remember, discern or retain. However, when it aligns, acronyms are a great way to have the entirety of your brand’s name be retained, in a consciously short-handed manner.

7. Backlinko

Backlinko is an excellent blog name by SEO expert Brian Dean. This is a great example of a blog name that is catchy, unique, but also easy to remember. Additionally, the niche and messaging is clearly communicated through its name. Anyone in Brian Dean’s target audience will understand the blog name, since backlinks are a common SEO strategy.

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Pro Tip: It’s possible, and recommended – where applicable, to use the actual mission/purpose/function of your business in it’s name. Try it out – see if it can be done in a seamless and catchy manner!

8. Thrillist

Another great example of a blog name is Thrillist. This blog name is honestly just fun and easy to remember. It doesn’t necessarily correlate to the blog’s message, but that’s okay. Sometimes a fun, catchy blog name will work just as well.

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Pro Tip: Had you ever heard the word “Thrillist”, prior to learning about this blog? Neither had we! And that makes us all remember it! Something to think about…

9. Marketing Brew

Marketing Brew might be my favorite example of a blog name because it comes from the Morning Brew newsletter. Whoever is running Morning Brew came up with a blog name that was perfect for growth. From Morning Brew, you have Marketing Brew, a blog clearly directed toward marketers. Then, you have Emerging Tech Brew, a blog targeting users interested in emerging technology.

The opportunities are endless for the Morning Brew crew. If they want to start a blog about parenting, it could be called Parenting Brew. The overall concept had growth in mind when it was born.

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10. Rob Has a Podcast

I know this is a podcast, but I think the name is a great example of a simple blog name that you won’t forget. This is a personal fan favorite of mine since Rob Has a Podcast is a reality TV podcast from a former reality TV contestant (is my nerd showing?).

This is a great example of just using a simple formula that people will remember. Every blog name doesn’t need to be this creative phrase. Sometimes it can just be your own name.

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Pro Tip: Keep it simple. Many audiences seek out relatability first and foremost. By taking an approach like our friend Rob here, you allow your audience to feel you’re no different than them, and can represent their interests.

Once you’ve finished brainstorming your blog name, it’s time to dive in and learn everything you can about business blogging. In HubSpot Academy’s business blogging course, you’ll learn how to craft a blogging strategy that drives business growth, create quality blog content, and build a guest blogging strategy powered by SEO.

Creating a blog is an important business strategy, and you want to make sure your blog name and content will resonate with your target audience for years.

Editor’s note: This post was originally published in April 2014 and has been updated for comprehensiveness.

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy.

Here’s a selection of tried and tested methods along with the tools that will help you put your best foot forward.

Table of Contents

Ten Effective Job Search Strategies

Job Search Strategy Tips

Helpful Tools

Your job search strategy should be about quality, not quantity

Ten Effective Job Search Strategies

1. Build an online portfolio or an “About me” page.

While online portfolios are a standard among designers and software developers, they’re great for other professionals, too. For example, if you’re a copywriter, you can add some of your best writing. Or, if you’re a video editor, you can share links to the clips you’ve produced.

If you can’t showcase your work, don’t worry. You can always create an “About me” page instead. Write a short description of who you are, what skills and experience you have, and where you want your career to head. Add your CV, or, better yet, a short recording where you encourage potential employers to reach out.

Tip: Make sure your portfolio is easily searchable. If you’ve designed a number of interfaces, consider categorizing them via industry, device type, etc.

2. Try to predict the interview questions.

Preparation is key if you want to get that dream job you’ve applied for. While reading about the company is a good starting point, go beyond it. Take a look at the role description and try to predict the questions that might come up during the interview. Write them all down, along with the answers. This way it will be easier for you to avoid surprises, at least to some extent.

You can also look at what people say on forums like Reddit or Glassdoor. They share their experience with different companies and even mention the interview questions that they got.

Tip: Make sure your list includes:

• generic questions, like “What is your biggest strength?”
• role-specific questions, like “What are the three things about our website that need changing?”

3. Share your knowledge on LinkedIn.

Wouldn’t it be great, if instead of looking for a job, the right opportunity “knocked on your door”? This scenario is possible, with enough exposure. Use LinkedIn to share your knowledge and experience. Talk about your successes and failures. If you do it regularly, people will start noticing you. You might even become an industry expert. Eventually, all you’ll have to do is let the LinkedIn community know you’re searching for a new challenge, and opportunities will fly your way.

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Tip: You can try two approaches. Write your own posts and invite others to join the discussion. Comment on other people’s posts. Remember to do it regularly.

4. Define your expectations.

This might seem like a basic job search strategy tip, but it’s a crucial one. Before you start applying for jobs, you need to know what you want. Are you interested in a full-time, part-time, or freelance role? Are you happy to be office-based, or is working remotely your preferred option?

It’s also worth figuring out the type of company you’d like to be part of. Are you keener on a corporation, a start-up, or maybe a non-profit? Is there a specific industry you like?

Answering all these questions will help you narrow down your search and make it more effective.

Tip: After you’ve defined what you’re looking for, spread the word among friends and your professional network. Make it easy for others to check if a job they come across fits your expectations. It’s a good idea to send them a bulleted list that summarizes the key information. Include the job position you’re looking for, years of experience, skills, and the industry you want to work in.

5. Network whenever possible.

This goes beyond the standard “network at conferences and job fairs” advice.

For example, if you work at a large company, mingle with people from other departments. Or, suppose you’re part of a Slack community and see that a content writer is looking for quotes from subject matter experts like you for an upcoming article. Reach out and offer them five minutes of your time. Not only will they remember you. The piece they’re writing might also be read by a future employer.

Yes, this is a long-term job search strategy. You might not get a job offer from these new connections today or even in a year or so. Yet, it’s worth giving a try, as it doesn’t put pressure on anyone.

Another reason to network? A study at over 200 companies found that 27% of all their employees came from referral programs.

Tip: Say ‘yes’ to opportunities, even if they don’t directly lead to a job offer. The goal is to gain more exposure and be remembered – both at your current company and outside of it.

6. Contact companies directly.

Don’t make applying via job boards your only job search strategy. Instead, contact companies directly. Find the hiring manager’s email, and send your CV along with a cover letter, if required. They should be more incentivized to get back to you, as, if you get hired, they’ll be able to skip the recruiter’s hefty fees.

Tip: Visit the company’s career website, find the job ad you’re interested in, and check who’s hiring. If the name is not there, check if the same ad is on LinkedIn. Usually, it includes the name of the hiring manager. Use a tool like hunter.io to get their email, and get in touch.

7. Create a timeline and reward yourself.

The job hunt is a long process. If you find it overwhelming, then split it into smaller tasks, and assign a deadline for each. Your to-do-list could include:

• Creating a CV
• Listing companies to work for
• Writing down job boards to check out
• Updating your LinkedIn profile, etc.

Whenever you complete a task, give yourself a little reward, like a bar of chocolate or lunch with friends.

Tip: Get as granular as you like, especially if large tasks overwhelm you. Smaller ones are faster to complete, and ticking them off your list will boost your motivation.

8. Pay attention to job title variations.

Recruiters use a variety of terms to describe the same type of job opening. When you start searching online, use the most common titles related to your target role. For example, if you’re applying for a content writer role, start off with a simple “Content Writer” search. Here are some other terms that might bring up relevant results:

Content Specialist

Copywriter

Content Manager

Content Marketer

Content Marketing Specialist

Write down all the possible job title variations to find more opportunities that fit your profile.

Tip: Use quotation marks in search engines. This will draw up exact matches for the role you’re looking for, making it easier to find fitting offers.

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9. Personalize your outreach message (and keep it short).

Sending an email or a message on LinkedIn can be a good way to bypass the standard application process. To get it right, refer to something company- or role-specific in your message. Do so in the first paragraph, or write it in bold text.

Also, keep your message short. LinkedIn shares that the shorter the InMail, the higher the open rates. Write enough to spark interest and link to your website, portfolio, and/or calendar.

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Tip: Check if there’s something you and the hiring manager have in common. For example, if your prospective employer shared a skydiving photo on their Twitter profile and you’re an avid skydiver yourself, refer to it in your message. You will definitely stand out.

10. Think of yourself as your own sales manager.

If you’re struggling to “sell” yourself, think of your job search as a sales campaign. Before you start applying for jobs or spreading the word in your network, ask yourself:

• What’s your unique value proposition?
• Whom are you selling yourself to (i.e., your hiring manager persona)?
• What goals will hiring you help them achieve?

Tip: If you need that “extra layer” of distancing, picture yourself as a Hollywood actor. How would your imaginary agent pitch you? Write down anything that comes to mind. This can help you build your job search strategy around your strengths and keep insecurities under control.

Job Search Strategy Tips

Here’s a list of job search strategy tips that you can start implementing right away.

• Reach out between Tuesday and Thursday. Avoid applying on Friday and through the weekend.
• The best months to look for a new job are January and February as managers already have new hiring budgets.
• Prepare a list of questions you’d like to ask the HR Manager during the interview.
• Continuously build your LinkedIn network, and stay in touch with them by commenting on their posts.
• Create a 30-second elevator pitch that includes who you are, what you do, and why someone should hire you.
• Research online forums, like Quora and Reddit, to get tips on how to land a job at your dream company.
• Always follow up after applying for a job and ask for feedback.
• Practice patience. Some methods, like networking, will take weeks, if not months to pay off.

 

Helpful Tools

Here’s a selection of tools and templates that will help you in your job search.

22 Free Job-Seeking Templates from HubSpot

Use this free, downloadable job search kit to kick start your new career. It comes with everything you need for a smooth transition:

• Five resignation letter templates
• Five cover letter templates
• 12 customizable, reader-friendly resume templates for marketing, sales, and customer service professionals.

Download Now

Jobscan

To make your CV pitch perfect, run it via Jobscan, an Applicant Tracking System (ATS) checker. It will assess how your hard skills, soft skills, and industry buzzwords compare with what you’ve included in your resume. It will also check your formatting and the tone of voice you use. Based on the feedback, you’ll be able to optimize your CV to boost your chances of getting hired.

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Hunter.io

After finding a company you’d like to work for, you can use Hunter.io to get the hiring manager’s email. All the emails are verified, so you don’t have to worry your message will bounce. It’s free to use for up to 25 searches a month.

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Your job search strategy should be about quality, not quantity

It can be tempting to send your CV to as many companies as possible to boost your chances of getting hired. Still, such an approach could result in quite the opposite.

Before you start your search, define your career objectives. Once you’re clear on what kind of job you’re looking for, focus on the offers that tick most of these boxes. Also, tailor your approach to each company that you’re talking to. This will tell them that you’ve given the job opening some thought.

Follow these job search strategy tips to optimize your job search efforts, and find the perfect work opportunity.

Oftentimes, marketers focus heavily on Google when vying for traffic.

It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines.

Here, we’re going to explore the top six search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting.

Note: To compile our list, we looked at the worldwide market share of search engines on desktop and mobile from August 2021 to August 2022.

1. Google

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With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic. The large traffic potential makes Google a viable option when aiming to capture organic or paid search — the downside, of course, is almost everyone is competing for the same traffic.

Also keep in mind Google’s algorithm, like featured snippets, aims to fulfill users’ needs directly on Google, so they don’t need to click any links. These features , and Google’s popularity, might make it hard for you to capture the website traffic you want.

2. Bing

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Bing, Google’s biggest contender, rakes in 15% of U.S. searches and also powers Yahoo, the U.S.’s third biggest search engine. Bing’s search pages look remarkably similar to Google’s, with the same categories and a similar white background, with blue links and green URLs. However, Bing additionally offers “Rewards“, a program that gives you points when you search or shop on the engine, and then allows you to redeem those points for gift cards, nonprofit donations, and more.

3. Yahoo!

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Admittedly not the sleekest search engine interface, Yahoo! still manages to capture third place in our list, with just under 3% of the worldwide market share. Yahoo! is powered by Bing, so search results are incredibly similar between the two search engines. However, it’s still an important search engine in its own right, with over 600 million total monthly users.

4. Yandex

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Russian search engine Yandex has roughly 2% of worldwide market share. However, it is the most widely used search engine in its home country, with Google holding the number two spot. If you do business globally and are looking to reach Russian customers, there are a few things to keep in mind.

For example, Yandex has a number of quality indicators or badges it can display alongside search results. One of the most prominent is the site quality index or SQI which indicates how useful your site is to users.

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Like Google, Yandex also takes into consideration whether or not a user’s query has local intent and will display regional dependent results. To account for this, you’ll need to go into Yandex’s webmaster tools and set a site region.

5. DuckDuckGo

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If you’re uneasy about targeted ads or don’t want your search data stored, you might want to try DuckDuckGo, which touts itself as “The search engine that doesn’t track you”. It doesn’t track, collect, or store any information, so you’re safe to search for shoes without feeling bombarded by subsequent Macy’s Shoes ads. It’s worth noting there are still ads on DuckDuckGo — just not personalized ones.

Additionally, DuckDuckGo has a clean interface and only one search page, making it easier to navigate than other search engines. With an average of 94,758,414 daily direct searches as of September 2022, it’s slowly gaining steam in the search market.

6. Baidu

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Baidu is China’s largest search engine, capturing over 63% of China’s search market. The search engine looks similar to Google (besides being in Mandarin), with a white background, blue links, and green URLs. Like Google, Baidu aims to incorporate more rich features in the SERPs.

If you have an interest in appealing to the Asian market, Baidu is a good option to consider. However, the search engine censors certain images and blocks pro-democracy websites, so if you’re comparing search results, you’ll find a more comprehensive results list on Google.

Emerging Search Engine Trends

The top search engines may have another competitor vying for user business in the near future as Ahrefs has announced they are working on a search engine of their own. Currently in beta, Yep, is unique from other platforms as it shares 90% of its ad revenue with content creators. With this model, Yep aims to encourage more people to share their knowledge and high-quality content.

Google is also working to prioritize good content with their 2022 Helpful Content Update. HubSpot’s Head of SEO Content Aja Frost says the update has huge implications for the industry.

“First, Google is sending a strong signal that content written by humans is preferable to content by computers. (Ironic, given virtually all of the SERPs are algorithmized.)”

Frost also points out that this update should encourage SEOs to take a more comprehensive approach to site performance.

“This update is also reinforcing the idea that your domain is one entity, and content on one part of your website will impact the performance of another part of your website,” Frost explains. “With this in mind, SEOs should be looking at their site as a whole—not isolated sets of pages.”

Think Beyond Google

Ultimately, it’s essential to consider alternative traffic opportunities besides Google when creating an SEO strategy. By diversifying your sources, you’re more likely to capture the first page on SERPs, and you’re in a better position to find a truly ideal target audience.

This article was originally published in September 2018 and has been updated for comprehensiveness.

The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. 

This post includes best practices for crafting a stellar about page. You’ll explore:

• What makes a good about page?
• How to write an about page
• The Best About Us Page Templates and Examples
• The Best About Me Page Templates and Examples

Featured Resource: Our 29 Favorite ‘About Us’ Pages

Download the guide to review what we love about these amazing ‘About Us’ page examples, plus a few tips about how to make one of your own.

What makes a good about page?

A remarkable about page is genuine, approachable, and distinguished. It should give the visitor a glimpse into what working with you might be like. You can include personal interests, stories, and photos that convey the unique story of your business. You may also include information about who’s on your team and what their roles are. 

About pages are personal to you and your company, so the structure of your about page will vary based on what you want to highlight. However, you’ll start with the same writing process. 

Let’s explore the set-by-step guide to building your about page.

 

1. Establish a mission statement.

Your about page can and will be more comprehensive than a single mission statement. However, to draw people in, you need to succinctly state your goal in the industry up front. 

What is your business here to do? Why should your website visitors care? This information will give the reader something to remember about your company long after they leave your website.

2. Outline your company story.

Every business has a story to tell. Even if you’re running a start-up with a short history, you’ll want to share your company’s origin. Talk about how you got to where you are today on your about page. 

Pro tip: Isolate the milestones before your company’s founding, and use them to give readers some backstory on your current venture.

3. Reveal how you’ve evolved.

There’s no shame in admitting how your business strategy — or even your way of thinking — has changed since you began. In fact, these evolutions can improve the story you tell to website visitors.

About pages are perfect spaces to talk about where you started, how you’ve grown, and the ideals that have helped your organization mature. Use these moments to show people that you’re always ready to change and adapt to the needs of your industry.

4. State your “aha!” moment.

Every good company was founded on an idea — something the current marketplace might not yet offer. What was your idea? 

Use this “Aha!” moment as a pivot point when telling your company story. What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today?

5. Explain who you serve.

As much as you want as many eyeballs on your about page as possible, you won’t do business with every single website visitor. That’s why you must identify and mention your core customer. 

Your about page should explain who your business is dedicated to helping. This allows prospects to identify if your service is aligned with their needs.

6. Explain what you’re offering them.

Companies often generalize their offering in the website copy, making it hard to understand what the customer is actually paying for. In a sentence or two, explain exactly what a potential customer will gain from your business. This succinct summary will keep visitors on your website for longer and get them interested in learning more.

Pro tip: Sometimes, businesses are afraid that in-depth explanations of their products aren’t interesting enough or will sound unappealing in writing. And that’s a fair concern. Start by explaining what problem your offering solves. Then, link to a page with more information. 

7. Cite examples of clients you’ve served.

Got some loyal customers in your portfolio? Use your about page to let the world know who already benefits from your work. Consider naming your most successful clients and linking to a case study.

Knowing about your company’s past successes can influence your prospects’ purchasing decisions. They can envision their future success through the stories of your best customers.

8. Describe your values.

Customers want to be treated like human beings. For that to happen, they need to feel that they’re being served by human beings. When finishing your about page, describe who you are as a person or a team. What’s your company culture like? What bigger picture in life drives your business? 

Pro tip: Remember, future employees are a secondary audience of your company’s about page. This is another reason describing your personal values is a good idea. The key to your job candidates’ hearts is to show them you have one too.

Keep in mind a secondary audience of your company’s About page consists of your future employees. This is another reason describing your personal values is a good idea — the key to your job candidates’ hearts is to show them you have one too.

About Us Page Template & Examples

About Us Template

You can create an About Us template for your company website easily. We lay out the standard “about us” page below.

No matter your business, your about page should include the following elements. 

• A mission statement. This describes the purpose of your business as it relates to the industry or market you serve.
• A vision statement. The future of your business is outlined in this section.
• Your values. Core values help the reader connect with you and your business on a personal level.
• A target market summary. Your site visitors want to know that they’re in the right place and that your company can help them.
• A brief company history. In addition to piquing your visitors’ interest, a brief company history can help the press describe your business accurately.

After you write a draft, you can use one of HubSpot’s done-for-you website templates to create your about page’s layout. These website templates can be installed and customized in minutes.

Done-For-You About Us Page Templates

While the copy is an important element of your about page, you’ll also want to showcase your brand story and identity to the world. These “about us” page templates create a compelling, customizable user-experience.

1. Touraza Template (WordPress)

If you want something with a little flavor, the Touraza template is a tasteful choice. With the “meet the team” section near the top, geometric designs, and striking typography, you’ll be able to showcase the humans behind your brand.

2. Logan Template (Shopify)

This template makes use of large images in a modern layout to break up the ample white space. The result: A clean and enjoyable reading experience.

The top of the page puts the brand story (or other introductory text) first, supported by a large image that speaks for itself. The pops of color can be customized to your brand style, drawing emphasis to the most important elements you want to highlight.

3. Munchies Template (WordPress)

This theme from Automattic is great for small businesses with a brief company history. You can start by explaining your mission concisely, then jump right into important links.

4. Mobirise Template (WordPress)

This visually compelling page allows you to evenly disperse information. Your webpage visitors won’t be scared off by a giant wall of text. 

Instead, you can briefly describe your history at the top of the page. Three icons allow you to lay out your most important values. Plus, the page also features a carousel, so you can include headshots and titles for your teammates. 

Best About Us Page Examples

1. Yellow Leaf Hammocks

Good stories humanize your brand, providing context and meaning for your offering. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on.

Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics.

Pro tip: Put your storytelling skills to work on your about us page. Using descriptive and emotive copy and gorgeous graphics, an about us page with a story works harder for your business than a generic one.

2. Eight Hour Day

People tend to think that about us pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. Keep your about page us page friendly and real.

Take inspiration from Eight Hour Day. This brand showcases the people behind the company and humanizes its brand.

What we love: Introducing the founders with inviting photos on this about us page drives home the point that Nathan and Katie are — as they so astutely put it — “two individuals with a passion for creativity — creativity makes us happy.”

3. Apptopia

People want to know what your business does and how it can help them. After all, if people can’t figure out what you do, how will they know they need your product or service?

So, skip the industry lingo — that’s what Apptopia does on its About Us page. The startup’s simple but polished language effectively communicates the company’s offering while still allowing the Average Joe to understand it.

What we love: Apptopia uses short and punchy sentences to explain complex products and ideas in a way that isn’t patronizing. The copy on this About Us page leads with empathy.

4. Moz

Instead of following the classic about us script, try something different. Take Moz, for example. A lot has happened since it was founded in 2004, so the company chose to share those milestones using a fun, clean design. 

Moz’s about us page incorporates clear headers, concise blurbs, and little graphics to break up the text.

What we love: Take note of the humble references to how Moz received funding, how it switched its brand positioning — and most importantly, how it switched back to its original model. This speaks volumes about the value honesty and humility can play to your customers.

5. Yokel Local

On its about page, Yokel Local spotlights its clients, its story and mission, and the team behind the brand. This last element is key because Yokel Local knows that its “vibe” wins over prospective clients. After all, when you hire an agency, you’re hiring its people. And people have personalities.

What we love: Because “Yokel Local” is a bit of a kooky name that gives people pause, the company pokes fun at it by providing the definition. This then leads to photos of the team at work (and at play), the agency’s story, its mission and values, and the people who make the magic happen. This magic is included all over the about page as its employees make goofy faces, wear ugly Christmas sweaters, and work/play hard.

6. Nike

Nike began on the campus of the University of Oregon at the hand of the college’s track coach, Bill Bowerman. Even though he no longer works at the company, one of his beloved quotes still brands the bottom of Nike’s about us page below: “If you have a body, you are an athlete.”

This bold sentence, referenced by the asterisked “Athlete” in the words right above it, sheds important light on Nike’s audience. The brand may be big today, but Nike is all about the rising stars — whom the company depends on, according to the rest of its about us page, to “expand human potential.”

What we love: Nike clearly knows its audience and makes its mission obvious to them as soon as they land on the about us page. There’s no question that the visitor is in the right place and understands exactly what Nike has set out to do.

7. Bulldog Skincare

The best about us pages are infused with color, have personality, and stay true to a company’s unique brand voice. Let’s take a look at Bulldog, a men’s skincare brand. 

The about us page is pithy and leads with an adorable bulldog — fitting the name and the brand. It also states the purpose of the products — to help customers from waking up with the (admittedly adorable) wrinkly face you see when you visit Bulldog’s website.

What we love: Bulldog isn’t afraid to have fun with its brand. That bit of humor makes this about us page anything but typical. It primes visitors for a story in a way that makes them immediately feel connected to Bulldog’s mission and vision.

8. Doomtree

Made up of talented artists with thriving solo careers, Doomtree brings these musicians together to work on creative projects as a crew. The group “started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.” 

As soon as you arrive on Doomtree’s About Us page, you’re greeted with big, bold photos of those friends.

As you scroll down, users are treated to even more interaction with the crew’s events and music tracks. That makes sense because it gives visitors an instant sample of Doomtree’s product.

Pro tip: Find ways to use multimedia elements. One minute of video is worth 1.8 million words, according to Forrester Research’s Dr. James McQuivey. Consider combining your unique story with audio and visuals like in the example above.

9. Below the Fold

Below the Fold is a company committed to “sharing news stories you aren’t hearing anywhere else.” With that in mind, the big headline on the about page introduces the company’s purpose. Further down, you’ll find four core values, how the business generates revenue and more details about the team behind the scenes.

What we love: This page gets straight to the point about what Below the Fold is, who it serves, and why it exists. The simple design lacks color, embellishments, and sensational imagery so the reader can focus on what the company has to say — a direct nod to the mission statement.

10. Ceros

Ceros’ About Us page is interactive and engaging. As you scroll, the images move across the page with punchy designs. Additionally, Ceros’ uses these images of its impressive, unique office space to further personalize the page.

What we love: Ceros keeps the text on the page short-and-sweet, with powerful statements like “we exist to unlock creativity”. The culture section further demonstrates Ceros’ playful brand voice, with core values like “we wear our chicken suits”.

11. Marketive

Marketive’s about us page leads with a solid value statement: “Got a solid product? We tell your target audience that you exist.”

Additionally, Marketive’s About Us page displays original designs rather than photos to support the text. This makes the page compelling to scroll through.

What we love: The interactive milestone calendar at the bottom is especially impressive. It authentically represents some humble beginnings (including two unsuccessful startups that inspired present-day Marketive) and features a fun scroll element.

12. Sweet Loren’s

Start-to-finish, Sweet Loren’s about us page is playful, engaging, and colorful. The page starts with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you’ll move through some of Sweet Loren’s impressive values, including inclusivity and refusing to compromise.

What we love: Sweet Loren’s yummy products are last on the page, ensuring you’re fully primed to purchase only after learning about Sweet Loren’s mission.

13. TalEx

TalEx began when two women left a major recruiting firm to build their own. TalEx has since seen unprecedented growth at 4,900% in the three years. The company’s about page captures this history and more. 

What we love: The company’s emphasis on social responsibility takes up nearly half the page, making this core value clear. The statement explains TalEx’s commitment to donate 5% of its annual net profit to philanthropic organizations. People who visit the website know immediately that giving back is important to the team at TalEx.

14. LoveBug Probiotics

LoveBug Probiotics’ page effectively includes all the information you’d need on the company to make an informed purchasing decision. That includes how the founder came up with the idea, her personal ties to the vision, and the science behind her probiotic.

While the products are science-backed, the About Us page doesn’t confuse visitors with difficult-to-understand facts. Instead, the page is simple, straightforward, and helpful.

What we love: This about us page features an image of the founder’s four young children wearing “Chief Fun Officer”, “Chief Giggle Officer”, “Chief Silly Officer” and “Chief Humor Officer” t-shirts. There aren’t many pages with cuter introductions than that.

15. Brown and Coconut

Sometimes, simpler is better — as is the case with Brown and Coconut. This about us page features a photo of the two co-founders alongside a few paragraphs of text outlining the brand’s vision.

Brown and Coconut’s About page uses no-fuss language to describe the business.

What we love: Rather than ending with a CTA directing visitors to its products, the co-founders instead choose to include a CTA to follow the business on Instagram, promoting a more effective, long-term lead generation strategy that starts with brand awareness.

16. Kuno Creative

Kuno Creative’s page effectively focuses on what makes the company different: its people. While the first paragraph describes the origin of the digital marketing agency, the majority of the page is taken up by black-and-white headshots of all its employees along with descriptions of each member.

What we love: If you’re unsure what you want to include on your about us page, consider taking note of how Kuno Creative focuses on its people, rather than its product. This offers a great way to humanize your brand.

About Me Page Templates & Examples

About Me Template

About me pages vary in detail, but most great pages include a few standard elements. You can see a suggested template from HubSpot below.

Make sure you include the following information on your page. 

• Your purpose. This describes your purpose for doing the work you do. What gets you out of bed each morning? Try using the Ikigai map for guidance here.
• A vision statement. Who are you and where are you headed? Believe it or not, people are looking to you for leadership in some way. Show them how you’re leading your life and what inspires you to move forward.
• Your core values. Personal core values help the reader connect with you and find common ground.
• A brief personal statement. Whether you share your hobbies, family life, or fun facts, a brief personal summary helps the reader relate to you on a personal level.

Next, you’ll see these elements in action in the examples below.

Done-For-You About Me Page Templates

1. Coax Template (WordPress)

The Coax template allows the typography and copy to take center stage. This text-centric approach highlights your personal accomplishments and sells your services. Consider laying out content like a resume with big subheads on the left and descriptive text on the right.

Plus, this template is powered by Elementor, a page builder that makes customization easy. 

2. One Page Portfolio Template 

Instead of a wall of text, this about me page is neatly divided into separate sections. The text at the top of the page allows you to describe your mission and background. 

The icons in the next section call attention to three specific services you provide. Further down the page, you can explain those services in greater detail. You can also include photos to show what you can do.

3. Beckham Template

Your about me page should provide a highlight of your accomplishments, as well as an overview of your service. This template can help you put your best foot forward. 

The Beckham template includes a suggested place to link your resume, as well as sections to show off previously completed projects.

What we love: Near the bottom of the page, you can show off important numbers. That includes how many clients you have, how many projects you’ve completed, and how much coffee you drank.

4. Calvin Template

For personal websites, consider placing your contact information front and center. Your visitors shouldn’t have to search to see how they can reach out. 

The Calvin template makes integrating your contact information and personal story seamless. This template leads with email and phone numbers. Then, you can lay out the services you provide, before including links to your work.

Best About Me Page Examples

1. Joe Payton

The style and tone of your about page should match the services you provide. Let’s look at Joe Payton’s website as an example. 

Not only does Joe’s illustrative self-portrait give him a personal brand that customers will remember, but it also demonstrates his expertise as a designer and animator. His website visitors can learn what he does in an easily digestible way.

What we love: Joe freely expresses his values as a creative professional on a well-organized page. He tells a story that guides the reader through each section, without having them scroll endlessly to the bottom of the page.

2. Kero One

Kero One is a hip-hop artist and DJ from San Francisco. His About Me page carries a valuable lesson to personal brands that cater to more than one audience — especially if those audiences speak different languages.

Kero One’s about me page tells his story in English, Japanese, Korean, and Chinese. Including these East Asian languages helps Kero One connect with listeners in these different communities. 

Pro tip: If your services are global or your offerings come in multiple languages, consider having your about me page in several languages.

3. Aja Frost

Alright, we might be biased in highlighting this professional, as Aja is our very own Director of English Growth at HubSpot. Nonetheless, the ingenuity she brings to the company isn’t lost on her website’s About Me page.

Being a data-driven professional, Aja knows her clients are looking for more than her writing skills — they want to see how her content has performed. With that in mind, her About Me page tells a story of her career growth, which peaks — no pun intended — at an impressive line graph showing the result of an SEO strategy she implemented for the HubSpot Blog.

What we love: Aja understands the value of being personable even in a digital space like an About Me page. She closes out her about page with a personal note on what she does in her spare time — a great way to humanize yourself in the eyes of your potential customers.

4. Madison Butler

Madison Butler is an HR change-maker “committed to deconstructing the status quo and rebuilding corporate America, one organization at a time.” She does this through her DEI work and her advocacy.

Her about page, which doubles as the site’s homepage, calls this out at the very top in one bold statement: “I’m here to ensure organizations know how to make space for everyone.”

What we love: Madison’s About page is effective because it stays true to her mission while being simple, effective, and to the point. The second sentence in the headline, “you belong here,” underscores the inclusivity of Butler’s mission and work.

5. Sara Dietschy

This professional YouTube content creator has an eclectic collection of videos related to technology and culture and expresses that diversity all over her About Me page.

In addition to the vibrant self-portrait at the top of the page, Sara’s first sentence tells you just how many people subscribe to her channel: 780,000. This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they’d get by working with her or advertising on her channel.

What we love: The colored tiles lining the page — starting with the red one, as shown above  — segment her work by the types of projects she’s worked on. This helps the reader navigate the page and understand what’s important for them to know.

6. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually build creative rebellious brands beyond a logo.” In three sections — about, bio, and random facts — the audience gets the full ShaDrena experience, which is more than just design. It’s also about voice and personality. 

As a self-described “creative hustler,” “rule-breaker,” and “designer of dope brands,” the language ShaDrena uses on her site comes across as edgy and authentic.

What we love: ShaDrena’s about page is counterintuitive to what someone might expect from a graphic artist. Most of the content is presented in black, white, and gray which puts all the focus on the composition of her design.

7. Marc Ensign

On his about page, Marc Ensign takes his work seriously without taking himself too seriously. Marketers know there’s value to keeping a casual tone in the content they create, but to attract customers, you need to prove you have discipline and integrity. This often proves to be a tough balance to get right.

What we love: Marc Ensign nails the balance between friendly and formal with a confident opening statement. This not only draws the reader in but also establishes Marc as a relatable partner to work with.

8. Miracle Inameti-Archibong

With an excellent design that emphasizes her copy, Miracle Inameti-Archibong’s site is a masterclass on how to do a one-page website well. The content is presented with large clear images, cool and bold colors, dynamic angles and blocks, and simple typography.

What we love: Miracle’s about me section spans over a decade but is laid out in just four sentences. The reader can easily understand her career span without being overwhelmed with too much information.

9. Haley Shapley

Haley is a freelance writer and editor who uses a single-page format for her website to showcase her personality, writing samples, and professional services. The site also features a very cool animated video effect in the background, creating a sense of space and movement.

What we love: Haley leads with an important number: She can write over 100 articles a year. Starting with an impressive data point helps show her level of experience.

10. Amy Blaschka

Amy Blaschka’s portfolio features plenty of white space, balanced out with a bright blue header that really pops, and orange buttons for conversion actions (i.e. “Let’s talk”). Additionally, her use of video to explain what she does helps her stand out in a crowded space.

What we love: To showcase her creativity and individuality, Amy has a list of bullet points of things she loves and things she doesn’t love. She also provides website visitors with three (yes, three!) different versions of her bio: a short one (under 75 words), one that’s a bit longer (under 150 words), and her full bio which takes up an entire page.

By doing this, she’s demonstrating her talent for crafting messaging and educating prospective customers on who she is. Very sneaky, Amy!

11. Cathy Derus

Cathy Derus’ site features bold images and crisp text.  The site also highlights Cathy’s appearances in major media outlets and publications, like Entrepreneur and Cosmopolitan.

What we love: Cathy’s about section features a full-page image of Cathy on her laptop, with a brief text introduction directly to the right of her. Instead of breaking up the image with text, Cathy overlays the text on the actual image, so website visitors get the feeling they are actually in her office with her. This is a great way to build credibility.

12. Matt Gray

Matt is a serial entrepreneur who now manages a portfolio of “soulful businesses”. His website is designed to promote the paid courses he’s developed for entrepreneurs and the 1:1 coaching he provides to those looking for a more personalized touch. 

Matt’s site provides plenty of content to help visitors understand who he is and what he does. The focus of the site is very simple: to get visitors to convert by signing up for his email newsletter.

What we love: Below the bio section, Matt breaks down his offerings in a simple 1-2-3 format, providing something for everybody. Lower on the page, visitors find a mailing list sign-up form with a commitment of what subscribers will receive by signing up.

Tell the World All About You

Now that you’ve seen examples, it’s time to build your own about page. With a good story to tell, creative copy, humility, and digestible visuals, you’re on your way to an eye-catching user experience.

You’ll be standing out from a sea of about us and about me pages in no time. So, tell us, What makes you different? We’re eager to learn more…about you.

Editor’s note: This post was originally published in October 2020 and has been updated for comprehensiveness.

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.

Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns.

1. Twix

It’s hard to think of Halloween without thinking of chocolate.

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars.

For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?).

In this commercial, young adults dressed in costumes sit in a circle in front of an Ouija board, a device used to communicate with ghosts, spirits, and other supernatural beings.

As they play, a gust of wind blows through the room, and before they know it, the “spirit” has taken a bite of a Twix bar. Everyone starts screaming and the ending shot reads, “The spirits have decided. Left or right, either is a good decision.”

This is a great example of how a brand can tweak an existing campaign and give it a holiday twist.

2. Disney Parks & TikTok

On TikTok, text-to-speech is a popular feature used by a lot of creators. Voices can range from standard American accents to popular characters and serve to add more depth(or fun) to videos.

To celebrate Halloween, Disney Parks recently announced a collaboration with TikTok, in which three characters from Disney’s theme parks can voice videos on the platform.

Image Source

When we say “Meet your audience where they’re at,” this is what we mean. This partnership is a great play for Disney, as they presumably attempt to reel in a younger crowd and garner interest in their parks.

While they could go with flashy ads, this approach is subtle, as it is embedded into a process users are naturally engaging in.

3. Vegan Treats

Wondering just how early you can start marketing your seasonal products? For Halloween, you can start as early as September.

Although Spooky Season doesn’t officially start ‘till October 1st, the start of fall is a great time to start introducing Halloween-themed products and services.

Take Vegan Treats. On September 7, they started sharing product images all relating to Halloween, starting things off with a skull cake.

Image Source

The earlier you can start the better. It gives your audience time to review your offers and decide if they want to purchase. If you wait until the week of Halloween to start, it’ll already be too late.

4. Elysian Brewing

During Halloween, you’ll find some of the most unlikely brands pair up. That’s because holidays allow businesses to branch out in a way that feels natural and fluid.

Take this co-branding campaign between Elysian Brewing, USA Network, and Syfy.

To kick off trick-or-treat time, this beer company released a limited batch of beers for Halloween, “A Killer Wit Beer.”

“Just like Chucky is synonymous with Halloween, Elysian’s pumpkin beers have become synonymous with the season. Seeing Chucky’s iconic, freckled face on our cans feels like a match made in… ah… hell,” said Joe Bisacca, co-founder of Elysian Brewing, in a statement.

Collaborations like these can be key for new audience growth and can work well during holidays when strategies and goals are more likely to align.

5. Heinz

Although the concept of a vegetarian vampire during Halloween doesn’t sound very interesting, Heinz found a way to make it work.

Enlisting the help of content creator and TikTok influencer E.J. Marcus, Heinz released a campaign to promote its annual Halloween-themed ketchup, dubbed “tomato blood.”

The multi-channel campaign included an ad spot during AMC’s “Interview with the Vampire,” a partnership with Six Flags to offer branded menu items, and QR-code-scannable billboards.

Where does Marcus come in? He takes on the role of a vampire who’s learned to resist his thirst for humans and instead sustain himself with Heinz’s tomato blood. The ad seems to appeal to Gen-Z, given the ambassador they’ve chosen and the purpose-driven character he embodies.

One takeaway here is that there isn’t only one way to success. If you have the resources for a multi-pronged approach, don’t be afraid to do it. Even unsuccessful campaigns teach you about your audience and what they’re looking for – so it’s always a win for your team.

6. Target

On TikTok, Target leans heavily on user-generated content. They understand that perfect curation – à la Instagram – isn’t the key to success on this app.

So, they partner with influencers and content creators who can share authentic content using Target products. During Halloween, the strategy remains the same.

@target doesn’t matter if it’s 105 degrees, we ride at dawn 🧙‍♀️ @Dalia Elizabeth
♬ Halloween ・ cute horror song – PeriTune

One of their latest posts features creator Dalia Elizabeth who invites viewers to go Halloween shopping with her at Target. Viewers follow along as she walks the aisles and looks through Halloween decorations.

It’s simple but for TikTok, it might be exactly the right approach.

These diverse examples highlight the many ways you can approach the holiday while still staying true to your brand. 

 

If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates.

In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are.

The Hidden Job Market

In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves. This means many things: There are a lot of openings now due to the mass quitting and the job market is more competitive because there are more job seekers.

In a TikTok video, career coach and former recruiter J.T. O’Donnell argues that the reason many job seekers are struggling to find desirable positions is that there’s a shortage of them. What’s out there, she says, is the undesirable jobs that people quit in 2021.

@j.t.odonnell @j.t.odonnell How I predict job layoffs.
#edutok
#careertiktok
#layoff
#recession
#jobs
#jobsearch
#jobsearchtips
#learnontiktok
#careeradvice
#career
#joblife
#worklife
#linkedin
#resume
♬ original sound – J.T. O’Donnell

Now, they’re looking for better benefits, higher salaries, hybrid/remote work, and better work/life balance.

This is where the hidden job market comes in, job roles that are filled through internal candidates, referrals, or recruits.

Recruiters like O’Donnell and Stacey Perkins argue that recruiters are no longer posting on public job boards for certain roles, as that can cost a lot of money and resources. Instead, they’re reaching out directly to candidates they believe will be well suited for the role.

“That’s all happening right now as part of the Great Restructuring of 2022,” said O’Donnell in a video shared on TikTok.

She continues, “And people don’t realize that and get frustrated and feel bad about themselves like ‘What’s wrong with me?’ There’s nothing wrong with you. You just don’t know the new rules to career success and jobs.”

This begs the question: Where are they finding them and how can job seekers make themselves more visible? We’ll tackle that in the next section.

How to Access the Hidden Job Market

1. Optimize your LinkedIn profile.

Many recruiters are contacting desired candidates on this social network, even if those candidates are currently not seeking new opportunities.

Those who are open to new opportunities have optimized LinkedIn profiles that allow recruiters to find them quickly.

The thing is, if your profile isn’t optimized for the job you’re seeking, recruiters won’t find you when conducting searches.

Here are some tips to improve your profile:

• Keep your headline specific and concise – Don’t crowd your headline with a bunch of keywords. Stick to the title that aligns with your desired role.
• Add a descriptive bio – In your bio, you have the space to boast about your skills and show off your personality. Take advantage!
• Have a profile and banner image – Both should be complementary and tell viewers something about you.
• Add interesting projects to your Featured section – So many tools within LinkedIn are underutilized, including this one. If applicable, take a few projects from your portfolio and add them here so they’re easily scannable.

2. Expand your network.

When looking for a new job, often the best place to turn to is your network.

They’re the ones who can refer you to jobs within the hidden market and make recommendations. If you’re struggling to build your network, here are ways to get started:

• Attend conferences and industry events.
• Be active on social media and engage with colleagues.
• Join professional groups and/or associations to build a community. E.g. “Black Marketers in Texas” or “National Marketing Association”

3. Reach out to recruiters and companies directly.

Why wait for recruiters to find you? Instead, consider reaching out to hiring managers directly if you feel your skills would be a good fit for their team.

Even if you don’t see a job posting, you may have a dream company in mind. If so, don’t be afraid to be proactive and reach out to them. Share your interest in the company, your skills, and how you feel you could add value to the company.

Even if they don’t have any openings currently, doing this will make a strong impression and may land you your next gig once they do have room.

4. Subscribe to news alerts.

When you sign up for news alerts, you can stay up to date with companies, where they’re headed, and when they’re hiring – even if they haven’t yet announced it.

For instance, say a company announces they’re expanding to the East Coast and will open up offices in New York. That tells you that if they haven’t started already, they will soon start hiring.

From there, you can reach out to the company and pitch yourself.

Setting up a Google Alert is easy:

• Head to this page.
• Type in the term and/or company you want to receive alerts on.
• Set parameters around how often you want to receive alerts, which regions they should come from, and where they should be delivered.

In this competitive job market, job seekers have to go above and beyond to secure the positions they want. These tips should help you access the hidden job market and get in front of the recruiters you want.

Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.

In the past few years, however, Reddit’s attempted to gain more attention from brands by introducing several advertising offerings. The platform also launched features such as video streaming and video hosting, enabling the platform to evolve from the text-based format it’s known for.

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later in life. Though we don’t encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet, there are still ways businesses and brands can use Reddit to their advantage if they choose to.

One way is to host “Ask Me Anything” posts (also known as an AMA) to build community and trust with your audience. Another way is to start subreddits about specific topics relevant to your brand, similar to Facebook groups.

Reddit Statistics

To keep you informed and help you make strategic social media decisions, here’s a list of 24 helpful and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform.

General Stats

• Reddit has over 430 million active monthly users. (EarthWeb)
• Reddit is the fifth most visited website in the U.S. (SemRush)
• Reddit is valued at over $10 billion. (The New York Times)
• Reddit was founded in 2005 and acquired by Condé Nast in 2006. (Crunchbase)

Demographics

• The majority of Reddit users (63.8%) are male. (Statista)
• 47.13% of Reddit users are found in the U.S. (similarweb)

• 36% of U.S. Reddit users are between the ages of 18 and 29 years old.
• Gen Z makes up 26% of Reddit Users. (Reddit Blog)

User Behavior

• As of 2021, there are 2.8 million subreddits on the platform. (Orbelo)
• Reddit has 52 million daily users. (The Wall Street Journal)
• Reddit users spend close to 24 minutes a day on the platform. (Insider Intelligence)
• Users spend significantly less time on Reddit than on other platforms like TikTok, Instagram, and Twitter — but that’s because Reddit is more of an information and education platform than a video and entertainment platform. (Insider Intelligence)
• 51% of Gen-Z users say they’re attracted to the platform’s user-driven features, such as subreddits, comments, and upvotes. (Reddit Blog)
• 82% of Gen-Z people trust Reddit when learning more about products. (Reddit Blog)

Source: Reddit Blog

Videos on Reddit

• As of 2018, Reddit users consumed more than 1.4 billion videos on the platform per month. (Variety)
• In 2018, video viewing time grew by 38%: Total users went from viewing 400,000 hours of natively hosted video every day to more than 13 million hours of video monthly. (Reddit Blog)
• In 2018, three of Reddit’s five highest-performing posts included videos, while one had a photo. (Reddit Blog)

Engaging Content and Hot Topics

• The top four subreddits as of 2022 are /r/announcements, /r/funny, /r/AskReddit, and /r/gaming. (OneUp)
• In 2021 the most popular “Ask Me Anything” (AMA) post with over 90,000 upvotes was I’m a lobster diver who recently survived being inside a whale.” (Statista)
• In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. (Foundation Inc.)
• The study also found that posts under 120 characters get more upvotes than posts above the character count. (Foundation inc.)

Source: Foundation Inc.

• Posts with questions generate twice as many comments as posts without them. But, oppositely, posts without questions get more upvotes than posts with them. (Foundation Inc.)
• In 2019, important topics of discussion included beauty, weddings, and self-care, a shift from 2018’s hot topics, noted below. (Reddit)
• One of Reddit’s most popular topics is technology. In 2018, Reddit reported that all of its tech-related subreddits combined received more than 27 million unique monthly visitors and 284 monthly views. (Reddit Blog)

Source: Foundation Inc.

Takeaways from Reddit Stats

If you’re a marketer in a field related to consumer products, especially technology, you might not want to count out Reddit just yet. As we’ve learned from the stats above, young people, especially in Gen Z, are using and trusting the platform as a source for product research.

If your company has a lot of excellent video content, you may want to incorporate Reddit into your next marketing strategy. Remember, Reddit users consumed more than 1.4 billion videos monthly in 2018.

Online video, especially in a mobile format, is being embraced much more heavily than in the past. Because of this, it might be worth exploring the idea of a Reddit video strategy if you ever have extra time or resources available.

If you’re interested in testing out content on Reddit but don’t know where to start, it can be helpful to get inspiration from brands who’ve already succeeded there. In this post, you can check out a few great examples.

The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” 

AR has also made its way into different industries, including marketing. In fact, many people use AR experiences from brands every day without even realizing it, like picture and video filters on social media. 

If you’re wondering how AR plays into marketing, this post will look at eight companies that have used AR in innovative and inspiring ways that you can use to brainstorm and execute your own strategy. 

Augmented Reality Examples

Augmented Reality for Product Marketing

1. Pokémon GO

Pokemon GO took the world by storm in 2016, and it is one of the most notable AR experiences. 

Image Source

In the app, users get notified of eligible Pokémon in their area and receive directions to find and catch them. When they come across a Pokémon, the character is superimposed over the real-life location of the app user — an AR experience. 

The game is built around catching the available Pokémon before anyone else can, which is why, when the app first came out, people would gather in groups to try to be the first to capture the character.

2. Home Depot

Decorating a home isn’t easy — how do you know if you’ll actually like the yellow paint that looks beautiful online but might be too bright in your bathroom? What if that coffee table doesn’t fit in your living room as you’d hoped?

In 2015, Home Depot released its Project Color app, which uses patent technology to show users what a paint color will look like in their home. The AR technology considers lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life. If you don’t trust your judgment, you can also share images from the app on social media to get a friend’s opinion.

Home Depot isn’t the only home furniture store to use AR to create value for their users — IKEA has similar AR technology built into its app.

3. IKEA

IKEA uses AR to help shoppers test and visualize products in their own space before making a purchase. 

It offers multiple tools for customer needs, like the IKEA Place app that superimposes to-scale models of furniture in real-life rooms or the IKEA home planner that helps people build furniture sets, like kitchen cabinets, to ensure they’re satisfied before placing an order. 

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4. Sephora

There’s a reason many people don’t buy makeup products online — it’s impossible to know if you’ll like the lip color or foundation coverage if you don’t try it on in-store. Sephora understands this struggle and is known for allowing in-store visitors to test products on themselves before buying them, but not everyone may be comfortable doing so. 

For those not as comfortable, it offers an in-store virtual try-on kiosk where visitors can see how products look on themselves to ensure they’re satisfied.

5. StubHub

Augmented reality enables you to visualize and interact with a space — two critical functions when choosing how much you’re willing to pay for a stadium seat.

For Super Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S. Bank Stadium and nearby parking garages and concession stands. This enabled potential buyers to visualize their full experience before purchasing and minimized the risk of paying for a subpar seat.

StubHub’s reliance on AR solved a common customer problem — as StubHub CTO Matt Swann points out, “We’re solving for real pain points, not just tech for the sake of tech. For many people, it’s not an event you just show up for; it’s kind of a bucket list item.”

For out-of-towners, the ability to virtually compare different seat locations adds comfort for hesitant buyers.

6. Social Media Filters

Filters are AR features that social media users use daily on different apps, from TikTok to Instagram to Snapchat. Over 250 million people use an AR feature on Snapchat every day, and creators on the platform have built over 2.5 million AR lenses. 

With filters, users simply take a picture of themselves or something of interest, and a filter is superimposed over the image, whether it’s a funny pair of sunglasses or changing the color scheme of a scenery.

AR and Experiential Marketing

7. Netflix

To market season four of Stranger Things, Netflix launched an in-person experiential marketing and AR experience called the Stranger Things Experience. Fans visit an in-person location and participate in an immersive experience related to the show, where they play games with AR features that help them feel like they are in the Stranger Things world.

In the past, Netflix has advertised other Stranger Things seasons with AR experiences like Instagram filters that place users within the universe, all from the comfort of their homes. 

8. Pepsi

In 2014, Pepsi installed AR technology in a London bus shelter, making it appear like a lion, UFOs, flying saucers, and other objects were headed straight for Londoners.

The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. Afterward, a video of the bus shelter’s AR technology attracted over six million views on YouTube — making it one of YouTube’s most viewed advertising campaigns.

Pepsi’s campaign highlights the effectiveness of AR when a company truly knows its audience. Pepsi didn’t need to use AR to advertise its products — instead, it trusted its consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around the brand.

The State of AR in Marketing

While incorporating AR into marketing is still new, marketers can still note how these brands creatively incorporated technology into their marketing strategies. 

Ultimately, as the media landscape changes and technology gets more advanced, marketers at businesses of different sizes might have more opportunities to implement technology. And, when they do, they’ll need to think creatively and innovatively about how they invest in it.