Author Archives: i4lead

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions.

This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action.

What is a job description?

A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with the skills and experience needed to qualify for the position.  

1. Study your target candidate.

Many studies show that people buy on emotion first, and then rationalize their purchases using logic.

Applying for a job, in that sense, is a lot like making a purchase. Pressing the “Apply Now” button is an emotionally charged decision.

When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e., the person you want to be interviewing). What are their professional goals and values? What makes them happy?

Example

Create a target candidate persona or a composite of your ideal employee. (Download these buyer persona templates to get started.)

Use the information you find to make potent promises that your target candidate wants to hear and, more importantly, you know you can keep.

Are you hiring for a role in content marketing? Consider aspects of your existing marketing team that you want to see reflected in your new hire.

• What are your current employees’ career goals?
• What do they enjoy most about the company?
• Which areas of expertise do they lack that your candidate can provide?

These are all valuable pieces of information that can help you craft a corresponding job description and ensure your potential candidates would be a fit at your organization – both culturally and professionally.

2. Optimize the job title with keywords.

Every day, the job hunt leads millions of people to search millions of keywords. This makes SEO very important to the recruitment process, especially when writing job ads.

In your quest to be unique and desired, don’t make up a new, creative name for an established role. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”

Example

For a role in content marketing, title your job exactly what you’re looking for, such as content marketing manager. If you’re in the B2B space with clients all over the world, for instance, add a few more adjectives: “Global B2B Content Marketing Coordinator.”

Keep in mind that the experience level of your ideal candidate can change the words they use when looking for jobs online.

If you’re hiring for a mid-level content marketer, for example, consider words like “strategist,” “specialist,” or even “manager.” Is the content you produce part of a much larger digital marketing operation? If so, include that in the title.

Post the position under a recognizable, keyword-friendly title, as that’s what candidates will be searching for.

3. Start with a company summary.

Open your job ad’s main text copy with a “Company Summary” paragraph. But don’t simply paste your business’s “About Us” boilerplate description into your job listing.

Your “Company Summary” should help to put the job for which you’re hiring into context for the applicant.

If your company sells security software, for example, it won’t be enough to simply state your company name, when you were founded, the types of software packages you offer, and where you’re located.

Your applicants will want company details specific to the team they’d be joining.

Here’s an example of a company summary for a made-up software development company looking for a content marketing specialist to join its team.

Example

Security Software Co. is a Boston-based software developer that puts today’s most pressing ecommerce security challenges at the heart of its brand. We turn the best cybersecurity technology into trusted solutions for the small online business, and after a decade serving more than 70 clients, we need someone to help us tell the stories that matter most to our customers.

If you summarize your company in a way that resonates with your ideal candidate, you’ll set yourself up to dive right into the job description itself.

However, keep in mind that this doesn’t stop at the second paragraph following the company summary above. Describe your open position using subheads, or sections, in this order:

1. Benefits
2. Requirements
3. Responsibilities

4. Concisely describe the job’s benefits.

Every ad must start with a concise description, or overview, of the role. It should be snappy and compelling – just be sure to complement that with the big-picture benefits as well.

General Electric did a nice job describing the benefits of their roles in the commercial below, as part of an amusing series to help the company shift its brand. Listen to how the person in the blue sweater describes their new position:

People inherently want to be part of something bigger than themselves. Appeal to that desire by helping candidates envision the impact of their work.

If you’re hiring a software developer, explain how their work will impact your customers. Will it help them beat traffic? Will it help them communicate better with their family? Will it help them get clean drinking water every day? Be specific. The more specific you are, the more compelling your message will be.

Here’s how our fictional organization, Security Software Co., might describe the benefits of working as their newest content marketing specialist:

Example

As the Content Marketing Specialist for Security Software Co., you’ll create articles, infographics, and eBooks that build an engaged audience. Your goal will be to drive thousands of people to subscribe to our newsletter and follow us on LinkedIn. Your success will expand Security Software’s global reach – helping millions of parents protect their children from online predators – while simultaneously developing your personal brand as a foremost expert in our space.

5. Summarize the benefits package.

Now that you have the candidate’s attention, draw them deeper into the ad with a section dedicated to the other benefits: your company’s benefits package.

According to a 2021 Indeed report, 83% of employers say their companies have become more transparent about compensation and perks in their job descriptions.

Instead of simply listing your perks, use examples to help candidates envision the benefit.

Example

At Security Software, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, medical/dental/vision plan, and matching 401(k), we’ll shower you with perks, including:

• Dress: Wear anything you like to the office – and be as comfortable at work as you are in your own living room.
• Flexibility: Two days a week, feel free to skip the commute and hit your deadlines from home.
• Food: Save hundreds of dollars on food each year by using our well-stocked, healthy kitchen.
• Wellness: Stretch away the stress every morning in our in-house yoga studio.

6. Keep the job’s requirements clear and realistic.

This section will be your ad’s most sterile, so don’t close with it. Stick it in the middle, sandwiched between two sections that highlight promise and opportunity.

Keep your list of requirements only as long as it needs to be. You don’t want to scare great candidates away with trivial prerequisites. You also don’t want to engage and inspire unqualified people with a shortlist.

Example

To be considered for this role, here are the skills we’re looking for:

• At least 3 years in a similar role with comparable goals and responsibilities (security and/or software background, preferred)
• Bachelor’s degree in English, Marketing, Communications preferred
• You must be an excellent writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective marketing automation campaign.
• This is an autonomous position, so you should be self-sufficient and self-motivated. It’s also a creative role, so you must be able to gracefully receive criticism and feedback about your work.
• At least 3 years in a similar role with comparable goals and responsibilities (security and/or software background, preferred)
• Bachelor’s degree in English, Marketing, or Communications preferred
• You must be an excellent writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective marketing automation campaign.
• This is an autonomous position, so you should be self-sufficient and self-motivated. It’s also a creative role, so you must be able to gracefully receive criticism and feedback about your work.

7. Use strong verbs to describe the job’s responsibilities.

Responsibilities are the job but they can also generate excitement and promise in a passionate candidate.

Begin each bullet point of your job responsibilities with a unique, yet, fitting verb. For example, the role doesn’t “manage” people, it “shapes” them. The role doesn’t “oversee” projects, it “enables” their success. See the difference?

One word can offer a fresh perspective, altering the reader’s frame of mind.

Example

As Security Software’s sole Content Marketer, you’ll meet the initiative’s strategic needs on your own, experimenting, learning, and adjusting as you go. Throughout your journey to grow our brand’s audience and reach, you’ll be responsible for:

• Sculpting informative, entertaining, digestible articles that audiences can’t stop reading.
• Designing beautiful, rich infographics that are as engaging as they are shareable.
• Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses.
• Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action.
• Purchasing targeted ad spend on well-performing social media platforms.
• Pulling prospects through each stage of our marketing funnel, gradually warming them up for a productive conversation with sales.

8. Remove bias from your ad.

Believe it or not, your job description can show bias and alienate great candidates. How? Through the use of jargon, gendered language, culturally-specific expressions, and insider language.

For instance, terms like “aggressive,” “guru,” “fearless,” and “killer instinct” may seem harmless but they carry a masculine bias and can affect your candidate pool. Using Americanisms like “up your alley” can also confuse applicants whose native language isn’t English.

The Indeed report also found that 30% of employers surveyed have prioritized inclusive job descriptions. You can do so by leveraging tools like Textio that analyze your job description and make recommendations to help you craft a bias-free listing.

The Final Product

Here’s what our example job ad for Security Software Co. looks like when stitched together:

Content Marketing Specialist

Security Software Co. is a Boston-based software developer that puts today’s most pressing ecommerce security challenges at the heart of its brand. We turn the best cybersecurity technology into trusted solutions for the small online business, and after a decade of serving more than 70 clients, we need someone to help us tell the stories that matter most to our customers.

OVERVIEW:

As the Content Marketing Specialist for Security Software Co., you’ll create articles, infographics, and eBooks that build an engaged audience. Your goal will be to drive thousands of people to subscribe to our newsletter and follow us on LinkedIn. Your success will expand Security Software’s global reach – helping millions of parents protect their children from online predators – while simultaneously developing your personal brand as a foremost expert in our space.

BENEFITS:

At Security Software, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, medical/dental/vision plan, and matching 401(k), we’ll shower you with perks, including:

• Dress: Wear anything you like to the office – and be as comfortable at work as you are in your own living room.
• Flexibility: Two days a week, feel free to skip the commute and hit your deadlines from home.
• Food: Save hundreds of dollars on food each year thanks to our well-stocked, healthy kitchen.
• Location: On the days you are in the office, get here quickly thanks to our highly accessible central location.
• Wellness: Stretch away the stress every morning in our in-house yoga studio.

REQUIREMENTS:

To be considered for this role, here are the skills we’re looking for:

RESPONSIBILITIES:

As Security Software’s sole Content Marketer, you’ll meet the initiative’s strategic needs on your own, experimenting, learning, and adjusting as you go. Along your journey to grow our brand’s audience and reach, you’ll be responsible for:

• Sculpting informative, entertaining, digestible articles that audiences can’t stop reading.
• Designing beautiful, rich infographics that are as engaging as they are shareable.
• Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses.
• Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action.
• Purchasing targeted ad spend on well-performing social media platforms.
• Pulling prospects through each stage of our marketing funnel, gradually warming them up for a productive conversation with sales.

APPLY NOW

This ad, for all intents and purposes, is a generic example. It’s designed to illustrate, at a high level, the techniques that make candidates feel something when they read a job ad.

Nonetheless, it’s important to first use your knowledge of the role for which you’re hiring to create an accurate ad – one that reflects your company’s culture and specific needs.

Editor’s Note: This post was originally published in Sept. 2018 and has been updated for comprehensiveness.

Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.

Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency. Get inspired by our collection of free, customizable content creation templates. Below is a list of each type of content marketing template represented.

• Content Marketing Plan Templates
• Website Content Templates
• Content Writing Templates
• Design Content Templates
• Social Media Content Templates
• Email Content Templates
• Video Content Templates

Content Marketing Plan Templates

Content marketing involves delivering valuable information to your target audience. Templates make creating consistent content easier and provide a visually appealing package for the relevant information you’re providing to customers.

Below, you’ll find several helpful templates to jumpstart your content marketing strategy.

1. Content Marketing Planning Template

Download the content mapping template here.

You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. But how do you get started? We’ve created a content mapping template so you can create targeted content for each stage of your target audience’s buyer’s journey.

This template helps you identify buyer personas, outline their challenges and needs, and brainstorm content that provides solutions. You’ll have plenty of targeted blog post ideas to attract your audience to your site and convert them into leads.

2. Buyer Persona Template

Download the buyer persona content template here.

Marketing to specific buyer personas results in more effective marketing decisions. This buyer persona template will help you easily organize your research to create your very own buyer personas. Use it to create beautiful, well-formatted buyer personas you can share with your entire company, while learning best practices for personal research along the way.

3. Blog Editorial Calendar Templates

Download the blog editorial calendar templates here.

Having an editorial calendar for your marketing content will save you a whole lot of time — not to mention sanity — as you plan your content release timeline. We realize there isn’t a one-size-fits-all solution, so we’ve created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. (Read this blog post for a step-by-step guide for using the Google Calendar template.)

Website Content Templates

Selecting the right template sets the foundation for intriguing designs and functionality. This enticing duo can lead to more newsletter subscribers and first-time visitors purchasing from your website.

4. On-Page SEO Template

Download the on-page SEO template here.

The more content you publish to your website, the more traffic sources you’ll want to prioritize. One of those sources is organic traffic. To make on-page SEO easier, we’ve rolled out a handy website content planning template to help you create a website structure. It organizes each webpage and its purpose, and helps you outline how long it should be and how to optimize the metadata associated with each new page you publish. These on-page SEO templates will make your site more appealing to Google and help you rank better.

5. Website Optimization Checklist Template

Download the website optimization checklist here.

A properly optimized website results in better search engine rankings and an improved user experience. This checklist focuses on website optimization, SEO, site performance, mobile optimization, and security. This, paired with a website content writing template, makes sites more likely to reach (and keep) ideal customers.

6. Search Insights Report Template

Download the search insights report template here.

Keyword research helps you determine how meaningful your content is to your audience. With this search insight report template, you can track how effective your SEO strategy is over time and measure the effectiveness of your writing.

Content Writing Templates

Here’s the thing with blogging: There isn’t one, easy template you can fill in to produce a quality content offering. You need to spend some time researching, brainstorming a title, outlining core content, and so on. Use the following templates to help you along the way.

7. Blog Post Templates

Download the blog post templates here.

Our content writing templates will walk you through the critical steps for creating the following six blog post types:

• How-To Post
• List-Based Post
• Pillar Post
• Infographic Post
• Newsjacking Post
• “What is?” Post

We’ve seen these formats crush it on our blogs, and we know you can use them to hit your own goals.

8. Ebook Templates

Download the ebook templates here.

Year after year, marketers cite lead generation as one of their top content marketing goals for the year. To succeed at lead gen, you need content offers — like ebooks — to help you get there. Our internal creative design team went to work building a kit of beautiful ebook templates — for use in either InDesign, PowerPoint, or Google Slides — for you to download, customize, and publish.

9. Free Memo Templates

Download the memo templates here.

Memos are essential content for effective internal communication. While they might not be customer-facing, they can ensure better, more aligned content is created by everybody on your team.

10. Call-to-Action Templates

Download the call-to-action templates here.

To help you design clickable calls-to-action (CTAs), we’ve built 28 pre-designed CTAs for you. These CTAs are super easy to customize, so you don’t need to know any fancy design programs — just PowerPoint or Google Slides.

Bonus: There’s also a handy free tool in there that lets you track your CTA clicks in real-time so you can see the exact number of clicks that your designs are reeling in.

11. A Press Release Template

Download the press release template here.

Press releases can be effective when used correctly. Our press release template considers this and provides an inbound-optimized version. This means the template can help you script press releases and do so in a format optimized for sharing on your company blog. You can easily adapt and customize as needed for your PR needs.

Design Content Templates

Searching for design ideas can be as easy as making a note of what’s eye-catching while scrolling online. Many creators upload their themes, swatches, mood boards, and more to display their creativity, helping inspire various designs. The flexibility of templates, such as Pinterest templates for business, can also attract consumers toward your brand by posting content as informative as it is visual.

12. Pinterest Templates for Business

Download the Pinterest templates here.

With millions of monthly active users, Pinterest continues to bring businesses tremendous value. Whether you’re bringing leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to leverage for content marketing. Download these 12 Pinterest business templates you can tailor to your product or service offering.

13. 150+ Content Creation Templates

Download the content creation templates here.

Not a designer? Not a problem. We created over 150 visual marketing templates that are easy to use, work for any industry (finance, dentistry, agriculture, law — we’ve got ’em all), and are completely free. Some of the templates in this list are already included in this bundle. The templates include:

• Infographics templates
• Facebook ad templates
• Facebook post templates
• Twitter post templates
• Email header templates
• Blog title templates
• Facebook cover photo templates
• Twitter header templates
• LinkedIn cover photos templates

14. Infographic Templates

Download the infographic templates here.

Skip the frustrations and start creating the graphics right away. We’ve created several pre-designed infographic templates that you can customize in PowerPoint or Adobe Illustrator. Within each template, you’ll get guides to teach you how to use the templates effectively.

Social Media Content Templates

Every day, your potential customers actively and passively consume so much content. Exploring ways to quickly capture their attention can be fun and profitable. It’s all about packaging content in a way that feels innovative yet purposeful in its delivery. Check out the following social media templates to help you do just that.

15. 50 Social Media Graphics Templates

Download the social media graphics templates here.

People remember visual information 6x more than written or audio. But we know well enough that creating visual content takes more time and resources — which is why we’ve created these 50 customizable templates for you. These templates are in Google Slides, so they’re very easy to edit — no Photoshop skills required. Simply customize the text on an image, save it, and post it to social media. These social media templates will help you give variety to your content.

16. 11 Facebook Cover Photo Templates for Businesses

Download the Facebook cover photo templates here.

With how frequently businesses change and improve their Facebook pages today, you must have new material in the pipeline. Double down on your Facebook designs with these 11 templates dedicated to your Facebook cover photo. Get these designs by clicking on the link or image above.

17. Social Media Content Calendar Template

Download the social media content calendar templates here.

With so many different social networks to manage, a social media manager’s life becomes a lot easier when they can plan which content to share on each account — and when. This easy-to-use social media content calendar for Microsoft Excel lets you organize your social media activities far in advance. Use it to plan your updates and learn how to properly format your content for the four most popular social networks used for business: Facebook, LinkedIn, Twitter, and Instagram.

Email Content Templates

Communication with potential and current customers is how relationships remain valuable. Creating “one-size-fits-all” messages come across as inauthentic and lead to people unsubscribing to newsletters or not reading the emails from your company. Download the templates below to ensure you’re delivering timely, actionable messages to your subscriber base.

18. 15 Email Templates for Marketing and Sales

Download the email templates for marketing and sales here.

If you’re like most marketers, you probably spend way more time than you’d like to admit reading and responding to emails. There are many ways you can streamline your inbox to save time, but you ultimately will still have to create and send emails. That’s where these content templates come in. We’ve written the copy for 15 email templates that marketers and sales representatives are likely to send repeatedly to save you time and get you results.

19. Email Marketing Planning Template

Download the email marketing planning template here.

Set goals for your email marketing planning with this free template. Available via Excel and Google Sheets, this template can help your marketing team plan an effective email marketing campaign with only half the work.

Video Content Templates

Creating videos that tell compelling stories can offer fresh perspectives about products or services. Setting up the lights and camera demonstrates why consumers should purchase from your company and can reach people all across the world in a matter of seconds.

20. 18 YouTube Templates for Business

Download the YouTube templates for Business here.

Depending on your role as a content creator, you may also be responsible for video content. A striking thumbnail and banner are a couple of the factors viewers rely on to determine what videos to watch. However, you don’t need to spend hours creating the perfect channel art for each video. These YouTube video content templates make this task simple so you can focus on more important things, like filming, editing, and promoting your videos.

Content Marketing Made Simple

Content marketers are expert storytellers, but designing visual guides and tinkering with Excel spreadsheets may not be your favorite part of the job. With hundreds of templates included in this blog post, you can spend more of your precious time doing the work you love.

So, there you have it, content marketers: hundreds of templates to help you start creating content easily and quickly and further your inbound success.

Editor’s note: This post was originally published in December 2020 and has been updated for comprehensiveness.

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation.

These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online.

Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes.

Will brands invest in experiential marketing?

HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage.

29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. 83% of marketers also plan to continue investing the same amount or increasing their experiential marketing investments in 2022.

So, yes, brands will continue to and increase their investments in experiential marketing. Let’s discuss why.

Why are brands investing in experiential marketing?

Real-life experiences help foster a sense of connection that brands cannot mimic digitally. Esther Sauri, a marketer at Linkilaw Solicitors, told Business News Daily that experiential marketing is effective because humans are emotional beings: “When a brand connects with us in an emotional way, we not only buy it, [but we become] loyal customers.”

Marketers also say that continued investments in experiences are due to consumers’ desire for connection and community with their favorite brands after a few years of digital-only options. Brett Hyman, founder and president of NVE Experience Agency, told BizBash that, while production and safety remain key, “2022 will be about creating the best in-person experiences that focus on a return on their time…it’s important we prioritize experiences as a way to foster the human need for connection.”

Health and safety measures still remain critical for brand activations and experiential marketing experiences, though, so Cara Kleinhaut from AGENC told BizBash that leaning into outdoor environments is a best practice: “Giving consumers an exciting and visually stimulating space to explore, especially one with great air ventilation and where we can time and regulate the throughput, is very attractive to consumers right now in my view.”

Affordable Experiential Marketing Examples

1. Harry Styles – Harry’s House

Musician Harry Styles released an album, Harry’s House, in May of 2022, and promoting it involved launching pop-ups in cities across the world.

People could visit the pop-up and buy merchandise, but the main attraction was a life-size version of the album cover that people could take pictures in as if they existed within Harry’s House. The image below features his album cover on the left and a fan recreation on the right.

Image Source

It was an affordable way to develop a connection with audiences who felt like they were part of his world by creating their version of the album cover. It also generated free marketing for the album, as people were encouraged to share images of their experience at the pop-up online.

2. DoorDash – Dash Course

Delivery service DoorDash created an experiential experience to draw attention to the hard work its delivery drivers do daily to seamlessly deliver food. The experience featured food-themed inflatable obstacle courses where the brand challenged people to leap over hot dogs or dive through the center of a donut.

Image Source

The inflatables were set up in a public space on college campuses, generating brand awareness from people simply walking by, a free form of marketing.

3. IKEA Sleepover

It was a cost-effective experiential marketing event for the business as it simply used its existing products, like beds, pillows, and bedding, to help sleepover attendees build their own sleepover setup.

A Facebook group called “I wanna have a sleepover in IKEA” inspired the business to take action on this request by randomly selecting 100 members from the group and inviting them to a sleepover.

Image Source

The sleepover was a hands-on, interactive experience that inspired a new form of connection with attendees, and it essentially offered people a free trial of its products. It was also cost-effective marketing, as it simply used its existing products, like beds, pillows, and bedding, to help sleepover attendees build their own sleepover setup.

It was also a cost-effective way to connect with audiences as it simply used the products it already offered, like beds, pillows, and bedding.

Experiential Marketing Helps You Form Emotional Connections

If you’re hoping to deepen the relationships you have with your target audience, events, experiences, and interactions help you establish emotional connections that are much deeper than what can come from sending an email or a targeted Instagram ad.

How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers).

Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram.

How Often Should A Business Post On Instagram

During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day.

A recent HubSpot Blog Survey asked the same question, and here are the responses collected from 500+ global B2B and B2C Instagram marketers.

Overall, 80% of marketers post to their feeds in their roles. When they do post,

• 45% post multiple times per week,
• 23% post multiple times per day,
• 23% post once per day.

The survey also asked marketers how often they post Stories, and 43% post stories multiple times per week, 23% post multiple times a day, and 23% post daily. Marketers also say the ideal number of Stories to have up at once is 4 – 9.

How To Know the Best Posting Frequency for Instagram

Coming up with the best posting frequency for your brand or business to post on Instagram involves leveraging the insights found above and experimenting, as your followers will let you know what works.

For example, if engagement tends to drop off after a certain number of posts per week, your followers are saying that you might be posting too much.

You also need to be mindful of when your followers are most active and the time zones they’re in. If you post when your most engaged audience is asleep, it doesn’t matter if you post ten times per week because they won’t be online and ready to engage when you’re trying to reach them.

Experiment with a posting schedule and use your insights and analytics to see what works and what doesn’t. Once you’ve figured out the perfect number of posts, you can stick to it week by week by scheduling your content.

Over To You

You never want to miss an opportunity to reach your audience. Aim to maintain a presence on the app that helps them learn from your business and remain excited to see what you’ll share with them next.

“Why do you want to work here?”

It’s a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you’re genuinely interested in the role, or if it’s just another one on your list.

While the question is relatively straightforward, it can be tricky to maneuver. Here, we’ll cover strategies to handle the question and offer five example responses for you to reference.

1. Give a well-rounded answer.

Saying the job looks interesting — or the company is great — isn’t enough. In other words, if you can answer this question in four to five words, you probably need to go back to the drawing board. Remember, the interviewer is looking for a substantive answer that can help them gauge your interest and decipher if you’re a good fit.

2. Do your homework.

Arguably the most important step is researching the organization ahead of your interview. A good place to start is their website. Go beyond the home page to learn more about the company’s mission, goals, and culture. Take note of what stands out to you.

Social media can also offer a glimpse into an organization, its initiatives, and its culture. Go a step further and look up any recent press releases or articles about the company to be in the know on its latest developments.

3. Consider your own values.

When trying to prove you’re a good fit for an organization, remember it’s equally important for an organization to be a good fit for you. This is why it’s essential to define your values, then identify organizations that share similar ones.

If you’re unsure about your core values, ask yourself the following questions:

• What kind of culture do I thrive in?
• How can an organization make me feel supported?
• What motivates me?
• What are my personal and professional goals?

4. Study the job description.

Chances are, you skimmed through the job description before applying. Now it’s time to give it a second glance. What initially sparked your interest in the role? What are the core qualifications? How can this role help you achieve your career goals? Your responses will guide you through the next point.

5. Choose your reasons carefully.

If you’re focusing on candidate-centric things — work-life balance, benefits, compensation, a faster commute — you’re thinking about this question wrong.

Your interests should lie at the intersection of company needs, responsibilities of the role, and candidate competencies. For example, if you’re interviewing for a podcasting position, here’s how you might break down the answer to this question:

Company Needs: We need to partner with heavy-hitters in our industry.

Responsibilities of the Role: Source talent, brainstorm episode topics, prep guests, and edit episodes.

Candidate Competencies: Skilled with Audition, finger on the pulse of the industry, and deadline-oriented.

Personal Motivation: I want to work with high-profile people and make some good connections.

So, what’s the intersection of company needs, role responsibilities, candidate competencies, and personal motivation? You might talk about how you’ve learned a lot over the years by interacting with, reading, or listening to the experts in your industry. You’ve seen firsthand the impact exposure to them can have on a company and an individual.

Not only does an answer like that relate to the needs of the role and the company, but it ties in your abilities and shows that you’re personally motivated by the mission.

5 of the Best Answers to “Why Do You Want to Work Here?”

1. Speak to Your Skillset

“I recently read an article about your company’s expansion into international markets. Having worked in global sales for the past eight years, this is an opportunity for me to make a positive impact for a company I admire.”

Why It Works

This answer makes a convincing case that you have the necessary skills and experience to exceed in this role. You also demonstrate that your skills fit the company’s goals for the future.

2. Speak to the Culture

“Something I feel is harming the I.T. industry is this so-called “grind culture.” While it’s necessary to work hard, you can quickly burn out. I respect how one of your core values is maintaining the mental health of your employees. I admire this approach and, combined with my excellent work ethic, I’m confident we can produce great results.”

Why It Works

“Company culture” is a bit of a buzzword these days. It can apply to anything from ping-pong tables to free snacks. But in a broader sense, it should reflect a company’s values and priorities. This example calls out a specific issue and how the company addresses it. In doing so, it shows genuine interest in working for a company that cares about its people.

3. Speak to the Company’s Mission

“This might sound a little cliche, but I like working in customer service because I enjoy solving for the customer. I’ve always been impressed by Company XYZ’s excellent track record of doing just that. You’re a mission-driven organization with a focus on making people’s lives easier. My passion for customer service stems from a similar mindset.”

Why It Works

This example works because it shows you’ve done your homework on the organization. It also relates your professional approach to customer service to drive home that you’re a great fit.

4. Speak to Your Core Values

“I first heard about Company XYZ last year when I came across your Clean the Seas campaign. Conservation is important to me, and I respect your initiatives in this area. I think it would be incredible to work at a place where I can apply my marketing skills to a cause close to my heart.”

Why It Works

This example aligns your values with those of the company. It highlights your admiration for their environmental work while communicating your passion for the same mission.

5. Speak to Your Product Expertise

“As a fan of your products, I’m always impressed with your developments in this space. In my work, I’m constantly looking for new solutions, so I’m excited by the opportunity to join a team as passionate about innovation as I am.”

Why It Works

This answer shows that you’ve not only researched the company, but you have firsthand experience with their products. It also underlines your interest in product development and innovation.

Back To You

“Why do you want to work here?” It’s a great question to help hiring managers to gauge your level of interest — and provides an opportunity for you to share what really matters to you. If you come prepared, you should have no problem nailing your answer.

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help.

Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy.

Below, you’ll find tips on how to write compelling copy.

Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action.

It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish.

Yet, web copywriting is a strategy that sometimes falls by the wayside, often overlooked for other website elements like SEO, design, and functionality.

1. Know your audience.

The number one tip for website copywriting is to know who will be reading it. If you don’t have a reader in mind, how will you know which words and tone will resonate with them best?

As a writer myself, I am constantly aware of the user and their needs. It’s my north star when writing posts. How did I get to know them? Through user personas and data.

User personas will tell you who is the average reader landing on my article, what their pain points and challenges are, along with their goals. Data will give you insight into what strategies have performed well with that audience and which ones to stay away from.

With both, you’ll gain a deeper understanding of your audience, which will allow you to write copy that will engage and compel your user to take action.

2. Figure out the why.

You’ve been tasked with writing a particular piece of copy on the company website.

Once you understand your audience, one HubSpot marketer recommends asking yourself, “who cares?”

“If I can’t answer that, then I can’t expect anyone to read it,” said Curtis del Principe, SEO content writer at HubSpot. “Once I have an idea of who cares (and why), then I have an angle and a through line to guide my writing.”

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Too often, we write without diving into the purpose of the content. What will the reader gain from reading this? What do I want them to do after reading this? Why should they care about this content?

Answering these questions is key to writing valuable content.

3. Complexity kills readability.

SEMrush recently analyzed over 23,561 texts ranking in Google’s top 10 results. They found that the lowest-scoring texts had two things in common: They were too long or too complex.

In fact, 41% of low-scoring texts used words that were too complex.

Take this as your sign to skip the jargon and the fancy words – just get straight to the point. Here are a few examples:

• Helpful vs. Beneficial
• Use vs. Utilize
• Happen vs. Occur
• Test vs. Examine

When in doubt, keep it simple.

4. Be concise.

Nobel prize winner and writer William Faulkner said it best: Kill your darlings.

As writers, it’s so easy to get carried away with our words. In marketing, using excessive language can have the exact opposite effect.

AJ Beltis, senior marketing manager at HubSpot responsible for blog leads, calls himself a wordy writer. So, he focuses on brevity.

“The first time I write something, I get all of my thoughts down in writing. Then, I’ll look it over again, and ask myself, “how can I say this more concisely?” he says. “I find that I’m able to get my point across clearer and faster as a result.”

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Madison Z. Vettorino echoes this by encouraging brands to keep their copy “bite-sized” without sacrificing accuracy and authenticity.

“Every word and sentence should connect to that core idea. If it doesn’t, it’s unnecessary and should be deleted,” she says. “When it comes to copywriting, the ability to keep it brief yet impactful is a superpower.”

5. Write how you speak.

This one seems obvious but can be the biggest hurdle for copywriters.

We often think that our readers use language that’s more advanced and elevated than our own. But the truth is, many readers want to be spoken to like a friend.

“It’s more relatable and conversational, and the reader gets a little taste of your personality,” says HubSpot staff writer Alana Chinn. “Plus, it’s a lot easier to write about complex topics if you think about how you’d explain them to a friend or family member in real life.”

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6. Take breaks between drafts.

When you’ve been working on something for a while, it becomes hard to spot errors.

To combat this, take a lot of time between edits, says HubSpot staff writer Madhu Murali.

“This gives me a fresh perspective on the piece each time I read it and get a better idea of a reader’s POV,” he says.

When rereading, you’ll likely spot clunky sentences, awkward phrasing, and grammar mistakes more easily. This approach can turn good copy into great copy.

7. Break up the copy.

No matter how good your copy is, if it’s long and bulky, you’re likely to lose your reader’s attention.

Eye-tracking studies reveal that website visitors often skim articles instead of reading every sentence. As such, break up your paragraphs – especially if your traffic mostly comes from mobile devices.

This can be also done through subheaders, bullet points, and images, as shown in the example below.

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8. Avoid overuse of buzzwords.

I once landed on a website and read so many buzzwords that I had no idea what they were saying. I spent a few minutes re-reading sentences to make sense of them but got nowhere.

I got discouraged and exited the site.

When using buzzwords, the goal is usually to use words most likely to stand out to readers. Sometimes, people get carried away a bit and you end up with a convoluted sentence with no substance.

In this case, less is more. So, keep your copy straightforward and jargon-free – unless you have data to prove that it works for your audience.

9. Focus on benefits.

As straightforward as this seems, many companies fail to apply this principle to their web copy.

They focus on what their company does and what products they offer, instead of writing from the reader’s perspective. What can they gain from using your software? Start from there.

So, instead of saying “We do inbound marketing,” try something like “Increase your web traffic and leads with engaging content,” which immediately outlines the benefits.

10. Don’t overlook microcopy.

Microcopy refers to short text on a website, such as a call to action and the label on a form field.

the text that doesn’t seem to come up in conversation very often, but it’s little details like these that can make or break the user experience on your website.

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Easier said than done, right? We know.

There are a few surefire ways to write an engaging CTA:

• Use action verbs – Instead of generic phrases like “Click here” and “Learn more,” use terms like “discover,” “join,” instead of generic phrases like “click here.”
• Appeal to their desires – If you know your audience seeks community, you can emphasize this with a CTA like “Join a community of 1,000+ marketers.”
• Evoke urgency and scarcity – Terms like “limited,” “Act now,” and “while it lasts,” can drive action from consumers who don’t want to miss out.

11. Check out the competition.

It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.

Review your direct competitors’ websites and take note of their copy. What’s their tone? How do they present their products and services to consumers? What CTAs do they use (and on which pages) to drive traffic through to the bottom of the funnel?

I’m not suggesting that you should adopt their copywriting approach but it doesn’t hurt to know their take.

Now that you have all these tips, you can step your copywriting game up and increase those conversions.

Editor’s Note: This post was originally published in March 2015 and has been updated for comprehensiveness. 

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.

And while some designers still carry a physical book of printed design examples, most portfolios are graphic designer websites. These sites show audiences much more than design skills like logo design or typography.

Whether you’re a full-time graphic designer or dabbling in design as a side project in your free time, it’s critical you create a sleek graphic design portfolio to showcase your work to potential clients.

Fortunately, we’ve created a list of 14 impressive graphic design portfolios, followed by instructions on how you can create your own. Keep reading to get all the tips you need to curate the perfect space to showcase your work.

A graphic design portfolio is one of the most important elements a client needs to see when choosing a graphic designer — which means a portfolio is vital for proving your skill as a designer.

Additionally, a graphic design portfolio, much like a resume, provides necessary contact information, and any case studies you care to include from past employers.

Most portfolios today are graphic designer websites. This means that they’re not only a way to connect with clients. They also help graphic designers build communities and share their work with potential fans around the world.

So what does a graphic design portfolio need to look like to stand out? Some of the best graphic design portfolios today include these elements:

• Motion graphics
• Video
• Original illustrations
• Animation
• Product design
• UX design
• Ad campaigns
• Storyboards
• Brand identity

Let’s look at some graphic design portfolio website examples to inspire and motivate your portfolio development. You could be a traditional graphic designer or experimenting with new media. There’s something here for everyone.

1. Morag Myerscough

Bright graphics, animations, and clean design make this an exceptional graphic design portfolio. This approach is great for designers who lean into the art of design. It also works for designers who take on more experimental or site-specific projects.

Why we chose this graphic design portfolio: Myerscough’s aesthetic is unique and this image-focused site quickly communicates her style.

Short sections of copy connect her visual brand to her background, professional experience, and personal philosophy. The combination makes the site feel like it shows the whole designer, not just a visualization of the work she does for clients.

2. Heather Shaw

This graphic design portfolio website includes samples of book and website designs, branding, and more. It’s good for designers who work in many different media but want to present a cohesive portfolio.

Why we chose this graphic design portfolio: Heather Shaw’s portfolio is super clear and easy to navigate. It shows a wide range of skills and approaches to solving client problems, but it’s also visually consistent.

The designer also uses text effectively to explain each project and to encourage further engagement with the work.

3. Mohamed Samir

Samir’s work includes branding, typography, posters, and print design. So, this graphic design portfolio zeros in on a tight collection of award-winning designs.

This graphic design portfolio is on Behance. This makes it a good fit for graphic designers who want an online presence without designing their own website.

Why we love this graphic designer’s website: Besides the high quality of the design work, this portfolio shows a diverse range of approaches to typography and style. At the same time, it shows a consistent vision and passion for visual communication.

The printed design work is also well-photographed. While the designer could have added a digital file instead, the photographs give you a better sense of the final polished design.

4. Gleb Kuznetsov

Kuznetsov’s portfolio combines product design, user experience, and graphic design to create something entirely new. This Dribble-hosted portfolio has over 50 images, which could be overwhelming. But they’re split into seven easy-to-understand projects.

This makes it a great graphic design portfolio example for designers who want to show long-term or complex projects.

Why this is a great example of a graphic design portfolio website: From the images to his brief “About” statement, this designer makes his unique vision and personality part of the work and its presentation.

5. Chris Tammar

Great designers often let the work do the talking. It’s a streamlined graphic design portfolio that calls attention to client deliverables. When text is present, it adds to the value of the work, like mentioning other websites that featured their infographics. This is a great portfolio format for designers doing graphic design work like:

• Logo design
• Packaging
• Brochures for business clients

Why we chose this graphic design portfolio: This group of work is simple and to the point. It also shows off a wide range of skills and tactics with a consistent vision.

6. Sophia Yeshi

A clear header and tile design emphasize work samples from this powerful graphic designer.

While the tiles emphasize the designer’s unique style, you can click on each tile to get the full details about each project. This is a great approach for designers who want to share the deeper story behind each project while still making the site easy to navigate.

Why we love this graphic designer’s website: A distinct style is important in graphic design. That said, it can be tough to show how many ways you can apply that distinct style in a business context. Major brands, including Google, Nike, and Comcast, use Yeshi’s unique illustrative voice to speak for their brands.

This website portfolio makes that point clear, while still making graphic design the focus.

7. Stefanie Brüeckler

This portfolio includes packaging design, illustration, and web design as well as graphic design and branding work. It’s one of our favorite graphic designer websites because it’s clean and easy to navigate.

It also shows a lot of different examples of work at a glance. This makes it a great example for designers who aren’t sure how to organize all the work they want to include in their portfolio.

Why we love this graphic designer website example: Brückler’s graphic design portfolio focuses on the tiniest of details to create an excellent user experience. From the simple page loading animation to the thoughtful use of motion graphics, this designer hones in on the stunning details.

8. Chip Kidd

Book cover designer Chip Kidd’s graphic design portfolio website uses lightbox-style pop-ups. Popups make it easier to focus on each book cover. This is a smart way to narrow in on the visuals with a graphic design site while still making it easy to see all the work in one place.

Kidd uses a range of different styles for book covers, and it’s edited in a way that makes this range look natural and exciting instead of chaotic.

Why this is a great example of a graphic design portfolio website: The dark background makes this graphic designer’s style pop. And the simple side navigation gives users a quick path to learn more about the designer and his work.

9. MDZ Design

Concise and exciting images on this graphic designer website example give site visitors a peek at execution and strategy.

MDZ Design also offers product design and strategy to clients. This makes their graphic design portfolio a useful example for strategy-focused designers.

Why we love this graphic designer website example: The range of services this portfolio shows could be overwhelming or confusing. Instead, it’s a chance to see their approach to problem-solving. They also make it easy to see how their process leads to results for their clients.

10. Alex Trochut

This graphic design portfolio is also a home for Trochut’s product design, animations, music, and NFTs. It’s a great example for multimedia artists who want to present their work on a single website. It also works for creators with a big collection of work to show.

Why we love this graphic designer website example: The four-column layout of this site shows image thumbnails of varying sizes. Each column moves at a different pace as you scroll down the page.

This motion feels dynamic and exciting and reinforces this designer’s original takes on color, type, and layout.

11. Tobias van Schneider

This graphic design portfolio website uses a range of type sizes and contrasts to emphasize the ideas it communicates. This is a great approach for entrepreneurial designers. It’s also smart for anyone who does collaborations as part of their design work.

Why we love this graphic designer’s website: A sticky header and big blocks of color and text make this graphic designer website interesting to explore. This site also uses scale well. It combines big images with both big and small text to emphasize each client project.

12. Kate Moross

LingK’s portfolio features their latest project while also showing other industry niches. The structure of the website helps prospective clients quickly decide if they want to work with this designer.

Why this is a great example of a graphic design portfolio website: It can be tough to convey how campaign materials for a complex event, like a wedding or conference, work together. This designer effectively shows the breadth and depth of work for each project and makes it easy to see the value of each deliverable.

14. Nisha K. Sethi

Sethi’s portfolio is simple and straightforward. It puts the spotlight on each design project. The “About” section also tells a clear story that encourages further questions and conversation.

It can be tempting to tell an audience everything on your website. But a great portfolio should offer enough samples to entice clients to reach out and learn more, but not so much that it overwhelms. This website is a great example of offering just enough.

Why we love this graphic designer website example: This graphic design portfolio combines hand-lettering, printmaking, and other media with digital design. While this designer works in a range of media, their portfolio shows a strong voice that is effective across many channels.

1. Curate your best work, and show a wide breadth of skill.

Lindsay Burke, a HubSpot Product Designer, emphasizes the importance of quality over quantity when it comes to curating a graphic design portfolio. She says, “I recommend selecting your strongest projects and making these the primary focus of your portfolio website.”

Ideally, your portfolio will feature your sharpest, most impressive 10-20 designs — undoubtedly, someone pursuing your portfolio won’t have the time to look at more, and if your first couple projects are impressive enough, they shouldn’t need to.

But it’s equally critical you show potential clients your versatility. If you’ve dabbled in logo design as well as video animation, it’s good to include both kinds of projects in your portfolio.

2. Choose the right platform to showcase your work.

Investing in a quality website with a custom domain URL will pay off in the long run by demonstrating your professionalism to potential clients.

Having your own website helps you organize your portfolio to suit all your business needs — for instance, perhaps you’ll include ‘Projects’, ‘About Me’, and ‘Contact Me’ sections, so visitors can peruse your content and then contact you without ever leaving the site.

Take a look at this list of the best website builders if you need help choosing a platform for your portfolio.

3. Include a professional case study or client recommendations.

Lindsay Burke told me it’s incredibly valuable to write out a case study to complement any website visuals — “Through a written case study, your site visitors can get a sense of your project’s background, the problem you were aiming to solve through design, and the process you took to arrive at a final deliverable. A lot of time, effort, and iteration goes into design solutions, and a written case study will help communicate your unique process.”

To cultivate a strong case study, consider including the background of the project, the problem, the process, your deliverable, and any next steps.

In the process section of your case study, Burke suggests including research, experience mapping, persona development, wire-framing, sketching, usability testing, and iteration.

Additionally, it will impress future clients if you can include recommendations from prior employers, which allows you to demonstrate a level of professionalism.

4. Integrate your personality.

As you can see in the examples above, each portfolio is drastically different depending on the artist’s unique style. Someone checking out Tobias van Schneider’s portfolio will expect something vastly different from someone looking at Ling K’s site. Ensure your portfolio — including layout, background, and website title — reflects who you are as a designer.

5. Describe the creative process.

Each designer has a unique process when working with clients — and the sooner a potential client can learn about your process, the better. It’s important you include context, so visitors can get a sense of how you handle challenges, and how your designs solve real-world problems.

Plus, including a description of your creative process can help a potential client figure out whether you’re capable of handling the scope of their project.

For instance, they might be unsure of your ability to handle graphic designs for mobile until they read how you single-handedly brainstormed and created the designs for another client’s mobile site. In this case, context is critical.

6. Show non-client work, or side projects.

Amanda Chong, a former HubSpot Designer, says, “Side projects are a great way to demonstrate your will to take initiative and your ability to balance multiple things at once. They’re also a great way to show some of the more experimental, creative ideas that you might not be able to show through your day-to-day work.”

If you’re just starting out, it’s acceptable to include side projects or non-client work so potential customers can get a sense of your ability and style.

Consider incorporating school work, a logo you designed for your aunt’s company, or an internal design you created for your current company — ideally, your designs will negate any concerns potential clients have over your lack of career experience.

1. Help a local business or start-up with its design and brand.

One of the easiest ways to begin building your client base is by reaching out to non-profits or local businesses in your area. Think about creating mock-ups or sketches in advance, These can help you give businesses a sense of your skill and vision.

Perhaps you think a local restaurant needs a new menu logo, or want to help a gift shop with their online marketing materials.

Projects like these will help you better understand local marketing challenges, and give you time to develop your skills in those areas. You never know what a pro-bono project could lead to next.

2. Create content for your own personal brand.

As you build personal brand content, take the time to ensure your marketing materials are cohesive and sleek.

Design a unique logo for your brand. Next, start building your website, and add that same design across various materials, including your business card and resume. This is also a great time to start a branded social media account, and to create posts that show off your design skills and interests.

Clients are more likely to work with you if they can see the type of high-quality work you’re able to create for yourself.

3. Redesign an existing website.

Don’t wait for your dream client to give you a call. Instead, create a complete website redesign for a well-known brand to prove your skills to future clients.

This is a well-known strategy already used by plenty of designers — just take a look at some of the impressive Behance mock-ups for brands like Twitch.

Additionally, Amanda Chong told me, “If you’re creating mockups for established brands to use as part of your portfolio, it’s important to pair this with a case study or description of the process that helped you arrive at your proposed design. Talk about what you think wasn’t working with the existing design, some of the constraints that you think the designers were working with, and why you made the decisions that you did.”

Chong added, “Mockups are great at showing your visual design skills, but don’t necessarily demonstrate your ability to work in a real-world context, so you’ll want to take the time to explain how you would have approached it in a true business setting.”

4. Create graphic design materials for a made-up company.

If your designs are impressive enough, potential clients won’t care that you created them for a fictitious company. In fact, you could impress them with your innovation and creativity.

Consider demonstrating your skills by putting together a creative brief for a fake company, complete with wireframes and sketches. Other projects you can create for imaginary companies include:

• Branding
• Style guides
• Posters
• Billboards
• Social media ads
• Apparel graphics
• Wrapping paper
• Brochures and email newsletters
• Simple GIFs
• Animated infographics
• Trade show booths
• Branded wall art
• Pitch decks
• Book covers
• Packaging

In due time, real companies will take notice.

5. Design a logo for a brand you love.

Stick to the type of content you enjoy designing. If you’re particularly adept at making logos, and are often inspired by the logos used by real brands, consider designing an alternative logo for a brand you like.

Then take a look at these inspiring reimagined NFL logos. While these NFL teams probably won’t make a shift, they’re great examples of the designers’ skills and creativity.

6. Create a stock theme for WordPress.

WordPress, a popular content management system, allows users to develop stock themes for WP. Best of all, if your theme is approved, you can sell it as a premium theme for extra cash.

Begin by studying WordPress’s most popular themes, and considering how you can create an impressive alternative. Take a look at WordPress’s Theme Review Requirements and this overview of how to create a child theme to learn more.

7. Take part in a design challenge.

To get inspired, practice your skills, or interact with other designers in a community and build your portfolio at the same time, think about participating in a design challenge.

Design challenges can also help you uncover skills you didn’t know you had by forcing you to step outside your design comfort zone.

There are various daily, weekly, or monthly challenges that will send you prompts on things to design — for instance, try checking out the Daily UI Design Challenge or The Daily Logo Challenge.

You’ve done the work, and now you’re pulling together your graphic design portfolio. Try these tips to make your graphic design portfolio stand out.

1. Show your versatility.

A portfolio should show a range of different works, so you want to highlight what you can do. Some clients prefer a more streamlined look, while others are looking for more experimentation.

If you have clients from different industries, include some work from each industry. Then, edit your portfolio based on the kind of client you’re showing your portfolio to.

For example, if you’re meeting with a client in real estate, show work samples from similar industries.

You’ll also want to show anyone who sees your portfolio what you can do. So, if you create design logos, books, and motion graphics, include a little bit of everything in your portfolio.

2. Display your best work.

That said, try to limit your portfolio to your best work. Don’t include a piece in your portfolio just to show that you can do it. The way that you edit your portfolio shows that you understand your strengths and know how to play them up. So, edit your portfolio to include only your best work.

If you’re great with one skill set but not as good with another, edit your portfolio to spotlight that skill. If possible, create portfolio pieces that show many skill sets at the same time.

For example, if you love hand lettering, a poster could emphasize your graphic design skills alongside this unique ability.

3. Include case studies.

Every client is unique, and each will teach you something new. As you continue to work with different clients, build up a collection of these stories.

Try not to throw anything away without documenting it. That page of thumbnails might not be much to look at on its own, but this kind of work in progress is a great way to show prospective clients how you solve problems.

When you present case studies in your portfolio, start with the initial problem your client approached you with. Next, show what the conversation and ideation process looked like over time. As you pull your case study together, don’t forget to include the final solution you delivered.

4. Make it clean and easy to navigate.

Design is about more than visual skills, it’s about communicating. So the format of your portfolio, whether it’s printed or online, should be clear and simple to scan.

This point is especially important for graphic designer websites. It can be tempting to build a website that shows off the latest trends or to add Easter eggs that people need to hunt for. There’s a fine line between art and design, and those approaches can be super inspiring.

But building a complex site can also mean that clients in a hurry could miss some of your best work.

For example, a graphic designer once sent his portfolio to a creative director friend of mine. They liked the designer’s drawing but didn’t see much of the graphic design or web work that he talked about in his resume. With a little digging, they found a URL in one of the sketchbook drawings, and that URL led to his website.

This hide-and-seek process was cool, but it wasn’t clear or easy to navigate. This scenario could have been a missed opportunity for that designer.

5. Prominently display contact information.

If someone wants to talk to you, there are many places they can find you online. But you want to make it easy for them, and for you. You don’t want to miss out on an important meeting because a client reached out to you with an email you don’t check anymore.

Most graphic designer websites have a contact page that has your contact information. Once you add this to your site, be sure to check that the links and forms are working.

6. Display your unique personality.

There are thousands of successful graphic designers out there, and you might be competing against some of them for your next client. So, the best tip for a great portfolio is to be yourself.

Whether you have a feel for typography or are talented with color, show off the way that you see the world in your graphic design portfolio. Think about every detail, and then execute to the best of your ability.

Whether it’s the first version of your portfolio or the 200th, make it feel like something only you could create.

The best graphic design portfolios aren’t ever finished.

You’ve learned about the value of a graphic design portfolio and checked out some of the best portfolio examples. You read about how to create your portfolio, then you scanned some smart ideas to build on the graphic design work you’ve already completed.

So what’s next?

Even the best graphic design portfolios need constant updates. Keep in mind that while your first graphic design portfolio may be complete, portfolio building won’t ever really end.

What do you want to tackle for your next project? Social media to promote your new portfolio? A new resume or professional bio to attract clients? The possibilities are endless.

Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.

Podcasts have become a source of convenient entertainment that’s growing in popularity, but their growth can become limited on platforms like PodBean and BuzzSprout. By building a website and using a WordPress podcast theme, you can garner more downloads and listeners.

If you’re a host or producer, chances are you’re busy managing your podcast — and building your own WordPress website may sound like a daunting task. However, creating your site can be quite simple with the right WordPress podcasting theme that allows you to share your episodes, seasons, host bios, and any other content you want to provide your visitors and fans.

Here are the top WordPress themes for podcasters on the market today.

We’ve curated this list of our favorite podcasting themes to help you share your content on your site and make lasting connections with your fans. To determine which theme best suits your needs, review these 15 options, their unique features, and our key takeaways. Afterward, check out the WordPress Theme Directory if you’d like to explore more podcasting themes.

1. Viseo

 

Viseo is a podcast theme with a “latest show” section for your site pages so your fans can quickly locate and listen to your newest content. You can also easily upload and add high-quality videos to the theme’s Locally Hosted Video Player feature. Customizing your site pages and sections requires no coding knowledge due to the theme’s drag and drop builder.

Key Takeaways:

• Visitors can browse the “Latest show” section for new content
• Share high-quality video content with the locally hosted video player feature
• Customize your site with the built-in drag-and-drop page builder

2. Podcaster

Podcaster is specifically made for broadcasting and managing podcasts — it has an unlimited number of podcast episode archive pages so you can maintain your shows and seasons over long periods of time. The theme’s homepage contains an audio and video player feature that allows visitors to experience your latest content the moment they enter your site. There are also a variety of color palettes to customize your site with to match your branding.

Key Takeaways:

• Add unlimited podcast episode archive pages
• Utilize an audio and video player feature on the site’s homepage
• Access a variety of color palettes to customize pages

3. Tusant

Tusant is compatible with all major podcast plugins to make managing and designing your podcast’s site as straightforward as possible with increased functionality based on your specific needs. The theme is compatible with the Elementor plugin which allows you to edit and update your site pages and review the changes in real-time prior to publishing them.

Key Takeaways:

• Integrate your favorite major podcast plugins
• Design your pages with the Elemntor plugin
• Display content in multiple layouts

4. Livecast

Are you already hosting your podcast on a platform like Spotify or Soundcloud? Then Livecast is a great podcast theme to build your WordPress site with. This theme is compatible with the top music and podcasting platforms which means you don’t have to host your episodes in more than one place. Livecast also comes with a built-in drag & drop and live editor so you can build and modify your site quickly.

Key Takeaways:

• Compatible with the most popular podcasting and music platforms
• Drag & drop editor makes it easy to build each page on your website
• Edit your site in real-time using the live edit feature

5. Audonic

Audonic supports several commonly-used audio players so importing your podcasts is a hassle-free process. The theme offers dark and light-colored layouts and audio players to help you achieve your desired look. Your visitors can also check out your site while on the go since the theme is mobile-friendly.

Key Takeaways:

• Upload several audio players to showcase your podcasts
• Customize dark and light layout and audio player designs
• Experience better responsiveness with the mobile-friendly layouts

6. Life Coach

Life Coach is a podcast theme with an ecommerce store where you can sell your merchandise — the theme has WooCommerce integration to make managing your store simple. It includes an events calendar feature where you can highlight the dates for your latest episode releases, live shows, and more. Life Coach also offers MP3 (coding format for digital audio) support so you can easily import and manage your podcasts.

Key Takeaways:

• Integrate your podcast site with WooCommerce
• Notify visitors of upcoming events with the calendar feature
• Leverage MP3 support for your audio files

7. Vice

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Vice gives you the ability to incorporate video backgrounds on your web pages to create an interactive and fun experience for your visitors. The theme’s responsive design automatically changes your site’s format to fit the screen it’s being viewed on, whether that’s desktop, mobile, or tablet. Vice also has pre-made podcast page templates with players that support Soundcloud, MP3, and Mixcloud audio so you can import and share your podcast in a matter of seconds without having to change its format.

Key Takeaways:

• Incorporate video backgrounds on site pages
• Change your site’s format depending on the device it’s being viewed on
• Make changes quickly with podcast page templates that support audio players

8. Promenade

Promenade’s homepage offers two types of formats: a static web page where the same content remains in one place unless you manually change it and a dynamic web page in which your latest content is moved to the top of the page so your visitors automatically see your latest posts. The theme has grid layouts for your audio and videos to keep your content organized.

Key Takeaways:

• Format your pages with two homepage format options — static or dynamic
• Organize your audio and video using the grid layouts
• Arrange your site with custom navigation and menus

9. Podcaster

Podcaster is a multimedia WordPress theme that allows you to create and manage your own podcast website. This theme supports audio embeds from Apple Podcasts, Soundcloud, YouTube, PodBean, and more. If you want to visitors to binge your podcast episodes, you can showcase multiple episodes and even entire seasons using the unlimited Podcast archive pages.

Key Takeaways:

• Use list or grid view for an aesthetically appealing layout of your podcasts
• Customize your media player so that it compliments your brand and style
• Interact with followers using the newsletter subscription feature

10. Satchmo

Satchmo is ideal if you’re looking for a podcasting theme where you can also share blog content in addition to your audio. Whether you’re an experienced blogger or someone who simply wants to share information about your podcast in a personal and accessible way, then Satchmo’s blog template pages will come in handy.

You can add icons in your headers and footers that direct your visitors to your social media accounts to promote your content and increase your follower base. There are also over 700 different Google Font options for you to choose from and customize the typography on your pages.

Key Takeaways:

• Choose a podcast or blog theme for your site
• Attract more followers with the social media account icons in headers and footers
• Customize your typography with 700+ Google Font options

11. Castilo

Castilo has a contact form template that you can add to a site page so your visitors can easily get in touch with you. The theme offers a podcast stats feature to help you determine the short and long-term success and popularity of each of the podcasts on your site as well as monitor who’s listening to your podcasts. Your custom logo will also be placed in the header and footer of your pages to make for a professional and branded look and feel.

Pro Tip: If your theme does not come with a contact form plugin and you’re looking for a simple way to add a form to your site, check out HubSpot’s WordPress Contact Form builder.

Key Takeaways:

• Add a contact form to capture visitor data using the available template
• Capture podcast data with the statistics feature
• Add your custom logo in the header and footer of your site

12. GeneratePress

GeneratePress is a free and open-source theme — speed, usability, and accessibility are the features that set it apart. There is an unlimited number of custom color combination options to achieve any look you desire on your website. Performance and design aren’t mutually exclusive with this theme, GeneratePress prides itself on providing podcasters with both to bring an immersive experience to their listeners.

Key Takeaways:

• Get started easily with an open source theme
• Customize your site pages with unlimited custom color options
• Integrate this theme with the top audio plugins

13. Divi

You may be familiar with Divi’s popular WordPress theme, but it now has a podcast landing page layout to go along with it. This modern design comes with seven landing page layouts including sections for:

• Home Page
• About Page
• Contact Page
• Podcast Episodes

This modern, sleek design looks professional and inviting right out of the box, but you can easily customize it to fit your brand.

Key Takeaways:

• List multiple podcast episodes in a single block on your landing page
• Display audio trailers of your most recent podcast episode right on the front page
• Upload multiple shows as well as videos and music content
• Keep the visitor listening to a podcast preview with a sticky audio player

14. Castpod

Castpod includes a MailChimp integration so you can manage all of your email-related content for your fans and subscribers in an organized fashion. With Castpod you can submit your podcast to an external service such as iTunes or Google Play with the click of a button. The theme’s Retina-ready design ensures all of your images are high-definition and look professional.

Key Takeaways:

• Integrate MailChimp on your site to manage emails
• Submit your podcast to external services like iTunes and Google Play with one click
• Get a high-definition and professional look with the Retina-ready design

15. Sonus

Sonus has a customizable audio player that you can design to include buttons that fast-forward and rewind episodes, skip episodes, share episodes, change episode speed, or skip to a specific time in an episode. The theme’s pages are all formatted in a grid to keep your audio and written content organized. Sonus has responsive audio players that automatically change formats to match any screen and device.

Key Takeaways:

• Include customizable audio players
• Design site pages with a grid format
• Add a responsive audio player that changes its format to work for any device

16. Audioatro

Audioatro has a unique, full-width audio player, called the “Audio Visualizer,” that’s placed on top of a full-width, background image on your page. The audio player includes a bunch of 3D bars that run across the bottom of your page to show listeners their timestamp in the podcast. These bars also rise and fall with the podcast’s volume levels to add another entertaining and interactive visual element. Audioatro also has two podcast-specific templates to choose from and expert customer support in case you run into a challenge that you need help troubleshooting.

Key Takeaways:

• Incorporate the unique, 3D, video-like audio player
• Choose from two podcast themes

17. Megaphone

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Megaphone supports multiple shows, episodes, seasons, as well as videos and music content. The theme requires no coding knowledge so you can quickly and simply design your sections in any way you want. To give your visitors the full listening experience before they download your podcast, Megaphone includes a sticky audio player that follows them as they browse the site.

Key Takeaways:

• Upload multiple shows as well as videos and music content
• Build faster and easier without coding
• Keep the visitor listening to a podcast preview with a sticky audio player

18. Onair2

Onair2 is a podcast and music theme with an ecommerce store feature where you can sell your merchandise to fans. Managing your online store is also straightforward due to the theme’s WooCommerce integration. There is a customizable podcast page template that you can implement on your pages with an audio player that’s integrated with YouTube, Mixcloud, Soundcloud, and more. Social sharing icons are customizable and give your visitors the ability to find and follow your accounts in a matter of seconds.

Key Takeaways:

• Use the podcast and music theme with ecommerce store feature
• Design your podcast page template with YouTube, Mixcloud, and Soundcloud integration
• Increase your social media presence with social sharing icons

19. Music

Just like the name suggests, this WordPress theme was created with artists, musicians, and podcasters in mind. With six customizable layouts to choose from, you can build an attractive WordPress site for your podcast using the Music theme’s drag and drop editor. The smart layout options take this a step further, allowing you to customize your menus and headers for the most helpful site navigation.

Key Takeaways:

• Non-stop music play allows your podcasts to play continuously throughout the duration of your visitor’s session.
• Use the album feature to display a custom playlist of podcast episodes
• Embed video podcasts on your site to give visitors an audio + visual experience

20. Dixie

If you use your podcast to promote your business, check out the WordPress podcast theme, Dixie. Dixie is compatible with WooCommerce and Elementor making it a user-friendly theme that you can use to build your own podcast website. It comes with a fully-featured audio player that visitors can use to either download an episode or listen to it while browsing your site.

Key Takeaways:

• 2-6 column grid display for a clean layout of multiple podcast episodes
• Infinite scroll pagination to keep visitors engaged as they listen
• Dedicated pages for individual podcasts to feature particular topics

21. Soundbyte

From the makers of the popular WordPress theme Megabyte, Soundbyte is the podcast/audio version of the theme. It includes the same great features as Megabyte, but it incorporates the tools you’ll need to display your podcasts on your website. One of the coolest features of this theme is the audio-enabled megamenu that plays a featured podcast episode right on the homepage.

Key Takeaways:

• Audio-enabled megamenus for immediately podcast plays
• Responsive for tablet and mobile devices
• Drag & drop page builder for a no-code design experience

Back To You

WordPress podcast themes will help you share your hard work on a website that you’re proud of. These themes make it easy to manage your seasons and shows, include descriptions about your hosts, stay in contact with fans, and share the latest information about live shows and events all in one location.

With a wide variety of features, layouts, and customization options, you can achieve virtually any look and design you want with podcasting themes on your WordPress website no matter your level of web development knowledge. Download and install a podcasting theme today so you can begin sharing your content and building lasting relationships with your fans.

Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.

There are more types of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today.

This makes data visualization essential for businesses. Different types of graphs and charts can help you:

• Motivate your team to take action
• Impress stakeholders with goal progress
• Show your audience what you value as a business

Data visualization builds trust and can organize diverse teams around new initiatives. Let’s talk about the types of graphs and charts that you can use to grow your business.

Channels like social media or blogs have multiple sources of data and when you manage these complex content assets it can get overwhelming. What should you be tracking? What matters most? How do you visualize and analyze the data so you can extract insights and actionable information?

1. Identify your goals for presenting the data.

Do you want to convince or clarify a point? Are you trying to visualize data that helped you solve a problem, or are you trying to communicate a change that’s happening?

A chart or graph can help you compare different values, understand how different parts impact the whole, or analyze trends. Charts and graphs can also be useful for recognizing data that veers away from what you’re used to or help you see relationships between groups.

Clarify your goals, then use them to guide your chart selection.

2. Figure out what data you need to achieve your goal.

Different types of charts and graphs use different kinds of data. Graphs usually represent numerical data, while charts are a visual representation of data that may or may not use numbers.

So, while all graphs are a type of chart, not all charts are graphs. If you don’t already have the kind of data you need, you might need to spend some time putting your data together before building your chart.

3. Gather your data.

Most businesses collect numerical data regularly, but you may need to put in some extra time to collect the right data for your chart. Besides quantitative data tools that measure traffic, revenue, and other user data, you might need some qualitative data.

These are some other ways you can gather data for your data visualization:

• Interviews
• Quizzes and surveys
• Customer reviews
• Reviewing customer documents and records
• Community boards

4. Select the right type of graph or chart.

Choosing the wrong visual aid or defaulting to the most common type of data visualization could cause confusion for your viewer or lead to mistaken data interpretation.

But a chart is only useful to you and your business if it communicates your point clearly and effectively.

To help find the right chart or graph type, ask yourself the questions below.

Then, take a look at 14 types of charts and graphs you can use to visualize your data and create your chart or graph.

Download the Excel templates mentioned in the video here.

5 Questions to Ask When Deciding Which Type of Chart to Use

1. Do you want to compare values?

Charts and graphs are perfect for comparing one or many value sets, and they can easily show the low and high values in the data sets. To create a comparison chart, use these types of graphs:

• Column
• Mekko
• Bar
• Pie
• Line
• Scatter Plot
• Bullet

2. Do you want to show the composition of something?

Use this type of chart to show how individual parts make up the whole of something, like the device type used for mobile visitors to your website or total sales broken down by sales rep.

To show composition, use these charts:

• Pie
• Stacked Bar
• Mekko
• Area
• Waterfall

3. Do you want to understand the distribution of your data?

Distribution charts help you to understand outliers, the normal tendency, and the range of information in your values.

Use these charts to show distribution:

• Scatter Plot
• Mekko
• Line
• Column
• Bar

4. Are you interested in analyzing trends in your data set?

If you want to know more information about how a data set performed during a specific time period, there are specific chart types that do extremely well.

You should choose a:

• Line
• Dual-Axis Line
• Column

5. Do you want to better understand the relationship between value sets?

Relationship charts can show how one variable relates to one or many different variables. You could use this to show how something positively affects, has no effect, or negatively affects another variable.

When trying to establish the relationship between things, use these charts:

• Scatter Plot
• Bubble
• Line

Featured Resource: The Marketer’s Guide to Data Visualization

Download this free data visualization guide to learn which graphs to use in your marketing, presentations, or project — and how to use them effectively.

Different Types of Graphs and Charts for Presenting Data

To better understand each chart and graph type and how you can use them, here’s an overview of graph and chart types.

1. Bar Graph

A bar graph should be used to avoid clutter when one data label is long or if you have more than 10 items to compare.

Best Use Cases for These Types of Graphs:

Bar graphs can help you compare data between different groups or to track changes over time. Bar graphs are most useful when there are big changes or to show how one group compares against other groups.

The example above compares the number of customers by business role. It makes it easy to see that there is more than twice the number of customers per role for individual contributors than any other group.

A bar graph also makes it easy to see which group of data is highest or most common.

For example, at the start of the pandemic, online businesses saw a big jump in traffic. So, if you want to look at monthly traffic for an online business, a bar graph would make it easy to see that jump.

Other use cases for bar graphs include:

• Product comparisons
• Product usage
• Category comparisons
• Marketing traffic by month or year
• Marketing conversions

Design Best Practices for Bar Graphs:

• Use consistent colors throughout the chart, selecting accent colors to highlight meaningful data points or changes over time.
• Use horizontal labels to improve readability.
• Start the y-axis at 0 to appropriately reflect the values in your graph.

2. Column Chart

Use a column chart to show a comparison among different items, or to show a comparison of items over time. You could use this format to see the revenue per landing page or customers by close date.

Best Use Cases for This Type of Chart:

While column charts show information vertically, and bar graphs show data horizontally. While you can use both to display changes in data, column charts are best for negative data.

For example, warehouses often track the number of accidents that happen on the shop floor. When the number of incidents falls below the monthly average, a column chart can make that change easier to see in a presentation.

In the example above, this column chart measures the number of customers by close date. Column charts make it easy to see data changes over a period of time. This means that they have many use cases, including:

• Customer survey data, like showing how many customers prefer a specific product or how much a customer uses a product each day.
• Sales volume, like showing which services are the top sellers each month or the number of sales per week.
• Profit and loss, showing where business investments are growing or falling.

Design Best Practices for Column Charts:

• Use consistent colors throughout the chart, selecting accent colors to highlight meaningful data points or changes over time.
• Use horizontal labels to improve readability.
• Start the y-axis at 0 to appropriately reflect the values in your graph.

3. Line Graph

A line graph reveals trends or progress over time and you can use it to show many different categories of data. You should use it when you chart a continuous data set.

Best Use Cases for These Types of Graphs:

Line graphs help users track changes over short and long periods of time. Because of this, these types of graphs are good for seeing small changes.

Line graphs can help you compare changes for more than one group over the same period. They’re also helpful for measuring how different groups relate to each other.

A business might use this type of graph to compare sales rates for different products or services over time.

These charts are also helpful for measuring service channel performance. For example, a line graph that tracks how many chats or emails your team responds to per month.

Design Best Practices for Line Graphs:

• Use solid lines only.
• Don’t plot more than four lines to avoid visual distractions.
• Use the right height so the lines take up roughly 2/3 of the y-axis’ height.

4. Dual Axis Chart

A dual-axis chart allows you to plot data using two y-axes and a shared x-axis. It has three data sets. One is a continuous set of data and the other is better suited to grouping by category. Use this chart to visualize a correlation or the lack thereof between these three data sets.

Best Use Cases for This Type of Chart:

A dual-axis chart makes it easy to see relationships between different data sets. They can also help with comparing trends.

For example, the chart above shows how many new customers this company brings in each month. It also shows how much revenue those customers are bringing the company.

This makes it simple to see the connection between the number of customers and increased revenue.

You can use dual-axis charts to compare:

• Price and volume of your products
• Revenue and units sold
• Sales and profit margin
• Individual sales performance

Design Best Practices for Dual Axis Charts:

• Use the y-axis on the left side for the primary variable because brains are naturally inclined to look left first.
• Use different graphing styles to illustrate the two data sets, as illustrated above.
• Choose contrasting colors for the two data sets.

5. Area Chart

An area chart is basically a line chart, but the space between the x-axis and the line is filled with a color or pattern. It is useful for showing part-to-whole relations, like showing individual sales reps’ contributions to total sales for a year. It helps you analyze both overall and individual trend information.

Best Use Cases for These Types of Charts:

Area charts help show changes over time. They work best for big differences between data sets and also help visualize big trends.

For example, the chart above shows users by creation date and life cycle stage.

A line chart could show that there are more subscribers than marketing qualified leads. But this area chart emphasizes how much bigger the number of subscribers is than any other group.

These types of charts and graphs make the size of a group and how groups relate to each other more visually important than data changes over time.

Area graphs can help your business to:

• Visualize which product categories or products within a category are most popular
• Show key performance indicator (KPI) goals vs. outcomes
• Spot and analyze industry trends

Design Best Practices for Area Charts:

• Use transparent colors so information isn’t obscured in the background.
• Don’t display more than four categories to avoid clutter.
• Organize highly variable data at the top of the chart to make it easy to read.

6. Stacked Bar Chart

Use this chart to compare many different items and show the composition of each item you’re comparing.

Best Use Cases for These Types of Graphs:

These graphs are helpful when a group starts in one column and moves to another over time.

For example, the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) is sometimes hard to see. The chart above helps stakeholders see these two lead types from a single point of view– when a lead changes from MQL to SQL.

Stacked bar charts are excellent for marketing. They make it simple to add a lot of data on a single chart or to make a point with limited space.

These types of graphs can show multiple takeaways, so they’re also super for quarterly meetings when you have a lot to say, but not always a lot of time to say it.

Stacked bar charts are also a smart option for planning or strategy meetings. This is because these charts can show a lot of information at once, but they also make it easy to focus on one stack at a time or move data as needed.

You can also use these charts to:

• Show the frequency of survey responses
• Identify outliers in historical data
• Compare a part of a strategy to its performance as a whole

Design Best Practices for Stacked Bar Graphs:

• Best used to illustrate part-to-whole relationships.
• Use contrasting colors for greater clarity.
• Make the chart scale large enough to view group sizes in relation to one another.

7. Mekko Chart

Also known as a Marimekko chart, this type of graph can compare values, measure each one’s composition, and show data distribution across each one.

It’s similar to a stacked bar, except the Mekko’s x-axis can capture another dimension of your values— instead of time progression, like column charts often do. In the graphic below, the x-axis compares each city to one another.

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Best Use Cases for This Type of Chart:

You can use a Mekko chart to show growth, market share, or competitor analysis.

For example, the Mekko chart above shows the market share of asset managers grouped by location and the value of their assets. This chart makes it clear which firms manage the most assets in different areas.

It’s also easy to see which asset managers are largest and how they relate to each other.

Mekko charts can seem more complex than other types of charts and graphs. So, it’s best to use these in situations where you want to emphasize scale or differences between groups of data.

Other use cases for Mekko charts include:

• Detailed profit and loss statements
• Revenue by brand and region
• Product profitability
• Share of voice by industry or niche

Design Best Practices for Mekko Charts:

• Vary your bar heights if the portion size is an important point of comparison.
• Don’t include too many composite values within each bar. You might want to reevaluate your presentation if you have a lot of data.
• Order your bars from left to right in such a way that exposes a relevant trend or message.

8. Pie Chart

A pie chart shows a static number and how categories represent part of a whole — the composition of something. A pie chart represents numbers in percentages, and the total sum of all segments needs to equal 100%.

Best Use Cases for This Type of Chart:

The image above shows another example of customers by role in the company.

The bar graph example shows you that there are more individual contributors than any other role. But this pie chart makes it clear that they make up over 50% of customer roles.

Pie charts make it easy to see a section in relation to the whole, so they are good for showing:

• Customer personas in relation to all customers
• Revenue from your most popular products or product types in relation to all product sales
• Percent of total profit from different store locations

Design Best Practices for Pie Charts:

• Don’t illustrate too many categories to ensure differentiation between slices.
• Ensure that the slice values add up to 100%.
• Order slices according to their size.

9. Scatter Plot Chart

A scatter plot or scattergram chart will show the relationship between two different variables or reveals distribution trends. Use this chart when there are many different data points, and you want to highlight similarities in the data set. This is useful when looking for outliers or for understanding the distribution of your data.

Best Use Cases for These Types of Charts:

Scatter plots are helpful in situations where you have too much data to quickly see a pattern. They are best when you use them to show relationships between two large data sets.

In the example above, this chart shows how customer happiness relates to the time it takes for them to get a response.

Great use cases for this type of graph make it easy to see the comparison of two data sets. This might include:

• Employment and manufacturing output
• Retail sales and inflation
• Visitor numbers and outdoor temperature
• Sales growth and tax laws

Try to choose two data sets that already have a positive or negative relationship. That said, this type of graph can also make it easier to see data that falls outside of normal patterns.

Design Best Practices for Scatter Plots:

• Include more variables, like different sizes, to incorporate more data.
• Start the y-axis at 0 to represent data accurately.
• If you use trend lines, only use a maximum of two to make your plot easy to understand.

10. Bubble Chart

A bubble chart is similar to a scatter plot in that it can show distribution or relationship. There is a third data set shown by the size of the bubble or circle.

Best Use Cases for This Type of Chart:

In the example above, the number of hours spent online isn’t just compared to the age of the user, as it would be on a scatter plot chart.

Instead, you can also see how the gender of the user impacts time spent online.

This makes bubble charts useful for seeing the rise or fall of trends over time. It also lets you add another option when you’re trying to understand relationships between different segments or categories.

For example, if you want to launch a new product, this chart could help you quickly see the cost, risk, and value of your new product. This can help you focus your energies on a new product that is low risk with a high potential return.

You can also use bubble charts for:

• Top sales by month and location
• Customer satisfaction surveys
• Store performance tracking
• Marketing campaign reviews

Design Best Practices for Bubble Charts:

• Scale bubbles according to area, not diameter.
• Make sure labels are clear and visible.
• Use circular shapes only.

11. Waterfall Chart

Use a waterfall chart to show how an initial value changes with intermediate values — either positive or negative — and results in a final value.

Use this chart to reveal the composition of a number. An example of this would be to showcase how overall company revenue is influenced by different departments and leads to a specific profit number.

Image Source

Best Use Cases for This Type of Chart:

These types of charts and graphs make it easier to understand how internal and external factors impact a product or campaign as a whole.

In the example above the chart moves from the starting balance on the far left to the ending balance on the far right. Factors in the center include deposits, transfers in and out, and bank fees.

A waterfall chart offers a quick visual that makes complex processes and outcomes easier to see and troubleshoot. For example, SaaS companies often measure customer churn. This format can help visualize changes in new, current, and free trial users, or changes by user segment.

You may also want to try a waterfall chart to show:

• Changes in revenue or profit over time
• Inventory audits
• Employee staffing reviews

Design Best Practices for Waterfall Charts:

• Use contrasting colors to highlight differences in data sets.
• Choose warm colors to indicate increases and cool colors to indicate decreases.

12. Funnel Chart

A funnel chart shows a series of steps and the completion rate for each step. Use this type of chart to track the sales process or the conversion rate across a series of pages or steps.

Best Use Cases for These Types of Charts:

The most common use case for a funnel chart is the marketing or sales funnel. But there are many other ways to use this versatile chart.

If you have at least four stages of sequential data, this chart can help you easily see what inputs or outputs impact the final results.

For example, a funnel chart can help you see how to improve your buyer journey or shopping cart workflow. This is because it can help pinpoint major drop-off points.

Other stellar options for these types of charts include:

• Deal pipelines
• Conversion and retention analysis
• Bottlenecks in manufacturing and other multi-step processes
• Marketing campaign performance
• Website conversion tracking

Design Best Practices for Funnel Charts:

• Scale the size of each section to accurately reflect the size of the data set.
• Use contrasting colors or one color in gradated hues, from darkest to lightest as the size of the funnel decreases.

13. Bullet Graph

A bullet graph reveals progress toward a goal, compares this to another measure, and provides context in the form of a rating or performance.

Best Use Cases for These Types of Graphs:

In the example above, this bullet graph shows the number of new customers against a set customer goal. Bullet graphs are great for comparing performance against goals like this.

These types of graphs can also help teams assess possible roadblocks because you can analyze data in a tight visual display.

For example, you could create a series of bullet graphs measuring performance against benchmarks or use a single bullet graph to visualize these KPIs against their goals:

• Revenue
• Profit
• Customer satisfaction
• Average order size
• New customers

Seeing this data at a glance and alongside each other can help teams make quick decisions.

Bullet graphs are one of the best ways to display year-over-year data analysis. You can also use bullet graphs to visualize:

• Customer satisfaction scores
• Product usage
• Customer shopping habits
• Social media usage by platform

Design Best Practices for Bullet Graphs:

• Use contrasting colors to highlight how the data is progressing.
• Use one color in different shades to gauge progress.

14. Heat Map

A heat map shows the relationship between two items and provides rating information, such as high to low or poor to excellent. This chart displays the rating information using varying colors or saturation.

Best Use Cases for Heat Maps:

In the example above, the darker the shade of green shows where the majority of people agree.

With enough data, heat maps can make a viewpoint that might seem subjective more concrete. This makes it easier for a business to act on customer sentiment.

There are many uses for these types of charts and graphs. In fact, many tech companies use heat map tools to gauge user experience for apps, online tools, and website design.

Another common use for heat map graphs is location assessment. If you’re trying to find the right location for your new store, these maps can give you an idea of what the area is like in ways that a visit can’t communicate.

Heat maps can also help with spotting patterns, so they’re good for analyzing trends that change quickly, like ad conversions. They can also help with:

• Competitor research
• Customer sentiment
• Sales outreach
• Campaign impact
• Customer demographics

Design Best Practices for Heat Map:

• Use a basic and clear map outline to avoid distracting from the data.
• Use a single color in varying shades to show changes in data.
• Avoid using multiple patterns.

Put These New Types of Charts and Graphs Into Action

Now that you’ve chosen the best graph or chart for your project, try a data visualization resource that makes your point clear and visual.

Data visualization is just one part of great communication. To show your customers, employees, leadership, and investors that they’re important, keep making time to learn.

Editor’s note: This post was originally published in November 2020 and has been updated for comprehensiveness.

“Women belong in the kitchen.”

Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise).

Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been done. Burger King faced plenty of backlash and had to remove the post.

Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media etiquette and mind your manners online.

Social media is now part of everyday life with over 4.4 expected users by 2025. As such, it’s a no-brainer that brands use it to communicate with their customers.

However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online.

Poor social media etiquette can lead to terrible consequences for an erring company. For example, in 2018, Snapchat lost an estimated $800 millionafter making a post that seemed to trivialize domestic violence.

If you don’t want similar terrible consequences to your business, then you need to take social media etiquette seriously.

The Benefits of Social Media Etiquette

Here are some benefits of practicing proper social media etiquette.

It makes your brand empathetic

Your audience is your greatest asset, and using proper social media etiquette forces you to put yourself in their shoes. And when you’re in their shoes, you gain a better perspective of their wants and needs.

It helps you recover from fails

There’s no perfect brand, and we all stumble at times. However, with good social media etiquette, you can recover from your mistakes. For example, despite its fail as quoted in the introduction, Burger King managed to turn things around, at least to an extent, with an apology that felt genuine.

It makes your social media campaigns more productive

Social media is a landmine that’s difficult to navigate. However, good social media etiquette can guide you and help you produce good results.

It helps you focus on what’s important

Good social media etiquette reduces the chances of starting a fire you’ll need to put out on social media. Thus, you’ll have time to focus on what’s really important: your bottom line.

It keeps you on the good side of the law

If your platform has privacy and compliance laws, good etiquette will help you stay on their good side and protect you from lawsuits and such.

It keeps you top-of-mind

When you respond quickly to feedback, even positive ones, you show that your customer’s opinions matter.

Therefore, it’ll be easier for your business to stay top-of-mind for these customers.

Do’s and Don’ts of Social Media Etiquette

Each social media platform is different, but social media etiquette transcends these differences and will result in good results regardless of the platform. Here are 5 Do’s and 5 Don’ts of social media etiquette.

Do’s of Social Media Etiquette

1. Stick to your core values

Your core values should resonate in your content. So if one core value is respect, you’d want to keep sassy comments out of your social media.

On the other hand, if your brand is big on humor, then snarky comments would be on-brand. An excellent example of this is Wendy’s.

2. Respond Quickly

Here’s an interesting stat: 79% of customers expect a responsein the first 24 hours of reaching out to your brand on social media.

So, DO respond as soon as possible. Responding quickly to positive feedback reinforces a customers’ liking of your brand.

Slow response, especially to complaints, makes customers feel like they’re left on read—and we all know how that feels.

Nike Support (@NikeSupport) replies to customers every few minutes, which is probably one reason why people love them on social media.

3. Complete your social page profile

If people come to your page and see an incomplete profile, it gives the wrong impression and they’ll feel you’re not serious enough about engaging with them.

So, complete your profile and include useful information, for example, contact information when appropriate.

Glossier’s Instagram profile, for example, contains information you need to know about it and includes its website where you can get more information.

4. Use Hashtags Correctly

Hashtags can boost engagement, but too many hashtags on a post can make you look unprofessional and annoying.

Displaying good social media etiquette will require you to use only hashtags that are relevant to the post.

Coca-Cola’s branded #ShareACoke hashtag is an excellent example of a brand that used hashtags well.

5. Post Regularly

While your audience and industry should be factored in, a good rule of thumb is to post at least once a week.

If you don’t, there’s the risk of losing out on opportunities for driving brand awareness.

Don’ts of Social Media Etiquette

1. Don’t overdo humor

Humor is subjective, and what’s funny to you might be insensitive or downright offensive to others.

If you’re not sure about how a joke would be taken, then it’s better to keep it locked away.

Aside from Wendy’s, another brand that’s hacked funny social media replies and posts is Innocent Drinks (@innocent)

2. Don’t be desperate

Don’t be desperate to get followers. It can be off-putting to see a business ask for followers every chance it gets.

By posting valuable and authentic content, you’ll be able to grow your follower count and get high-quality interactions that will attract even more people.

Fenty’s social media posts include testimonials from women of different nationalities and ethnicities, which is one reason for its rapid growth.

3. Don’t over-promote the business

Followers will quickly get tired if they see too much on social media from your brand.

Balance is key. If ever you’ll post more often than before, tell your audience beforehand and explain why. Then they’ll be less likely to unfollow you during your spree.

4. Don’t use a bot for replies

Tempted to use a bot to respond to your customers? Then you’re on your way to losing them.

Users are smart, and they can sense when a response is automated. If you can’t be online 24/7, share the hours when customers can reach you on the platform. Twitch Support’s bio contains its scope of assistance and open hours.

5. Don’t write in all caps

DO YOU WRITE IN ALL CAPS? Then you are likely stressing out your audience. Why? BECAUSE IT FEELS LIKE YOU’RE SHOUTING AT THEM!

Even Twitter’s official business website for brandsadvises against tweeting in all caps.

So, stop with all caps. They aren’t funny and come off as rude and aggressive. Use all caps only when something is truly important (or exciting), and you definitely HAVE to call your audience’s attention to it.

Social Media Etiquette for Employees

Social media can be a minefield, and only good social media policies can guide brands and employees around it. Here are some guidelines to protect your employees, and by extension, your brand, from behaving indecently on social media.

Respect others

Although employees have the right to say what is on their minds and can post content on their personal time, it’s important to encourage them to be polite and calm on social media.

Thinking before replying or posting online can de-escalate a potentially bad situation.

Respect privacy and confidentiality

Social media isn’t the place to discuss sensitive company matters or disclose internal information.

As an employee, you might not realize that you’re discussing sensitive or internal matters, so the best thing is to take no chances. If it’s not your place to do so or you’re unsure, then move on without discussing such matters online.

Don’t always want to be first

There’s a rush that comes from being the first to ‘break the news.’ However, doing so might come at the cost of losing your job.

So before you post or comment, ensure you’re entitled to share the information. Even if it doesn’t get you dismissed, some information you share might hurt others and ruin relationships.

Don’t use social media on your employer’s time

Your employer is paying you for your time, so act accordingly. Don’t abuse their trust even if your employer allows you to use social media while at work.

If you’re the social media manager, stick to the professional accounts. Using that time to attend to trivial, personal stuff is unfair. It’s also risky because you could end up mixing up accounts and posting something you shouldn’t with your professional account.

Be a good company ambassador

Be mindful that you represent your employer. Thus, post information like you’re posting on their behalf.

Use good judgment when posting online. For example, if someone posts negative information about the organization, don’t fly into a confrontation. Instead, tell someone in charge who can handle the matter or give you instructions on how to handle it.

Do Social Media Etiquette The Right Way

These Dos and Don’ts of social media etiquette might seem challenging to follow. However, following them can save you and your company a lot of stress.

Several brands have experienced the power of cancel culture firsthand, and you can avoid their experiences by practicing good social media etiquette.

When you care about your audience and put yourself in their shoes, you can have a good culture of social media etiquette that will benefit your brand.

Editor’s note: This post was originally published in March 2010 and has been updated for comprehensiveness.