Lead Generation

Successful B2B Lead Generation Campaigns that generate growth

LEAD GENERATION

At i4Lead we use marketing conversation strategies to build a strong and efficient sales pipeline of prospective customers for our clients.

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of building a sales pipeline. Lead nurturing builds relationships with potential clients even if they are not currently looking to buy your product or service. It raises your company’s profile making it more likely that your customer or prospect will choose your product or service when it is time to buy.

At i4Lead we enable you to build a relationship of trust with your prospects as a strategy to move them further along your sales funnel. We create automated sales and B2B marketing processes to make sure you’re taking advantage of all the leads and prospects in your pipeline and not wasting any potential customers.

What does a lead mean to your company?

Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution.

For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.

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Lead Generation can help your business growth by:

  • Topping up your sales pipeline with quality new leads
  • Nurturing new leads and current customers to prime them for conversion
  • Following up on old leads, prospects and lapsed customers
  • Cleaning your database while generating quality new sales leads as the same time.

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Do you need more, better quality leads? Let The i4Lead help you with our Lead Generation and Nurturing services.

With extensive experience in developing Lead Generation Campaigns across a range of industries, we know how to deliver more, and better quality leads to your business. We know how to develop an ongoing relationship with your prospects, and deliver them as sales-ready leads to your business.

Our Lead Nurturing Process

  • ATTRACT
  • NURTURE
  • ENGAGE
  • DELIGHT
  • UPSELL/CROSS-SELL STRATEGIES
  • REFER

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to i4Lead: our proven approach can help your business succeed.

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